Brand KPIs for car insurance：Liberty Mutual in India-英文培训课件2025.5

CONSUMER&

BRANDBrandKPIs

for

car

insurance:

LibertyMutual

in

IndiaConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,ownership,

loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Liberty

Mutual’sperformanceinthe

carinsurancemarket.Fieldwork:September

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Ownership”Sources:

Statista

Consumer

Insights

Global,

asofNovember202459%

of

Liberty

Mutual

owners

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket?•Liberty

Mutual’sbranding

resonates

more

with•Liberty

Mutualranksoutsidethe

Top

10

inawarenessMillennialswithin

the

carinsurancemarket•Liberty

Mutualgenerally

appealstomen

more

than•Thepopularity

ratingof

Liberty

Mutualis24%women•Liberty

Mutualranksoutsidethe

Top

10

inownership•Among

Liberty

Mutualenthusiasts,43%

fallunderthe

high-income

category•Interms

of

loyalty,Liberty

Mutualis

outsidetheTop10

inIndia•Consumers

want

theircarinsurancebrandsto

havehonesty

/trustworthiness,

highvalue,andauthenticity•Liberty

Mutualhasascore

of22%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

forLiberty

Mutual

at

59%Brand

profile:

snapshotBrand

performance

of

LibertyMutualinIndia59%46%24%22%20%AwarenessPopularityUsageLoyaltyBuzz5Notes:Carinsurance

‘awareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),n=574,

respondents

who

know

the

individual

brand(popularity),

n=574,

respondentswho

know

the

individual

brand

(ownership),

n=116,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=574,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Liberty

Mutual’s

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations52%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeLiberty

Mutualbygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatLiberty

Mutualislikedby0%

of

Babyboomersand11%

of

Gen

Xers,

whereas

thetotalshare

ofindustryusers

is0%

and12%,

respectively.44%44%37%ForMillennials

andGen

Z,

52%

and

37%

feel

positivelytowards

Liberty

Mutual,versus44%

and44%.

Socurrently,

forLiberty

Mutual,Millennials

connect

mostwith

theirbrandcompared

tothe

overall

industryuser.12%11%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestocarinsurance,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:

n=140,

Liberty

Mutual

enthusiast,

n=1,121,

carinsurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Liberty

Mutual

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandLGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofenthusiastsof

Liberty

Mutualshows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Liberty

Mutualhasahigherproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.17%78%23%40%60%48%52%52%

ofmen

likeLiberty

Mutualcompared

to

48%

of

women,

whereasfortheoverall

industry,60%

of

men

owncarinsurancecompared

to

40%

ofwomen.73%23%

ofLiberty

Mutualenthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to17%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

carinsurance,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=140,

LibertyMutual

enthusiast,

n=1,121,

carinsurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Liberty

Mutual

enthusiasts,

43%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andownerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.4%3%Single4%6%43%42%CoupleSingleparentNuclear43%

ofLiberty

Mutualenthusiastsarefrom

high-income

households.Liberty

Mutual’sbrandisgenerallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

27%

ofLiberty

Mutualenthusiastshavethiscurrent

living

situation.4%3%27%22%29%29%30%Multi-generational30%31%29%32%ExtendedOther27%1%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

carinsurance,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=140,

Liberty

Mutual

enthusiast,

n=1,121,

carinsurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

car

insurance

brands

to

have

honesty

/

trustworthiness,high

value,

and

authenticityBrand

profile:

qualitiesQualitiesownerswant

from

carinsurancebrandsForcarinsurance,

the

topthree

qualitiesowners

want

from

abrand

are

honesty

/trustworthiness,

highvalue,andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Liberty

Mutualowners

alsoappreciatethese

key

attributes,indicatingLibertyMutualexudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatLiberty

Mutualenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityLiberty

Mutualshould

work

onpromoting

exclusivity

to

convertenthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

carinsurance,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;

“When

it

comes

tocarinsurance,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

carinsurance,which

ofthe

following

brands

have

youpurchased

in

the

past

12

months?”;

Multi

Pick;Base:n=116,

Liberty

Mutual

owners’,n=140,

Liberty

Mutual

enthusiast,

n=1,121,

carinsurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Liberty

Mutual

fans,

54%

state

that

they

get

excited

about

car

insuranceprovidersBrand

profile:

attitudesWhat

doconsumersthink

ofcar

insuranceingeneral?60%56%54%54%51%45%45%42%42%40%36%34%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trustcarinsuranceproviderstopicsrelating

tocarinsuranceBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

carinsurance

do

youagree

with?”;

Multi

Pick;“When

it

comesto

carinsurance,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=140,

Liberty

Mutual

enthusiast,

n=1,121,

carinsurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1159%

of

Liberty

Mutual

owners

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

carinsurance,theaverageawareness

ofabrandinIndiais65%.

Awareness

ofLiberty

Mutual,however,

isat46%.Awareness24%

ofIndiancarinsuranceowners

say

theylikeLiberty

Mutual,compared

to

anindustryaveragebrandpopularityof

36%.20%

ofindustryowners

inIndia

say

theyown

LibertyMutual,with

the

average

ownership

ofabrandat24%.BuzzPopularity59%

ofbrandowners

saytheywould

purchasethebrandagain,compared

toanaverage

loyalty

score

of74%.Liberty

Mutualhasbeen

noticed

less

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of22%compared

to

32%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Carinsurance

‘awareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),n=574,

respondents

who

know

the

individual

brand(popularity),

n=574,

respondentswho

know

the

individual

brand

(ownership),

n=116,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=574,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Liberty

Mutualranks

outside

the

Top

10

in

awareness

within

the

carinsurancemarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofLibertyMutualRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1SBIGeneral91%90%88%87%86%75%71%57%56%54%2BajajAllianz3ICICILombardReliance446%5Tata

AIG54%Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6HDFC

ERGO7National

InsuranceRoyalSundaramGo

Digit8Outofallrespondents,

46%

were

aware

of

LibertyMutual.ThisranksthemoutsidetheTop10

comparedtootherbrandssurveyed

inthismarket.9AwarenessN/A10Future

Generali

India13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

Liberty

Mutual

is

24%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofLibertyMutualRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1BajajAllianz60%55%50%49%46%42%40%30%29%29%24%2SBIGeneralHDFC

ERGOICICILombardTata

AIG34Outofconsumers

who

knew

thebrand,

24%

saidtheyliked

Liberty

Mutual.ThisranksthemoutsidetheTop10

compared

toother

brandssurveyed

inthismarket.56Reliance7National

InsuranceIFFCO

TokioFuture

Generali

IndiaGo

Digit76%89PopularityN/A1014

Notes:“When

it

comesto

carinsurance,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=574,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Liberty

Mutualranks

outside

the

Top

10

in

ownershipBrand

KPIs

&benchmarking:

ownershipSummaryOwnershipofLibertyMutualRank#

BrandUsage

%43%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

owned,we

asked

each

respondent:

“When

itcomes

to

carinsurance,which

of

the

following

brandsdoyouowncurrently?”.1BajajAllianz20%2SBIGeneralHDFC

ERGOICICILombardTata

AIG37%331%Outofconsumers

who

knew

thebrand,

20%

saidtheyowned

Liberty

Mutual.Thisranksthemoutside

theTop

10

compared

tootherbrandssurveyed

inthismarket.430%526%6Go

Digit23%7Reliance23%8National

InsuranceCholamandalam

MSIFFCO

Tokio22%80%920%UsageN/A1020%15

Notes:“When

it

comesto

carinsurance,

which

ofthe

following

brands

do

youown

currently?”;Multi

Pick;Base:n=574,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

Liberty

Mutual

is

outside

the

Top

10

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofLibertyMutual’sconsumersRank#

BrandLoyalty

%84%Afterascertaining

the

ownership

of

abrandinthe

last12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1BajajAllianz2SBIGeneral84%3Tata

AIG81%41%4Reliance77%5RoyalSundaramNational

InsuranceHDFC

ERGO77%675%59%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

carinsurance,which

of

the

following

brandsareyou

likely

topurchaseagaininthe

future?”.773%8Future

Generali

IndiaICICILombardIFFCO

Tokio73%973%Outofrespondents

whohaveowned

Liberty

Mutual,59%

saidthey

would

purchasethebrandagain.LoyaltyN/A1072%16

Notes:“When

it

comesto

carinsurance,

which

ofthe

following

brands

areyoulikely

topurchase

again

in

the

future?”;Multi

Pick;

Base:n=116,

respondents

who

have

owned

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Liberty

Mutual

has

a

score

of

22%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofLibertyMutualRank#

BrandBuzz%60%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1BajajAllianz22%2ICICILombardSBIGeneralHDFC

ERGOReliance47%345%Outofconsumers

who

knew

thebrand,

22%

saidtheyhadheardaboutLiberty

Mutualinthe

media.

Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.444%539%6Tata

AIG35%7Go

Digit33%8Future

Generali

IndiaCholamandalam

MSIFFCO

Tokio30%78%927%BuzzN/A1027%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=574,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-driven