《国际市场营销：理论、环境与策略》题库 试题及答案

《国际市场营销理论环境与策略》英文单选题库1.

Whichofthefollowingistrueoftheindustrializedworld’spopulation?

A.Itisincreasingatanunprecedentedpace.B.Itisindeclineandrapidlyaging.C.Itmainlyconsistsofyoungadults.D.Itissimilartothepopulationsofdevelopingcountries.E.

Ithasremainedconstantforalongtime.答案：B2.

Whichofthefollowingistrueoftheindustrializedworld’spopulation?

A.Itisincreasingatanunprecedentedpace.B.Itisindeclineandrapidlyaging.C.Itmainlyconsistsofyoungadults.D.Itissimilartothepopulationsofdevelopingcountries.E.Ithasremainedconstantforalongtime.答案：B3.

Whichofthefollowingisthemostuniversalmeansusedbygovernmentstocontrolbirthrates?

A.FamilyplanningB.UniversalaccesstohealthcareC.HighliteracylevelsD.EducationforwomenE.

Improvednutrition答案：A4.

Whichofthefollowingisthemostuniversalmeansusedbygovernmentstocontrolbirthrates?

A.FamilyplanningB.UniversalaccesstohealthcareC.

HighliteracylevelsD.

EducationforwomenE.

Improvednutrition答案：A5.Whichofthefollowingwastheearliesttraderoute?

A.

LandroutesB.

TheInternetC.SearoutesD.

UndergroundroutesE.

Airroutes答案：A6.Whichofthefollowingwastheearliesttraderoute?

A.

LandroutesB.

TheInternetC.SearoutesD.

UndergroundroutesE.

Airroutes答案：A7.

Whichofthefollowingregionsoftheworldismostaffectedbyagingandthusbyasteadilydecreasingworker-to-retireeratio?

A.

AfricaB.AmericaC.

ChinaD.

AsiaE.Europe答案：E8.

Whichofthefollowingregionsoftheworldismostaffectedbyagingandthusbyasteadilydecreasingworker-to-retireeratio?

A.

AfricaB.AmericaC.

ChinaD.

AsiaE.Europe答案：E9.Whichofthefollowingistruewithrespecttothedynamicsofglobalpopulationtrends?

A.Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B.Changesinthedistributionofpopulationamongtheworld’scountriesmayfailtoinfluencedemand.C.Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries.

D.Economicgrowthforecastsandassumptionsaboutfertilityratesareindependentofeachother.E.

Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.答案：E10.Whichofthefollowingistruewithrespecttothedynamicsofglobalpopulationtrends?

A.Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B.

Changesinthedistributionofpopulationamongtheworld’scountriesmayfailtoinfluencedemand.C.Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries.

D.Economicgrowthforecastsandassumptionsaboutfertilityratesareindependentofeachother.E.Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.答案：E11.Inthecontextofinternationallaw,a_____stateisindependentandfreefromallexternalcontrol.

A.boundedB.sovereignC.

legalD.liberalE.

neutral答案：B12.Inthecontextofinternationallaw,a_____stateisindependentandfreefromallexternalcontrol.

A.boundedB.sovereignC.

legalD.liberalE.

neutral答案：B13.Whichofthefollowingistrueofasovereignstate?

A.

ItisobligatedtobeamemberoftheWorldTradeOrganization.B.Itspoliticalandeconomicsystemsaredependentonothernations.C.Itenjoysfulllegalequalitywithotherstates.D.Ithasthepowertoenterintoagreementswithonlyselectnations.E.Itisboundedbyexternalcontrol.答案：C14.Whichofthefollowingistrueofasovereignstate?

A.ItisobligatedtobeamemberoftheWorldTradeOrganization.B.Itspoliticalandeconomicsystemsaredependentonothernations.C.Itenjoysfulllegalequalitywithotherstates.D.Ithasthepowertoenterintoagreementswithonlyselectnations.E.Itisboundedbyexternalcontrol.答案：C15.Theidealpoliticalclimateforamultinationalfirmis:

A.acountrywhereinternationallawsdonotapply.B.acountrywherefavorscanbepurchasedcheaply.C.acountrywithastableandfriendlygovernment.D.agovernmentwhereabsolutepowerisareality.E.anauthoritariangovernmentthatcanbedealtwiththroughnon-legalchannels.答案：C16.Theidealpoliticalclimateforamultinationalfirmis:

A.acountrywhereinternationallawsdonotapply.B.acountrywherefavorscanbepurchasedcheaply.C.acountrywithastableandfriendlygovernment.D.agovernmentwhereabsolutepowerisareality.E.anauthoritariangovernmentthatcanbedealtwiththroughnon-legalchannels.答案：C17.

Whichofthefollowingisthetoppoliticalissueconcerningforeignbusinesses?

A.DemographicprofileofpoliticalleadersB.GovernmentpoliciesoninfrastructureC.EconomicawarenessofpoliticalleadersD.StabilityofprevailinggovernmentpoliciesE.Membershipofgovernmentsintradetreaties答案：D18.

Whichofthefollowingisthetoppoliticalissueconcerningforeignbusinesses?

A.DemographicprofileofpoliticalleadersB.GovernmentpoliciesoninfrastructureC.EconomicawarenessofpoliticalleadersD.StabilityofprevailinggovernmentpoliciesE.Membershipofgovernmentsintradetreaties答案：D19.Withwhichofthefollowingwouldthephrase“BuyAmerican”bemostcloselyassociated?

A.SocialismB.CommunismC.NationalismD.MercantilismE.Polarism答案：C20.Withwhichofthefollowingwouldthephrase“BuyAmerican”bemostcloselyassociated?

A.SocialismB.CommunismC.NationalismD.MercantilismE.Polarism答案：C21.Whichofthefollowingisadynamictrendthatisaffectingthecurrentglobalbusinessstrategies?

A.ThetrendtowardbuyingAmericancarsinEurope.B.Thetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountries.C.ThetrendtowardusingEnglishasthegloballanguage.D.

Thetrendtowardestablishingaworldcurrency.E.

Thetrendtowardworldwideinstantcommunication.答案：B22.Whichofthefollowingisanessentialrequirementforcompaniestosucceedininternationalmarkets?

A.

Bindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalmarkets.B.

Focusingprimarilyontheirproductiontomeetthedemandsathome.C.

Venturingintomultiplemarketsatonce.D.

Committingthemselvescompletelytoforeignmarkets.E.

Focusingonimprovingthedomesticmarkettoinvestthereturnsininternationalmarkets.答案：D23.Whichofthefollowingisanessentialrequirementforcompaniestosucceedininternationalmarkets?

A.

Bindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalmarkets.B.

Focusingprimarilyontheirproductiontomeetthedemandsathome.C.Venturingintomultiplemarketsatonce.D.Committingthemselvescompletelytoforeignmarkets.E.Focusingonimprovingthedomesticmarkettoinvestthereturnsininternationalmarkets.答案：D24._____istheperformanceofbusinessactivitiesdesignedtoplan,price,promote,anddirecttheflowofacompany’sgoodsandservicestoconsumersorusersinmorethanonenationforaprofit.

A.

InternalmarketingB.ImportingC.

CorporatemanagementD.InternationalmarketingE.

Domestictrade答案：D25.Whichofthefollowingisthemostcriticaldifferencebetweendomesticmarketingandinternationalmarketing?

A.

Thedifferenceinmarketingprinciplesbeingfollowed.B.

Thedifferentconceptsofmarketing.C.

Thechangeinmarketinggoals.D.Theenvironmentinwhichmarketingplansmustbeimplemented.E.Thebasicprocessesusedtomarketproductsandservices.答案：D26.Whichofthefollowingelementsinthemarketingenvironmentposesachallengetobothdomesticandinternationalmarketersduetoitsuncontrollablenature?

A.

PriceB.PromotionC.

ResearchactivitiesD.

Political/legalforcesE.

Channelsofdistribution答案：D27.Whichofthefollowingisacontrollableelementforaninternationalmarketer?

A.

LeveloftechnologyB.

GeographyandinfrastructureC.

ChannelsofdistributionD.

CulturalforcesE.

Structureofdistribution答案：C28.Whichofthefollowingisanuncontrollableelementforaninternationalmarketer?

A.

FirmcharacteristicsB.

PromotionC.

Price

D.ResearchE.

Leveloftechnology答案：E29.Whichofthefollowingistrueofculture?

A.

Itisasetoftextsconsideredtobesacred.B.

Itisasociety’sacceptedbasisforrespondingtoexternalandinternalevents.C.

Itisabranchofphilosophydealingwithbeautyandtaste.D.

Itisthephilosophicalstudyofbeingandknowing.E.

Itisasetofrulesgoverningsociallyacceptablebehavior.答案：B30.Withrespecttopoliticalriskthatcanbefacedbyacompanyseekingtoinvestabroad,whichofthefollowingismostsevere?

A.ConfiscationB.ExpropriationC.DomesticationD.ExchangecontrolsE.Local-contentlaws答案：A31.Withrespecttopoliticalriskthatcanbefacedbyacompanyseekingtoinvestabroad,whichofthefollowingismostsevere?

A.ConfiscationB.ExpropriationC.DomesticationD.ExchangecontrolsE.Local-contentlaws答案：A32.Intermsofpoliticalrisk,whichofthefollowingposesthegreatestthreattointernationalmarketers?

A.Newerenvironmentalregulationsapprovedbyglobaltradebodies.B.Changeofeconomicpolicies.C.Exchangeratefluctuationsaffectingmargins.D.Thepossibilityofthegovernmentactuallyfailing.E.Membershiporwithdrawalofmembershipofthegovernmentintradeblocs.答案：D33.Intermsofpoliticalrisk,whichofthefollowingposesthegreatestthreattointernationalmarketers?

A.Newerenvironmentalregulationsapprovedbyglobaltradebodies.B.Changeofeconomicpolicies.C.Exchangeratefluctuationsaffectingmargins.D.Thepossibilityofthegovernmentactuallyfailing.E.Membershiporwithdrawalofmembershipofthegovernmentintradeblocs.答案：D34.Whichofthefollowingstrategiestominimizepoliticalvulnerabilityandriskhastheadvantageofengagingthepowerofseveralinvestorsandbanksinthehostcountrywheneveranykindofgovernmenttakeoverorharassmentisthreatened?

A.JointventuresB.LicensingC.ExpandingtheinvestmentbaseD.Sole-proprietorshipE.Politicalbargaining答案：E35.Whichofthefollowingstrategiestominimizepoliticalvulnerabilityandriskhastheadvantageofengagingthepowerofseveralinvestorsandbanksinthehostcountrywheneveranykindofgovernmenttakeoverorharassmentisthreatened?

A.JointventuresB.LicensingC.ExpandingtheinvestmentbaseD.Sole-proprietorshipE.Politicalbargaining答案：E36.WhichofthefollowinglawsisprimarilyfoundintheUnitedStates,England,Canada,andothercountriesonceunderEnglishinfluence?

A.CodelawB.CommonlawC.ReligiouslawD.CivillawE.Universallaw答案：B37.WhichofthefollowinglawsisprimarilyfoundintheUnitedStates,England,Canada,andothercountriesonceunderEnglishinfluence?

A.CodelawB.CommonlawC.ReligiouslawD.CivillawE.Universallaw答案：B38.Codelawisbasedupon_____.

A.theinterpretationthroughthepastdecisionsofhighercourtsB.theestablishedandcustomaryprinciplesoflawandtheirlegalprecedenceC.anall-inclusivesystemofwrittenrulesoflawD.theinterpretationoftheKoranE.thecodesofEnglishlawthatapplyinallcountriesunderEnglishinfluence答案：C39.Codelawisbasedupon_____.

A.theinterpretationthroughthepastdecisionsofhighercourtsB.theestablishedandcustomaryprinciplesoflawandtheirlegalprecedenceC.anall-inclusivesystemofwrittenrulesoflawD.theinterpretationoftheKoranE.thecodesofEnglishlawthatapplyinallcountriesunderEnglishinfluence答案：C40.Undercommonlaw,theownershipofintellectualpropertyisestablishedby_____.

A.titledeedsB.useC.traditionD.patentE.registration答案：B41.Undercommonlaw,theownershipofintellectualpropertyisestablishedby_____.

A.titledeedsB.useC.traditionD.patentE.registration答案：B42.Whichofthefollowingistrueofcode-lawsystems?

A.Theyrepresentalegalsystemthatisnotall-inclusive.B.Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C.Theyoriginatefromtradition,pastpractices,andlegalprecedentssetbythecourtsthroughinterpretationsofstatutes,legallegislation,andpastrulings.D.Theysometimesfailtoconsideragreementstobeenforceableunlessproperlynotarizedorregistered.E.Theyfailtoconsiderunforeseeablehumanactssuchasriotsasactsofnature.答案：D43.Whichofthefollowingistrueofcode-lawsystems?

A.Theyrepresentalegalsystemthatisnotall-inclusive.B.Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C.Theyoriginatefromtradition,pastpractices,andlegalprecedentssetbythecourtsthroughinterpretationsofstatutes,legallegislation,andpastrulings.D.Theysometimesfailtoconsideragreementstobeenforceableunlessproperlynotarizedorregistered.E.Theyfailtoconsiderunforeseeablehumanactssuchasriotsasactsofnature.答案：D44.TheWorldCourtcanadjudicatedisputesbetween:

A.governments.B.acompanyandagovernment.C.twocompanies.D.acitizenandagovernment.E.tradeassociationsofvariouscountries.答案：A45.TheWorldCourtcanadjudicatedisputesbetween:

A.governments.B.acompanyandagovernment.C.twocompanies.D.acitizenandagovernment.E.tradeassociationsofvariouscountries.答案：A46.Insettlinginternationalcommercialtransactiondisputes,whichofthefollowingmethodsaccountsforthemajorityofsettlements?

A.CriminalsuitsB.ConciliationC.ArbitrationD.LitigationE.Coercion答案：B47.Insettlinginternationalcommercialtransactiondisputes,whichofthefollowingmethodsaccountsforthemajorityofsettlements?

A.CriminalsuitsB.ConciliationC.ArbitrationD.LitigationE.Coercion答案：B48.Whichofthefollowingreasonsbestdescribeswhymuchofthedataprovidedbyforeigngovernmentsissuspectedwithrespecttoreliability?

A.Thedatainforeigncountriesareusuallywritteninaforeignlanguageandtherearetranslationdifficultiesthatareofteninsurmountable.B.Thesizeofthesampleandthetechniqueusedforsamplingmaybefaulty.C.Officialstatisticsaresometimestoooptimistic,reflectingnationalprideratherthanpracticalreality.D.Thedatainforeigncountriesisusuallynotsafeguarded.E.Thedatatendtobeincomplete,andoutdated.答案：C49.Whichofthefollowingreasonsbestdescribeswhymuchofthedataprovidedbyforeigngovernmentsissuspectedwithrespecttoreliability?

A.Thedatainforeigncountriesareusuallywritteninaforeignlanguageandtherearetranslationdifficultiesthatareofteninsurmountable.B.Thesizeofthesampleandthetechniqueusedforsamplingmaybefaulty.C.Officialstatisticsaresometimestoooptimistic,reflectingnationalprideratherthanpracticalreality.D.Thedatainforeigncountriesisusuallynotsafeguarded.E.Thedatatendtobeincomplete,andoutdated.答案：C50.Whichofthefollowingisaproblemassociatedwiththeuseofsecondarydata?

A.Definingtheresearchproblem.B.Communicatetheresults.C.Reliabilityofdata.D.Storageofdata.E.Relevanceofdata.答案：C51.Whichofthefollowingquestionsshouldbeaskedbyamarketingresearcherwhentryingtoestablishthereliabilityofsecondarydatasourcesintheinternationalarena?

A.Howmuchdoesthedatacost?B.Whatlanguageisusedinthehostcountry?C.Doesthehostcountry’sgovernmentencouragemarketingresearch?D.Whocollectedthedata?E.WasthedataavailableontheInternet?答案：D52.Awinecompanyhadtomarketitsproductswithadifferentnameinaforeignmarketasitwasmandatorytotranslatethenameinthelocallanguage.Thefactorthatisinfluencingproductadaptationintheabovescenariois_____.

A.legalrequirementsB.climaticrequirementsC.technologicalrequirementsD.culturalrequirementsE.economicrequirements答案：A53.Nuan,atelevisionmanufacturerinKorea,hadtomodifyitstelevisionsbeforeintroducingittotheZimbabweanmarkets,asthecountrydidnothavetheskillstorepairtheproductincaseofamalfunction.Thelocalsalesforcetoo,didnothavethesufficientknowledgeregardingtheinstallationoftheproduct.Thefactorthatisinfluencingproductadaptationintheabovescenariois________.

A.legalrequirementsB.climaticrequirementsC.politicalrequirementsD.culturalrequirementsE.technologicalrequirements答案：E54.HTmotorsisintroducinganewtechnologyinitscarstoimprovethemileageofthecarsaswellastoreducecarbonemissions.Thecompanyisalsotakingmeasurestoimproveitsproductionfacilitiesinordertoreduceitscarbonfootprint.ThesemeasuresemployedbyHTmotorstomeettheguidelinesissuedbythegovernmentshowsthatthecompanyisengagingin________.

A.permissionmarketingB.value-basedmarketingC.greenmarketingD.causemarketingE.greenwashing答案：C55.Whchofthefollowinghasbeenattheforefrontofthe“greenmovement”?

A.TheUnitedStatesB.JapanC.EuropeD.OPECcountriesE.NAFTAcountries答案：C56.Aproductissaidtobecompatibleif:

A.itprovidesgreatervaluetotheconsumerscomparedtocompetitors’products.B.theriskassociatedwithusingtheproductislow.C.itisuserfriendly.D.itofferclearfunctionalbenefitsoverotherproducts.E.itcomplieswiththeacceptednorms,values,andcultureofthelocalmarket.答案：E57.Whichofthefollowingisadynamictrendthatisaffectingthecurrentglobalbusinessstrategies?A.ThetrendtowardbuyingAmericancarsinEurope.B.Thetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountries.C.ThetrendtowardusingEnglishasthegloballanguageD.Thetrendtowardestablishingaworldcurrency.E.Thetrendtowardworldwideinstantcommunication答案：B58.Whichofthefollowingistrueofthedistributionprocess?

A.Itdoesnotinvolvethephysicalhandlinganddistributionofgoods.B.Itincludesactivitiesrelatedtothepromotionofgoodsandservices.C.Theownershiptitleremainswiththedistributorevenoncompletionofthetransaction.D.Itincludesbuyingandsellingnegotiations.E.Thebehaviorofchannelmembersisnotaffectedbytheculturalenvironment.答案：D

59.Ina_____distributionstructure,animportercontrolsafixedsupplyofgoodsandthemarketingsystemdevelopsaroundthephilosophyofsellingalimitedsupplyofgoodsathighpricestoasmallnumberofaffluentcustomers.

A.domesticB.traditional

C.manufacturer-orientedD.serviceE.customer-oriented答案：B

60.Whichofthefollowingstatementsistrueofatraditionaldistributionstructure?

A.Thedistributionsystemisnationalinscope.B.Therelationshipbetweentheimporterandanymiddlemanissimilartothatfoundinamass-marketingsystem.

C.Theideaofachannelasachainofintermediariesperformingspecificactivitiesandeachsellingtoasmallerunitbeneathituntilthechainreachestheultimateconsumeriscommon.D.Independentagenciesprovidingfunctionssuchasadvertising,marketingresearch,andfinancingareapartofthisdistributionstructure.E.Themarketingsystemdevelopsaroundthephilosophyofsellingalimitedsupplyofgoodsathighpricestoasmallnumberofaffluentcustomers.答案：E

61.Whichofthefollowingdistributionstructuresisalsoknownasatraditionaldistributionstructure?

A.Export-orientedB.Import-orientedC.Manufacturer-orientedD.Service-orientedE.Customer-oriented答案：B

62.Whichofthefollowingstatementsistrueregardinganimport-orienteddistributionstructure?

A.Theimporter–wholesalertraditionallyperformsmostofthemarketingfunctions.B.Therelationshipbetweentheimporterandanymiddlemanissimilartothatfoundinamass-marketingsystem.C.Severalindependentagenciesprovidingfunctionssuchasadvertising,marketingresearch,financingareapartofthisdistributionstructure.D.Theideaofachannelasachainofintermediariesperformingspecificactivitiesiscommon.E.Thisdistributionsystemisnationalinscope.答案：A63._____haslongbeenconsideredthemosteffectivenontariffbarriertotheJapanesemarket.

A.TheJapanesepopulation

B.TheJapanesedistributionstructureC.JapanesecultureD.TheJapaneseimportandexportprocedureE.IntensecompetitioninJapan答案：B

64._____isoftentheapproachofchoiceinmarketswithinsufficientorunderdevelopeddistributionsystems.

A.DirectmarketingB.AbigwholesalestoreC.InternetsellingD.AdiscounthouseE.Televisionadvertising答案：A

65.Thedistributionchannelprocessincludesallactivities,beginningwiththemanufacturerandendingwiththe_____.

A.wholesalerB.agentmiddlemenC.merchantmiddlemenD.retailerE.finalconsumer答案：E

66.Whichofthefollowingstatementsistrueregardingagentmiddlemen?

A.Theytaketitletothemerchandise.

B.Theyworkoncommissionandarrangeforsalesintheforeigncountry.

C.Manufacturerscannotcontrolthemastheycontrolmerchantmiddlemen.

D.Theydonotrepresentthebestinterestsofthemanufacturer.

E.Theyassumetradingrisks.答案：B

67.Whichofthefollowingstatementsistrueregardingmerchantmiddlemen?

A.Theyrepresentthebestinterestsofamanufacturer.

B.Theycanbecontrolledbetterthanagentmiddlemen.

C.Theyassumetradingrisks.

D.Theyworkoncommissionandarrangeforsalesintheforeigncountry.

E.Theydonottaketitletomanufacturers’goods.答案：C

67.Adisadvantagewhenusinghome-countrymiddlemenasintermediariesinthedistributionprocessis:

A.thelargefinancialinvestmentrequired.B.thelimitedcontroloverthedistributionprocess.C.thelargemanagerialinvestmentsrequired.D.thelimitednumberofretailersintheforeigncountrywhocanbereached.E.thelargeamountofcommission.答案：B

68.Home-countrymiddlemenarealsoknownas_____middlemen.

A.areaB.localC.merchantD.domesticE.regional答案：D

69.JamesBarkeristhemarketingmanagerofafirmwithsmallinternationalsalesvolume.Heislookingforamiddlemanwhocantakeresponsibilityforpromotionofthecompany’sproducts,creditarrangements,physicalhandling,andmarketresearch.Also,themiddlemanmustbeabletoprovideinformationonfinancial,patent,andlicensingmatters.Inaddition,themiddlemanshouldagreetoworkunderthenameofthefirm.WhichofthefollowingtypesofmiddlemenwouldbethebestchoiceforMr.Barkerifhewantstomeethisobjectives?

A.Amanufacturer’sexportagent.B.Anexportmerchant.C.Atraderepresentative.D.Anexportmanagementcompany.E.Acomplementarymarketer.答案：D

70.Amajordisadvantageof_____isthattheycanseldomaffordtomakethekindofmarketinvestmentneededtoestablishdeepdistributionforproducts.

A.exportmanagementcompaniesB.tradingcompaniesC.

importassociationsD.globalretailersE.complementarymarketers答案：A71.Whichofthefollowingarrangementsareundertakenwhenafirmwantstokeepitsseasonaldistributionchannelsfunctioningthroughouttheyear?

A.Priceskimming.B.Usingtheservicesofatradingcompany.C.Establishingaretailstore.D.Usingtheservicesofanexportmanagementcompany.E.Complementarymarketing.答案：E

72.Companieswithmarketingfacilitiesindifferentcountrieswithexcessmarketingcapacitysometimestakeonadditionalproductlinesforinternationaldistribution.Theformalnameforthistypeofmarketingis:

A.skimming.B.backhauling.C.complementarymarketing.D.exportmarketing.E.demandshifting.答案：C

73.A_____providesasellingserviceforamanufacturer,hasashort-termrelationship,andoperatesonastraightcommissionbasis.

A.manufacturers’retailstoreB.tradingcompanyC.globalretailerD.manufacturer’sexportagentE.complementarymarketer答案：D

74.Whichofthefollowingisatypeofdomesticmiddleman?

A.Soleproprietors.B.ExportManagementCompanies.C.Foreigndistributors.D.Lessors.E.Jointventures.答案：B

75.Whichofthefollowingfactorsaffectsthechoiceofdistributionchannels?

A.Distancefrommanufacturer.B.Languagespokeninthetargetmarket.C.Availabledistributionintermediaries.D.Consumerliteracylevels.E.Country’spercapitaincome.答案：C

76.WhichofthefollowingisoneofthesixCsofdistributionchannelstrategy?

A.CommunicationB.ContinuityC.CapacityD.CommissionE.Contribution答案：B

77.Inthecontextoffactorsaffectingchoiceofchannels,oneofthekeyelementsindistributiondecisionsincludes_____.

A.theselectionofoptimumcontainersizesB.volumediscountsandrebatesC.thefunctionsperformedbymiddlemenD.

thelocaladvertisingmodesE.thetargetmarketculture答案：C78.Experiencedexporterssuggestthattheonlywaytoselectamiddlemanis:

A.toconductabackgroundcheckonallthedistributorsavailableinthetargetmarket.B.toissuearequest-for-proposaltoalldistributorsinthetargetmarketandevaluatetheirresponses.C.consultothermanufacturersofthesimilarproductsandselectthedistributorrecommendedbythem.D.consulttradeorganizationsandselectthedistributorrecommendedbythem.E.topersonallytalktoultimateconsumerstofindwhomtheyconsidertobethebestdistributors.答案：E

79.IntegratedmarketingcommunicationsarecomposedofallofthefollowingEXCEPT:

A.advertising.B.

salespromotions.C.

tradeshows.D.

publicrelations.E.politicalrallying.答案：C80.AllofthefollowingarespecificobjectivesofsalespromotionEXCEPT:

A.

immediatepurchase.B.consumerintroductiontothestore.C.gainingretailpoint-of-purchasedisplays.D.buildingbrandloyalty.E.

encouragingstorestostocktheproduct.答案：D

81.Creatinggoodrelationshipswiththepopularpressandothermediatohelpcompaniescommunicatemessagestotheirpublics—customers,thegeneralpublic,andgovernmentalregulators—istheroleof_____.

A.tradeshowsB.

directsellingC.

publicrelationsD.

personalsellingE.salespromotion答案：C

82._____isoneofthemajorbarrierstoeffectivecommunicationthroughadvertising.

A.LanguageB.JingoismC.

TechnologyD.ReligionE.Powerstructure答案：A83.IncountrieslikeJapan,asalesforceislikelytobemosteffectiveifitconsistsmostlyof:

A.professionalexpatriates.

B.localnationals.

C.virtualexpatriat