《商务英语写作》课件Tudents'PPT 2 Business Letter

1、BUSINESS LETTERS薛美丹卢晨昕郑海东LettersCatalogueGood News Letters01Neutral News Letters02Bad News Letters03Kinds of letters Brief Introduction01 Good News Letters refer to write about the pleasant or positive messages.The key of writing jobs is directness.It can be expressed in many forms,like direct appro

2、ach,direct plan,direct strategy or direct pattern.Most business tend to use a direct approach to send good news.ProcessApplication of direct approachA direct approach means that we begin by stating exactly what the letter is about.It is generally followed up by more information,and perhaps some ques

3、tions which need clarifying.The letter ends with a goodwill message of some sort.Main Steps SummaryDeliver good news Main idea Details Looking to the futureHow to writeMain idea It means putting the main idea about positive news at the very beginning,e.g.a “Yes”answer to a request which is always th

4、e reader wants to know first. The detailsIts the main section of the letter which is to support or explain the main idea appeared at the beginning.Writers should say what needs to be said in as few words as possible.Looking to the future The pleasant message usually ends in a pleasant tone with an e

5、xpression of good will for future relations.request letterPRESENTATION SUB TITLEneutral letter8Request letter The request letter is the typical example of the routine one. It is usually written in the typical direct order. Besides the information being asked, it also involves getting the reader to r

6、espond with an action that satisfies the request. neutral letter9010203RequestletterState requirementGive detailSpecific actionneutral letter10Opening Part be specific and brief about the requestDESIGNleave out irrelevant information pay attention to your attitude or the tone neutral letter11explain

7、 the benefits Put yourself in the readers shoes make explanation or give more details about the requestnot ask too many questions Body part attention01020403neutral letter12010203You should specify the action to be taken, possibly with time limit. Youd better provide additional help for the reader t

8、o make a favorable decision. You ought to close with an expression of appreciation or goodwill. Bad News Letter03Bad news letterBad News LetterApproach for bad newsKinds of bad newsProcess on writing indirectlyDESIGNKinds of bad news15010203TypecontentCompanyA refusal letter, an e-mail or a memoA ne

9、gative answer to the application or a refusal letter to a order, rejecting a productIt may be some unpleasant newsApproach for bad news16Approach for bad newsindirect, and includes elements which help to relieve the bad impactProcess on writing indirectlyStep 1Put a buffer at the beginingStep2Embed the no in the middleStep3Build goodwill at the endProcess on writing indirectly18010203BufferNOGoodwillWe start with something positive or at least neutral.It is generally followed by an explanation and backgro