新视野商务英语unit2.ppt

1、商务英语Unit2Companies,教材：新视野商务英语（上）,Unit2Companies,ObjectivesKeyvocabularyLead-inLanguagefocusSkillsBusinesscommunicationHomework,Skills,Writing:avoidingrepetitionReading:FTGraduateTrainingProgramListening:fourmajorcompanies,Objectives,Whenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidingin

2、formationoncompaniesandproductscollectinginformationoncompaniesandproducts,Languagefocus,PresentsimpleandpresentcontinuousPronunciation:Thirdpersonsingular,Keyvocabulary,1.buy:togetsthbypayingmoneye.g.Whetheryouarebuyingorselling,ourpricesarethebestintown.buyin:tobuyincaseoffutureneed大量买进buyoff:买通，向

3、某人行贿buyout:收购股份,2.sell:givesbelseinexchangeformoneye.g.Idliketobuyyourhouseifyouarewillingtosell.sellout:全部卖光，卖完3.marketing:市场学，销售业务marketingstrategy销售策略marketingdirector:销售经理,4.Producationproductionline:生产线5.IT=informationtechnology6.telecommunication:电信7.multi:很多的multicolored多色的multilingualcountry

4、:多语言国家8.subsidiary:companywhoiscontrolledbyanother子公司,Lead-in3.Workingroups.Choosethreeofthesecompanies.Writewhatyouknowabout:1.Whateachcompanyproducesorprovides.2.Wherethecompanystarted.3.Wherethecompanyoperated.4.Whoitsmaincompetitorsare.,BMWCoca-ColaNikeLeviStrausThingswhicharehappeningatthetimeo

5、fspeaking.现在进行时用来表示说话时正在发生的事情e.g.ImtryingtocallGeoffPeters.e.g.Heisntworkingtoday.e.g.Whatareyoudoing?,1,2Thingswhicharehappeningaroundthetimeofspeaking.说话前后正在发生的事情e.g.Thecompanyisdevelopinganewdrugagainstasthma.e.g.Thecompanyisntrecruitingatthemoment.e.g.Whataretheyplanningtodo?e.g.Someverbsarenotu

6、suallyusedinitthecontinuousform.,2,有些动词一般不用进行时hearseesmelltastelikedislikehatelovewantwishhopebelievefeel(=think)forgetknowmeanrememberthink(=haveanopinion)understandcontainhave(=own)oweownpossessThesearestativeverbs;theydescribestatesorsenses.这些动词是状态动词，用于表示状态或感觉。,3,FORMBe+_ing形式Positiveandnegative肯

7、定形式和否定形式Iam/mamnot/mnotflyingYou/we/you/theyarearenot/arentflyingHe/she/itisisnot/isntflyingQuestion疑问形式AmIflying?Areyou/we/you/theyflying?Ishe/she/itflying?,4,Verbsthatendinaconsonantfollowedbye以辅音字母e加结尾的动词去掉e再加ingtaketakingmanagemanagingBUT但是Verbsthatendinvowel+e以元音字母e结尾的动词直接加ingagreeagreeing,sees

8、eeingvowel+consonantdoubleconsonant,5,Whenthelastsyllableisstressed,weusuallydoublethefinalconsonant.以元音字母加辅音字母结尾的动词，如果最后一个音节重读，通常双写末尾的辅音字母再加ingfitfittingbeginbeginningcontrolcontrolling,Pronunciation:Completetherules1.Forverbsthatendin/p/,/t/,/k/,/f/wepronouncethefinals:/s/2.Forverbsthatendin/s/,/z

9、/,/d/wepronouncethefinals:/iz/3.Forverbsthatendinallothersoundswepronouncethefinals:/z/,LanguagePractice:Keywordsinthelisteningmaterial:Pharmaceuticaladj.Relatedtomakinganddistributionofdrugsandmedicines.制药的Launchv.setgoing;putintoaction开始行动Sufferfrom:忍受的痛苦Asthma:哮喘,Itdevelopandmanufacturesawiderang

10、eofmedicines.,ItscurrentlypreparingtolaunchaTVadvertisingcampaign.,Itscurrentlydevelopinganewhigh-speedInternetservice.,Itprovidescabletelevisiontothousandsofhomes.,Reading:Keywordsinthereadingmaterial:plc.:PublicLimitedCooperationstrategic:战略性的editorial:采编innovative:创新性的awareness:敏感度ambition:抱负annu

11、m:annually,everyyear每年,ReadingReadthetextcarefullyandanswerthesequestions.1.WhatistheparentcompanyoftheFinancialTimesGroup?Answer:2.Whichfourareasdoestheparentcompanyoperatein?Answer:,TheFTGroupispartofPearsonplc,Publishing,TVproduction,broadcastingandelectronic/multimediabusiness,3.Whichfourareasdo

12、estheFinancialTimesGroupoperatein?Answer:4.NamethreenewspaperswhichtheFTGrouppublishes.Answer:5.WhatistheFTGroupplanning?Answer:6.Graduaterecruitscanexpecttogainexperienceinanumberofareas.Namethreeofthem.Answer:,a,d,f,g,TheFinancialTimes,LesEchos,Recoletos,Theyareplanningtorecruitupto6businessgradua

13、tetrainees.,Strategicplanning,productdevelopment,editorial,Marketing,advertisementsales.,7.WhatrequirementsdoestheFThaveoftherecruits?Answer:8.Whichofthesearepersonalqualities?Whichoftheseareskillsorknowledge?Answer:9.Howlongisthetrainingscheme?Answer:10.Whatisoneofthecompanysbeliefs?Answer:,Ability

14、tothinkinnovativelyandpractically,ahighdegreeofbusinessawareness,goodcommunicationskills,ambition,awiderangeofinterestsandexperience.,Personalqualities:abilitytothink,interests,ambitionSkills/knowledge:businessawareness,communicationskillsandexperience,15months,Qualityofopportunity,Vocabulary:,marke

15、t,provide,advertise,develop,produce,Vocabulary:Companiesofferproductsorservicestotheconsumerinacompetitive_.Inthemanufacturingsector_developmentisakeyactivity.Companies_newproductsandlaunchthemonthe_.Theytrytokeepthecostof_lowtostaycompetetive.Itisessentialto_theproductandtotelltheconsumeraboutit.,m

16、arket,product,develop,market,production,advertise,Listening:Keywordsinthelisteningmaterial:Megastore:supermarketSector:partSportswear:clothingwearingtodosports,RunbyRichardBranson,British,VirginColaVirginAtlanticVirginRadioVriginMegastore,ClothesSportswear,Italian,TrademarkSisley,Mercedez-Benzispart

17、ofthegroup,German-American,Expensive,luxurycarsTheSmartcar,ElectronicsComputergamesMusic,Japanese,SonyWalkman,Writing:Avoidingrepetition2.Somecompaniesaremultinationalsandothersarenot.3.Reutersprovidesinformationformanydifferentclients;theseincludenewspapersandfinancialmarkets.4.TheEMIGroupproducesr

18、ecords.TheCompanyisalsoinvolvedinmusicretailing.,Writing:Avoidingrepetition5.DHLisaninternationalairexpresscarrier.Itdeliversdocumentsandpackagesallovertheworld.6.Thereare300HMVGroupstoresaroundtheworld.Theyarelocatedin8countries.7.Manyfastfoodcompaniesoperateonafranchisebasis.McDonaldsisoneofthem.,Writi