Unit6Avarietyofviewpoints

1、Unit 6,ReadingPoints of View,Where can you see or hear advertisements?,in the newspaper,in the street,at the station,on the bus,on TV,in the magazine,on the Internet,on radio,What do you know about advertising? List and discuss various advertisements you know.,children,Look at these advertisements.

2、Who are they aimed at?,film lovers,music lovers,pet owners,travellers,What commercials can you see on TV for children? Why are so many advertisements aimed at children? Are advertisements for children good or bad? Why?,What are logos? A logo is the design that a company puts on its products as a sym

3、bol of the brand. Most logos are made up of the brand name of the product. Since the logo is the symbol of the brand, great thought often goes into the brand name and design of the logo.,What are slogans? A slogan is a word or phrase used in advertising that is easy to remember. Since slogans are su

4、ch effective advertising tools, they have become a part of modern life and culture.,Coca-Cola: Its the real thing! Coke is it! Crest: Healthy, beautiful smiles for life Ford: Ford has the better idea Nike: Just do it! Lining: Anything is possible,Look at the title, the pictures, the headings and the

5、 first and last sentences of passages A, B, C and D on the next page. Then answer the questions below. 1. What is A probably about? 2. What is bad for children according to B?,TV commercials and children.,Having too much money.,Skimming,3. What will children do because of advertising according to C?

6、 4. How does the writer of section D view advertising to children?,They will ask their parents for money to buy things.,He / she does not think TV commercials are bad.,Skimming,Kid Power - Shanghai Daily,A kid in Shanghai spends about 15,000RMB a year. The money totally comes from their parents. A t

7、eenager in Shanghai spends about 20,000RMB a year. The money totally comes from their parents.,Survey,Scan the reading passages to find brief answers to these questions. 1. What do Asian children watch 10,000 minutes of a year according to one estimate? 2. What do twenty percent of Japanese children

8、 want according to a survey?,TV commercials.,Money or possessions.,Scanning,3. What is it illegal for children to do? 4. What are the “Magic Babies”? 5. What kind of company does Liu Ping work for?,To work in factories.,A kind of toy.,An advertising company.,6. What are these four reading materials?

9、 7. What does “Little spenders are Big Spenders” mean? Little spenders are Big Spenders.,A piece of news and three letters.,kids,a lot of money,spend,Read Passage A and choose the best answers.,1. Paragraph 1 tells us of an increase in the _. a. size of Asian families b. amount of money Asian famili

10、es have c. number of Asian children that watch TV d. number of Asian advertisers,b,2. Paragraph 2 suggests that the TV commercials are effective because they _. a. encourage children to spend money b. identify childrens age groups c. train children to be actors d. give much money to child actors 3.

11、The survey mentioned in Paragraph 3 is probably encouraging to _. a. educators b. shoppers c. advertisers d. children,a,c,4 Some television authorities may ban TV commercials aimed at children because _. a. children spend too much money b. children may feel lower than others if they do not have the

12、product being sold c. children think only of themselves d. child actors make too much money,b,5. The title of the article means _. a. advertisers are spending more money than before b. older children have more money to spend than younger children c. Asian families are getting smaller and richer d. y

13、oung children have lots of money to buy things with,d,Bad for children,Silly toys,Nothing wrong with commercials,children to have too much money.,silly and encourage violence.,have fun with, not to learn from.,Points of View on TV commercials,Use Passage B, C and D to help you answer the questions b

14、elow.,1. According to Li Yue, what two things are bad for children? 2. For what reason does Zhang Jie think it wrong to advertise to children?,It is bad for them to work as actors in commercials and to have so much money.,Advertisements make children ask their parents for money to buy things.,3. Wha

15、t does Zhang Jie think of the toys being advertised? 4. Why does Liu Ping not think commercials can be harmful? 5. Why do children buy toys, according to Liu Ping?,They are silly and encourage violence.,The government has not banned them.,Children buy toys so they can have fun with them.,What can advertiseme