《外贸英语函电》课程教学大纲

1、外贸英语函电课程教学大纲课程代码：090093课程名称：外贸英语函电 英文名称： Foreign Trade Correspondence学 分：48 总 学 时：48 讲课学时：48 实验学时： 上机学时： 课外学时： 24 适用对象：经济和管理类国际贸易专业、国际营销专业先修课程：国际贸易实务、专业英语学生自主学习时数建议：一、课程性质、目的和任务 外贸英语函电是一门融国际贸易业务与英语为一体的本科高年级专业英语基础课。其目的是使学生了解国际贸易往来的一般程序，掌握外贸英语函电的格式、专业词汇、行文方法与文体特点，能够撰写各种规范的英语函电，草拟有关的各种业务合约。培养既掌握国际经济贸易的

2、基础理论又具备撰写和处理国际商务英语函件能力的高素质人才，为毕业后从事对外经济贸易业务和有关商务活动打下必要的基础。二、教学基本要求本课程讲授了外贸常用文体的基本知识，以对外贸易业务磋商过程中各个环节往来函电为实例，以外贸业务磋商各个环节建立业务关系、询盘、报盘、推销、还盘、成交等的常用表达及写作技巧为研究对象，以介绍各类协议、合同的拟写方法和语言的应用，各类单据及单证实例如信用证、订单、提单等为主，让学生全面了解外贸业务知识的各个环节，掌握撰写和处理国际商务英语函件的方法和技巧。本课程教学应达到以下基本要求：1、了解并熟悉外经贸进出口的关键步骤，掌握信函布局、信封写法及撰写技能和方法。2、重

3、点掌握外经贸业务信函的撰写要点，做到在一般情况下能写出内容确切、表达得体、符合规范、语句通顺、没有语法错误的信函、传真及电子邮件。3、了解业务信函的趋向，能够利用函电往来进行外贸业务磋商。4、熟练运用外贸函电的翻译习惯和技巧，正确翻译往来信件、传真和电子邮件。5、了解常用外贸术语以及外贸单证的一般格式，掌握常用外贸单证的填制和审核。6、了解外贸各类协议以及合同的常用条款，并能运用所学知识草拟一般业务合同。三、教学内容Unit One Layout of a Business Letter.Content（1）The importance of writing a business letter

4、s （2）The layout of business letters （3）The basic principles and structure of business letter writing（4）Envelopes addressing.Importance and difficulties（1）Key points: The basic principles and structure of business letter writing （2）Difficult points: using basic skills in letter writingUnit Two Establ

5、ishing Business Relation.Content(1)Specimen letters(2)Related words and expressions (3)Channels of knowing a new customer (4)The contents of the first business letter.Importance and difficulties (1)Key points: Typical sentences and expressions in writing such letters (2)Difficult points: master the

6、essential components of such letter using basic skills in writing Unit Three Inquiry.Content(1)Specimen letters(2)Related words and expressions (3)The content of the inquiry letter.Importance and difficultiesKey points: The basic parts of inquiry letter writing and the typical sentences and expressi

7、ons (2)Difficult points: the methods in writing inquiry letterUnit Four Offer and counter-offer.Content(1)Specimen letters and the basic contents of quotation letter(2)The concept of offer (firm offer and non-firm offer),and counter-offer (3)Answer letter to offer or counter-offer, Related words and

8、 expressions .Importance and difficulties (1)Key points: Related words and expressions ,the essential components of a letter to make a quotation and an offer (2)Difficult points: the tone and use of words in writing offer and reply Unit Five Sales Promotion.Content(1)Functions of Sale promotion lett

9、er, how to introduce a commodity to a new customer(2)The basic principles of sale promotion letter(3)Specimen letters and exercises .Importance and difficulties(1)Key points: Related words and expressions, how to recommend a substitute product(2)Difficult points: the skills in writing and how to wri

10、te to an inactive customerUnit Six Orders and Acknowledgements.Content(1)Specimen letters and Related words and expressions (2)The accurate and full descriptions of an order(3)The usual ways of writing such letter.Importance and difficulties(1)Key points: what are mainly included in order letter and

11、 why and how to confirm them (2)Difficult points: the acknowledge-ment of an order,to write such letter correctlyUnit Seven Payment.Content(1)The important of terms of payment for foreign trade(2)The three basic forms : remittance. Collection and L/C(3)The differences and advantages of each form (4)

12、Specimen letters and related words and expressions .Importance and difficulties(1)Key points: related words and expressions and the differences and advantages of each form (2)Difficult points: how to choose the easier payments terms for the buyer or sellers Unit Eight packing.Content(1)The important

13、 of packing for goods, main materials in packing (2)The three types of packing and marking(3) Specimen letters and related words and expression.Importance and difficulties(1)Key points: inner packing /outer packing and neutral packing, the different materials in packing (2)Difficult points: to maste

14、r basic skills in writing such letter Unit Nine transportation I. Content(1)The forms of transportation(2)Specimen letters and related words and expressions(3)Urging the seller to ship the goods(4)Notifying dispatch of the goods and container shipment .Importance and difficulties (1)Key points: diff

15、erent expressions concerning shipment (2)Difficult points: the right form of shipment, to write concerning clauses correctlyUnit Ten Insurance I. Content(1)The important use of insurance for foreign trade(2)The major losses in transportation(3)The basic covers: W.P.A, F.P.A and All Risks and additio

16、nal risks(4)Specimen letters and related words and expressions .Importance and difficulties(1)Key points: the major types of losses, basic insurances, Additional risks (2)Difficult points: How to cover the insurance clauses and to master skills in writing such letters Unit Eleven AgencyI. Content(1)

17、The important use of agency for foreign trade(2)The major types of agents(3)The basic information in agency letters(4)Specimen letters and related words and expressions .Importance and difficulties(1)Key points: the major types of agents, the sole agency (2)Difficult points: the skills in writing su

18、ch letters (How to appoint an agent and how to refuse)Unit Twelve Complaints and ClaimsI. Content(1)The layout of claim letters (2)How to express and judge a complaint(3)How to express your claim in business letter and answers to such letters (4)Specimen letters and related words and expressions .Im

19、portance and difficulties(1)Key points: related words and expressions, how to judge and express your complaint or claim (2)Difficult points: the basic skills in dealing such letters Unit Thirteen Electronic CorrespondenceI. Content(1)Specimen Telex(2)Specimen Fax(3)Specimen E-mail (4)Specimen letter

20、s and related words and expressions .Importance and difficulties(1)Key points: the layout of the Telex, Fax and E-mail (2)Difficult points: the basic skills in writing such electronic correspondenceUnit Fourteen Forms of Trade I. Content(1)The definition of each forms of trade: Consignment, Auction,

21、 Exclusive Sales, Tender, barter, compensation trade, Processing and assembling, leasing(2)Specimen letters and related words and expressions.Importance and difficulties(1)Key points: Related words and expressions (2)Difficult points: to master how to express concerning each forms of trade四、实践环节设计 五、课外习题及课程讨论课外习题：完成教材各章习题课程讨论：相关内容的例信讨论 六、教学方法与手段 案例启发式教学，