《跨境电子商务英语》课件-Modes of Cross-Border E -Commerce

Project1OverviewofCross-BorderE-Commerce

CONTENTSConceptandCharacteristicsofCross-BorderE-Commerce01TheDifferencesbetweenCross-BorderE-CommerceandTraditionalForeignTrade02ModesofCross-BorderE-Commerce03TheCurrentSituationofCross-BorderE-Commerce04KnowledgeExtension&PraciticalCase05ModesofCross-BorderE-Commerce03NewWordsretailer[ˈriːteɪlə]n.零售商，零售representative[ˌreprɪˈzentətɪv]adj.典型的，有代表性的n.代表characterize[ˈkærəktəraɪz]vt.具有…的特征operational[ˌɒpəˈreɪʃənl]adj.运营的，经营的community[kəˈmjuːnəti]n.社区；社会团体promotion[prəˈməʊʃn]n.（商品等的）推广；促进，增进；提升，升级brand[brænd]n.商标，品牌NewWordsconversion[kənˈvɜːʃn]n.变换，转变search[sɜːtʃ]v.搜寻，搜索n.搜索；调查online[ˌɒnˈlaɪn]adj.在线的；联网的；联机的ecosystem[ˈiːkəʊsɪstəm]n.生态系统small-scale[ˈsmɔːlskeɪl]adj.小规模的；小型的dilemma[dɪˈlemə]n.窘境，困境integration[ˌɪntɪˈɡreɪʃn]n.结合；整合；一体化M2C模型

这是一个投资平台，是厂家对客户的。在这种模式下，厂家需要获得海外零售的资格和授权。产品直接邮寄到海外，可以提供本地退货服务，但价格通常比较高。Itisaninvestmentplatform,anditismanufacturer-to-customer.Inthismodel,merchantsneedtoobtainqualificationsandauthorizationsforoverseasretailsales.Theproductsaredirectlymailedoverseasandcanprovidelocalreturnservice,butusuallythepriceisrelativelyhigh.M2CModelImportCross-borderE-commerceTheModelofCross-borderE-commerceB2CModelItmeansself-operatedanddirectpurchasing,anditisbusiness-to-customer.Inthismodel,theplatformwillgenerallydirectlyparticipateintheflowofgoodspurchasingandlogisticswarehousing.Forexample,buyingatelevisionsetfromanelectronicsretailerwouldbeaB2Ctransaction.B2C模型

这意味着自营和直接采购，即企业对客户。在这种模式下，平台一般会直接参与物流采购和物流仓储。例如，从电子产品零售商处购买电视机是B2C交易。ImportCross-borderE-commerceTheModelofCross-borderE-commerceC2C模型

客户对客户，即C2C，是促进私人个体之间交易的商业模型。无论它是用于商品还是服务，这种电子商务把人们联系在一起，互相做生意。C2C的目标是实现这些关系，帮助匹配买方和卖方。客户可以从产品竞争中获益，并且很容易找到可能很难找到的产品。Consumertoconsumer,orC2C,isthebusinessmodelthatfacilitatescommercebetweenprivateindividuals.Whetherit'sforgoodsorservices,thiscategoryofE-commerceconnectspeopletodobusinesswithoneanother.ThegoalofaC2Cistoenabletheserelationships,helpingbuyersandsellerslocateeachother.Customerscanbenefitfromthecompetitionforproductsandeasilyfindproductsthatmayotherwisebedifficulttolocate.C2CModelImportCross-borderE-commerceTheModelofCross-borderE-commerceB2B模式

这是企业对企业，指的是两个或更多企业之间的商业，例如涉及制造商和批发商或零售商的企业。一般来说，它用于提高公司的效率。B2BModelTheModelofCross-borderE-commerceImportCross-borderE-commercethoseinvolvingamanufacturerandwholesalerorretailer.Ingeneral,itisusedtoimproveefficiencyforcompanies.Thatisbusiness-to-businesswhichreferstocommercebetweentwoormorebusinessessuchasthoseinvolvingamanufacturerandwholesalerorretailer.Ingeneral,itisusedtoimproveefficiencyforcompanies.TherepresentativecompanyisAmazon.Themodelischaracterizedbyhavingaglobalhigh-qualitysupplychainsystemandawealthofSKUs.电子商务直邮

代表公司是亚马逊。该模型的特点是拥有全球高品质的供应链系统和大量SKU。OverseasE-commerceDirectMailTheModelofCross-borderE-commerceImportCross-borderE-commerceThirdPartnerInfact,therearetwotypesofthismodel:Oneistechnical,andtheotherisoperational.Generally,thereareadvantagesintheearlystageofcross-borderE-commerce,easytostart,lowcost,richSKUs,butlackofcompetitiveness,andneedreal-timeupdatesandotherstrongtechnicalsupport.第三方

事实上，这种模式有两种类型：一种是技术型，另一种是运营型。一般来说，跨境电子商务初期具有优势。易启动，低成本、丰富的SKU，但缺乏竞争力，需要实时更新和其他强有力的技术支持。TheModelofCross-borderE-commerceImportCross-borderE-commerce内容共享/社区信息

这种模式是品牌的推广基础，因为它主要通过内容实现自然转换。Thismodelisthepromotionbaseforbrands,becauseitmainlyachievesnaturalconversionthroughcontent.ContentSharing/CommunityInformationTheModelofCross-borderE-commerceImportCross-borderE-commerceItisdividedintotwotypes:informationserviceplatformandtransactionserviceplatform.Fortheinformationserviceplatform,itismainlytoconductinformationdistributionorinformationsearchtocompletetransactionthroughathird-partyplatform.TherepresentativecompaniesareAlibabaInternationalStationandGlobalSources.Thetransactionserviceplatformistobuildaplatformbusinessmodelthatenablesonlinetransactionsandpaymentsbetweensupplyanddemandparties.RepresentativecompaniesincludeDandtheothers.B2B模型

它可以分为两种类型：信息服务类平台和交易服务类平台。对于信息服务类平台来说，主要是通过第三方平台进行信息分发或信息搜索，以完成交易。这类平台的代表性企业有阿里巴巴国际站和环球资源。交易服务类平台则是构建一个能够实现供需双方在线交易和支付的平台商业模式。这类平台的代表性企业有敦煌网等。B2BModelTheModelofCross-borderE-commerceExportCross-borderE-commerceB2C/C2C模型

它可以分为开放平台和自营平台。开放平台实现了应用与平台的系统对接，并围绕平台自身构建了一个生态系统。这类平台的代表有亚马逊、Wish、速卖通、eBay、Lazada，以及其他小型平台。自营平台则以统一的方式管理产品。它在线进行交易并通过物流将产品交付给消费者。Itisdividedintoanopenplatformandaself-operatedplatform.Theopenplatformrealizesthesystematicdockingofapplicationsandplatforms,andbuildsanecosystemaroundtheplatformitself.TherepresentativeplatformincludesAmazon,Wish,AliExpress,eBay,