管理创新PPT学习教案

1、会计学1管理创新管理创新Bansi Nagji Geoff Tuff President at Monitor Group CEO of Monitor Innovation at Monitor Group Board of Directors at Market Force InformationVenture Partner at Monitor Ventures A leaders of the firms global innovation practice at Monitor Group 第1页/共18页About Innovation and EntrepreneurshipA

2、rticle OverviewThree aspects are describedconclusion第2页/共18页the new venture Entrepreneurial Strategies: Introduce four kinds strategies第3页/共18页 innovation is a sprawling collection of energetic but uncoordinated activities. Firms that strike a balance of core, adjacent, and transformational initiati

3、ves applying the tools and skills appropriate to each and treating them as parts of a carefully integrated whole.第4页/共18页optimizing existing products for existing customersexpanding from existing business into “new to the company” businessDeveloping breakthroughs and inventing things for markets tha

4、t dont yet existInnovation activity core Innovation AdjacentInnovation Transformational Innovation第5页/共18页ambitionbalanceManageBe Clear about your innovation ambitionStrike and Maintain the right Balanceorganize and Manage the total innovation SystemDescribed separately第6页/共18页第7页/共18页如何成功如何成功现有产品和资

5、本现有产品和资本新增产品和资本新增产品和资本发明新产品和资本发明新产品和资本市市场场范范围围服务现有市场和服务现有市场和顾客顾客进入临近市场进入临近市场服务临近顾客服务临近顾客开发新市场，挖掘新的客户需求开发新市场，挖掘新的客户需求 创新愿景矩阵创新愿景矩阵核心的核心的为现有顾客优化现有产品为现有顾客优化现有产品邻近的邻近的从现有业务扩展到从现有业务扩展到“新公司新公司”的业务的业务变革的变革的突破性的发展或者发明市场上不存在的事物突破性的发展或者发明市场上不存在的事物第8页/共18页new packaging; slight reformulations; added service con

6、venience Procter & Gamble, fresh, proprietary insightCore initiativesAdjacent innovationsTransformational initiativesbackiTunes, the Tata Nano, and the Starbucks in-store experience第9页/共18页Is There a golden ratio?How innovation pays the bills70%core20%adjacent10%transformational10%core20%adjacen

7、t70%transformational第10页/共18页 industrial Manufacturers Technology companies Consumer packaged goods manufacturersLagging company Focus shiftEarly-stage enterprisesMore establishedcompany.Industry stage of developmentcompetitive position 70-20-10 is not a golden ratio, there are many factors will breakdown the balance.back第1