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1、.,1,SummaryWriting,.,2,Lead-in,Classicrulesfor_:Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.,.,3,Activity1&2,Whatsthetopic?Underlinethetopicsentenceofeachparagraph.,.,4,Paragraph1,Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfor
2、theeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.,Topic?Topicsentence?Isthefirstsentenc
3、ethetopicsentence?,.,5,Paragraph1,Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeoplese-mailsandonli
4、neposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.,Topic?Topicsentence?Isthefirstsentencethetopicsentence?,.,6,Paragraph1,Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Bu
5、tnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.,Thenewfindingisthat_spreadfasterandfartherin_.(Whilemassmediausuallytendtoshare
6、_news.)Predict:Whatsgoingtobetalkedaboutinthefollowingtext?,.,7,Paragraph2,Theifitbleedsruleworksformassmedia,saysJonahBerger,ascholarattheUniversityofPennsylvania.Theywantyoureyeballsanddontcarehowyourefeeling.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Youdontwantthemtothinkof
7、youasaDebbieDowner.,Topicsentence?,.,8,Paragraph2,Theifitbleedsruleworksformassmedia,saysJonahBerger,ascholarattheUniversityofPennsylvania.Theywantyoureyeballsanddontcarehowyourefeeling.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.YoudontwantthemtothinkofyouasaDebbieDowner.,Topic
8、sentenceis.Unlikemassmedia,youtendtoshare_()youdontwanttobea/an_friend.,.,9,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfoundthatittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositi
9、venewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatartic
10、lesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.?,.,10,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfo
11、undthatittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTh
12、eNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.?,.,1
13、1,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfoundthatittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadth
14、ings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticl
15、es.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.?Tip:Sometimesonetopicsentencedoesntconcludethemainideaofaparagraph.,.,12,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfoundthat
16、ittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYor
17、kTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.Peopletendto
18、share_articles()thesearticles_,.,13,Paragraph4,Readersalsotendedtosharearticlesthatwereexcitingorfunny,orthatinspirednegativefeelingslikeangeroranxiety,butnotarticlesthatleftthemmerelysad.Theyneededtobearoused(激发)onewayortheother,andtheypreferredgoodnewstobad.Themorepositiveanarticle,themorelikelyit
19、wastobeshared,asDr.Bergerexplainsinhisnewbook,Contagious:WhyThingsCatchOn.,Topicsentenceis.?,.,14,Paragraph4,Readersalsotendedtosharearticlesthatwereexcitingorfunny,orthatinspirednegativefeelingslikeangeroranxiety,butnotarticlesthatleftthemmerelysad.Theyneededtobearoused(激发)onewayortheother,andtheyp
20、referredgoodnewstobad.Themorepositiveanarticle,themorelikelyitwastobeshared,asDr.Bergerexplainsinhisnewbook,Contagious:WhyThingsCatchOn.,Topicsentenceis.?Isitadetailoraconclusion?Peopletendtoshare_articles.,.,15,Activity3Figureoutthestructureofthetext/summary.,Topicsentences.Bytrackingpeoplese-mails
21、andonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTim
22、esreadersandmadethemwanttosharethispositivefeelingwithothers.Themorepositiveanarticle,themorelikelyitwastobeshared,Finding,?,?,?,.,16,Activity3Figureoutthestructureofthetext/summary.,Topicsentences.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandis
23、astersandsobstories.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.Themorepositivean
24、article,themorelikelyitwastobeshared,Finding,Reason1,Reason2,Conclusion,.,17,Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Oneofhisfirstfindingswasthatarticles
25、inthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.Themorepositiveanarticle,themorelikelyitwastobeshared,contrast(对照)goodnews-badnewsclassicrules-newrulesmassmedia-peoplesharingnewspositive-negativeSimilarstatements(inthetext)ofthefindingspread-sharebelikelyto-tendtogoodnews-positivearticles,Reason2,Conclusion,Finding,Reason1,Activity4Writingasummary,.,18,Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandis
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