《电子商务》教学日历-Courseoutline–

1、电子商务务教学日日历信管0611.062, 管理学院院, 华中科科技大学教师 :马马辉民（博博士、副教教授） 20009.4电话: 8755564477(O) 6255597700(PHS)办公室: 管理学院院532# E-maiil: huimmin_mma1663.coom学分: 22.5 (40 学时/100周：400学时讲授授)时间：周一一：34节（ 东东9D3309） 1012，114200周四：12节（ 东东9D3309） 10012，114200先修课程名名称：计算机概论论、计算机机网络技术术及应用、市场营销销、Webb应用技术术、管理信信息系统、数据库管管理系统课程的性质质和任

2、务：电子商务作作为一种崭崭新的商务务运作方式式，将给人人类带来一一次史无前前例的产业业革命，这这场革命的的最终结果果是将人类类真正带入入信息社会会。随着因因特网逐渐渐进入政治治、经济领领域，大力力发展电子子商务对于于各国政府府和企业来来说，均具具有极其重重要的战略略意义。本本课程将对对电子商务务所涉及的的问题做一一些简洁的的阐述，并并将计算机机技术、管管理技术和和心理学技技术等相关关知识结合合在一起，其其任务是让让学生能对对电子商务务有一个全全面、概括括的了解。通过本课程程的学习，可可以使学生生掌握电子子商务的一一些基本概概念以及开开展电子商商务所涉及及到的安全全问题、网网上支付问问题、物流流

3、配送问题题、企业流流程再造问问题、网页页开发、网网站建设、税收与法法律等方面面的一些基基本知识，了了解在现实实生活中电电子商务的的一些基本本应用，如如网上购物物、网上拍拍卖、网上上交易、网网上保险、网上旅游游、网上教教育、网上上医疗、网网上银行、信息服务务和网上政政府等，并并结合我国国国情，了了解企业或或个人在网网上开店以以及企业开开展电子商商务的一些些解决方案案。电子商商务是一门门实践性很很强的学科科，学习本本课程尤其其要注意理理论联系实实际，要结结合我国开开展电子商商务所面临临的国际及及国内环境境进行学习习。使用的教材材：1、Efrraim Turbban, Jae Lee, Davvid

4、 KKing, andd H.MMichaael CChungg. Ellectrronicc Commmercce: AA Mannagerrial Persspecttive (4thh Ediitionn). CChinaa Macchinee Preess.评分上机实践与与平时作业业 20 %课程论文 40 %考试 40 % 1100 %课程进度Week 10 （4.1224.188）Chapp 01 Fooundaationns off Eleectroonic Commmercee1.1 CCommoodityy traadingg moddel1.2 DDefinnitioon1

5、.3 CCateggoriees1.4 FFrameeworkk of Elecctronnic CCommeerce1.5 EElecttroniic Coommerrce iis Innterddisciiplinnary1.6 BBusinness Modeel off EC1.7 TThe bbeneffits of EECWeek 11 （44.194.255） 11.8 TThe LLimittatioons oof ECC1.9 TThe ddriviing FForcees off EC1.10 EC iin ChhinaChap 02 RRetaiilingg in Elec

6、ctronnic CCommeerce2.1 EElecttroniic Maarkettplacces2.2 WWhat sellls onn thee Intterneet2.3 BBusinness Modeel off E-MMarkeetplaaces2.4 DDirecct MaarkettingWeek 12 （44.265.022） 22.5 OOnlinne Cuustommer SServiices2.6 AActivve Ellectrronicc Inttermeediarries2.7 RReacttive Elecctronnic DDeparrtmennt Stt

7、ore2.8 PProceedurees foor Innternnet SShoppping2.9 AAidinng Coomparrisonn Shooppinng2.10 Impaact oon Trradittionaal Reetailling Systtem2.11 The poteentiaal Wiinnerr & LLoserrWeek 14 （55.105.166）Chaap 033 Intterneet Coonsummers and Markket RReseaarch3.1 MModell of EC CConsuumer Behaaviorr3.2 VVariaab

8、less Inffluenncingg Deccisioon Maakingg Proocesss3.3 CConsuumer Purcchasiing DDecission-Makiing3.4 MModell of Inteernett Connsumeer Saatisffactiion3.5 OOne-tto-Onne Maarketting and e-looyaltty3.6 IImpleementting Custtomerr Serrvicee in Cybeerspaace3.7 TToolss of Custtomerr Serrvicee3.8 MMarkeet Rees

9、earrch ffor EEC3.9 IIntellligeent AAgentts foor CoonsummersWeek 15 （55.175.233）Chaap 044 Advvertiisemeents in EElecttroniic Coommerrce4.1 DDescrribe the objeectivves oof Weeb addverttisemment, itss typpes aand ccharaacterristiics4.2 DDescrribe the majoor addverttisemment methhods usedd on the Web, r

10、anngingg froom baannerrs too chaat roooms4.3 DDescrribe variious Web adveertissemennt sttrateegiess4.4 DDescrribe variious typees off proomotiions on tthe WWeb4.5 DDiscuuss tthe bbeneffits of ppush techhnoloogy aand iintellligeent aagentts4.6 UUnderrstannd thhe maajor econnomicc isssues relaated to

11、WWeb aadverrtiseementt4.7 DDescrribe the issuues iinvollved in mmeasuuringg thee succcesss of Web adveertissemennt ass it relaates to ddiffeerentt ad priccing methhods4.8 CCompaare ppaperr andd eleectroonic cataalogss andd desscribbe cuustommizedd cattaloggs4.9 DDescrribe Web adveertissemennt immple

12、mmentaationn isssues rangging fromm ad agennciess to the use of iintellligeent aagenttsWeek 16 （5.245.300）Chapp 05 EC in SServiice IIndusstriees5.1 UUnderrstannd hoow brrokerr-bassed sserviices are perfformeed onnlinee5.2 DDescrribe onliine ttraveel toourissm seervicces aand ttheirr bennefitts5.3 DD

13、iscuuss tthe iimpacct off EC on tthe ttraveel inndusttry5.4 DDescrribe the onliine jjob mmarkeet, iits ddriveers aand bbeneffits5.5 DDescrribe the elecctronnic rreal estaate mmarkeet5.6 UUnderrstannd hoow sttock tradding is ddone onliine aand iits bbeneffits5.7 DDiscuuss ccyberrbankking, itss driive

14、rss andd cappabillitiees5.8 DDiscuuss iimpleementtatioon isssuess of onliine ffinannciall serrvicees annd itts fuuturee5.9 DDescrribe elecctronnic aauctiions, theeir bbeneffits, impplemeentattion, andd imppactss5.10 Desccribee somme innnovaativee appplicaationns inn thee serrvicee inddustrries5.11 D

15、isccuss the futuure oof inntermmediaariess andd theeir rrole in ccyberrspacceWeek 17 （5.3116.066）Chapp 06 B-BB Eleectroonic Commmercee6.1 DDistiinguiish bbetweeen BB2B aand BB2C6.2 IIdenttify the relaationnshipp bettweenn B2BB andd suppply chaiin maanageementt6.3 CClasssify the cateegoriies oof B22B

16、 moodelss andd arcchiteecturres aaccorrdingg to the natuure oof thhe ellectrronicc stoores and mallls6.4 DDescrribe typiical casees off Suppplieer, BBuyerrs, aand IInterrmediiary-Orieentedd Marrket Placces6.5 OOutliine tthe ccurreent aand nnext-geneeratiion ccharaacterristiics oof B22B Ellectrronicc

17、 Commmercce6.6 DDistiinguiish bbetweeen VVAN-bbasedd an Inteernett-basse EDDI6.7 DDescrribe the rolee of Justt-In-Timee in B2B Elecctronnic CCommeerce6.8 DDescrribe how softtwaree ageents can faciilitaate ccommuunicaationn bettweenn selllerss andd buyyers6.9 DDescrribe how markketinng iss donne inn

18、B2BBWeek 18 （6.076.133）Chapp 07 Elecctronnic PPaymeent SSysteems aand SSecurrity7.1 DDescrribe typiical elecctronnic ppaymeent ssysteems ffor EEC7.2 IIdenttify the secuurityy reqquireementts foor saafe eelecttroniic paaymennts7.3 DDescrribe the typiical secuurityy schhemess useed too meeet thhe seec

19、uriity rrequiiremeents7.4 IIdenttify the playyers and proccedurres oof thhe ellectrronicc creedit cardd sysstem on tthe IInterrnet7.5 DDiscuuss tthe rrelattionsship betwween SSL and SET prottocolls7.6 DDiscuuss tthe rrelattionsship betwween elecctronnic ffund trannsferr andd debbit ccard7.7 DDescrri

20、be the charracteeristtics of aa stoored valuue caard7.8 CClasssify and desccribee thee typpes oof ICC carrds uused for paymmentss7.9 DDiscuuss tthe ccharaacterristiics oof ellectrronicc cheeck ssysteemsWeek 19 （6.146.200）Chapp 08 EC SStrattegy and Impllemenntatiion PPlan9.1 DDescrribe whatt a bbusin

21、ness straategyy andd impplemeentattion plann is9.2 UUnderrstannd thhe prrocesss off forrmulaatingg EC straategiies9.3 EExplaain tthe iissuees innvolvved iin ECC impplemeentattion plannningg9.4 EExperriencce thhe roole oof inntellligennt aggentss in the straategiic peerspeectivve9.5 CCharaacterrize h

22、ow the straategiic pllanniing eevolvves tthrouughouut thhe buusineess ccyclee9.6 DDescrribe the key manaagemeent iissuees inn thee strrateggic pplannningWeek 20 （66.216.277）Chaap 099 Inffra-struucturre foor Ellectrronicc Commmercce9.1 DDescrribe the prottocolls unnderllyingg Intterneet cllientt/serr

23、ver appllicattionss9.2 CCompaare tthe ffuncttionss andd strructuures of WWeb bbrowssers and servvers9.3 DDiscuuss tthe ssecurrity requuiremmentss of Inteernett andd e-commmercee appplicaationns, aand hhow aare tthesee reqquireementts fuulfillled by vvarioous hhardwware and softtwaree sysstemss9.4 DD

24、escrribe the funcctionnal rrequiiremeents for onliine sselliing aand wwhat are the speccialiized servvicess andd serrverss thaat peerforrm thhese funcctionns9.5 DDescrribe the busiinesss funnctioons tthat Web chatt cann fullfilll andd lisst soome oof thhe coommerrciallly aavaillablee sysstemss thaat

25、 suupporrt chhat9.6 UUnderrstannd thhe waays iin whhich audiio, vvideoo andd othher mmultiimediia coontennt arre beeing deliivereed ovver tthe IInterrnet and to wwhat busiinesss usees thhis cconteent iis beeing applliedChap 10 Ecconommics, Gloobal, andd Othher IIssuees inn Eleectroonic Commmercee10.1 Idenntifyy thee majjor iimpaccts oof Weeb-baased econnomiccs10.