房地产 -2026 年奥地利零售市场报告 Retail Market Report Austria 2026

MAY2026

RetailMarket

Report2026

RETAILMARKETREPORT

Content

Globalrealestateexpertise4Retailmarketexpertise6

1Economicframework8

2General12

3HighStreetVienna18

4HighStreetLinz30

5HighStreetGraz36

6HighStreetSalzburg42

7Investmentmarket48Glossary52

Contact54

*NewYorkStockExchange:CBG**Basis:revenue2025

CBRERESEARCH|RETAILMARKETREPORT2026©2026CBREGmbH5

GLOBALREALESTATEEXPERTISE

WhoisCBRE?

TheCBREGroup*islistedontheFortune500andS&P500stockindexandistheworld’sleadingcommercialrealestateservicesfirm**.

ThecompanywhichoperatesoutofDallashasmorethan155,000employeesinover600officesacrosstheglobe(excluding

branchesandpartneroffices)andservespropertyowners,investorsandtenantsallovertheworld.BasedinVienna,CBREhasbeenrepresentedinAustriasince1991.

AtCBREAustria,around140employees

adviseowners,investors,propertydevel-

opersandtenantsinallaspectsconcerningrealestate.Theinterdisciplinaryteamadoptsaholisticapproachwhenworkingonall

projects.CBREisthereforetheonlyserviceproviderinthemarketthatoffersanall-in-onesolutionforrealestate.

CBREServices–

Office,Industrial&Logistics,Residential,RetailandHotel:

–Rentingandlettingadvisoryservices

–Acquisitionsandsalesadvisoryservices

600+100+

Dallas90+

–ESGadvisoryandcertifications

–Workplace&Design

–CommercialandTechnicalPropertyManagement

–ShoppingcenterManagement

–Propertyvaluation

–Marketresearch,studiesandanalyses

155,000

RESIDENTIAL

HOTEL

OFFICEINDUSTRIAL

&LOGISTICS

RETAIL

.

CBRERESEARCH|RETAILMARKETREPORT2026©2026CBREGmbH7

RETAILMARKETEXPERTISE

Retailinastateofflux

Austria’sretailmarketisshowingrenewedstrengthandisundergoingatransformation.

TheAustrianretailsectorislookingtothe

futurewithcautiousoptimism.Followingthe

economicslumpofrecentyears,thereare

increasingsignsofstabilisation:growthis

returning,themarketisbecomingmoreactive–and,atthesametime,moremodern.Whilst

inflationandconsumercautionremainnotice-able,thistransformationisincreasinglyseenasanopportunityratherthanahindrance.

Onethingisclear:brick-and-mortarretail

isreinventingitself.Itisnolongerthesize

ofthepremisesthatmatters,butquality,

locationandacoherentusageconcept.

Shoppingcentresandcitycentresareevolvingintomultifunctionalspaceswhereretail,dining,leisureandservicesconverge.Thefocusis

shiftingtowardstheshoppingexperience,thequalityoftheenvironmentandlocalamenities.

Austria’shighstreets–ledbyVienna–arebenefitingfromtourism,urbanisationandinternationalbrandinterest.Newmarketentrants,cateringconceptsandselectivegrowtharedrivingmomentum,evenas

adjustmentsandmarketconsolidationremainpartofthedevelopment.

Investors,too,areonceagainfocusing

morestronglyonretail:clearlypositioned

properties,high-footfalllocationsandretailparkswithastablefoundationareindemand.Thetrendisclear–awayfrommassretail,

towardssustainable,resilientretailformats.TheAustrianretailsectoristhereforenotfacingitsdemise,butisinthemidstofa

self-assuredtransformation.

Benefitfromour

diverseretailexpertise

Whetherit’shighstreets,shoppingcentres,

retailparks,stand-aloneproperties,mixed-usedevelopmentsorfood&beverageandsport&entertainment–ourretailexpertssupportinvestors/landlordsandtenants/retailerswithallmattersrelatingtoretailspaceandmixed-useproperties.Withourexclusiveaccess

totheworld’slargestnetworkofretailexperts,ourmarketleadingresearchandourlocal

expertise,webringnewtrendsandbrandstoAustriaanddeveloptherightretail

conceptforeveryneedandeverylocation.

Areyoulookingtobuyorsellretailproperty?

Contactour

HeadofInvestmentManuelBugl:T+436765014598

Areyoulookingfornew

retailpremises,seekingatenant,orkeentoexplorenewways

toutiliseyourproperty?

Contactour

retailexpertChristophEcker:T+436648241541

Wouldyouliketospeak

toaretailspecialist

basedinyourregion?

Austriasouth:SigridFilzmoserT+436765002133

Austriawest:ChristophOßbergerT+436765014597

Economicframework

1

CBRERESEARCH|RETAILMARKETREPORT2026©2026CBREGmbH11

ECONOMICFRAMEWORK

Economicrecoveryfacesheadwinds

Theoveralleconomicclimatecontinuesto

becharacterisedbymoderatebutincreasinglystablegrowth.Followingtwoyearsofrecession,Austriarecordedamodesteconomicupturn

of0.7%forthefirsttimein2025.Accordingtocurrentforecasts,economicoutputisexpectedtostabilisefurtherin2026,withamoderate

increaseof0.6%.

Despitetheslighteconomicrecovery,

inflationarypressurehasrecentlyincreasedagain.Inflationstabilisedtemporarilytowardstheendof2025,butpersistentgeopoliticaluncertaintiesandglobaleconomicdevelop-mentshaveledtoarenewedincrease.Risingenergyand,inparticular,fuelpricescontinuetoweighoninflationtrends.For2026,an

elevatedinflationrateofaround3.4%isstillanticipated,meaningthatpricelevelswillremainatasimilarleveltolastyear.

Thelabourmarketcontinuestobecharac-

terisedbygenerallysubduedemployment

growth.Althoughtherehasrecentlybeen

anincreaseinthenumberofvacantpositionsbeingfilled,suggestingadegreeofstabili-

sation,theunemploymentrateisnonethelessexpectedtoremainataround5.7%in2026.

However,demographictrendsarehavinga

dampeningeffectonthelabourmarketand

preventingasignificantriseinunemployment,whichwasobservedinpreviousrecessions.

Additionally,someindustriescontinuetofaceashortageofskilledworkers.

ConsumerconfidenceinAustriahas

recoveredsinceitslowsin2022,whenit

temporarilyreachedlevelsaslowas–35%,toughitstillremainedbelowtheEUaveragethroughout2025.

Thishighlightsthecontinuinguncertaintyamongprivatehouseholdsabouttheeco-nomicenvironment.Incontrast,retailer

confidencedevelopedpositively.Retailer

confidenceremainedabovetheEUaverageforalmosttheentireyearin2025.Sincethestartof2026,confidenceamongretailers

hasrisenevenfurtherandiscurrentlywellintopositiveterritory,andthusalsoabovetheEUaverage.

Purchasingpowerincreasedbyaround

2.0%innominaltermsin2026,reaching

approximatelyEUR31,500,butlaggingbehindinflation.Privateconsumptionwasalready

subduedin2025andislikelytoremain

subduedthisyearaswell,particularlyduetouncertaineconomicandinflationarytrends.

Thesavingsrateisforecastat9.6%for2026.Althoughthisisbelowtheleveloftheprevioustwoyears,itremainsatacomparativelyhighlevel.Adeclineinthesavingsratewouldhaveasupportiveeffectonprivateconsumption.

%

%

–10

–20

–30

2020202120222023202420252026

PurchasingpowerSavingsrate

Annualchangeinpurchasingpowerandsavingsrate

60

50

40

30

20

10

0

Economicindicators

10

8

6

4

2

0

-2

-4

-6

-8

-10

2017201820192020202120222023202420252026e

GDPInflationUnemploymentratey-o-ychangeofprivateconsumption

Source:OxfordEconomics,CBREResearchSource:Wifo,GfK

2General

CBRERESEARCH|RETAILMARKETREPORT2026©2026CBREGmbH15

GENERAL

Modestgrowthin

turnoverandinnovativeusageconcepts

Slightincrease

inretailturnover

In2025,retailturnoverroseslightlyby

0.8%whenadjustedforinflation.Thefood

retailsectorande-commerceremainthe

keydriversofgrowth.Thenon-foodsector,however,isunderpressure,withthefurnitureandhomefurnishings,sportsgoodsand

electricalgoodssectorsinparticularstrugglingwithfallingdemand.

Incontrasttothegenerallystableemploy-mentsituationacrosstheeconomyasa

whole,theretailsectorhasseenasteadydeclineinthenumberofemployees.

Atthesametime,costpressuresremain

high,particularlyduetorisingenergyand

labourcosts.Theseconditionsareleading

toanongoingmarketconsolidation,reflectedinbothanincreasednumberofinsolvenciesandareductioninretailspace.

Lookingaheadto2026andbeyond,itis

becomingapparentthatitisnolongerthe

sheersizeoftheretailspacethatisdecisive,butratheritsquality,locationandthestrengthofitsconceptthatwillincreasinglydeterminemarketsuccess.

Fromgrowthtoconsolidationtooptimiseduse

AccordingtoananalysisbyStandort+Markt,theretailfloorarea(GLA)ofshoppingcentresandretailparkshasmorethandoubledoverthelast25years.Thishasledtoasignificantshiftinthearearatioinfavourofretailparks.Whilsthighannualgrowthinfloorspacewasstillobservedinshoppingcentresandretail

parksintheearly2000s,growthhasslowedsignificantlyoverthepasttenyears.

Onaverage,shoppingcentreshavebecomelarger.Thesedevelopmentsareprimarily

attributabletotheexpansionofexisting

centresandtheopeningoflarge-scalenewcentres.Theaveragesizeofretailparks,

however,hasdecreased,whilsttheirnumberhasrisensignificantly.Oneofthereasons

forthisistheirgrowingimportanceforlocalsupply,particularlyinruralregions.

Inadditiontorefurbishmentsorextensions,

retailpropertiesareincreasinglybeing

revitalisedorrepurposed,suchasnumerousformerKika/Leinersites,whicharebeing

repositionedandutilisedwithdifferentusageconcepts.

Majorinner-cityprojectssuchasthe

KaufhausTyrol,themodernisationofthe

DornbirnMesseparkandtheexpansionoftheSparstoreinEuroparkinSalzburgare

alsocharacterisedbystructuraladjustmentsandfurtherdevelopments.

Furthermore,companiesareseekingtousetheirspaceefficientlybycombiningdifferent,complementaryusageconcepts,asIKEA

KlagenfurtisdoingbysubleasingsomeoftsspacetoThomasPhilipps.

Forexample,inautumn2025,thefamily

entertainmentconceptWOOP!openedatCenterWestGraz,takingoveralmostseam-lesslyfromthepreviousoperator,FlipLap.

Fitnesscentres,too,playanexpandingrolewithinretailrealestates.CBREbrokered

locationsforthefitnesschainsVirginActiveattheSCS,JohnReedattherepositionedKärntnerringhof,andEVOFitnessinGraz.Similarly,healthcentreswithinshopping

centreshavegainedinimportance.

Overall,theseusescontributetothe

Entertainmentinshoppingcentre

Thetrendtowardsexperience-oriented

shoppingcentrescontinues.Traditional

conceptsincreasinglyfeatureentertainmentandleisureofferings,whichproveparticularlysuitableforspacesthataredifficulttoleaseand,atthesametime,actasadditional

footfallgenerators.

expansionanddiversificationoftherangeofservicesonofferandstrengthenthe

positionofshoppingcentresasmulti-functionalretailandleisuredestinations.

Totalretailsalesareainshoppingcentresandretailparks(inmsqm)

4.504.003.503.002.502.001.501.000.50

0.00

000102030405060708091011121314151617181920212223242526e

RetailParkShoppingCentre**inkl.FOC.DS.TC>5.000sqm

Source:CBREResearch,S+M

CBRERESEARCH|RETAILMARKETREPORT2026©2026CBREGmbH17

Source:CBREResearchSource:CBREResearch

Gastronomyasan

additionalsourceofrevenue

Gastronomicofferingsremainakeyfactorin

theappealofhighstreetsandshoppingcentres.Asia-inspiredconceptssuchasHitomi,NoodleKingandZushiMarketcontinuetoexpand.

TwonewdiningconceptsareplannedfortherepositionedKärntnerringhof,includingMinusSixty,apremiumJapanesefast-casualformat.InGraz,60SecondstoNapoli,aconceptfromtheGustosoGroup,issettomoveintothe

formerVapianopremises.Furthermore,foodanddrinkofferingsarealsobeingintegrateddirectlyintoshops,forexamplethroughin-

housecaféslikeatArketorthroughcomple-mentaryconceptssuchasatThalia.However,themarketcon-tinuestobecharacterised

byadjustmentsandconsolidation.Recent

insolvenciesincludedSwingKitchen,amongstothers.Vapianoiscurrentlyofferingareducedmenuandmodifiedconceptsinorderto

respondtothecurrentchallenges.

InternationalmarketentriesinAustria

25

20

15

10

5

0

202020212022202320242025

MarketentriesinViennaMarketentriesinrestofAustria

Austriaremainsattractivetointernationalbrands

TheAustrianretailmarketremainsattractivetointernationalbrands.In2025,severalluxurybrands,includingLoewe,Celineandtheeye-wearbrandMoscot,openednewstoresin

Vienna’scitycentre.Arket,abrandbelongingtotheH&MGroup,openedonMariahilferStraße.

2026hasalreadyseenanumberofnew

marketentries.TheAustralianluxuryclothingbrandZimmermannopenedastoreininner-cityVienna,andOnRunningisalsosetto

enterthemarketshortly–bothdealswerebrokeredbyCBRE.TheDanishdrugstorechainNormalAShasalsoopeneditsfirststoreonMariahilferStraße.

Beyondthat,severalotherinternationalbrands,suchasAbercrombie&Fitch,haveannouncedtheirentryintothe

Austrianmarket.

Thediscountersalsoremainactive.Earlyin

2025,thefirstCentershopbranchopenedinParndorf,whichwasaswellbrokeredbyCBRE.AlsoActionandWoolworthkeeppushing

aheadwiththeirexpansionplans.

TheChinesecarmanufacturerBYDandthetwoChinesebrandsYOYOSOandUOUOROSEhavestrengthenedtheirpresenceontheAustrian

market.ThetakeoverofMediaMarkt’sparentcompanyby

JD.com

isoneexampleofthe

strategicinvestmentsunderpinningthistrend.

Ingeneral,themarketcontinuestobe

characterisedbystructuralconsolidation

andincreasedM&Aactivity.Currentexamplesincludetheacquisitionofthesportsretail

chainHervisbytheinvestorsSvenVogtand

UdoSchlömer,thetakeoverofseveralUnimarktbranchesbyReweandSpar,theacquisition

ofLeder&SchuhbyMASSSchuheandtheacquisitionofNKDbytheSouthAfrican

Mr.PriceGroup.

(Possible)internationalmarketentries

SUITSUPPLYZ1MMERMANN

ie

3

HighStreetVienna

CBRERESEARCH|RETAILMARKETREPORT2026©2026CBREGmbH21

HIGHSTREETVIENNA

RetailmarketVienna

Asthefederalcapital,Viennaranksamong

Austria’smostimportantshoppingdesti-

nationsandboaststhecountry’sbusiest

shoppingstreetsintermsoffootfalland

turnover.Inadditiontostronglocaldemand,theprimeinner-citylocationsinparticular

actasamagnetforinternationaltourists.

In2025,over20millionovernightstayswererecordedinVienna,whichmeansthattourismcontinuestobeakeydriverofdemandfor

theretailsector.

ItisnotonlytourismbutalsoVienna’s

steadypopulationgrowththatcontributestothestabilityofthecity’sretailsector.

ThepopulationinViennahasrisenby22.7%overthelast20years.

Currentprojectdevelopmentsincludethe

repositioningoftheKärntnerringhof,whichwillbecompletedthisyear,andthecom-

pletionoftheformerKaufhausLamarron

MariahilferStraße,expectedinthecoming

years.Demandforprimeretailspaceremainshigh,whilstsupplycontinuestobelimited.

ThecurrentprimerentinViennastands

ataroundEUR380/sqm/month,however,inindividualcasesitmayexceedthisfigure.

€59,100

Øannualdisposable

householdincome

2026

2,042,000

Inhabitants2026

(beginningof

theyear)

€29,100

Purchasingpowerperperson2026

+22.7%

Populationgrowth2006–2026

Source:StatistikAustria,CBREResearch,GfK

CBRERESEARCH|RETAILMARKETREPORT2026©2026CBREGmbH23

Source:StatistikAustria,CBREResearch,WKO

HIGHSTREETVIENNA

Graben

Buildingwithcommercialspace.BuildinginA-locationGraben Selectednewtenants

2025/2026

Asought-afterlocationwithhighfootfall

TheGrabenliesbetweenKärntnerStraße

andKohlmarktand,togetherwiththese

twoshoppingstreets,formstheso-called

“GoldenesU”,Austria’smostprestigious

5944,300/71,300€250–350

StoresNumberofvisitors2024Rentfor100–500sqm

Graben13/28stores(persqm/month)(Thdespiterain)

shoppingdistrict.AsoneofVienna’sbusiestlocations,theGrabenbenefitsnotonlyfromthecombinationofhigh-endretailanda

diverserangeofdiningoptionsbutalsofromthemultitudeofmajorattractionsintheimmediatevicinity.

Againstthisbackdrop,thelocationisofparticularimportanceforinternationalpremiumandluxurybrands.

TheBuchererjewellerystorehastemporarilymovedintotheformerTchibostoreduringtherenovationworkatitspremises.InApril2026,Arc’teryxopeneditsflagshipstoreatTrattnerhof1.

CBRERESEARCH|RETAILMARKETREPORT2026©2026CBREGmbH25

HIGHSTREETVIENNA

Kohlmarktand

GoldenesQuartier

Buildingwithcommercialspace

BuildinginA-location

Kohlmarkt/GoldenesQuartier

Selectednewtenants2025/2026

Apremierdestinationforluxury

Kohlmarktandtheadjacent“GoldenesQuartier”areamongthemostexclusiveretaillocations

inAustriaandareregardedasVienna’scentralluxurydestinationforinternationalbrands.

WithaprimerentofEUR380/sqm/month,theKohlmarktisalsooneoftheworld’smostexpensiveshoppingstreets.

23,500/39,900

Numberofvisitors2024

Kohlmarkt11/16

(Thdespiterain)

€280–380

Rentfor100–500sqm(persqm/month)

81

Stores

WiththemarketentryofCelinein2025,thatofZimmermanninMarch2026,andtheplannedopeningofHackettinSeitzergasse,therangeofluxurybrandsisexpanding.Atthesame

time,therearealsolocationoptimisations:

LOROPIANAismovingintotheformer

Diorstore.MCMhasrelocateditsstorefromMichaelerplatztoWallnerstraßeandBrunelloCucinellihasexpandeditsretailspaceby

integratingtheYSLstorespace.

Ontheotherhand,thereareafewdepartures,includingtheclosureoftheFreytag&Berndtbookshopin2025andthetraditionalstore

ZurSchwäbischenJungfrau,whichisrelocatingtoSpiegelgasse.

CBRERESEARCH|RETAILMARKETREPORT2026©2026CBREGmbH27

Source:StatistikAustria,CBREResearch,WKO

HIGHSTREETVIENNA

KărntnerStraBe

Buildingwithcommercialspace

.BuildinginA-locationKärntnerStraßeSelectednewtenants

2025/2026

42,700/69,400

Numberofvisitors2024

KärntnerStraße16/19

(Thdespiterain)

€150–200

Rentfor100–500sqm(persqm/month)

83

Stores

Apopularlocationattractingnumerousnewopenings

KärntnerStraßeisoneofVienna’sbest-

knownandmostimportantshoppingstreets.Asapedestrianisedzone,itlinksStStephen’sCathedralwiththeViennaStateOperaand

ishometointernationalbrandsoutsidetheluxurysegment,suchasH&MandZara.

KeytenantsincludetheP&CWeltstadthausandtheSteffldepartmentstore.

Therehaverecentlybeenseveralnew

openingsonKärntnerStraße,includingLindtwithitsfirstflagshipstoreandtheIUMAN–IntimissimiUomomonobrandstore.

Gastronomicofferingsintheareahavealsobeenexpanded.WiththeCaféamDomonStephansplatz,theFiglmüllerGrouphas

launchedacoffeehouseconcept,whilst

theFigolettapizzeria,alsorunbyFiglmüller,hasopenedonRotenturmstraße.

CBRERESEARCH|RETAILMARKETREPORT2026©2026CBREGmbH29

HIGHSTREETVIENNA

MariahilferStraße

Buildingwithcommercialspace

BuildinginA-locationMariahilferStraße

Selectednewtenants2025/2026

36,800/70,000

Numberofvisitors2024

MariahilferStraße80/85

(Thdespiterain)

€75–140

Rentfor100–500sqm(persqm/month)

322

Stores

Austria’slongestshoppingstreet

At1.8kminlength,MariahilferStraßeis

Austria’slongestshoppingstreetandthe

onewiththehighestturnover.Thetotalretailspaceamountstoaround210,000sqm.

Newopeningsin2025includeSøstreneGrene,WoolworthandH&M’ssisterbrandArket.

Inaddition,AdidashastakenovertheformerNikestore.Fitinnisnowpresentbothin

GerngrossandatafurtherlocationatMaria-hilferStraße122.2026hasalreadyseenanewopeningwithNormalAS.Inthesameyear,

DecathlonwillmoveintoGerngrosswith

anewlyopenedstore.Likewisein2026,

ONRunningwillopenitsfirststore,notdirectlyonMariahilferStraßebutonNeubaugasse,

astreetthatisgrowinginimportanceandisincreasinglyperceivedasanextensionof

themainshoppingstreet.

However,MariahilferStraßeisalsofacing

aproblemofvacantspace.Forexample,theretailspacespreviouslyoccupiedbyKARE,

Butlers,PumaandOrsayarecurrentlyvacant.

HighStreetLinz

4

CBRERESEARCH|RETAILMARKETREPORT2026©2026CBREGmbH33

Source:StatistikAustria,CBREResearch,GfK,S+M

HIGHSTREETLINZ

RetailmarketLinz

Recentprojectdevelopmentsincludethe

refurbishmentofthePassageLinz,completedin2025,whichsawthearrivalofbrandssuch

asRitualsandNanu-Nana,aswellasthe

ongoingrepositioningandmoderni