英语必修4译林牛津版U1

Unit1AdvertisingSectionІWelcometotheunit&Reading–Pre-readingStep1Step2Step3Step4Step51．Whatkindofadvertisementiseasiertoremember?2．Whydomanypeoplebuyaproductmadebyafamouscompany?Everyday,itiseasytoseeadvertisementsallaroundus.Look

around.Howmanydifferentadvertisementscanyousee?Oftenproductsshowthenameofthecompanythatmakesthem.Thisisapopularformofadvertising.Thespecialpictureorsymbol,i．e.logo,appearsonmanydifferentproducts.Whenyouseealogo,itishardtoforgetthatproductorcompany.Manypeoplebuyaproductbecauseitismadebyacertaincompany.Infact,somepeopleonlybuyaproductofafamouscompany.Theythinkitprovesthattheyarefashionableandhaveagoodtaste.ItiscommontofindadvertisementsonTVorradio.Mostadvertisementsareveryshortforpeopletoremember.Nike,forexample,hasasimplesloganusedallaroundtheworld：“Justdoit.”Advertisementsoftenusefunnysituationsaswell.Itiseasytorememberanentertainingad.Alladvertisementsaredesignedtomakepeoplebuyaproduct.Anadvertisementforasoftdrink,forexample,mightshowagroupoftrendyyoungpeoplewhoarehavingfun.Theyoungpeoplearealldrinkingthesoftdrink.Advertisersaresayingtoyou，“Whydon'tyoubuyitandbelikethesepeople？Youcanbeyoung,modernandtrendy,too.”Youmightthinkthatadvertisementsdonotaffectyou,butthenexttimeyoubuyasoftdrink,askyourself:WhyamIbuyingthisparticularproduct?Ⅰ.Enjoysomebeautifuladsandthenanswerquestions.1．Wherecanyoufindtheseads?Onbillboards,ontheInternet,innewspapers/magazines,onTV,inleaflets,orinbusesetc.2．Whydoyouliketheseads?Theyarequiteinteresting,creativeandwecangetsomeusefulinformationfromthem.Ⅱ.Canyouthinkofagoodsloganforeachad?答案：1.Protectwater,protectourselves.

2.Neverdeletegreen,keepitforever！3.Enjoyyourmusic,enjoyyourSony！4.Taiwan,China!Scanthetextandchoosethebestanswers.1．ThesecondparagraphtellsusthefollowingEXCEPT________.A．thedefinitionofadvertisementsB．theplacestofindadvertisementsC．thefunctionsofadvertisementsD．theshortcomingsofadvertisements2．Afterreadingtheadinthegrocery,peoplebuythefoodthereprobablybecause________.A．it'seasyforthemtothinkofthefoodthereasthefreshestB．theyareproudoftheircookingC．theadtellsthemthegroceryhasthefreshestfoodD．theyfeelgoodaboutthead3．PSAsaremeanttoencouragepeople________.A．tobuyaproduct

B．toofferaserviceC．tobelieveinanideaD．toeducateothers4．Thebesttranslationfor“Yestolife,notodrugs”couldbe________.A．对生命说“Yes”对毒品说“No”B．肯定生命否定毒品C．生命是对的毒品是错的D．珍爱生命远离毒品5．Theauthorwrotethisarticleinorderto________.A．tellushowtodesignadvertisementsB．helpusgetacomprehensiveunderstandingofadvertisementsC．askusnottobelieveadvertisementsD．showustheimportanceofadvertisements答案：1.D

2.A

3.C

4.D

5.BⅠ.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F)．1．Advertisementsarealwaysmeanttopromoteaproductorservice.(

)2．Anadwarningpeopleagainstsmokingisanexampleofacommercialadvertisement.()FF3．PSAsandcommercialadvertisementsusesomeofthesamemethods.(

)4．Lawsarebeingmadetoprotectpeoplefrombeingcheatedbycommercialadvertisements.(

)5．Whenthetoothpasteaddeclares“Bright­Teethfightsbadbreath！”，

itdoesn'tmeanthetoothpastecuresbadbreath.(

)TFTⅡ.ReadthetextagainandfillintheformTitle：1.

DefinitionAnadvertisementuseswordsandpicturesto2.

peopletobuysomething.Main3．

Commercialadvertisements·Peopleshouldpayforthemto4.

aproductorservice.·Generally,theyarenotaltogether5.

.Sometimestheyplay6.

onus.Publicserviceadvertisements·Theyareoftenrunfor7.

.·Theyaremadeto8.

thepublic.·Wecanoftenlearnalotbyfollowingthe9.theygive.ConclusionWemustalluseour10.

andnotbeaslavetothem！Advertisementsencourage/persuadeTypes/kindsadvertiseinnocenttricksfreeserveadviceintelligenceFillintheblanksaccordingtothetext.Therearetwomaintypesofadvertisements—1.

advertisementsand2.

serviceadvertisements.Theformerisonewhichsomeonehas3.

fortoadvertiseaproductorservice.Althoughwehavelawsto4.

usfromadsthatcheatpeople,westillmustbe5.

oftheskillfulmethodsusedinadstotryandsellusthings.Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.Wemustnot6.

forthiskindoftrick！commercialpublicpaidprotectawarefallThela