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1、Automobile EC Speaker:XXX Date:XXXX.XX.XX共二十一页共二十一页What is the EC ?共二十一页Electronic commerce is to point to by simple, fast, low cost of electronic communication, buyers and sellers not met for various business activities. Mainly done through INTERNET.The concept of electronic commerce共二十一页Humans mak

2、e new technology used in businessThe ancient sailing ;The printing press ;The steam engine ;The telegraph ;The phone ;Electronic data interchange (EDI);Electronic funds transfer (EFT);Internet e-commerce ;共二十一页printing presssteam engineThe changes of business tool共二十一页The general understanding of e-

3、commerceEC is called narrow sense of electronic commerce ;EB is called generalized e-commerce ;共二十一页Narrow sense of electronic commerce, also known as electronic trading (EC or e-commerce), mainly including the use of computer networks for trading activities.Generalized electronic business (EB or E

4、- business) refers to the use of all kinds of information technology in all business management activities.共二十一页Generalized e-commerce coversNarrow sense of electronic commerce(EC)supply chain management(SCM)Enterprise resource planning (ERP)Customer relationship management (CRM)共二十一页共二十一页The econom

5、ic environment preference, auto consumption market development共二十一页Automobile consumption rising, there are still large space for development共二十一页Policy support will further promote the development of domestic electric dealer market共二十一页Latent customer trust online channels, user cultivating complet

6、ed preliminary选买用卖产废行业(hngy)监管部门车主(ch zh)整车厂供应商前装服务4S店汽车金融传统媒体二手车商汽车估价维修保养零配件驾驶服务汽车报废共二十一页Latent customer trust online channels, user cultivating completed preliminary共二十一页Since 2013, the car electric industry development speed远期(yun q)自我革命完成后行业将进入平稳增长,进一步优胜劣汰优信拍、车易拍为代表的二手车竞拍模式受资本热捧,实现二手车买卖环节线上化汽车后服

7、务异常火爆,以各类洗车企业为代表的O2O后服务领域逐步渗透至用车市场BAT或投资(tu z)或自建(天猫汽车节)布局汽车电商领域规模成长周期萌芽期2012年前高速成长期2013年至今行业整合期平稳增长期平稳运行期汽车之家、易车等汽车媒体实现了选车环节线上化过程可预见的未来,选-买-用-卖环节各类企业将出现分化,行业将自发整合,领先企业赢得大发展,部分企业将逐步退出市场共二十一页At present the overall automobile electric permeability is low共二十一页Participate in complex enterprise, in a sta

8、te of free competition汽车(qch)媒体电商(din shn)平台选买二手车竞拍估价服务资讯服务后服务企业用卖传统汽车服务企业转型共二十一页Compared with traditional business mode difference is biggerHeavy capital investmentHigh barriers to entryStrong local serviceHeavy offline sideLow transaction frequencyHigh transactionLow user loyaltyStrong price sensitive共二十一页Think you!共二十一页内容摘要Automobile EC。Date:XXXX.XX.XX。The steam engine。Generalized e-commerce covers。Narrow sense of electronic commerce(EC)。supply chain management。Customer relationship management (CRM)。

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