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考研英语模拟试卷347
一、完型填空(本题共20题,每题1.0分,共20分。)
What'syourearliestchildhoodmemory?CanyourememberlearningtowalkOrtalk?
Thefirsttimeyou[Cl]thunderorwatchedatelevisionprogram?Adults
seldom[C2]eventsmuchearlierthantheyearorsobeforeenteringschool,just
aschildrenyounger(hanthreeorfour[C3]retainanyspecific,personal
experiences.Avarietyofexplanationshavebeen[C4]bypsychologistsforthis
"childhoodamnesia"(儿童失忆症).Onearguesthatthehippocampus,theregionofthe
brainwhichisresponsibleforformingmemories,doesnotmature[C5]about
theageoftwo.Butthemostpopulartheory[C6]that,sinceadultsdonotthink
likechildren,theycannot【07】childhoodmemories.Adultsthinkinwords,and
theirlifememoriesarelikestoriesor[C8]-oneeventfollows[C9]
asinanovelorfilm.Butwhentheysearchthroughtheirmental[CIO]
forearlychildhoodmemoriestoaddtothisverballifestory,theydon'tfindany
(hatfits(he[Cl1]It'sliketryingtofindaChinesewordinanEnglish
dictionary.NowpsychologistAnnetteSimmsoftheNewYorkStateUniversityoffersa
new[C12]forchildhoodamnesia.Shearguesthattheresimply[C13]
anyearlychildhoodmemoriestorecall.AccordingtoDr.Simms,childrenneedto
learntouse[C14]spokendescriptionoftheirpersonalexperiencesinorderto
(urntheirownshort-term,quickly[C15]impressionsofthemintolong-term
memories.Inother[C16],childrenhavetotalkabouttheirexperiencesand
hearotherstalkabout[C17]—Mothertalkingabouttheafternoon[C18]
lookingforseashellsatthebeachorDadaskingthemabouttheirdayatOcean
park.Withoutthis[C19]reinforcement,saysDr.Simms,childrencannotform
[C20]______memoriesoftheirpersonalexperiences.
1、[Cl]
A^listened
B、felt
C、touched
D^heard
标准答案:D
知识点解析:A项“listen”表示“听,收听”,常见表达为力:stento”;B项“fee「表示
“感觉,触摸”,指用感觉去感觉;C项“touch”表示“接触,触摸”,指手指去感觉;
D项“hear”表示“听见,听到“,指用耳朵去感觉。由于这里修饰的宾语是“thunder”
雷声,应该用耳朵“听到”。A项是个不及物动词,不能用在这里,所以本题符合的
只有选项D。
2、[C2]
A、involve
B、interpret
C、recall
D、resolve
标准答案:C
知识点解析:A项“involve”表示“包括,潜心于";B项“interpret”表示“解释,说
明”;C项“re—cal『表示“回忆,同想”:D项“resolve”表示“解决,解答由于本文
主要讲的就是有关“儿童失忆症这句话应该讲的是:成年人很少同忆起比上学前
那一年早得多的事情。应该选用“recall"。所以应该选C。
3、[C3]
A、largely
B、rarely
C、merely
D^really
标准答案:B
知识点解析:A项“largely”表示“主要地,很大程度上”:B项“rarely”表示“很少
地,罕有地”;C项“merely”表示“仅仅,只”;D项“really”表示“真正地,实在地”。
根据"justas”可知,前后两句的意思相近,前面用到“seldom",表示很少记起以前
的事情,后面应该选用“idicly”。表示三、四岁的儿童很少记起任何具体的,涉及
个人的经历。所以应该选B。
4、[C4]
A^canceled
B、figured
C、proposed
D、witnessed
标准答案:C
知识点解析:A项“cancel”表示“取消,删去”;B项“figure”表示“描绘,塑造”;C
项“propose”表示“提议,提出";D项“witness”表示“目击,目睹。由于这里的宾语
是“explanations",所以只能用A和C;由于此处A与文章的意思相反。应该选用
“propose”。表示心理学家已经对这样的“儿童失忆症”提出了各种各样的解释。所以
应该选C。
5、[C5]
A^until
B、once
C、after
D^since
标准答案:A
知识点解析:这里与“not”搭配。“notunli『是固定搭配,表示,•直到……,”,表示
海马状突起(人脑内负责形成记忆的区域)直到两岁才发育成熟。应该选“until"。所
以应该选A。
6、[C6]
A^magnifies
B、intervenes
C、contains
D、maintains
标准答案:D
知识点解析;A项“magnify”表示“放大,扩大”;B项“intervene”表示“干涉,干
预”;C项“con-tain”表示响含,容纳”;D项“maintain”表示“主张由于主语是
“theory”理论,选用“maintain”最符合题意。所以应该选D。
7、[C7]
A^reflect
B、attain
C、access
refer
标准答案:A
知识点解析:A项“reflect”表示“反射,反映”;B项“attain”表示“获得,达到“;C项
“access”表示“得到,了解”;D项“re佗r”表示“涉及,提到”。这里对“儿童失忆症”的
解释是用大脑的海马状突起来说明的,由于成年人不像儿童那样思考,所以他们不
能反射出儿童的记忆。应该选用“reflect”作记忆的谓语动词。所以应该选A。
8、[C8]
A^narratives
B、forecasts
C、regulations
D、descriptions
标准答案:A
知识点解析:A项“narralive”表示“叙述”;B项“forecast”表示“预测,预想”;C项
“regulation”表示“规则,规章”;D项“description”表示“描写,记述由于句子中的
词用“or”连接,所以前后意思相近,所填的词应该与“stories”词义相近,表示他们
有关生活的记忆就像故事或者叙述。所以应该选用A-nan-ative^
9、[C9]
A、therest
B、another
C、theother
D、others
标准答案:B
知识点解析:这里要与“one”搭配。A项”【heresi”表示,,其余者”,指剩下来的人或
物;B项“another”表示“另一个”,通常与“one”搭配;C项“theother”表示“另一
个“,一般指两者之中的另外一个;D项“others”表示“其他的,另外的“,是复数形
式,也不与“one”搭配。从句意上来看应该表示的是“一件事紧跟一件“,所以应该
选Bo"onefbHowsanother”是习惯用法。
10、[CIO]
A^outputs
B、drcams
C、flashes
D、files
标准答案:D
知识点解析:A项“output”表示"输出,输出量'';B项"dream”表示“梦,梦想”;C
项“flash”表示“闪光,闪现”;D项“file”表示“文件,档案”。联系上下文可知,这里
用“file”最符合文意。所以应该选D。
11、[C11]
A、footstep
B、pattern
C、frame
D、landscape
标准答案:B
知识点解析:A项“footstep”表示“脚步,脚步声”;B项“pattern”表示“模式,虫
式”:C项“frame”表示“结构,设计”;D项“landscape”表示“陆上风景,山水画”。
本段讲到成人用语言思考来记忆,儿童时却缺少语言的交流和表达。所以当我们回
忆童年时就没有什么记忆。所以这里应该是“他们发现任何记录都适应不了这种方
式”。所以应该选B“pallem”。
12、[C12]
A^emphasis
B、arrangement
C、explanation
D、factor
标准答案:C
知识点解析:A项“emphasis”表示“强调,重点”;B项“arrangement”表示“排列,整
理”:C项"explanation”表示,解释,说明”;D项“factor”表示“因素,要素”。前一段
说心理学家对“儿童失忆症,•提出了各种各样的解弹。所以本句话:纽约州立大学的
心理学家安妮特・西蒙丝为儿童失忆症提出了一种新的解释。所以应该选用
Cexplanation^o
13、(C13)
A、aren't
B、weren't
C、isn't
D、wasn't
标准答案:A
知识点解析:本题可用排除法。根据“argues”可知,这句话是一般现在时态,B、D
所用的时态不对,可以排除;由于这句话的主语是“memories”,谓语动词相应的也
应该用复数形式,C也不对,应予排除。所以本题的答案应是A“arcntL
14、[C14]
A、anyoneelse
B、anyoneelse's
C、someelse
D、someoneelse's
标准答案:D
知识点解析:A项“anyoneelse”表示“任何其他人”;B项“anyoneelse飞”表示“任何
其他人的“;C项"someelse”搭配不当;D项“someoneelse's”表示“其他人的”。这里
应该用形容词来修饰名词“description",A的词性不对;B项是绝对的说法,显然
用在句中不恰当。所以本题的正确选项应是D"someoneelse's"。
15、[C15]
A、forgotten
B、remembered
C、forgetting
D、remembering
标准答案:A
知识点解析:A项“forgotten”表示“被忘却的”;B项“remembered”表示“回忆起,记
住”;C项“fbrgetting”表示“在遗忘的”;D项“remembering”表示“在记住的”。句中
“olong-termmemories”表示“把...变成长期的记忆”,由于空格前的•个
并列的词是“短暂的“,所以所填之词应该与之意思相近。又因为这里的主语是“印
象“,所用的词应该是表示被动。所以应该选A“fbrgotten”。
16、[C16]
A、senses
B、cases
C、words
D、means
标准答案:C
知识点解析:本题中所填的词要与前面的“inother”搭配。“inotherwords”是固定搭
配,表示“换句话说”,并且符合句意。所以应该选C“words”。
17、[C17]
A、him
B、theirs
C、it
D、them
标准答案:B
知识点解析:本句话意思是“儿童必须谈论自己的经历,并且要倾听别人谈
论……”,这里要填一个物主代词。文中用的是“theirexperiences“,是复数形式;
由于谈论的是他们的经历,而不是他们,应该选用“theirs"。所以应该选B。
18、[C18]
A、used
B、chosen
C、taken
D、spent
标准答案:D
知识点解析:A项“usecT浓示“被利用的”;B项“chosen”表示“被选择的”;C项
“taken”表示"被花费的",常有"ittakessomeone..1。do...”,主语是物:D项“spent”
表示“被花费的“,主语是人。A、B用来修饰“theafternoon”显然对;本句话不是“it
takessomeone…todo…"句理,用"take”也不对。在本题中应该选D"spent”。
19、[C19]
A、habitual
B、verbal
C、pretty
D^mutual
标准答案:B
知识点解析:A项“habitual”表示“习惯的,惯常的":B项“verbal”表示"口头的,言
辞上的”;C项“pretty”表示“漂亮的,美好的”;D项“mutual”表示“相互的,共有
的”。本段讲到西蒙丝博士的观点:儿童必须谈论自己的经历,并且要倾听别人谈
论自己的经历。所以在这里讲的是一种口语强化,所以应该选B“verbal”。
20、[C20]
A、permanent
B、conscious
C、subordinate
D、spiritual
标准答案:A
知识点解析:A项“pelananent”表示“永久的,持久的、B项“conscious”表示“有意
识的,故意的“;C项"subordinate”表示"次要的,附属的";D项“spiritual”表示“精
神上的这里修饰的是“memories”,根据本段中的一些观点应该是:把短暂的。
容易被遗忘的印象转变成长期的记忆。所以应该选A-peimanenf\
二、阅读(常规阅读理解)(本题共20题,每题
分,共20分。)
Peopleinbusinesscanuseforesighttoidentifynewproductsandservices,aswellas
marketsforthoseproductsandservices.Anincreaseinminoritypopulationsina
neighborhoodwouldpromplagrocerwithforesighttostockmorefoodslinkedtoethnic
tastes.Anartmuseumdirectcrwithforesightmightfollowtrendsincomputergraphicsto
makeexhibitsmoreappealingtoyoungervisitors.Foresightmayrevealpotentialthreats
thatwecanpreparetodealwithbeforetheybecomecrises.Forinstance,acorporate
managerwithforesightmightseeanalarmingriseinlocalhousingpricesthatcould
affecttheavailabilityofskilledworkersintheregion.Thepublic'schangingvaluesand
priorities,aswellasemergingtechnologies,demographicshifts,economicconstraints(or
opportunities),andenvironmentalandresourceconcernsareallpartsoftheincreasingly
complexworldsysteminwhichleadersmustlead.Peopleingovernmentalsoneed
foresighttokeepsystemsrunningsmoothly,toplanbudgets,andtopreventwars.
Governmentleaderstodaymustdealwithahostofnewprobkinsemergingfromrapid
advancesintechnology.Evenatthecommunitylevel,foresightiscritical:school
officials,forexample,needforesighttoassessnumbersofstudentstoaccommodate,
numbersofteacherstohire,neweducationaltechnologiestodeploy,andnewskillsfor
students(andtheirteachers)todevelop.Manyofthebest-knowntechniquesforforesight
weredevelopedbygovernmentplanners,especiallyinthemilitary,whenthepost-World
WarIIatomicagemadeitcriticalto"thinkabouttheunthinkable"andprepareforit.
Pioneeringfuturistsatthe:RANDCorporation(thefirst"thinktank")beganseriously
consideringwhatnewtechnologiesmightemergeinthefutureandhowthesemight
affectU.S.security.ThesepioneeringfuturistsatRAND,alongwithotherselsewhere,
refinedavarietyofnewwaysforthinkingaboutthefuture.Thefuturistsrecognizedthat
(hefutureworldiscontinuouswiththepresentworld,sowecanlearnagrealdealabout
whatmayhappeninthefuturebylookingsystematicallyatwhatishappeningnow.The
keythingtowatchisnotevents(suddendevelopmentsorone-dayoccurrences)but
trends(long-termongoingshiftsinsuchthingsaspopulation,landuse,technology,and
governmentalsystems).Usingthesetechniquesandmanyothers,futuristsnowcantellus
manythingsthatmayhappeninthefuture.Somearenearlycertaintohappen,suchasthe
uonliiiuiiigexpansionintheworld'spopulation.Olliereventsarcviewedasfarlesslikely,
hutcouldbeextremelyimportantiftheydooccur,suchasanasteroidcollidingwiththe
planet.
21、Correctlyexercisingforesightisshowninthecaseof
A、newproductsandservices.
B、anincreaseinminoritypopulations.
C、stockingmorefoodswithethnictastes.
theartmuseumdirector.
标准答案:D
知识点解析:细节题。文章第一段第三句提到“有远见的艺术博物馆馆长会遵循计
算机图像的趋势来使展览对年轻参观者更富吸引力”,由此可知正确地运用远见的
例子是”艺术博物馆馆及”新产品和服务”只是人们可以运用远见的对象,”少数
人口的增长”是文中提到的激励杂货店运用远见的原因,”储存更多富有民族口味的
食物”并未提到结果是否合适。因此这三项都与文意不符C
22、Whichofthefollowingmayberegardedaspotentialcrises?
A、Analarmingriseinlocalhousingprices.
B、Theavailabilityofskilledworkersintheregion.
C、Thelackofskilledworkersintheregion.
D^Thepublic'schangingvaluesandpriorities.
标准答案:C
知识点解析:推理题。文章第二段开头提到“远见可能会揭示那些在其成为危机前
我们可以准备好处理的潜在威励”,接着第二句提到房价的上涨可能会影响该地区
熟练工人的招聘,所以可以被看作一种潜在的危机的应是”该地区熟练工人的短映
”当地房价的一次预警性上涨”是造成危机的原因,”该地区熟练工人的可获得性
”是一种条件,而非危机,”公众正在变化的价值和优先权”是文中提到的更加复杂
的世界体系的一部分。因此这三项都与题意不符。
23、Allthefollowingarecitedasexamplesoftheimportanceofexercisingforesight
EXCEPT
A、governmentadministrators.
B、schoolofficials.
C、schoolstudentsandteachers.
D、governmentplanners.
标准答案:C
知识点解析:细节题。文章第三至五段谈到r正确运用远见的一些例子,其中包括
政府管理人员需要远见来使体系运转流畅、计划预算以及预防战争,学校官员需要
远见来评估容纳的学生数、需雇佣的教师数等等,政府机构规划人员开发出远见工
具来用于战争中,也就是选项中的其他三项都提及到了。学校师生只是作为学校官
员的工作对象有所提及,因此正确答案应为答案选项。
24According(othetext,themostimportantthingforthefuturiststograspis
A^thefutureworld.
B、thepresentworld.
C、whatishappeningnow.
D^theworldtrends.
标准答案:D
知识点解析:细节题。文章第六段开头先提到了未来学家对这个世界的认识以及对
我们的影响,接着又提到“要观察的关键东西不是事件(突然的发展或某一天发生的
事情),而是趋势(在诸如人口、土地使用、技术和政府体系之类的事物上正在进行
的长期转变)”,由此可知未来学家要把握的最重要的东西是世界的趋势,所以答案
选项符合文意。“未来世界”,”现在的世界“和“现在正在发生的事情”都与文中的意
思不符。
25、Thebesttitleforthepassagemaybe
A^TheUseofForesight.
B、HowtoExerciseForesight.
C、ForesightinBusinessandGovernment.
D、TheBest-knownTechniquesforForesight.
标准答案:A
知识点解析:主旨题。综观全文,文章总体对运用远见的重要性提出了自己的看
法,并用若干例子加以说明,所以“远见的使用“符合文意。”怎样运用远见”是一个
方法问题;”商业和政府中的远见”的范围太窄;”众所周知的远见工具”淡的是技巧
问题。因此这三项都不准确。
TheInlandRevenueonThursdayaccusedtheBritishfilmindustryofabusing
governmentaid,witheveryproductionofrecentyearsdeliberatelyover-claiiningtax
relief.Revenueofficialscalledinabout20membersofthefilmindustryandwarned
themofsevereconsequencesifthe"exploitation"oftax-reliefschemesdidnot
immediatelystop.Themove,whichaffectstheincludinglow-tohigh-budgetfilm
makersandfinanciers,isthelatestinaseriesofattemptsbytheRevenuetoclampdown
ontaxloopholesinanattempttoraisemoremoneyfortheExchequer.Butthefilm
industryrespondedonThursdaynight,sayingtheRevenuecoulddriveproductions
overseasandwouldconfuseinvestors.Aseriesoftaxreliefschemes,introducedin1997,
enablesthoseinvolvedinthefinancingofqualifyingBritish-madefilmstoclaimthe
costsofproductionagainstfutureincome.Theschemeshavebecomepopularwith
investorsseekingataxshelter,withanestimated£400minvestedintheschemesin
1997risingtoabout£2bnla5tyear.ButtheRevenuesaid(heindustrywasexploiting
rulesontaxreliefby"double-dipping",thatis,byclaimingreliefmorethanonceagainst
asinglepieceofexpenditure.Whilenotillegal,theRevenuesaid,theindustrywas"not
playingfair".Itsaiddouble-dippingwas"againstthespirit"oflegislationdesignedto
encourageinvestmentintheBritishfilmindustry.TheRevenuesaidthepracticeof
double-dippingwas"virtuallyuniversal",with"everyqualifyingfilmithadseenfinanced
onthebasisofdouble-dipping".Itwarneditwould"takeallstepstocountersuchabuse
including,wherenecessary,advisingministersonintroducinglegislationtoputmatters
beyonddoubt"."BoththeRevenueandthegovernmentarebecomingincreasingly
exasperatedattheextenttowhichsomepartsoftheindustryareexploitingthefilm
reliefs,"theRevenuesaid."Thegovernmentremainscommittedtoencouragingfilm
productionintheUKthroughuseofthereliefsinthewayinwhichthelegislation
allows—but(hisdoesnotextendtodeliberateexploitationofthosereliefs."Largefilm
financierssaidonThursdaynightthattheRevenue'sactioncouldunderminegrowth
prospectsfor(heBritishfilmindustry.PeterJanies,managingdirectorofMovision
Entertainment,whichhasproduced16British-madefilmsinrecentyears,includingthe
soon-to-bereleased"MerchantofVenice",saidwhiletheeffectoftheRevenue'sclamp
downwouldnotbe"devastating",itcoulddrivemanyindependentfilm-makersoverseas.
IndustryobserverssaidonThursdaytheRevenue'smovewaslikelytoconfuseinvestors,
whohavebeenaccustomedtothebenefitsofdouble-dipping.
26、Wecanlearnfromthefirstthreeparagraphsthat.
A、film-makersturntothegovernmentforfinancialhelp
B、severalactionshavebeentakentostoplaxevasion
C、officialshavephonedupmanyfilm-makerstoprotest
D、moretaxreliefisneededtokeeptheindustrygoing
标准答案:B
知识点解析:这是一道简单推论题,第三段说最近这次行动是一系列行动中最近一
次,由此可见答案。
27>Accordingto(hetext,taxreliefschemeswereintendedto.
A^attractmoreinvestmentintothefilmindustry
B、ensuretheinterestsofinvestorsagainstlosses
C、checktheriseoffilmproductionexpenditures
D、preventtheinvasionofoverseasfilm-makers
标准答案:A
知识点解析:本题询问当初税收减免计划的意图,第五段开头句"involvedin〔he
financingofqualifyingBritish-madefilms"强调资助英国电影行业的投资商可以享受
税收减免,由此可见该计划的真实意图。"ensuretheinterestsofinvestorsagainst
losses”不准确,并非税收计划的真正意图。
28>TheRevenue'slastresortinsolvingtheproblemseemstobe.
A、removingtaxrelief
B、protestingmoreloudly
C、warninglasttime
D、makingnewlaws
标准答案:D
知识点解析:这是简单推论,问税务局解决问题的最后一招大概是什么。依据第七
段第二句可知,税务局说在必要时会建议部长们立法,从而最终解决问题。
removingtaxrelief太绝对了,何况段八还说"remaincommitted(oencouraging..."
29、Inthelastthreeparagraphs,thewriterintends(oshow.
A^thedisappointmentofthefilmindustryatRevenue'sdecision
B、thestateofworryinthemindsoffilminvestors
C、thereactionsto(heRevenue'smoveofpartiesconcerned
D、thewayoutofthepresentdifficultsituation
标准答案:C
知识点解析:这是一道局部提问题。综合后几段可知,其主要是介绍与电影相关的
各方对税务部门做法的反应。
30、Whichof*thefollowingisthebesttitleofthetext?
A、Film-makersAccusedofAbusingAid
B、ProblemswiththeFilmIndustry
C、InlandRevenue'sActions
D、AClash:Revenuevs.FilmIndustry
标准答案:A
知识点解析:这是一道主旨题。由于这是一篇新闻报道,第一段的信息就非常有助
于概括全文,仔细理解段一就可知道答案。
Canthishetherighttimetoinvestinluxurygoods?MiucciaPradawasobviouslybiting
hernails.ThegranddaughterofthefounderoftheItalianfashiongrouphasjustopened
spectacularnewstoresinquicksuccessioninNewYorkandLondon.Withitsmagic
mirrors,silverdisplaysandcomputer-controlledchangingrooms,Prada'stwo-month-old
shopinManhattancostastaggering$40m,sitsjustamilefromGroundZero,andsells
practicallynothing.Theluxury-goodsbusinesshasbeenindespairinhastysuccession
againstabackgroundofaweakeningglobaleconomy,anenduringslumpinJapanese
spending,andtheSeptember1lihlerrorisiauacks.TheJapanese,whousedtobuyathird
oftheworld'sluxurygoods,cuttheirforeigntravelinhalfaftertheattacksandtightened
theirLouisVuittonpurse-strings.Atthesametime,wealthyAmericansstoppedflying,
whichhasadramaticeffectontheluxury-goodspurveyorsofLondon,ParisandRome.
Athometoo,Americans'attitudestoluxurychanged,atleasttemporarily."Conspicuous
abstention"replacedgreedyconsumerismamongthefast-growing,youngerbreedof
newlyrich.Thedeclineinjobsecurity,thelowerbonusesinfinancialservices,andthe
stockmarketbustthatwipedoutmuchofthepaperwealthgeneratedinthelate1990s,
bredanewfrugality.Salesofexpensivejewelry,watchesandhandbags—theproducts
thatmakethejuiciestprofitsforthebigluxury-goodsgroups—droppedsharply.The
impacthasbeenmoststrikingamongthehandfuloflarge,quotedluxury-goods
companies.France'sLouisVuittonMoctHennessy(LVMH),theindustryleader,issued
fourprofitswarningsafterSeptember11thandendedupreportinga20%declinein
operatingprofitfor2001,afterhavingrepeatedlypromiseditsinvestorsdouble-digit
growth;andItaly'sGucciGroup,thethirdlargest,announcedthisweekthatsecond-half
profitsdroppedby33%.Meanwhile,privatelyheldPradahadtopostponeitsstock
marketflotationandwasforcedtosellarecentlyacquiredstakeinFendi,aprestigious
Italianbagmaker,inordertoreduceitsdebts.Luxuryisanunusualbusiness.Aluxury
brandcannotbeextendedindefinitely:ifitbecomestoocommon,itisdevalued,asPierre
CardinandRalphLaurenprovedbystickingtheirlabelsoneverythingfromT-shirtsto
paint.Equally,abrandnamecanbeunderminedifitisnotadvertisedconsistently,orifit
isdisplayedandsoldpoorly.SagraMaceiradeRosen,aluxury-goodsanalystatJ.P.
Morgan,arguesthat,"I.uxurycompaniesareprimarilyretailers.Inretailing,themost
importantthingisexecution,andexecutionisallaboutmanagement.Youmayhavethe
bestdesignedproduct,butifyoudon'tgelitintotherightkindofshopattherighttime,
youwillfail".
31、By"MiucciaPradawasobviouslybitinghernails"(Paragraph1),theauthormeans
A^Pradaisinadesperatesituation.
B、Pradahadhershopwell-furnished.
C、Pradaisalwaysinherbadhabit.
D、Pradaspentmuchonhernewshop.
标准答案:A
知识点解析:暂无解析
32、Whichofthefollowingcanbestdescribetheconsumptionofluxurygoodsinthe
presentsituation?
A、Outrage.
B、Lavishness.
C、Restraint.
D、Indulgence.
标准答案:C
知识点解析:暂无解析
33、Itcaninferredfromthetextthat
A、ExcessiveadvertisementresultedinthefailureofPrada'sinvestment.
B、Luxurycompaniesmustgivethoughtto(heimpactoftenoristattacks.
C、Executionisnothingbutanauxiliarypartofbusinessmanagement.
D、Outsidersalwaysholdsomemisconceptionsofluxury-goodsbusiness.
标准答案:D
知识点解析:暂无解析
34、Whenmentioning"double-digitgrowth"(Paragraph4),tlicauthoristalkingabout
A、estimatedassetsofnewstores.
B、operatingprofitsinluxurybusiness.
C、paperwealthinstockmarket.
D、fundingraisedfromnewacquisitions.
标准答案:B
知识点解析:暂无解析
35、Towhichofthefollowingistheauthorlikelytoagree?
A、Openingnewstores,onthehorizon.
B、Moreventuresbringmorerewards.
C、Tightthebelt,thesingleremedy.
D、Noteverybusinessyieldsbenefits.
标准答案:D
知识点解析:暂无解析
ForyearsInternetmerchantshavepouredmillionsofdollarsintonewtechnologiesto
maketheirsiteseasiertouse.Sowhyaren'tonlinecustomershappier?Customer
satisfactionlevelshaveremainedalmostflatthroughthelastseveralyears.Theproblem,
accordingtoLarryFreed,chiefexecutiveofaconsultingandresearchfirmcalled
ForeSeeResults,isnotsomuchthatconsumershaveignoredthemanyimprovements
madeinrecentyears.Rather,hesaid,theystillexpectmorefromInternetshoppingthan
ithasdelivered."Ifwewalkintoalocalstore,wedon'texpec:thatexperiencetobebetter
thanitwasacoupleyearsago",Mr.Freedsaid."Butweexpectsitestobebetter.Thebar
goesupeveryyear".InForcScc'slatestsurvey,releasedlastmonthJustfivec-commcrcc
sitesregisteredscoreshigherthan80outof100,andnositescoredhigherthan85.Itwas
muchthesamestoryayearago,whenjustfivescoredhigherthan80,withnosite
surpassing85."Scoreshaveinchedupovertimeforthebeste-commercecompanies,but
theoverallnumbershaven'tmoveddrastically",Mr.Freedsaid."Atthesametime
though,ifyoudon'tdoanythingyouseeyourscoresdropsteadily".Thatdynamichas
beenachallengeforonlinemerchantsandinvestors,whoadecadeagoenvisioned
Internetstoresasrelativelyinexpensive(andthereforeextremelyprofitable)operations.
Nowsomeobserverspredictafuturewhereonlineretailerswillessentiallyadopt
somethingliketheQVCmodel,withsalesstaffpitchingthesite'smerchandisewith
polishedvideopresentations,producedinahigh-techtelevisionstudio.QVC.comis
evolvinginthatdirection.TheWebsite,whichsoldmorethan$1billioninmerchandise'
in2006,hasfor(helastfiveyearsletvisitorswatchalivefeedofthenetwork's
broadcast.Butinrecentmonths,QVC.comhasalsogivenvisitorsthechancetowatch
archivesofentireshows,andinthecomingmonthsvisitorswillbeabletofindmore
videosegmentsfromrecentshows,featuringindividualproductsthatremaininstock.
BobMyers,seniorvicepresidentofQVC.com,saidtheWebsite'svideosalesmanshipis
especiallyeffectivewhencombinedwithdetailedproductinformation,customerreviews
andmultiplephotographs.Abouteightmonthsago,forinstance,acustomersaidthatshe
couldnotdeterminethesizeofahandbagfromthephotographsonthesitebecauseshe
couldnottelltheheightofthemodelwhowasholdingit.Withintwoweeksthesite
testedandintroducedanewsystem,showingthebagswithwomenofthreedifferent
heights.Theresultswereimmediate:womenwhosawthenewphotographsboughtthe
bagsatleast10percentmorefrequentlythanthosewhohadnot.Still,Mr.Myerssaid,
videoisacriticallyimportantelementtosales.HE-coinmercestartedwithtelevision
commerce",hesaid."Thesiteswhoengageandentertaincustomerswillbewinninghere
in(henearfuture".Suchaprospectisnotnecessarilydauntingtoothere-commerce
executives.GordonMagee,headofInternetmarketingforDrs.Foster&Smith,basedin
aRhinelander,Wis.saidatransitiontovideo"willbeseamlessforus".Thecompany,
Mr.Mageesaid,hasinrecentweeksdiscussedputtingsomeofitsproductonvideo”so
customerscouldseea360-degreeviewtheydon'thavetomanipulatethemselves.
36LarryFreedattributedlowcustomersatisfactiontothefactthat
A、consumersoftenfailedtoseetheeffortsmadebyInternetshops.
customers'expectationsexceedwhattheInternetshopsareoffering.
C、consumercognitivelevelsdonotriseaseasilyassellersbelieve.
D^uuslomcisexpectInlcinciniciulianlsloinvestevenmoicheavily.
标准答案:B
知识点解析:原因细节题。地位点在文章第二段末尾一句。本句有强调类词汇
rather,表明后面的内容是中心内容。这句话说:消费者仍然从互联网购物中期待
更多目前其所提供的。证明”消费者的期待超越了网络商店目前所提供的东西”,与
答案选项一致。递进类词汇,如:ra山er,indeed,infact.moreover等词后面的内
容,通常是作者要强调的内容,容易出题。
37、TheresultofForesee'srecentsurveyshowsthat
A^thereisn'tahugeincreaseincustomersatisfaction.
B、somecompanieshavetowatchtheftscoresdropsteadily.
C、E-commercecompanieswillsoonfalloutofbusiness.
D^shoppingexperienceinlocalstorescan'tbebetter.
标准答案:A
知识点解析:结果细节题。文章第三段讲到Foresee公司最近的调查结果以后,
Mr.Freed解释道:虽然最强的电子商务公司的分数有些提高,但是总体分数没有
大幅提高。而分数是顾客打出来的,这就表明顾客的满意度没有大幅增加。
38、Itcanbeinferredfromthepassagethat
A^somepeopleusedtoregardE-commerceasprofit-loaded.
B、E-commcrccisnolongerexploitableintermsofprofit.
C、QVCenvisionedtheadoptionofvideosinsalesadecadeago.
D^polishedvideopresentationsmustbemadeinahigh-techstudio.
标准答案:A
知识点解析:推理题。文章第三段首句说:网络商人和投资人10年前认为网络商
店相对便宜,因此利润也极大。说明:有些人过去认为电子商务利润丰厚。其他选
项把原文信息进行了张冠李戴式的组合,因此都是错误的。
39、Theexampleofacustomerbuyingahandbagisusedtoshowthat
A、visualconfirmationandproductspecificationshelpimproveonlinesales.
B>onlineshoppinghasitsownadvantagesaswellasdisadvantages.
C、womenaremoreattractedtophotographsofproductsthanmenbuyers.
D、photographsoftenhelptoincreaseimmediatesalesbyatleast10percent.
标准答案:A
知识点解析:目的细节题。所有例子都是用来证明观点的,文中说的顾客买手提包
的例子所证明的内容一定不要在例子里面去寻找,任何与女人、买手提包等相关的
信息都是错的。例子前面一段的最后一句才是解题关键:使用视频销售如果与详细
的产品信息、顾客反馈和多组照片结合起来会非常有效。因此,只有答案选项符合
这个意思:视觉确认(包含video和照片)以及产品明细可以帮助提高在线销售额。
40>Mr.Magee'sattitudetowardsusingvideosinE-commerceseemstobe
A^skeptical.
B、critical.
C、supportive.
D、confused.
标准答案:C
知识点解析:态度题。文章最后一段中Mr.Magee说:转向使用视频对我们太好了
(seamless)o证明他对采用视频持支持态度。
三、阅读(补全短文)(本题共5题,每题1.0分,共
5分。)
Thefollowingparagraphsaregiveninawrongorder.ForQuestions41-45,youare
requiredtoreorganizetheseparagraphsintoacoherentarticlebychoosingfromthelist
A-G.Someoftheparagraphshavebeenplacedforyou.(10points)A.Thencame
Merck'swithdrawalfromthemarketofitsblockbusteranti-inflammatorydrug,Vioxx,
becauseofanincreaseinsideeffects,includingheartattacksandstrokes.Thisledoneof
FDA'smedicalofficers,inNovembertestimonybeforetheSenateFinanceCommittee,to
accusehisowncolleaguesofdiscountingrecommendationsfromtheagency'ssafety
researchers,andofconsistentlybeingindenialwhendataindxatesafetyproblemsfrom
anapproveddrug.B.Thefirstkindoferrorishighlyvisible,causingtheregulatorstobe
attackedbythemediaandpatientgroups,andtobeinvestigatedbyCongress.Butthe
secondkindoferror-keepingapotentiallyimportantproductoulofconsumers'hands一
isusuallyanonevent,elicitinglittleattention,letaloneoutrage.C.TheFDAisafavorite
targetofcritics,whovariouslyaccuseregulatorsofexcessiverisk-aversionanddelayof
approvals,oroftoocozyarelat
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