商英电子商务

MARKETLEADER4UnitSevenE-commerce7E-CommerceMainMenu41235Skills:PresentationsStartingupListening:TradingontheInternetReading:UsingtheNetVocabulary:Internetterms6Casestudy:KGVEuropeMARKETLEADER47E-CommerceStartingupMARKETLEADER47E-CommerceWhatgoodsorservicesdoyoubuyovertheinternet?Whatdoyounottoprefernottobuy?2.Whatproblemshaveyouhadbuyingontheinternet?MARKETLEADER4A.Discussthesequestions7E-Commerce1Startingup3.Whatkindofproductsorservicesarebestsoldonthenet?4.Arethereanythingswhichcouldnotorshouldnotbesoldonthenet?5.Whataretherisksofe-commercefora)thecompaniesinvolved?b)theircustomers?SuccessonlineListeningMARKETLEADER47E-Commercecustomerset:客户群configure：install,fixfirsthand:第一手的（资料，信息等）promotionaloffer:推广优惠价procure:getbyspecialeffortNewwordsinlisteningmaterials

hike:toincreaseaprice,taxetcbyalargeamountblunt:speakinginanhonestwayevenifthisupsetspeoplestart-upcompany:anewsmallcompanyorbusiness,especiallyonewhoseworkinvolvescomputersortheInternetA.Listentothefirstpartoftheinterview?WithJeffKimbell,MarketingdirectorEuorpe,forDell,andcompletethesentencesbelow.7.12Listening:TradingontheInternetMARKETLEADER47E-Commerce2Listening:TradingontheInternetMARKETLEADER47E-Commerce2Listening:TradingontheInternetDellhasa

………………

withitscustomers.

2.Theydon’tuse

………………

toselltheirgoods.3.Theyoffer………………tocustomersto

helpcustomersmakea……………….4.Customerscanbuyasystem……………….directrelationshipchannels/distributorsinformationpurchasingdecisiononline7.1MARKETLEADER47E-CommerceBListentothesencondpartoftheinterviewandgivefourreasonswhyDellhasbeensuccessfuldoingbusinessonline.2Listening:TradingontheInternet7.1C.Listentothefinalpartoftheinteriewandsyaifthefollowingstatementsaretrueorfalse.?Peoplewillbelessworriedaboutsecurity.Peoplewillstillwanttogotoshopstotouhandfeelproducts.Advancesintechnologywillencouragepeopletoshoponline.7E-CommerceMARKETLEADER42Listening:TradingontheInternetVocabulary

InternettermsMARKETLEADER47E-CommerceA.Weoftenusethewordsbelowtotalkaboute-commerce.Checkthatyouunderstandtheirmeaning.Useagooddictionarytohelpyou.7E-CommerceMARKETLEADER4browsedirectorieshitskeyword locateNeton-line search searchenginessite surfers traffic3Vocabulary:InternettermsdirectoriesListsofsitesofsimilarorganisations,orofsiteswithinformationonparticulartopics.browseTolookthroughaseriesofwebpages,perhapsthoseofaparticularsite,oronesfoundbyasearchenginerelatingtoaparticulartopic.7E-CommerceMARKETLEADER43Vocabulary:InternettermshitskeywordThenumberofvisitsthataparticularsitereceivesorthesitesfoundbyasearchenginethatcontainthekeywordyouentered.Awordthatenterintoasearchengineinordertofindsiteswithwebpagesthatcontainthisword.7E-CommerceMARKETLEADER43Vocabulary:InternettermslocateTofindinformation,asite,etc.thatyouarelookingfor.NetAnotherwordforInternet.UsedasanadjectiveoradverbtotalkaboutactivitiesrelatedtotheInternet.on-line7E-CommerceMARKETLEADER43Vocabulary:InternettermssearchTolookforparticularinformationoraparticularsite,ortheactoflookingforit.searchenginesSiteslikeGoogle,Yahoo,AltaVista,etc.thatallowyoutofindothersiteswiththeinformationyouarelookingforbyenteringkeywordsorexpressions.7E-CommerceMARKETLEADER43Vocabulary:InternettermssiteAseriesofrelatedscreenwithinformationaboutasubject,organisations,etc.surfersPeoplewhogoandlookatdifferentsites,perhapsinarandomwaywithnoparticularpurposeinmind.7E-CommerceMARKETLEADER43Vocabulary:InternettermstrafficThenumberofpeoplelookingatasiteinaparticularperiod.7E-CommerceMARKETLEADER43Vocabulary:InternettermsB.Topsiteisaservicethathelpscompaniesimprovetheire-commercebusiness.Usethewordsabovetocompletethispromotionalpagefromitswebsite.7E-CommerceMARKETLEADER43Vocabulary:InternettermsHasyourcompanystarteddoingbusinessonthe______________1?Haveyouspentthousandsonawebsite,moremoneytoregisteritwithallthemajor_____________________2,butyou’restillgettinglittleorno_____________3?Iftheansweris‘yes’,thenyouneedTopsite.Netsearchenginestraffic7E-CommerceMARKETLEADER43Vocabulary:InternettermsTheTopsiteserviceplacesyour_________4attheverytopofthemajorsearchenginelistings.Sowhenpeopledoa____________5fora____________6associatedwithyourbusinessorproduct,yoursiteautomaticallyreceivesmanymore____________7.What’smore,Topsitedeliverstargetedvisitors.Thesearenot___________8who’vealreadyvisited35_________9shoppingsites,butpeoplewho’veactuallydoneasearchforyourbusiness.sitesearchkeywordhitssurferson-line7E-CommerceMARKETLEADER43Vocabulary:InternettermsRemember,weguaranteetoachievetoprankingsforyourcompanyonthemosthighlytraveledsearchengines,portals,and______________10.Sowhenyourpotentialcustomers___________11theinternet,wemakesuretheycan___________12yourwebsite.directoriesbrowselocate7E-CommerceMARKETLEADER43Vocabulary:InternettermsC.Discussthesequestions.MARKETLEADER47E-Commerce3Vocabulary:InternettermsWhichsearchenginesdoyouuse?Whatmakesawebsiteeasyordifficulttouse?Why?Whatdoyoulikeaboutthesitesyouvisitregularly?HowmuhtimedoyouspendbrowsingontheNet?Howcanbusinessmakesuretheirwebsitesreceivemorehitsthantheircompetitors?ReadingInternetshopping-thesequelMARKETLEADER47E-CommerceLanguagepointsofthetextSequel['siːkw(ə)l]

n.续集；结局；继续；后果TEM8adv.sequentially

从而；继续地；循序地EG.StewartandPattinsonwererumoredtohavefinallygottentogetherwhentheyfilmedthefirstTwilightsequelNewMoonlastsummer.传闻说,在去年夏天拍《暮光之城》的首部续集《新月》时,斯图尔特和帕丁森最终成为了一对。Litter[‘lɪtə](L3)

n.垃圾。一窝（动物幼仔）vi.&vt.乱丢adj.散放的

litterbug

Eg.Historyislitteredwithmenandwomenspurredintoachievementbyafather'sdisregard.历史上常有因父亲的漠视而受刺激取得成就的男男女女。Wreck[rek](L4)n.&vt.破坏，失事（飞机等残骸），失去健康的人Eg.Hislifehasbeenwreckedbythetragedy.Hewaskilledinacarwreck.Youlookawreck.Fusion(L50)n.融合；熔化；熔接；融合物词根fuse保险丝，雷管

fusible易熔的，可溶的Eg.Havinglearntfromhistory,weunderstandtheimportanceofexchanges,cooperation,fusionandinfluencebetweencountries.历史的教训告诉我们，国与国之间的交流、合作、融合和相互影响是何等重要。Gourmet

['ɡʊrme](L58)n.&adj.菜肴精美的；美食家Relatedwords:cuisine,aroma,feast,buffet,banquetEg.

Flavouredcoffeeissoldatgourmetfoodstoresandcoffeeshops.调味咖啡在美食店和咖啡馆出售。Theseafoodhereisagourmet'sdelight.这儿的海鲜是美食家的一大享受。Monopoly

[mə‘nɒp(ə)lɪ](L110)n.垄断；垄断者；专卖权同根词：monopolist,monopolize,monopolisticUsefulphrases:statemonopoly[贸易]

国营专卖；[经]

国家垄断；[贸易]

国家专营coercivemonopoly强迫性垄断Zoom(L156)n.&vi.&vt.急速上升,变焦摄影ANT:slump,plummet,plunge,steepdown,dipEg.Thecompany’sstockpricebegantozoomafterthefederalbankreleasedpositivesignalinthereport.

LookattheexercisesReading:UsingtheNet4MARKETLEADER47E-CommerceWhat’sthedifferencebetweena‘bricksandmortar’and‘online’retailer?Canyougiveanexampleofeach?Whatdoyouknowaboutthesecompanies:Amazon,eBay,SearsRoebuck?Reading:UsingtheNet4MARKETLEADER47E-Commercebricksandmortarstoresneedtopayhighrentwhileonlineretailersjustneedtopayalittle.bricksandmortarstorescanofferopportunitiesforcustomerstochooseortryonclothesbythemselveswhileonlineretailerscannotdoso.C.Matchthesummmariesbelowtothefirstsixparagraphsoftheartile.7E-CommerceMARKETLEADER4Reading:UsingtheNet4a)Peoplemistakelythoughtthatinternetsaleswouldtakesalesawayfromtraditionalstore.b)Alargenumberofinternetcompanieswereunsuccessful.c)Awell-knownAmericanretailerisgettinganincreasingamountofrevenuefromonlinesales.d)Thelargestonlinesellersarewell-establishedbusinesses.e)Onsumersaretakingadvantageofthenewpartnershipsbyshoppingonlinebutusingtraditionalretailerstocollecttheirgoods.f)Somewell-knowninternetcompanieshavejoinedwithestablishedcompaniestosellawiderangeofproducts.

P1P2P3P4P5P6MARKETLEADER47E-CommerceReading:UsingtheNet4D.Nowreadtherestofthearticleandanswerthequestionsbelow.Whatissuesshouldtraditionalretalersconsiderbeforegoingonline?Whatfactsshowthata)Tesoandb)Rakutenhavebeenhighlysuccessfulinsellingonline?AccordingtoFedericoMarhetti,whatdointernetbusinessesneedtodotobesuccessful?MARKETLEADER47E-CommerceReading:UsingtheNet4E.Matchthefollowingwordpartnerships.1distribution2onlien3designer4deliveryLabelsChargeRetailingCentre5supermarket6shopping7auction8mail-ordere)Cataloguef)Housesg)Chainsh)mall7E-CommerceMARKETLEADER4Reading:UsingtheNet4F.Checkyouranswersinthearticle.Completethefollowingsentenceswithoneofthewordpartnershipsabove.Unlessyoucollectthegoodsfromtheretailstore,thereisanadditional…。Sotheby’sandChristie’sareprobablythemostfamous…intheworld.Theirsalesofantiquesandpaintingsarelegendary.IntheUSmanypeoplespendthewholedayattheirlocal…becauseitiseasytoparkandyoucanbuyeverythingthere.Sometraditionalbusinesseshavefoundthattheycanmakealotofmoneyfrom…withasmallinvestmentinaneasy-to-usewebsite.distributioncentreauctionhousesonlineretailingshoppingmall5.Thesedaysmany…sellnotonlyfood,butalsoservicessuchasinsuranceandbanking.6.Goodswith…commandpremiumpricesintheshops.7.Fromour…justoutsiedPariswesupplyanetworkofwholesalersacrossEurope.8.Manypeopleliketheconvenienceofordering

goodsfromhomeusinga….deliverychargedesignerlabelssupermarketchainsmail-ordercatalogueG.Discussthesestatements.DiscussMARKETLEADER47E-CommerceReading:UsingtheNet4Allretailerswillhavetosellonline.Thereisnosafewayofbuyinggoodsonline.Onlinebusinesseswillneverbeabletoguaranteedeliveryontimebecausetheyrelyonpostalservices.Someproductsandservicescannotbesoldonline.Skills:PresentationsMARKETLEADER47E-Commerce5Skills:PresentationsA.RogerMarris,HeadofBusinessDevelopmentatgivesapresentationtosomepotentialcustomers.Listentothefirstextractandanswerthesequestions.MARKETLEADER47E-Commerce7.4WhatservicedoesSmarterworkoffer?Whatdothesefiguresreferto?a)14b)60,000c)90Whoareitstwotypesofusers?1.WhatservicedoesSmarterworkoffer?2.Whatdothesefiguresreferto?A)14B)60,000C)903.Whoareitstwotypesofusers?Smarterworkconnectssmallbusinesscustomerswithprovidersofparticularservices.ThenumberofmonthsSmarterworkhasbeeninexistence.ThenumberofregisteredusersofitssiteThenumberofemployeesthatithasClients,typicallysmallbusinesses,andsuppliers:service-providerswhohavebeenpre-screened.7E-CommerceMARKETLEADER45Skills:PresentationsMARKETLEADER47E-CommerceB.Listentothesecondextractandcompletethestagesintheprocess.7.55Skills:Presentations•Theclientpostsaproject•Suppliersvisitthesiteandmakebids•__________________________________________•__________________________________________•Theclienttransfersthefeetoaholdingaccount.•__________________________________________•Thetaskgetscompletedandtheclientsignsoffthework.•__________________________________________•Samrterworktakesacommission.Theclientevaluatesthebids(withthehelpofoneofSmarterwork’saccountmanagers)TheclientassignstheprojecttoasupplierTheclientandsupplierdeveloptheproject.Themoneyispaidtothesupplier.7E-CommerceMARKETLEADER45Skills:Presentations7.4C.Listenagaintothefirstextract.1.WhichofthefollowingdoesRogerdoatthestartofhispresentation.

a)introducehimself

b)greettheaudience

c)tellastoryd)askaquestion7E-CommerceMARKETLEADER45Skills:Presentations2.CompletewhatRogersaysatthestartofthispresentation.Thismorning,__________________1talktoyouaboutSamrterwork.I’mgoingto______________2anoverviewofSmarterwork,then____________3youaboutourtwotypesofusersandfinally_________4howitallworks.Feelfreetoaskanyquestionsyoulikeaswegoalong.I’mgoingtobeginbygivingyouI’llgoontotellI’llexplain7E-CommerceMARKETLEADER45Skills:Presentations7.5D.Listenagaintothesecondextract.NotedownthelanguageRogerusestointroducethestagesintheprocess.Forexample,firstly…MARKETLEADER47E-Commerce5Skills:PresentationsFirstly,theclientpostsaproject,…Thenthesuppliersvisitthesite…Afterthattheclientevaluatesthebids.Supplierandthentheclienttransfers…Theclientandsupplierthendeveloptheproject.Finally,theclientsignsoff…7E-CommerceMARKETLEADER45Skills:PresentationsE.MatchtheseexpressionsfromthepresentationtoheadingsintheUsefullanguagebox.1Canyoujustraiseyourhands?2ThegreatthingabouttheInternetis…3Whatthatmeansis…4Right.ThenextthingI’dliketodois…

5Asyoucansee,itoutlinesthestepsinvolved.InvolvingtheaudienceEmphasisingCommentingChangingsubjectReferringtovisuals7E-CommerceMARKETLEADER45Skills:PresentationsUsefullanguageCommentingIthinkthat’sinterestingbecause…ChangingsubjectOk,I’llnowmoveonto…InvolvingtheaudienceOk,whatisSmarterwork?MARKETLEADER47E-Commerce5Skills:PresentationsEmphasisingI’djustliketohighlight…ReferringtovisualsLet’slookatthechartUsefullanguageMARKETLEADER47E-Commerce5Skills:PresentationsMARKETLEADER4GroupworkF.Prepareathree-minutepresentationonasubjectofyourchoice.Forexample,aproductorservice,yourorganizationorinstitution,oracityyouknowwell.7E-Commerce5Skills:PresentationsCasestudyKGVEuropeMARKETLEADER47E-CommerceQuestionsforconsiderationReadthebackgroundsection.Completethefirstcolumnofthetableinthenextpage.7E-CommerceStoresProfitsMegastoresalesProblems/weaknesses7E-CommerceMARKETLEADER46Casestudy:KGVEurope7.4MARKETLEADER4ListentoaconversationbetweenMichaelJohnson,adirectorofKGV,andHannaDriessen,therecentlyappointedFinancialDirectorofthecompany.Theyarediscussingthecompany’strategybeforeaforthcomingmanagementmeetingaboutKGV’sfuture.Makeshortnotesontheopinionstheyexpress.7E-Commerce6Casestudy:KGVEuropeMichaelSeriousproblemsneedradicalsolutionLeavehigh-streetretailingSellstoresandusemoneytosetupInternetoperation.Can’tstayastheyare:ageingclientbase,fallingshareprice.7E-CommerceMARKETLEADER46Casestudy:KGVEuropeHannaNoexperienceine-commerceE-commercebusinessnotdoingwellandnotthewholeanswerMustimprovepromotionOutsourceadvertising:useagencyLearnlessonsfrommarketstudyandcommissionanotheronproductrange7E-CommerceMARKETLEADER46Casestudy:KGVEuropeMARKETLEADER46Cas