联想公司简介英语PPT.

1、 ContentsContents 1 1、HistoricalHistorical Background Background 2 2、Main Main ProductProducts s 3 3、MarketingMarketing S Strategtrategy y 4 4、GlobalizationGlobalization 5 5、LenovoLenovo success success Exploration of Lenovo Historical Background Lenovo limited company was founded in 1984 with an in

2、itial capital Outlay of only 2 million yuan funded by Chinese Academy of Sciences. Its founding chairman was Liu Chuan Zhi, the leader of 11 members who were engaged in scientific research. On April 1, 2004, the company changed its name legend to lenovo. “le”is from legend and “novo” is from Latin，

3、which means unique and creativity. Historical Background Historical Background In 1996, lenovo is located in Chinas domestic market sales in the first place. In 2005，Lenovo purchased IBM. Today Lenovo has become the biggest manufacturer in China and the third biggest manufacturer in the world. Now I

4、t has more than 19000 staff all over the world. Main Produces of Lenovo Company desktop computer Servers notebook Printer Handheld computer mobile phone Since 1996, Lenovo computers sales volume has been on the top position in Chinese market. Main Products laptop computer mother board Exclusive Stor

5、eExclusive Store Global Distribution MapGlobal Distribution Map Lenovos Lenovos headquarter headquarter is in is in Newyork and Newyork and therere also therere also two main two main operating operating centres in centres in Beijing, Beijing, China and China and Raleigh, Raleigh, America.America. 目

6、录Contents Marketing Strategy of Lenovo Core values Customer success Integrity Precise realistic Innovation 1product2 price3 place4promotion Lenovo 4P strategy Micro-film Micro-film Always online Always online How dose leonvo go global? In the process of shock 500 strong, why Lenovo can succeed? Perh

7、aps everyone is thinking, what makes Lenovo a 500 strong? lenovos globalization There are three ways companies can achieve There are three ways companies can achieve GlobalizationGlobalization： Firstly ,companies can work alliances . Secondly, they can acquire or buy other companies. Thirdly, they c

8、an grow organically by expanding from their existing base. In December 2005 , an astonishing acquisition have taken place in Beijing. Lenovo spend 1.75 billion U.S. dollars make acquisition of IBM global PC business, soon it become the worlds third largest PC manufacturer, which also marks the international association of the beginning of the road. How dose leonvo go global? lenovoIBM 112 lenovo I、 Innovation and change - Lenovo DNA II、Lenovo use talents successfully III、Len