Unit10 Money-lesson40教案(北师大版必修4)

Unit 10Lesson 4本节教材分析(1) 三维目标.Knowledge and skills1. Important words and phrases2. Important sentence structures3. -ed and -ing adjectives. 4. Some important linking words: also, either, plus, too.Process and methods1. Make students learn how to use the vocabulary on advertisement2. Make students distinguish facts from opinions and use proper language to describe and express their opinions, attitudes and emotions.Emotion, attitude and values1. To understand the text and can get the important information according to the requirement.2. To use proper language to present the result of their discussion3. Get the ability to tell facts from opinions.4. To cultivate students sense of cooperation and independent study5. Tell the real ads from the false ones.（2）教学重点1. Distinguish facts from opinions.2. Master the new words and phrases of the lesson. 3. Make up sentences with some adjectives about some gadgets.4. Improve reading ability. （3）教学难点1. Tell the real ads from the false ones. 2. Some words and phrases are quite difficult.（4）教学建议1. Make students understand the text and can get the important information according to the requirement.2. Lead students use proper language to present the result of their discussion3. Cultivate the ability to tell facts from opinions.新课导入设计导入一：Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.With the fierce competion of the market, advertisers are desperate to think of any ideas they can to promote their products. the photo on the left is an example to sell sony products. 导入二：1. Look at the following pictures. What are these gadgets(小玩意儿)?Keys: laptop computer； electric toothbrush； personal stereo； mobile phone2. What do you think of the gadgets? Can you use one or two sentence to describe the gadgets?Some key words may help you: cheap, compact, convenient, easy (to use), expensive,practical, reliable, useful.Example: I think electric toothbrushes are not very practical.3. Do you know the advertising slogan (广告口号)of those product?Keys: (1) NIKE: Just do it. (只管去