雨课堂学堂在线学堂云Entrepreneurship(中国传媒大学)单元测试考核答案

第1题Entrepreneurshipisjustaneconomicphenomenon()第2题Entrepreneurshipisaprocessofdevelopingopportunities,utilizingresources,andcreatingvaluewithoutconstrainingcurrentresourceconditions()第3题Entrepreneurshipisanactivityinwhichentrepreneurswithentrepreneurialspiritcombinewithopportunitiesandcreatevalue()第4题Entrepreneurshipisaprocessinwhichthefourkeyelementsofhumanandresources,opportunities,transactionbehaviorandenvironmentcoordinateandpromoteeachother()第5题Itshouldbesaidthatallentrepreneurialopportunitiesaresuitableforeveryone()第6题Analyzingtheentrepreneurialenvironmentcanguideentrepreneurship,avoidentrepreneurialrisks,andincreasethesuccessrateofentrepreneurship.()第7题Themarketopportunityisfairtoeveryone,soeveryoneissuitableforstartingabusiness()第8题Theso-calledmarketopportunityreferstounmetorunmetmarketdemand.()第9题Entrepreneurshipisanactivityofcombiningentrepreneurswithentrepreneurialspiritandopportunities()ACreatevalueBEngageintechnologypromotionCSeekchangeDIdea正确答案：A第10题Threefactorsaffectingpersonalentrepreneurialmotivation:personalcharacteristics(genetic,environmentalimpact),thenumberofentrepreneurialopportunitiesand().ATechnologymaturityBOpportunitycostCTeammaturityDPersonalcharacter正确答案：B第11题Methodstoidentifyentrepreneurialopportunitiesare:trendmethodand().APredictivemethodBTechnicalmethodCObservationproblemmethodDDelphimethod正确答案：C第12题Salman'sentrepreneurialmodelbelievesthatentrepreneurialelementsinclude:peopleandresources,opportunities,transactionbehaviorand().ASkillBKnowledgeCExperienceDEnvironment正确答案：D第13题Conductbusinessopportunityevaluationonentrepreneurialprojects,includingself-conditionevaluation,competitiveadvantageresearch,profitmodeldiscussionand().ACoretechnologyevaluationBBusinesscapabilityanalysisCMarketdemandanalysisDLivingspaceexpansion正确答案：C第14题________mainlyreferstothesumofnationalcharacteristics,values,lifestyles,customs,religiousbeliefs,ethics,educationlevels,language,etc.ofacountryorregion.()ASocialcultureBPoliticallawCScienceandtechnologyDNaturalresources正确答案：A第1题Businessmodelreferstothelogicalprocessofvaluediscovery-valuematching-valueacquisitionbyanenterprise()第2题Businessmodelreferstohowanenterprisecanmakemoneybyconductingbusinessoperations.()第3题Oncethebusinessmodelisdetermined,itshouldbefixed.()第4题Themainsourceofcorporateprofitsistechnologicalinnovation,soinnovativebusinessmodelsdependontechnologicalinnovation.()第5题Businessmodelreferstothelogicofmakingmoneyforanenterprise:valuediscovery,valuematchingand(),thatis,howanenterprisecanmakemoneybyconductingbusinessoperations.AValueacquisitionBValuepropositionCCustomervalueDProductvalue第6题Therearethreemainbusinessmodelsintheworld:ticketform,parkingfeeformand().AChargeformBMembershipfeeformCTollfeeformDMonthlyrentalfeeform第7题Themethodofbusinessmodeldevelopmentis().ACustomeranalysisBCostanalysisCBudgetDValuechainanalysis第8题Thetransformationfromlarge-scaleproductiontomeetingtheindividualneedsofusersbelongsto:().ABusinessmodelinnovationthatredefinestheproductionmodelBBusinessmodelinnovationthatredefinesthecooperationmodelCBusinessmodelinnovationthatredefinesrevenuemodelsDBusinessmodelinnovationthatredefinesproductsandservices第9题Inthepast,themainprofitmodeloftheradioandtelevisionindustrywasthroughadvertisingfees.NowHunanSatelliteTVandTaobaoarecooperatingtoguideTVviewerstotheback-endHiTandrealizethetransaction.Thisinnovativebusinessmodelbelongsto:().AProfitfromsystematicsolutionsBProfitfromfollow-upproductsCProfitfromthetransformationtoserviceDProfitfromcontinuousinnovationandleadingproductsExercise3第1题Thereisessentiallynodifferencebetweenentrepreneursandprofessionalmanagers.()第2题Oneofthemaingoalsofentrepreneurshipeducationistoincreaseawarenessandunderstandingoftheprocessofcreatingandmanagingnewventures.()第3题Therealizationofthegoalsofanentrepreneurialteamrequirescoordinationandinterdependenceamongmembers,whiletherealizationofgroupgoalsdoesnotrequireinterdependenceamongmembers.()第4题Inasense,entrepreneursarenotjustmanagers,theyshouldbecomeleaders.()第5题Entrepreneurshipteamhasnolifecycle,itisamatureteamfromthebeginning.()第6题Thedifferencebetweenateamandagroupisthatteammembersareresponsibleforthesuccessorfailureoftheteamandtakepersonalresponsibilityatthesametime,whilegroupmembersonlybearpersonalresponsibilityforsuccessorfailure.()第7题Thedifferencebetweenprofessionalmanagersandentrepreneursis:professionalmanagersuseinnovativemeanstocreateprofits,andusenewideasandnewproductstocompeteinnewmarkets;whileentrepreneursusemanagementmethodstocreateprofitsthroughefficiencyimprovements.()第8题Entrepreneurshipteamreferstoagroupofpeoplewhohave()tooperateanewlyestablishedfor-profitorganization.ACommonpurpose,sharingentrepreneurialbenefits,andsharingentrepreneurialrisksBEquivalenttothegeneralgroupCTheworkbetweenmembersislargelysimilarDThemembersonlybearpersonalresponsibilityforsuccessorfailure第9题Threekeyfactorstobuildagoodteamworkrelationship:clearrolearrangementsatthebeginningandgraduallyclearerduringtheentrepreneurialprocess;focusonfairness;()ASimilarityofworkBEffectivecommunicationCHighertechnicalskillsDSameeducationExercise4第1题Fromtheperspectiveofmarketingtheory,themarketisaplacetobuyandsellgoods.()第2题Themarketingenvironmentbetweencompaniesindifferentregionsofthesamecountryisbasicallythesame.()第3题Consumersofdifferentsubcultureshavethesamelifestyle.()第4题Theessenceofmarketingresearchistheprocessofobtainingandanalyzingmarketinginformation.()第5题Thebasicstartingpointofmarketpositioningiscompetition,whichisawaytohelpcompaniesconfirmtheircompetitivepositionandfindcompetitivestrategies.()第6题Thehomogeneityofcustomerneedsistheinternalbasisformarketsegmentation.()第7题Thelimitationofenterpriseresourcesandeffectivecompetitionareexternalmandatoryconditionsformarketsegmentation.()第8题Thetargetmarketisthemarketthecompanychoosestoserve.()第9题Inthesaleschannel,onlyonelevelofmiddlemanisthelongchannel.()第10题Ifanenterprisewantstoexpanditsproductsales,itshouldsetthepriceoftheproductlowertoachievethegoalof"smallprofitsbutquickturnover".()第11题Marketsegmentationisactuallytheclassificationofproducts.()第12题Thefollowingareuncontrollablefactorsoftheenterprise.()AMarketingenvironmentBMarketingmixCPromotionstrategyDProductmix第13题Theanalysisoftheentrepreneurialmacroenvironment(PESTanalysis)includes:()APoliticalenvironment,legalenvironment,competitiveenvironment,policyenvironmentBPoliticalandlegalenvironment,technologicalenvironment,economicenvironment,socialandculturalenvironmentCEconomicstructure,economicsystem,industriallayout,economicdevelopmentDIndustrialenvironment,agriculturalenvironment,businessenvironment,populationenvironment第14题Thefiveforcesthataffecttheprofitabilityofenterprisesandtheintensityofindustrycompetitioninclude().AThreatsfrompotentialentrants,threatsfromsubstitutes,buyerbargainingpower,sellerbargainingpowerandinternalindustrycompetitionBIndustrialproductivity,consumptionpower,technicalstrength,institutionalstrength,andcompetitorstrengthCLegalrestrictions,policyrestrictions,taxationintensity,environmentalprotectionrequirements,intellectualpropertyrightsDTechnologicalchange,newproductdevelopment,newtechnologyinvention,newprocessapplication,numberoftechnicaltalents第15题Inmarketingresearch,investigatorsgenerallycollect()first.APrimarydataBSecondarydataCOriginaldataDExternaldata第16题Anenterprisemustidentifyitscompetitors,usuallyfromthefollowing()aspects.AIndustriesandmarketsBDistributionchannelsCGoalsandstrategiesDProfit第17题Thepurposeofanalyzingtheinnerpsychologicalfactorsaffectingconsumerbehavioristo().AReduceresearchcostsBUnderstandconsumeraffordabilityCDifferentiateconsumersfromdifferentclassestomeettheirdifferentneedsDAdoptappropriatemarketingstrategiesandtechniquestoinduceconsumerstomakepurchasedecisionsthatarebeneficialtothecompany第18题Marketingmanagersmustunderstandtheattitudeofcustomers,understandhowcustomersperceivetheirproductsandservices,understandhowcustomersperceivetheircompetitors,understandwhatobjectivefactorsarebeneficialtothem,etc.().AMarketingplanningBMarketingmixdesignCMarketingresearchDForecastmarketdemand第19题()referstothecommunicationactivitiesinwhichcompaniesusemultipleinformationcarrierstocommunicatewiththetargetmarket,includingadvertising,personnelsales,businesspromotionandpublicrelations,etc.AProductBPricingCPromotionDDistribution第20题Theexistenceof()differencesisanobjectivebasisformarketsegmentation.AProductBPriceCDemandpreferenceDSubdivision第21题Accordingtotheneedsthattheproductcanmeetorthebenefitsprovided,andthedegreeofproblem-solving,itispositionedas:().AFeaturepositioningBUsage/applicationpositioningCBenefitpositioningDProductcategorypositioning第22题Theessenceofpromotionis()ACommunicateinformationBInspirepurchasebehaviorCBefamiliarwiththebusinesssituationDUnderstandthecharacteristicsofcustomersandcompetitors第23题Thecoreofpromotionworkis().ASellinggoodsBCommunicationofinformationCBuildagoodrelationshipDFindcustomers第24题Thegoalofpublicrelationsistoenableenterprises().ASellinggoodsBProfitCMakeagoodrelationshipDDominatethemarket第25题Thepromotioncombinationstrategyfortheapplicationoflivingmaterialsisinorderofimportance().AAdvertising,salespromotion,personnelsalesandpublicpromotionBPersonnelpromotion,salespromotion,advertisingandpublicpromotionCPersonnelpromotion,advertising,publicpromotion,andcooperationwithsalespromotionDAdvertising,personnelpromotion,salespromotionandpublicpromotion第26题Theoperatingpathofthepullstrategyinmarketingis:()AManufacturerscarryoutmarketingactivitiestomiddlemen,sothatmiddlemenformdemandandbuy,andthenmiddlemenselltoendusers.BThemanufacturerconductsmarketingactivitiestotheenduser,sothattheendusergeneratesdemand.Theuserfindsamiddlemantobuy,andthemiddlemanbuysfromthemanufacturer.CManufacturersforceuserstobuyDIntermediariesbuyandsell第27题Tomakecustomerschangetheirpreferencefromthecompany'sproductstothecompany'sproducts,thecompany'spromotionalgoalsshouldbe:().AKnowthenameBDeepenyourunderstandingCBeconsistentwithwordsanddeedsDPromotefeaturesExercise5第1题Entrepreneurshipriskismainlytechnicalrisk.Aslongasthereisnotechnicalproblem,thereisnorisk.()第2题Entrepreneurshipmanagementriskreferstotheriskofentrepreneurialfailureduetopoormanagementduringtheentrepreneurialprocess.()第3题Entrepreneurshipmarketriskreferstothepossibilityanduncertaintyofprofitorlossfacedbymarketentitiesengagedineconomicactivities.()第4题Businessfinancialriskreferstotheriskofbusinessfailurecausedbypoormanagementinthebusinessprocess.()第5题Entrepreneurshipriskcanbedividedinto4dimensions,namely:technicalrisk,(),financialriskandmanagementrisk.AUncertaintyriskoftechnicaleffectsBUncertaintyriskofsupportingtechnologyCMarketriskDSupplychainrisk第6题Thebiggestriskamongtherisksourcesofnewventuresinthegrowthstageis().ATechnicalriskBProductriskCFamilystressriskDManagementrisk第7题Ifyouaregoingtostartabusiness,yourcorrectattitudetowardsentrepreneurialriskshouldbe:()AEntrepreneurshipriskscaresthefaint-hearted,thereisnothingso-calledrisk,starvetodeath,bravethecourageousBAlthoughtherearerisksinstartingabusiness,Icrosstheriverbyfeelingthestones,maybeIwillhavegoodluckCEntrepreneurshipistoorisky,soIgiveuppreparationsandideasforentrepreneurshipDTherearerisksinstartingabusiness,butIwanttoidentifytherisksandcontroltheriskstocontinuestartingabusiness第8题Entrepreneurshipriskdoesnotinclude:()ATechnicalriskBManagementriskCProductionriskDMarketriskExercise6第1题Thenatureofdebtfundsandequityfundsinventurefinancingisthesame,buttheformisdifferent.()第2题Theprocessofventurefinancingistonegotiatefinancingwiththebank.()第3题Angelinvestmentisanindividualwhodirectlyinvestscorporatecapitalinanewventure.()第4题Debtfundsandequityfundsinventurefinancingarethesameinnature,butdifferentinform.()第5题Themaincharacteristicsoftheestablishmentperiodoftheenterprisearetostarttrialproduction,trialsales,conductmarketresearch,improveproducts,andprepareforproduction.Generallyspeaking,themainfinancingchannelsduringthisperiodshouldbe:().APersonalsavings,family,friends,asmallamountofventurecapitalBBankfinancing,supplierandcustomerriskcapital,governmentloans,short-termfinancing,etc.CBankfinancing,publicsecuritiesmarket,privateequityDVenturecapital,governmentfunding第6题Intheprocessofentrepreneurialfinancing,self-financingoftenappearsinthelifecycleofentrepreneurialenterprises()AExpansionperiodBGrowthperiodCMaturityperiodDSeed第7题Entrepreneursshouldpreparewellbeforefinancing.Whichofthefollowingstatementsisincorrectis().AThenetworkofentrepreneursformsthesocialcapitalofthenewenterpriseBStart-upfinancingisnotonlyatechnicalissue,butalsoasocialissueCAslongasyouhaveagoodidea,youwillnotbeunabletoraisefundsDEntrepreneursshouldpayattentiontotheirownmoralcultivationandcultivateagoodsenseofcredit第8题Investmentexpertscompareinvestmentbehaviortoinvestmentinstudents,andventurecapitalcompanies,institutionalinvestors,andangelinvestorspayattentiontothemseparately()Acollegestudents,elementaryschoolstudents,middleschoolstudentsBelementaryschoolstudents,collegestudents,middleschoolstudentsCmiddleschoolstudents,collegestudents,elementaryschoolstudentsDcollegestudents,middleschoolstudents,elementaryschoolstudentsExercise7第1题Whenformulatingabusinessplan,duetotheuncertaintyofthefutureenvironment,youonlyneedtowriteyourownbusinessidea.Otherssuchasmarketingandfinancialplanshavenotbeenimplementedandcannotbedetermined,sotheycanbetemporarilyignored.()第2题Theprocessofventurecapitalfinancingisaprofitableprocess.()第3题Wheninvestorsevaluateentrepreneurs,theirevaluationoftechnologyismainlythatthetechnologythatcanselltheproductisagoodtechnology.()第4题Thereisnofixedformatinthewritingofthebusinessplan,justorganizethecontentcasually.()第5题Theinterestofinvestorsinprivateequityinvestmentinstitutionsinentrepreneurialprojectsistoownandoperatetheinvestedcompanyandgaincontroloftheinvestedcompany.()第6题Inthedemonstrationofentrepreneurialopportunitiesinthebusinessplan,thedemonstrationsoninvestment,productcosts,prices,whethercustomerscanafford,resources,etc.belongto:().AEconomicfeasibilitydemonstrationBTechnicalfeasibilitydemonstrationCPolicyfeasibilitydemonstrationDCompetitionfeasibilitydemonstration第7题Themaincontentoftheinvestor'sprudentialinvestigationofthestartupenterpriseis:().ABusinessriskandsolvencyBRiskdiscoveryandvaluediscoveryCAssetintegrityandequitydefectsDRealisticvalueandfuturevalueExercise8第1题Theliabilityofindividualshareholdersofalimitedliabilitycompanyforthedebtsofthecompanyislimitedonlytothesharecapitalissued.()第2题Thecompany'sarticlesofassociationrefertotheautonomy