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1、精品文档Business English A Reading course (整理版)商务英语阅读的主要内容:商务英语阅读主要包括世界经济形势、经济全球化、国际贸易与投资、金融风险 与管理、商业文化、企业管理等。这些阅读材料不但传递最新的世界经济和国际 商务信息,开阔学生的视野,还提供最新、最典型的商务语言和词汇,有助于学生熟悉并掌握商务英语文章的典型语言用法、语言风格及语言特点等。1)阿迪达斯Impossible Is Nothing.没有什么是不可能2)香奈儿 Fashion passes, style remains.流行稍纵即逝,风格永存3)飞利浦 Let us make things
2、 better.让我们做得更好4)麦氏咖啡Good to the last drop.滴滴香浓,意犹未尽This Bill of exchange shall be accepted first and then can be honored by the acceptor.(该汇票应先承兑,然后由承兑方进行支付)Words & expressions:Transnational road warriors 从事跨国商务活动的人Faculty and alumniPerformance-review process 绩效考核过程Make an assessment of sb对某人作出
3、评价In a group setting 公共场合Have a one-on-one session with sb 进行单独会话Tone down缓和语气Career progression 事业发展Cultural gulf文化鸿沟In the arena of international commerce 在国际商务的平台上Common ground 共同点At the institutional level 制度层面Fall short 结果,后果Ongoing cross-pollination不断学习他国先进事物Trait 特征Be customer-centric 以客户为本Im
4、plement 实施Commonality 共性The integration of the global economy 全球经济一体化See local context ad integral 本土文化语境知识一些跨国公司英文名称:Procter & Gamble Company 宝洁公司Johnson & Johnson Ltd.强生公司 Carrefour China Inc.家乐福Bayerische Motor en Werhe AG宝马公司Coca-Cola Enterprises可 口可乐企业China Petroleum & Chemical Corp
5、oration Sinopec Group 中国石油化工集团公司China Ocean Shipping Company COSCOS 国远洋运输总公司Standard Chartered Bank 渣打银行Words & expressions:To name a few 举例A medical practice 诊所A successful new venture 成功的新企业The critical ingredients for success 主要的结构Distinguish.from.把。和。区别开来Enrolling in college 上大学Have somethin
6、g in common 有共同语言Sensitivity to 对。敏感Awareness of 认识至 UWe lead, Others copy.理光复印机Obey your thirst. Sprite 雪碧Everyday Low Price 沃尔玛 Wal-MartLife is a journey. Travel it well. United Airlines联合航空Your Future Is Our Future HSBC- 汇丰银行Taking the lead in a Digital World SAMSUNG 三星Rap up a brainstorming sess
7、ion 自由研讨会Be dismayed at 对什么感到沮丧Tucson-based companyInsulate.from分离Big-box retailers 大面积超市Feel loyal to his staff不相违背他的员工Irreverent undergrads放荡不羁的本科生Take a pass 接受,处理Find one' s lost sparks找回他们失去的活力,火花Be supervised by 被监督Grade on their work 打分,定级另UAsk for a donation 捐赠Hardware store 五金店A circula
8、r cutout 圆形缺 口A gaggle of散漫的一群Part-timer 兼职者Rub sb the wrong way 使恼怒Feel defensive 抵触情绪Expose sb to a bit of brashness 让某人接触精品文档Don t be a Jerk about it 不要简单用事Escort sb out the door 护送出门Security guard 保安Take a clinical approach 冷静处理Get sued 被起诉Executive coach 高管教练Factor into your decision 在考虑范围之内Ref
9、rain from 尽量不要Take in everything 吸收一切At such a tough time 艰难时刻Reach out to 接触联系A career counselor 事业顾问A prospective employer 老板Newly laid-off employees 刚下岗的职员A short detour 短期内Act out 实行1. No business too small, no problem too big ( IBM )没有不做的小生意,没有 解决不了的大问题2. Take TOSHIBA, take the world. 拥有东芝,拥有世界
10、3. For the Road Ahead (本田)走向康庄大道4. Time is what you make of it. (Swath) 天长地久5. Apple thinks different. (苹果)不同凡想Soft landing 软着陆E-shopping; 网购Mouse potato 电脑迷Hot-button 热点问题Small Office Home Office 在家办公族Business Improvement District 经济开发区On the job hunt 找工作Committed 坚定的Passionate 热情的Failure-is-not-an
11、-option 失败不是一个选项Entail 带来,使成为必需Productivity 生产力Come right out 直接, 突然,立刻?Provocative 挑衅的Take a pay cut ?付出代价Build an adaptable skill set 技能组合pull out all the stops 全力以赴经典的英语面试问题:1. Tell me about you!2. What do you know about our company?3. Why do you want to work for us?4. What would you do for us? W
12、hat can you do for us that someone else can't?5. What about the job offered do you find the most attractive? Least attractive?6. Why should we hire you?7. What do you look for in a job?8. Please give me your definition of a secretary. (the position for which you are being interviewed).9. What
13、9; s your greatest weakness?10. What kind of salary did you have in mind?M&Ms melt in your mouth, not in your hand.只溶在口,不溶在手Be a perfect fit 完全合适Fire away 问我吧Outside-the-box thinking 突破性思维Be generally attributed to 归功于Parallels between .and在什么和什么方面是可以并存的Have their place 有它们的位置Fare with 处理Brain-t
14、ingling questions 令人头疼的问题Layered chocolate shell一层一层的巧克力外衣Be cast in little moulds 扔到小模型里A cement mixer 水泥搅拌车Congealing into a big lump 凝固成一大块Be squirted with 被喷Be imprinted by a bank of rubber dies 跟着皮带传送Be on its way out 过时Due to overexposure 过度曝光Fraction 分数 incorporate 合并 Stand your ground 坚持你的立场
15、Click 吻合Come in 提交Top reality 最现实的A hands-free notepad 无需手动的笔记本Modest advantages普普通通的优势Low-tech低端的Power blackouts 断电Checking account;查看账户Drain out 消耗消费Hold on to 省钱Don t let savings bonds sit 不要把钱放在银行Series EE bonds 系列电子储蓄债券Series I bonds 低风险储蓄债券Built-in adjustments for inflation ?Through payroll de
16、duction通过扣除薪水的方式购买债券National average 全国平均值Bond fund 公债基金Be equivalent to 等同于Take a bite out of 大幅度削减Tax-Exempt 免税债券Drop your PMI (私人不动产抵押借款保险)Down payment 首付An equity stake 股权Roll back car insurance premiums 终止汽车保险费Bargaining for bucks 讨价还价A hand-beaded silk dinner suit 手工钉珠的晚宴西装With some exceptions
17、 除个别例外Less for Uncle Sam 交少一点钱给政府Count on 指望,依靠Shave up 去除。除掉Study up on 认真研究Communication takedown 除掉通讯费Bar charts: 柱形图histograms: 直方图line graphs/line charts: 曲线图pie charts: 饼图forms/tables/lists: 表格It s not just spam. 垃圾电子邮件Writing a press release 写新闻稿件Who still needs to weigh in? 谁需要参与其中?Through a
18、 hosted site on the Internet (主页面)E-mail woes 电子邮件的困扰The online encyclopedia 网上百科全书Restrict access to a limited group of people艮制某些人群进入In addition to the scores of (论点,理由) free, open-source wikisNew breeds of wiki software维基软件的新种类Integrate with network directories 整合网站 目录 Plug into his network 连接网络
19、Pull up the wiki ?Web browser网站浏览器Prospect pipeline 客户渠道Proprietary information 个人绝密信息Spring for 求助于Lock down 安全防范Back up备份Draft a code of conduct起草一套行为准则Hard drive 硬盘Write a press release 写新闻稿件A piece of server software 种®务器软件A hosted site on the Internet 网站主页A bulletin board 公告栏Plug into the
20、network 连接网络Web browser 浏览器Prospect pipeline 客户渠道Hosted version主机版本security muscle 安全性能 Sensitive customer data涉及客人隐私的客户数据 Back up sensitive pages 备份敏感的页面信息 A training program 培训计划Draft a code of conduct起草一套行为准则Store information on hard drives 把信息储存在硬盘罗斯福励志名言:The only limit to our realization of tom
21、orrow will be our doubts of today.实现明天理想的唯一障碍是今天的疑虑。Happiness lies not in the mere possession of money, it lies in the joy of achievement, in the thrill of creative efforts.幸福并不仅仅取决于拥有多少钱财,而在于成功的喜悦和创造活动所带来的心 灵震颤。The world can be changed by man's endeavor, and that this endeavor can lead to somet
22、hing new and better.人经过努力改变世界,这种努力可以使人类达到新的、更美好的境界。The only thing we have to fear is fear itself.我们面临最大的恐惧是恐惧本身。Was sworn into office 宣誓就职The depths of the Depression 大萧条In a state of shock 休克状态精品文档Board of trade商品交易所The terrifying “runs”挤兑Failing banks每况愈下的银行Go bust破产Inaugural address 就职演讲With his
23、standout line以他那杰出的话语Executive power行政权力Owe much to 归功于,多亏Diplomatic Reception Room 外事接待厅Was obsessed with 被。困扰Fireside Chat 炉边谈话On the air 广播正在播Walk people through the basics of banking 银行运作的基本原理Lifted the shame轻轻把羞愧抹掉Strike a patriotic blow 让民众可以做出一个爱国的举措Were gently thrown in with an unsavory lot
24、被温柔的扣上不道德的帽子Call forth 唤起,激励Metaphor 隐喻Offspring 产物In rapt attention全神贯注企业各职位:GM (General Manager)总经理VP (Vice President总裁FVP (First Vice President)一副总裁AVP (Assistant Vice PresidentWI 总裁助理CEO (Chief Executive Officer)首席执行官、类似总经理、总裁、是企业的法人 代表。COO (Chief Operations Officer)首席运营官,类常务总经理CFO (Chief Financ
25、ial Officer)首席财务官.类似财务总经理CIO (Chief Information Officer)首席信息官:丰管企业信息的收集和妗布CTO (Chief technology officer)首席技术官类1箴工程师HRD (Human Resource Director:OD (Operations Director)运营总监MD (Marketing Director)市场总监OM (Operations Manager)云作经王里PM (Product Manager产品经王里(Production Manager在产经王里TM ( Team Manager )PM ( P
26、roject Manager )项目经王里PL ( Project Leader )项目组长TSE ( System Engineer )系统工程师BSE ( Bridge System Engineer)PG ( Programmer )程序员其他职位缩写:CAO: Art艺术总监CBO: Business商务总监CCO: Content内容总监CDO: Development 开发总监 L ( Team Leader )In the arena of international commerce 国际商务平台 Performance-review process 绩效考核过程 Custom
27、er insight 客户洞察The integration of the global economy 全球经济一体化A brainstorming session自由研讨会Big-box retailer 大面积超市Lifetime warranty终身保修Executive coaches 高管教练 突破性思维outside-the-box thinking潜在客户potential customer求职者 job hunter高度竞争的世界hyper competitive world打造个人品牌personal branding目标受众 target audience以客户为本 cu
28、stomer-centricinitiative 主动性Make its mark 打上。烙印Greenwashing 绿色粉饰Environmentally friendly 对环境无害Under a huge amount of fire 最近受至U强烈抨击 environmental credential环保认证The general public 公众Marketing campaign营销活动Executive director执行总监Window dressing摆摆样子Walking the walk光说不做PR campaign 公关活动When it comes to gre
29、en issues 当谈至U环保问题Making a stand 坚持,站稳立场Relatively few and far between 少之又少Official figures 官方数据Design discipline 设计准则Solve sustainability problem 解决可持续问题 Embrace this fresh new approach 接受新的做法 A hosted site 主网址Bulletin board 公告栏Web browser 网页浏览器Prospective pipeline 客户渠道The online encyclopedia网上百科全书
30、A press release 新闻稿Security muscle 安全能力Back up sensitive pages 备份敏感资料Hard drives 硬盘驱动器Advertisements :1. We offer 3-R guarantee, namely guaranteed repair, replacement and refund.我们实行“三包”:包修、包换、包退.2. Applying “ Dabao" morning and night ,Makes your skincare a real delight.要想皮肤好,早晚用大宝.3. It gives me hair super shine, super body and leaves it smelling fresh as a meadow.它使我的头发发质柔软,熠熠生辉,恰似绿草地一般清新芬芳。4. Hand in Hand, Future in Your Hand.伴你同行,齐握未来.英语广告中很多是使用固定的短语和词组,在这一点上恰好和汉语的四字结构 相对应,例如: 价廉物美 cheap and fine。1) reasonable charges 收费合理2) attractive and durable 美观耐用3) courteous
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