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.,1,FirstinsightsintobusinessUnit6Retailing,.,2,Overview,ObjectivesWarm-upKeyvocabularyLead-inListeningReadingSpeaking:howtomakeatelephone,.,3,Objectives,Whenthelearnersfinishlearningthisunit,theyshouldbeabletocollectinformationonretailingprovideinformationonretailingknowaboutskillsonhowtomakingaphone,.,4,Warm-up,Canyoutellmewhichshoppingmethodsarethere?,.,5,Keyvocabulary,Retailingistheprovisionoftothecustomer.buygoodsdirectlyfromtheorfroma(themiddleman),andmaketheirincomefromthe,ordifference,betweenthepricetheypayforthegoodsandthepricetheysellthegoodsattothe.Aistheplacewherecustomerscanpurchasegoods,e.g.,aora.Nowadays,manycustomersareshoppingfromhome:shoppingby,orisbecomingverypopular.,.,6,Keyvocabulary,Retailingistheprovisionofgoodsorservicestothecustomer.Retailersbuygoodsdirectlyfromthemanufacturerorfromawholesaler(themiddleman),andmaketheirincomefromthemargin,ordifference,betweenthepricetheypayforthegoodsandthepricetheysellthegoodsattotheconsumer.Aretailoutletistheplacewherecustomerscanpurchasegoods,e.g.,asupermarketoradepartmentstore.Nowadays,manycustomersareshoppingfromhome:shoppingbytheinternet,TVshoppingchannelsormail-ordercataloguesisbecomingverypopular.,.,7,Keyvocabulary,provision:提供,供应ofsthtosbe.g.Theprovisionofanewlibraryhasbeenofgreatbenefittothestudents.新图书馆的设立对学生大有好处。retail:零售retailerwholesale:批发wholesaler,.,8,Retailing:includesalloftheactivatesinvolvedinsellinggoodsorservicesdirectlytofinalconsumersforpersonal,nobusinessuseAretailerisanybusinessenterprisewhosesalesvolumecomesprimarilyfromretailing.Wholesaler:?,.,9,3.margin书页的空白处余地,差数,差额,利润:profitmargin毛利润边缘4.retailoutlet:零售处,零售渠道5.purchase:buy6.departmentstore:百货商店7.TVshoppingchannels:电视购物频道8.mail-ordercatalogue:邮购目录,.,10,Lead-inWorkinpairs.Lookatthebarchartwhichshowsreasonswhypeopledontlikeshopping.Discussthesequestions.1.Whatarethetwomainreasonspeopledontlikeshopping?2.Whatcanretailersdoaboutthesetwoproblemsinyouropinion?3.Canyoutellmetheadvantagesanddisadvantagesofinternetshopping?,.,11,PronunciationListentothesesentences.Howisthepronounced?Youcanorderatanytimeoftheday.TheInternetoffersyougreatchoice.Itsthenewwaytoshop.,.,12,2.Completethesentences.Beforeaconsonanttheispronounced:/Beforeavoweltheispronounced:/i/Whenitisstressedoremphatictheispronounced:/i/,.,13,Listening1.FrequencyofvisitstoIKEA:_2.OpinionofIKEAproducts:_3.OpinionofIKEAstores:_4.Typesofproductsshebuys:_5.AspectsofshoppingatIKEAshedoesntlike:_6.Nexttrip:_,Abouttwiceperyear,Verygoodrangeofproducts,goodquality,environmentallysound,Nicetotryouttheproductsandseethem,layoutofstoresisverygood,easyforpeoplewithchildren,Functionalitems,e.g.bookcases,lamps,texilesandbedlinen,Verycrowed,longqueuesatthecheckouts,January-forthesalescallshopsintheUKholdsalesinearlyJanuary,.,14,Reading:Checkoutcounter:thepaydeskinaself-serviceBarcode:apatternofthickandthinlinesthatrepresentsinformationManufacture:afirmwhichmakesorproducesgoods.Tilldisplay:anelectronicscreenwhichshowsyouhowmuchtopay.Supplier:anagentwhoprovidesgoodsandservices.Stock:allthegoodsaretailoutletkeepstoselltoitscustomers,.,15,3.Readthetextcarefullyandlabelthisbarcode.2._1._3._4._,978,0582,33454,0,Thecodeforabook,Manufacturersupplierscode,Product/packagesize,Checkdigit,.,16,4.Whatdothesenumbersfromthetextreferto?13:50:880:00183:,Numberofdigitsinabarcode,ThecountrycodefortheUKandIreland,ThecountrycodeforsouthKorea,ThemanufacturescodeforCadbury,.,17,Businesscommunication:telephoningReceptionistcaller,Smith,Thomas&Manton,CanIhelpyou?OrGoodmorning,Smith,Thomas&Manton.,Can/couldIspeaktoplease?OrIdliketospeaktoOrExtension8248please.,BeingconnectedThelinesbusy.Willyouhold?Onemoment,please.OrHoldthelineplease.Illputyouthrough,Cantgetthrough?No,thanks.Illcallbacklater.OrCouldIleaveamessageforhim/her?OrCouldyouputmethroughtohis/hersecretary?OrCanyouaskhim/hertocallmeback?,.,18,Gettingthrough,Hello.BarrySmithspeaking.,Mynameis(thefirstcallonly)OrItsChenchenJuhere.,.,19,Usefullanguagefortelephoning,AnsweringthephoneHello,JohnWaitespeakingGoodmorning,DatatechLtd.MakingcontactIdliketospeaktoZofiaJanik.CouldIhavethesalesdepartmentplease?,.,20,MessagesWouldyouliketoleaveamessage?CanIleaveamessage?IdentifyingyourselfThisis/MynamesJulioBlanco.SayingtelephonenumbersSaynumbersseparately.Pausebetweengroups.Sayohfor0intheUK.Sayzerofor0intheUSA.02073254261ohtwoohseventhreetwofivefourtwosixone,.,21,MakingexcusesImsorry,hesinameeting.Imafraidshesnotavailable.StatingyourpurposeImcallingaboutyourinvoice.Imreturninghiscall.ThereasonImcallingisCheckingCouldyouspellthat?CanIreadthatbacktoyou?AskingforinformationCouldIhaveyourname?CanItakeyournumber?,.,22,ShowingunderstandingRightOk.Thatsfine.PromisingactionIllmakesurehegetsthemessage.Illtellherwhenshegetsback.EndingacallThanksforyourhelp.Goodbye.Thanksfor
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