管理信息系统（第7版）英文版

EssentialsofBusinessInformationSystemsSeventhEditionInresponsetofeedbackfromprofessors,wehavemadethefollowingchangesinourslideprogram:ANotefromtheAuthorSlideswerepreparedbyKenLaudonbasedonhisclassroomteachingofthiscourseNumberofslidesisreducedto20-28slidesperchapterSlidescovermainpointsonly,lessdetailInteractiveSessions:2-3InteractiveSessionsperchapterbasedonin-chaptercasesforin-classorInternetdiscussiongroupsUsetheInteractiveSessionstobreakyourlecturesinto15-20minutechunks1Chapter

BusinessInformationSystemsinYourCareerOBJECTIVESEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerExplainwhyinformationsystemsaresoessentialinbusinesstoday.Defineaninformationsystemfrombothatechnicalandabusinessperspective,anddistinguishbetweencomputerliteracyandinformationsystemsliteracy.Applyafour-stepmethodforbusinessproblemsolvingtosolveinformationsystem-relatedproblems.

Assesshowinformationsystemswillaffectbusinesscareersinaccounting,finance,management,marketing,operationsmanagement,andinformationsystemsandidentifytheinformationsystemsskillsandknowledgeessentialforallbusinesscareers.OBJECTIVES(Continued)EssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerMajorLeagueBaseballHitsaHomeRunwithInformationSystemsProblem:Decliningrevenuefromtraditionalsaleschannels,decliningcustomerbase,increasingcosts.Solutions:MLBWebsitesandcellphoneticketingenableelectronicticketinganddeliveryofonlineinformationandgames,whichincreasesales.SAScustomeranalysissoftwareandWebsitetrackingtoolshelpidentifygoodsalesprospects.DemonstratesIT’sroleinreducingcost,openingnewsaleschannels,andbuildingcommunitywithcustomers.Illustratestheemergingdigitalfirmlandscapewherebusinessescanusetoolstoanalyzecriticaldata.EssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerMajorLeagueBaseballHitsaHomeRunwithInformationSystemsVisittheMajorLeagueBaseballWebsiteatWatchavideoonthehomepage

SubscribetoafreenewsletterfromtheFanForumFindajerseyfromyourfavoriteteamintheShopVisittheWebsiteofyourfavoriteMLBteamHowdoeshavingacentralWebsiterunallteamsiteshelpMLB?Howdoesithurt?WhatbusinessobjectivesdoesthisWebsiteserve?InteractiveSession:MajorLeagueBaseballTheRoleofInformationSystemsinBusinessTodayIn2005,morewirelessphoneaccountswereopenedthantelephonelandlinesinstalledMorethan35millionpeoplereceivetheirnewsonline;32millionAmericansreadblogs

Internetadvertisingcontinuestogrowatmorethan30percentperyearNewlawsrequirebusinessestostoremoredataforlongerperiodsChangesinbusinessresultinchangesinjobsandcareersHowInformationSystemsAreTransformingBusinessEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerOperationalexcellence

Newproducts,services,andbusinessmodelsCustomerandsupplierintimacyImproveddecisionmakingCompetitiveadvantageSurvival

BusinessObjectivesofInformationSystemsTheRoleofInformationSystemsinBusinessTodayEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerOperationalExcellence:ImprovedefficiencyresultsinhigherprofitabilityInformationsystemsandtechnologieshelptoimprovehigherlevelsofefficiencyandproductivityWal-Martisthechampionofcombininginformationsystemsandbestbusinesspracticestoachieveoperationalefficiency—and$285billioninsalesin2005Wal-MartisthemostefficientstoreintheworldasaresultofdigitallinksbetweenitssuppliersandstoresTheRoleofInformationSystemsinBusinessTodayEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerInformationsystemsandtechnologiesenablefirmstocreatenewproducts,services,andbusinessmodels

Abusinessmodelincludeshowacompanyproduces,delivers,andsellsitsproductsandservices

ThemusicindustryhasseendrasticchangesinbusinessmodelsinrecentyearsApplehasbeenverysuccessfulatintroducingnewproductsandadoptinganewbusinessmodelNewproducts,services,andbusinessmodels:TheRoleofInformationSystemsinBusinessTodayEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerCustomerswhoareservedwellbecomerepeatcustomerswhopurchasemore

Closerelationshipswithsuppliersresultinlowercosts

TheMandarinOrientalinManhattanusesinformationsystemsandtechnologiestofosteranintimaterelationshipwithitscustomersincludingkeepingtrackoftheirpreferencesJCPenneyusesinformationsystemstoenhanceitsrelationshipwithitssupplierinHongKong

Customerandsupplierintimacy:TheRoleofInformationSystemsinBusinessTodayEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerAcompany’sbottomlinecanbehurtbymanagersbeingswampedwithdatathatareneithertimelynorhelpful,forcingthemtouseguesswork

Real-timedatahaveimprovedtheabilityofmanagerstomakedecisions

VerizonusesaWeb-baseddigitaldashboardtoupdatemanagerswithreal-timedataoncustomercomplaints,networkperformance,andlineoutages

Improveddecisionmaking:TheRoleofInformationSystemsinBusinessTodayEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerAchievingthepreviouslymentionedbusinessobjectivesoftenleadstocompetitiveadvantage

Advantagesovercompetitorsincludecharginglessforsuperiorproducts,betterperformance,andbetterresponsetosuppliersandcustomersDellComputerisoneofthebestexamplesofestablishingcompetitiveadvantageasthecompanyhascontinuedtobeprofitableduringatimewhenPCpriceshavebeenfallingsteadily

Competitiveadvantage:TheRoleofInformationSystemsinBusinessTodayEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerBusinessesmayneedtoinvestininformationsystemsoutofnecessity

Necessityarisesfromkeepingupwithcompetitors,suchaswhenCitibankintroducedATMsNecessityalsoarisesfromfederalandstateregulations,suchastheToxicSubstancesControlActandtheSarbanes-OxleyAct

Survival:TheRoleofInformationSystemsinBusinessTodayInteractiveSession:BusinessObjectivesInyourexperience,whatfirmshaveachieved:OperationalexcellenceNewproducts,services,andbusinessmodelsCustomerandsupplierintimacyImproveddecisionmakingCompetitiveadvantageSurvival

Didinformationsystemsandtechnologiesplayaroleintheseachievements?EssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerTheRoleofInformationSystemsinBusinessTodayPerspectivesonInformationSystemsandInformationTechnologyInformationtechnologyisthehardwareandsoftwareabusinessusestoachieveitsobjectivesAninformationsystemconsistsofcomponentsthatsupportdecisionmakingandcontrol,andhelpwithanalysis,visualization,andproductcreation

InformationreferstodatashapedintoameaningfulandusefulformDataarestreamsofrawfactsrepresentingeventsandoccurrencesWhatIsanInformationSystem?EssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerPerspectivesonInformationSystemsandInformationTechnologyWhatIsanInformationSystem?EssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerActivitiesinaninformationsystemthatproduceinformation:InputProcessingOutputFeedbackThinkofaninformationsystemyouhaveexperiencedrecently.Describetheinputs,processing,outputs,andfeedbackinthesystem.ItIsn’tSimplyTechnology:TheRoleofPeopleandOrganizationsInformationsystemsliteracyvs.computerliteracyOrganizations

PeopleTechnologyDimensionsofInformationSystemsEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerItIsn’tSimplyTechnology:TheRoleofPeopleandOrganizationsInformationSystemsAreMoreThanComputersEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerFigure1-3Usinginformationsystemseffectivelyrequiresanunderstandingoftheorganization,people,andinformationtechnologyshapingthesystems.Aninformationsystemprovidesasolutiontoimportantbusinessproblemsorchallengesfacingthefirm.ItIsn’tSimplyTechnology:TheRoleofPeopleandOrganizationsUPSCompetesGloballywithInformationTechnologyEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerReadtheFocusonTechnologyandthendiscussthefollowingquestions:Whataretheinputs,processing,andoutputsofUPS’spackagetrackingsystem?Whattechnologiesareused?HowarethesetechnologiesrelatedtoUPS’sbusinessstrategy?Whatproblemsdothesetechnologiessolve?Whatwouldhappenifthesetechnologieswerenotavailable?UnderstandingInformationSystems:ABusinessProblem-SolvingApproachFewbusinessproblemsaresimpleorstraightforwardMostbusinessproblemsinvolveanumberofmajorfactorsthatcanbecategorizedasorganization,technology,andpeople

TheProblem-SolvingApproachEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerUnderstandingInformationSystems:ABusinessProblem-SolvingApproachProblemidentificationSolutiondesignChoiceImplementationProblemsolvingisaprocess,notanevent

AModeloftheProblem-SolvingProcessEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerProblemSolvingIsaContinuousFour-StepProcessEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerFigure1-4Duringimplementationandthereafter,theoutcomemustbecontinuallymeasuredandtheinformationabouthowwellthesolutionisworkingisfedbacktotheproblemsolvers.Inthisway,theidentificationoftheproblemcanchangeovertime,solutionscanbechanged,andnewchoicesmade,allbasedonexperience.UnderstandingInformationSystems:ABusinessProblem-SolvingApproachUnderstandingInformationSystems:ABusinessProblem-SolvingApproachFourelementsofcriticalthinking:MaintainingdoubtandsuspendingjudgmentBeingawareofdifferentperspectivesTestingalternativesandlettingexperienceguideBeingawareoforganizationalandpersonallimitationsTheRoleofCriticalThinkinginProblemSolvingEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerUnderstandingInformationSystems:ABusinessProblem-SolvingApproachWhenfirmscannotachievetheirbusinessobjectives,theseobjectivesbecomechallengesInformationsystemsoftenpresentsolutionstothesechallengesTheConnectionBetweenBusinessObjectives,Problems,andSolutionsEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerSuccessintoday’sjobmarketrequiresabroadsetofskills

Jobcandidatesmusthaveproblem-solvingskillsaswellastechnicalskillssothattheycancarryspecifictasksTheservicesectorwillaccountfor95percentofthenewjobsthatarecreatedoropenupby2012InformationSystemsandYourCareerEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerAccountingFinanceMarketingOperationsManagementinServicesandManufacturingInformationSystemsOutsourcing

HowInformationSystemsWillAffectBusinessCareersInformationSystemsandYourCareerATopInformationManagerPutsBusiness

BeforeTechnologyEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerReadtheFocusonPeopleandthendiscussthefollowingquestions:WhatproblemsandchallengesdoesSonicface?Howisittryingtosolvetheseproblems?Whatalternativesolutionsareavailable?IsCIOMitchellGregoryagoodproblemsolverforthiscompany?Whyorwhynot?InformationSystemsandYourCareerInteractiveSession:SonicCorporationEssentialsofBusinessInformationSystemsChapter1BusinessInformationSystemsinYourCareerVisitSonic’sWebsiteatHowdoesSonic’sWebsiteenhanceitsbusiness?WhoisthetargetaudienceoftheWebsite?Istheremorethanonetargetaudience?WhatwouldmaketheWebsitebetter?HowdoesSonic’sWebsitecomparetothesitesofitscompetitors,suchasMcDonald’s,BurgerKing,Wendy’s,Checkers,andJackintheBox?InformationSystemsandYourCareer2Chapter

E-Business:HowBusinessesUseInformationSystemsSTUDENTOBJECTIVESEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsIdentifyanddescribethemajorfeaturesofabusinessthatareimportantforunderstandingtheroleofinformationsystems.Describetheinformationsystemssupportingthemajorbusinessfunctions:salesandmarketing,manufacturingandproduction,financeandaccounting,andhumanresources.Evaluatetheroleplayedbysystemsservingthevariouslevelsofmanagementinabusinessandtheirrelationshiptoeachother.

Explainhowenterpriseapplicationsandintranetspromotebusinessprocessintegrationandimproveorganizationalperformance.Assesstheroleoftheinformationsystemsfunctioninabusiness.STUDENTOBJECTIVES(Continued)EssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsInformationSystemsHelpKiaSolveItsQualityProblemsProblem:Highlevelofdefectsinproduct,newgovernmentrequirementsforreportingdefects.Solutions:Improvequalityandmonitordefectssothatdefectsandqualityproblemsareeasilyidentified.InfogaindatarepositoryandClarifyCRMsystemlinkresultsinreducedcostsandincreasedsales.DemonstratesIT’sroleincentralizingdata,interfacingwithcustomers,andimprovingproductionprocesses.Illustratesdigitaltechnology’sroleinimprovedqualityandlowerrateofdefectsleadingtocustomersatisfactionandrepeatbusiness.EssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsUsetheInternettofindthelatestdataondefectspervehicleintheautomobileindustry.LookfornewarticlesonKia’suseofinformationsystems.Whatnewdataareavailable?HasKia’srankingchanged?Ifso,whatfactorsmayhavecontributedtothechange?WhatkindsofwarrantiesisKiaofferingonitsvehiclesthesedays?HowdothesewarrantiesaffectKia’sabilitytobeprofitable?InteractiveSession:KiaMotorsInformationSystemsHelpKiaSolveItsQualityProblemsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsComponentsofaBusinessFourbasicbusinessfunctions:manufacturingandproduction,salesandmarketing,financeandaccounting,andhumanresourcesFivebasicbusinessentities:suppliers,customers,employees,invoices/payments,andproductsandservices

OrganizingaBusiness:BasicBusinessFunctionsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsAbusinessisaformalorganizationthatmakesproductsorprovidesaserviceinordertomakeaprofit.Whattasksdoeseachemployeeperform,inwhatorder,andonwhatschedule?

Howarerawmaterialstransformedintoproducts?Howareordersfulfilled?Howarebillspaid?Howareproductsmarketed?Howareemployeeshired?

BusinessProcessesComponentsofaBusinessEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsFigure2-2Fulfillingacustomerorderinvolvesacomplexsetofstepsthatrequirestheclosecoordinationofthesales,accounting,andmanufacturingfunctions.TheOrderFulfillmentProcessComponentsofaBusinessEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsManagingaBusinessandFirmHierarchiesSeniormanagementMiddlemanagementOperationalmanagementKnowledgeworkersDataworkersProductionorserviceworkersComponentsofaBusinessEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsTheBusinessEnvironmentComponentsofaBusinessEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsGlobalenvironmentfactorsTechnologyandscienceEconomyPoliticsInternationalchange

ImmediateenvironmentfactorsCustomersSuppliersCompetitorsRegulationsStockholdersInformationsystemsrelatetothefollowingbusinessobjectives:

AchievingoperationalexcellenceDevelopingnewproductsandservicesAttainingcustomerintimacyandserviceImprovingdecisionmakingPromotingcompetitiveadvantageEnsuringsurvivalTheRoleofInformationSystemsinaBusinessComponentsofaBusinessEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsSalesandmarketingsystems

Manufacturingandproductionsystems

FinanceandaccountingsystemsHumanresourcessystems

SystemsfromaFunctionalPerspectiveTypesofBusinessInformationSystemsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsTransactionprocessingsystems

Managementinformationsystemsanddecision-supportsystemsExecutivesupportsystems

SystemsfromaConstituencyPerspectiveTypesofBusinessInformationSystemsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsReadtheFocusonOrganizationsandthendiscussthefollowingquestions:

WhatproblemsdidFirstUnionandWachoviafacewhentheymerged?WhatsolutionswereavailabletoWachoviatosolveitsproblemsandmeetitsgoals?WhatdidtheTrueCompEIMsystemdoforWachovia?Howdidthesystembenefitthebusiness?

ManagingEmployeeIncentives:Wachovia’sStrategicWeaponTypesofBusinessInformationSystemsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsVisitWachovia’sWebsiteat

Whatisyourimpressionofthesite?Doesitmakeyouthink“customerservice”or“leansellingmachine?”Isthereagoodbalance?Whyorwhynot?Whatfeaturesofthesiteseemgearedtowardfirst-ratecustomerservice?DiscusswhetherWachovia’ssitewouldbeappealingtoyouifyouwerelookingtoopenanaccount,invest,orapplyforaloan.InteractiveSession:WachoviaTypesofBusinessInformationSystemsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsInterrelationshipsAmongSystemsTypesofBusinessInformationSystemsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsFigure2-13Thevarioustypesofsystemsintheorganizationhaveinterdependencies.TPSaremajorproducersofinformationthatisrequiredbymanyothersystemsinthefirm,which,inturn,produceinformationforothersystems.Thesedifferenttypesofsystemshavebeenlooselycoupledinmostorganizations.EnterpriseApplicationsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsSystemsThatSpantheEnterpriseEnterpriseapplicationsaresystemsthatspanfunctionalareasandautomateprocessesformultiplebusinessfunctionsandorganizationalareas;theyinclude:Enterprisesystems

Supplychainmanagementsystems

CustomerrelationshipmanagementsystemsKnowledgemanagementsystems

Alsoknownasenterpriseresourceplanning(ERP)systemsIntegratekeybusinessprocessesofanentirefirmintoasinglesystemenablingmanagersoflargefirmstoassembleanoverallviewofoperationsAlcoausedERPtoeliminateredundanciesandinefficienciesinitsdisparatesystemsEnterpriseSystemsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsSystemsThatSpantheEnterpriseAimtomovethecorrectamountofproductfromsourcetopointofconsumptionasquicklyaspossibleandatthelowestcostUsedbyfirmstomanagerelationshipswithsuppliers,purchasingfirms,distributors,andlogisticscompaniesthroughsharedinformationaboutorders,production,inventorylevels,andmoreAutomatetheflowofinformationacrossorganizationalboundariesSupplyChainManagementSystemsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsSystemsThatSpantheEnterpriseCoordinateallofthebusinessprocessesthatdealwithcustomerstooptimizerevenueandcustomersatisfaction,andincreasesalesSales,marketing,andservicerecorddatafrommultiplecommunicationchannelscanbecombinedSaabimplementedCRMapplicationsfromSiebelSystemstoachievea360ºviewofcustomers,resultinginagreaterfollow-uprateonsalesleadsandincreasedcustomersatisfactionCustomerRelationshipManagementSystemsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsSystemsThatSpantheEnterpriseEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsSystemsThatSpantheEnterpriseIntangibleknowledgeassetsprovidevaluetofirmsKnowledgemanagementsystemsmanagethecapture,storage,distribution,andapplicationofknowledgesothatitcanbeleveragedforstrategicbenefitKnowledgeManagementSystemsReadtheFocusonTechnologyandthendiscussthefollowingquestions:WhatproblemsdidHaworthface?Howdidtheyaffectthewaythecompanyranitsbusiness?Howdidthecompanysolvetheseproblems?Whatpeople,organization,andtechnologyissuesdidthesolutionhavetoaddress?Howsuccessfulwasthesolution?HaworthOverhaulsSupplyChainManagementEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsSystemsThatSpantheEnterpriseIntranetsandExtranetsEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsSystemsThatSpantheEnterpriseTechnologyplatformsthatincreaseintegrationandexpeditetheflowofinformationIntranets:internalnetworksbasedonInternetstandardsExtranets:intranetsthatareextendedforauthorizeduseoutsidethecompanyIntranetsoftenutilizeaportalExtranetsfacilitatecollaborationE-Business,E-Commerce,andE-GovernmentEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsSystemsThatSpantheEnterpriseE-businessreferstotheuseofdigitaltechnolgoyandtheInternettodrivemajorbusinessprocessesE-commerceisasubsetofE-BusinessthatinvolvesbuyingandsellinggoodsandservicesthroughtheInternetE-governmentreferstousingInternettechnologytodeliverinformationandservicestocitizens,employees,andbusinessesTheInformationSystemsDepartmentEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsTheInformationSystem’sFunctioninBusinessProgrammersSystemsanalystsInformationsystemsmanagersChiefinformationofficer(CIO)EndusersOrganizingtheInformationSystemsFunctionEssentialsofBusinessInformationSystemsChapter2E-Business:HowBusinessesUseInformationSystemsTheInformationSystem’sFunctioninBusinessSmallcompaniesoftenrelyonasinglepersonforinformationtechnologyservicesratherthananinformationsystemsdepartmentSomelargefirmswithISdepartmentsdecentralizethemsothateachfunctionalareaofthebusinesshasitsowninformationsystemsOtherlargefirmsmaydependonacentraldepartmentthatmakestechnologydecisionsfortheentirecompany3Chapter

AchievingCompetitiveAdvantagewithInformationSystemsSTUDENTOBJECTIVESEssentialsofBusinessInformationSystemsChapter3AchievingCompetitiveAdvantagewithInformationSystemsDemonstratehowPorter’scompetitiveforcesmodelhelpscompaniesdevelopcompetitivestrategiesusinginformationsystems.Demonstratehowthevaluechainandvaluewebmodelshelpbusinessesidentifyopportunitiesforstrategicinformationsystemsapplications.Assesshowinformationsystemshelpbusinessesusesynergies,corecompetencies,andnetwork-basedstrategiestoachievecompetitiveadvantage.

Assesshowcompetingonaglobalscaleandpromotingqualityenhancecompetitiveadvantage.Evaluatetheroleofbusinessprocessreengineering(BPR)inenhancingcompetitiveness.STUDENTOBJECTIVES(Continued)EssentialsofBusinessInformationSystemsChapter3AchievingCompetitiveAdvantagewithInformationSystemsA:AnInternetGiantFine-TunesItsStrategyProblem:Takingadvantageofopportunitiesfromnewtechnology,stayingaheadofpowercompetitors.Solutions:SetupwarehouseanddistributionchaintosellontheWebandreducecosts.Partnershipswithotherbusinesses,onlinestorefront,andWeb-baseddigitalservicesprovide

e-commerceservicestootherbusinessesandincreasesales.DemonstratesIT’sroleininnovatingandrefiningabusinessmodel.Illustratesdigitaltechnology’sroleingainingandmaintainingacompetitiveadvantage.EssentialsofBusinessInformationSystemsChapter3AchievingCompetitiveAdvantagewithInformationSystemsWhatotherWebsiteshaveyoucomeacrossthatutilizenewtechnologytogainacompetitiveadvantageintheirparticularindustries?CompareandcontrastthebusinessstrategyofoneofthesesitestoAmazon’sstrategy.Howdoesthesiteusedigitaltechnologytosustainacompetitiveadvantage?HowinnovativewouldyousayAmazonisincomparisontoeBay,Yahoo!,andGoogle?InteractiveSession:AA:AnInternetGiantFine-TunesItsStrategyEssentialsofBusinessInformationSystemsChapter3AchievingCompetitiveAdvantagewithInformationSystemsUsingInformationSystemstoAchieveCompetitive