商务信函的构成要素

CourseIntroductionPracticalBusinessEnglishWritingTeachingKeyPoints:tograsppartsofabusinessletterTeachingDifficulties:proficientincomposingabusinessletterTeachingObjectivesTograsppartsofabusinessletterTounderstandstyleofbusinesswritingToknowstructuresandplacementofabusinessletterCommunicativeTeachingMethod;MultimediaTeachingTeachingMethodsPrinciplesofGoodBusinessWritingFive“Cs”principles

Clarityusesimple,shortwordsandsimplesentencestructureConcisenessusewordstoreplacephrasesorclausesCorrectnessselectcorrectwordsorphrasesConcretenessuseconcretemodifiersCourtesyusepositivewordsandexpressionsinsteadofnegativewordsandexpressions

StyleofBusinessWritingThefirstimpressionabusinesslettermakesoftendetermineswhethertheletterwillbereadandthereader’sreactiontotheletter,sobusinessletterwritersmust,inadditiontocomposingwell-writtensentencesandparagraphs,communicatetheirthoughtsinefficient,appropriate

letterform.Unit2LetterFormat信函格式2.1PartsofaBusinessLetterLeading-in

中文信函文书写作由标题、称谓、正文、祝颂语、落款与日期六个要素组成1.标题：第一行居中，适当拉大字距排列。2.称谓：单位名称或单位负责人名称后加冒号，在其次行顶格写。3.正文：用“兹”、“今”、“现”字领起，写介绍人的姓名、身份、人数、以及须要商洽、联系的事项。正文在第三行左空两格起先。4.祝颂语：结语写完后，另起一行低两格写“此致”，另起一行顶格写“敬礼”。留意：“敬礼”后可带感叹号，也可不带。“此致”的规范位置除了可另起一行低两格写，还可以紧接着结语写。5.落款：通常与祝颂语间隔两行，在右下行位置写上发出介绍信的单位名称以及发出介绍信的年月日并加盖公章。6.日期介绍信南海电视台：

兹介绍我院中文系xx同学前往贵处联系暑期社会实习相关事宜，请接洽。

此致

敬礼！

华南师范高校南海学院中文系

xx年6月(盖章)LetterStructuresandPlacement1.Letterhead（信头）2.Date（日期）3.InsideAddress（信内地址）4.AttentionLine（指明收信人）5.Salutation（称呼）6.SubjectLine（事由）7.Body（正文）8.ComplimentaryClose（结尾敬词）9.Signature（签名）10.ReferenceInitials（打字员姓名缩写）11.Enclosure（附件）12.CarbonCopy（抄送）SampleLetter

Hongxin’sDepartmentStoreShanghaiRoad,Nanjing,Jiangsu210047June7,2003KetchumCollectionAgency1267HollywoodBoulevardLosAngeles,California91404U.S.A.

AttentionMr.David, DearSirs, Subject:Mr.GaryDaniels,Account#69112003LetterheadInsideAddressDateAttentionlineSalutationSubjectLineWethankyouforyourenquiryof5November.Incompliancewithyour…Yourstruly,Sig.MaryZhangCreditManager

EM:mefEnc.ccourShanghaiBranchOffice

BodyComplimentaryCloseSignatureReferenceInitialsEnclosureCarbonCopy1.Letterhead:

theessentialparticularsaboutthewriter

•Thenameofthefirm•Itsaddressandpostalcodes•Telephonenumber•Faxnumber•Internetaddress•E-mailaddress•Atrademarkorabriefslogan,etc.PartsofaBusinessLetterForexample:EASTERNTEXTILESIMP.&EXP.CO.,LTD.12389ChangchunRoad,Dalian,ChinaTelaxttp://will.nease.neE-mail:bcxbcx@411cnThenameofthefirmaddressandpostalcodesTelephonenumberFaxnumberInternetaddressE-mailaddress

Americanone:Month/Day/YearBritishone:Day/Month/Year2.DateForExampleApril1,20061st.April,2006:thenameandaddressoftheorganizationreceivingtheletter3.InsideAddress

ForExampleHongxingCollectionAgency1267HollywoodBoulevardLosAngeles,California91404U.S.A.Ifyousendyourmessageofficiallytoanorganization,anattentionlineallowsyoutosenditdirectlytoaspecificindividual,officer,ordepartment.4.AttentionLineForExampleAttentionMs.AliceSmith

FortheattentionofMr.SmithAttention:Mr.Smith

5.Salutation

:thepolitegreetingwithwhichaletterbegins.Itsformdependsuponthewriter’srelationshipwiththereceiver.6.SubjectLineAsubjectlinehelpsidentifythesubjectoftheletter.Itisofteninsertedbetweenthesalutationandthebodyofaletter

SUBJECT:OFFICELETTERSTYLE

Forexample7.Body

Thisistheactualmessageofaletter.Mostbusinesslettersaresingle-spacedwithdoublelinespacingbetweenparagraphs.8.ComplimentaryClose

VerytrulyyoursSincerelyyoursCordiallyyoursItismerelyapolitewayofendingaletter.Itisinkeepingwiththesalutation.e.g.Formal:DearSir(s)YoursfaithfullyGentlemenTrulyyoursLessformal:DearMr.HenryYourssincerelyDearMs.SmithYourscordially9.Signature

2)Author,Title,andDepartment:

Theauthoroftheletterneedsspacetosignhisorhername;therefore,threeblanklinesshouldbeleftabovethetypednameoftheauthor.Ifshort,theauthor'stitleordepartmentmayappearonthesamelineastheauthor'sname.1)OrganizationName:

Ifanorganizationnameisusedafterthecomplimentaryclose,thenameshouldbetypedentirelyincapitalstwolinesbelowthecomplimentaryclose.Itconsistsofthesigner’sinitialsincapitalsfollowedbyaslashorcolonfollowedbythelowercaseinitialsofthepersonpreparingtheletter.e.g.MZ/wg10.ReferenceInitials11.Enclosure(orAttachment)Enclosure/AttachmentEnc./At.Enclosure:CopyofInvoice6309

Ifsomethingisenclosed,noteitintheletter.12.CarbonCopy