摩立特英文笔试

1、摩立特英文笔试Case Study 2： Enhancing Market ShareSituati on：A global leader in the beverage in dustry looked to enhanceits share positi on in several key Asia n markets. The compa ny wasparticularly frustrated with a disparity betwee n the high percentage of inten ded to buy their soft drinks and the actu

2、al nu mber that did.consumerswho claimed thattheyMon itor s Effort：M on itor Group leaders brought together resourcesfrom the Action Company, Marke12Customer Decisi on Architects to diag nose anj the problem and create tools that would ultimately assist in the formulatio n of acti on pla nsfor the d

3、ie nt.Acti on Compa nycon sulta ntsreviewed thedie nt'sexisti ng distributio n capabil ities, market ingefforts andcompetitivepositi on. They foundthat whilemarketi ngman agers closely mon itoredthe needs of customers, theun derstood.n eeds of the sales cha nnel were less wellMarket2Customerdesi

4、g ned and executed a marketresearch study which created a n eeds-based segme ntati on for each channel. As part of this work, M2C did a statistical analysis which allowed the client to make tradeoffs between pric in g,product mix, and service levels.Usi ng primary research gen erated by Market2Custo

5、mer, Decisi on Architects built a dyn amic market simulatio n model which allowed the die nt to test the finan cial impact of various pric ing, product and distributio n opti ons.Result：Shift in man ageme ntthi nking： the die nt'sman ageme ntteam bega n to realize the importa neeofmarketi ng to

6、the sales cha nn el, our work led to the formulati on of market ing strategies by cha nnel segme nt which, in tur n, led to more effective utilizatio n of marketi ng resources.Development of methodologies for assessing channel needs： the model created by Decision Architects provided a lasti ng mecha

7、 nism by which man agers were able to evaluate the effective ness of sales and marketi ng in itiatives continu ally.In creased volume： cha nges to cha nnel service levels, pricing, and product mixresulted in as much as 30 percent in creases in volume growth within 12 mon ths.Case Study 3： Achievi ng

8、 Differe ntiati onSituati on：A lead ing chemical compa ny, concerned that itscost leadership positi on was erodi ng due to the entry of lowercost players with n ewer tech no logy,discovered that it couldregain a competitiveadvantage by providingdifferentiatedservice levels todist inct customersegme nts,and byrecon figuri ng its supply cha in to improve service levels.Mon itor s Effort：M on itor Group leaders recog ni zed thatthe chemical company lacked critical knowledgeof service level costs and did not have a sufficie nt visi on for