摩拜单车商业模式(英语)

1、炫彩微立体MobikeDescription of the contents2016.4.22-2016.8.82016.8.9-2016.8.302016.9.1-nowExplorationGrowthExpansionDevelopment Stages1.Exploration period:Choose Shanghai as the first operating city; occupy the market; test operation mode; meet the needs of people traveling bicycles.2.Growth period:Achi

2、eve the user size and order size of the steady growth; increase the running of the bicycle, occupy more market share.3.Expansion period:Add a second operating city of Beijing;create product reputation; get massive new users, build product barriers; provide a high-quality user experience.Market SizeG

3、overnment SupportUser needsBy 2019, Market Size 163 million for 12.26 million users.Bicycle Rental MarketFacilitate the convenience of users.The last mileA absolutely GREEN transportation.Environmental FriendlyStable and reliableThey design/manufacture bikes themselvesEasy parkingJust find a sidewal

4、k by street.Low costCheapest means for short distance transportationEasy to useUnblock by scanning QR codeCompetitive Analysisusers qualityDamage to the bicycleuser experienceUncomfortable rideUrban road conditionsVery few city suitable for ridingProfit modelHigh Cost and how to make moneyChallengeE

5、ntrepreneurial model of Mobike Products are fundamentalCompetition from the product itself“Hard-connected” opportunitiesManufacturing + public serviceEntrepreneurs determinationOvercome difficultiessummaryIntellectual Property Distribution of MobikeEnvironmental protectionInternet+Customer demandEnlightenment for Shanghai electric center academeThe energy crisis and environmental pollution leading to the demand of new energy. Environmental protecti