howtouseQFDforstandardmaking国际会议最终演讲稿英语演讲

1、第 PAGE3 页 共 NUMPAGES3 页how to use QFD for standard making-国际会议最终演讲稿 - 英语演讲 - good afternoon ladies and gentlemen:my name is shaoshasha,i am a senior in china jiliang university and majoring in business management. i am honored to be here to deliver an introduction of our group case study .this is ou

2、r team member tanglihua ,sundan and meas we all know. sony and lenovo both enjoy high reputation among the mass. therefore, as a famous brand over asia, sony petes with lenovo in domestic market only by obtaining the knowledge of the parative disadvantage and corresponding betterment, and this is th

3、e primary issue we should to settle. taking the customers demand as an base, we launched a market research and thereby get an understanding that the technical standard is the puters feature. since qfd is of great usefulness in analyzing dates, we apply it in our study in order to figure the approach

4、 of sonys improvement. in addition, quality function deployment is to help transform the customer wants into engineering characteristics for a product or service, prioritizing each product or service characteristic while simultaneously setting the development targets for the product or service. then

5、 according to the qfd analysis，we could get the new technical standards.based on market research we are able to get the customer satisfaction form. according to the form, we can figure that customers pay attention to laptops processing speed, weight, memory mount and corresponding cognition and perc

6、eption. technological indicators for processing speed are basic frequency and internal memory, for weight is material, size and thickness; for volume is hard disk. these are the features for these technical indicators, in term to lenovo and sony.then let me to explain qfd of snoy laptop. first we ra

7、nk the significance degree of customer need thereby to conclude the planning matrix. after customer needs are known, we can get technical requirement quality table relevancy, relationship matrix and correlation matrix(影响程度划分表)after pleting the above analysis, the house of quality is our final plan .

8、from the key qualities characters setting, sony takes a leadership in basic frequency, material and hard disk .with drawbacks in size and thickness .while internal memory is neck and neck between us and lenovo. therefore we draw conclusions as follows:1、in terms of basic frequency, lenovo performs better, however,