《商务英语函电教程》unit-3询价与回复资料

UnitThreeEnquiriesandRepliesLearningObjectivesToidentifyStatusenquiry,generalenquiryandspecificenquiryTolearnwritingskillsforthiskindsofletterGeneralView

Enquiriesareusuallymadebythebuyerswithoutengagementtogetinformationaboutgoodstobeordered,suchasprice,specification,quality,packing,shipmentandothertradeterms.

Enquiriesareoftwotypes:

GeneralEnquirySpecificEnquiry

GeneralView

GeneralEnquiry

issenttoacquiresomegeneralinformationaboutproducts,suchasaskingforacatalogue,orpricelist,asample,termsofpayment.

SpecificEnquiry

expressesadefinitewishtopurchaseaspecificproductifconditionsaremetanditrequiresmoredetailedinformationsuchaspriceterms,quantity,portofdestination,packing.

GuidelinesforWriting1.Howtowriteanenquiryletter(1)Bespecificandstateclearlywhatyouwant,thegoodsneeded,acatalogue,apricelist,asample,aquotationoranoffer,etc,sothatthesellercanofferwhatyouneed.(2)Keeptheenquiryconciseandtothepoint.GuidelinesforWriting

(3)Ifitisafirstenquiry,startyourletterbyinforminghowyouobtainedtheirnameandaddress.Meanwhile,youcangiveabriefintroductionofyourownbusiness.Somedetailsaboutwhatyouwouldliketogetfromtheexporterwouldbementionedintheend.(4)Thetacticoftenusedinordertoinvitebettertermsistogivethesellersomehopeofsubstantialordersorcontinuedbusinessbysaying“Shouldyourpricesbecompetitive,weshallplaceanorder…”or“Ifyourquotationisfavorable,we’llplaceregularorderwithyou.”

GuidelinesforWriting

(5)Inanenquiryletter,thefollowingstructuresareoftenusedinsteadoftheterm”enquiry”:Pleaseadvise~~~Interestedin~~~,please~~~Pleasedquote~~~

GuidelinesforWritingAletterofenquiryisusuallycomposedofthreemainparts:Openingparagraph/sentences,withmentionofhowyougetthenameandaddress,theitemsyouareinterestedin,briefintroductiontoyourcompanyifnecessaryandyourinitialintentionorthepurposeofwriting.Secondpart/messagepart,withdetailsaboutyourspecificrequirements.Closepart,whereyouexpressthanksinadvanceandhopesofreceivinganearlyreply.GuidelinesforWriting

2.Howtoreplyanenquiry(1).Expressthankstotheinquirerforhisorherinterestinyourproducts.(2).Answerthequestionsaskedandprovideotherrelevantandnecessaryinformation.

GuidelinesforWriting(3).Statebrieflytofirstenquirersthestrengthsandadvantagesofyourproducts.(4).Ifyouareunabletosupplytheproductsrequired,giveareasonorexplanationinadditiontoexpressingregret.Alwaysendyourletterpositivelybyofferingotherproductsassubstitutessoastocreateagoodimpression,whichhopefullyresultinmorebusiness.SpecimenLetter-1(GeneralEnquiryandReply)Messrs.Smith&Co.Tel:(415)543-0028Fax:(415)543-0030E-mail:February3,2023FujianProvincialArtsandCraftsI/ECorporation12-11/F,ZhongshanMansion123HudongRoad,Fuzhou,ChinaDearMr.Wang,Wehaveseenyouradvertisementat://Made-in-Candareparticularlyinterestedinyourbambooandstrawarticles.Wewouldliketohavedetailsofyourvarioustypes,includingsizes,materialsandprices.Wearelargedealersinartsandcrafts,havingover15yearsexperienceinthisparticularlineofbusiness.Providedqualityandpricesaresatisfactory,thereareprospectsofgoodsalesinourmarket.Whenreplying,pleasestatetermsofpaymentanddiscountsyouwouldallowonpurchaseofquantitiesofover100dozenofindividualitems.Welookforwardtoyourearlyreply.SincerelyyoursHenrySpecimenLetter-2〔ReplytoImporter’sEnquiry〕FujianProvincialArtsandCraftI/ECorporation12-11/F,ZhongshanMansion,123HudongRoad,Fuzhou,ChinaTel:86-591-66664444Fax:86-591-66664422E-mail:February4,2023Messrs,Smith&Co.153ThirdAvenueDearMr.Henry,WeareverygladtoreceiveyourenquiryofFebruary3andthankyouforyourinterestinourproducts.Wearesendingyouourquotationsheetandacopyofourlatestcataloguegivingthedetailsyouaskedfor,andhopethatsomeofourproductswillbesuitableforyourmarket.Onregularpurchaseofover100dozenofindividualitems,wewouldgiveadiscountof3%.Astopayment,weusuallyacceptpaymentbysightL/C.Weassureourclientsofdeliverywithin20daysafterreceiptofL/C.Inadditiontobambooandstrawarticles,wealsodealincarvings,porcelains,woodenproductsandawiderangeofChristmasgiftitems,detailsofwhichyouwillfindinthecatalogue.Ifyouneedanyfurtherinformation,pleaseletusknow.Welookforwardtowelcomingyouasourcustomer.Yourssincerely,Mr.WangSalesManager

SpecimenLetter-3(SpecificEnquiry)

May8,2023DearMissHuang,Asfortheradio-controlledtoycarwithmusicalICthatyouadvertisedat://www,Made–in–China.Com,couldyoupleasesendmeacopyofyourlatestcatalogue?Iwouldalsoliketoknowyoumonthlyproductioncapacityandearliestdelivery.Yourssincerely,FredJohnManagerSpecimenLetter-4(Replytothespecificenquiry)ShanghaiNewCenturyImport&ExportCorporation1830CentralBoulevard,Pudong202306,ChinaFebruary14,2023TheArialTradeCompanyNo.1Warehouse,WestIndiaQuay,CanaryWharf,London,E144ALDearMr.John,ThankyouforyourE-mailofFebruary12inquiringaboutourradio-controlledtoycar.Enclosedisourlatestcataloguewhichwehopewillgivethedetailsyouwant.Weareaspecializedmanufacturerandexporterofradio-controlledtoycarsandhavebeeninthislineformorethan10yearswithISO9002(1994)approved.Comparedwithsimilarproductsintheinternationalmarket,ourtoycarsareofcompetitivepriceandhighquality.Ourfactoryproduces30,000pcseachmonthanddeliverycanbemadewithin30daysafterreceiptofpaymentfororder.Meanwhile,wecanacceptordersonOEMbasis.Welookforwardtodoingbusinesswithyou.

Bestregards,

SimonHuang

SpecimenLetter-5(EnquiryforTextiles)MASTERS&COFabricandFurnishings70-71CookStreet,Brookvale,P.O.BoxE.128WarringMail2100,Sydney,AustraliaTel:61-938-3000Fax:61-938-3001E-mail:5December2023DearSir,ItisapleasureforustointroduceourselvestoyouasacommissionforChineseCommodities.We’vebeenengagedwiththispostforover7yearsnow.Weshouldappreciateitverymuchifyoucouldsenduscataloguesandsamplesforthefollowingitems.Bedsheets;Towels;(3)SleepingBags;(4)Shower-bath;(5)Syntheticfabrics;(6)Underwearformen,womenandchildren.Prefertoreceivethefollowinginformationby31December：

(1)FOBPrices;(2)Minimumorderquantity;(3)Deliverytime.Wearelookingforwardtoyourearlyreply,

Yoursfaithfully,John

PurchaseManager

SpecimenLetter-6〔EnquiryforCosmetics〕March28,2023DearSirs,Re:COSMETICSWeareoneoftheleadingimportersofDailyChemicalsinthiscityandshallbepleasedtoenterintobusinessrelationswithyourcorporation.Atpresentwetakeaninterestinyourcosmetics,detailsasperourEnquiryNot