Management商业英语.ppt

1、Sophisticated Business English,Instructor: Prof. Guo-ping Gui Economics 5. Enable students to understand and acquire the core business information (such as financial statements and contractual documents )； 6. Facilitate students attending subsequent lectures on business taught bilingually or fully i

2、n English； 7. Facilitate students job-hunting efforts and practical operation in an international business;,Differences in Stress between General English (typical questions are what is the basic/ /rough/general idea of the passage/paragraph etc. ) 2. Stress is laid on comprehension,Stresses of Teach

3、ing Professional English: 1. Enlighten students about the positive values between the lines in the communication so as to enhance the images of the speaker and his organization; 2. Stresses are laid on Utilization of English and The most accurate and implied meaning of a word in a business context,T

4、eaching Stresses can be seen in the previous Test Paper: 2013 MBA学位班商务英语I试题 Paper A 出题人：桂国平 考试形式：闭卷 考试时间：2010年 月 日 150分钟 姓名_ 学号_ 记分_ I. C- E Translation of Specialized Terms (60 * 0.5 = 30 points ) 1待摊费用 60. 技改项目 II. Translate the Following Sentences into Chinese (5x3= 15 points ) 61. 62. After the

5、take-over, the management came up with the decision that running training sessions for the acquired firms employees was more important than implementing technologic transformation（技改） of existing facilities as there was a total want of concept of teamwork and sense of responsibility. There was also

6、a grave turnover of key professionals in the business. 63, 64. 65 III. Translate the Following Sentences into English (5x5=25 points ) 66 67. 68. 69. 70. 他们成功地开发出该技术，问题是他们没办法搞到资金将该装置进行批量生产以获得规模效益。 IV. Writing: Business Report/ Memo/Collection Letter/ (18 points ) V. Translate the Following Financial

7、 Statement into Chinese ( 12 points ),Rules of the Game for the Course,1. Course Representative is nominated to be accountable to the instructor; 2. Class is divided into more than 5 groups as group discussion may be required and group work shall be submitted ; 3. Individual Students attendance, per

8、formance in the group and class and written assignment shall account for no less than 40 of the total scores for the course.,Unit 1 Theories of Management,Topic Classroom Teaching is Devoted to : Text B. Function of Management Values Today: English is like a product. Products are differentiated, be

9、it written or spoken. Teaching Objective or Professional Skill to Develop: How to elaborate a professional Briefing to yourself Teaching Stresses or Knowledge Points to Acquire : 1. Ideas and their organization: 2. *Professional Terms ,Professional Terms Partial Performance） *-goals/objective are id

10、entified/established (why?) *-redundancy *- assembly line n.,Professional Terms 偏向、适应 2. be made redundant; 因冗员而被裁员 (公司领导感到左右为难，因为，这一激进改革必将导致数以千计的员工被裁员，如果真的是这样，那么买断费（severance fee）将是十分可观的。) 3. be at . dimension (这个问题可以在一个国家层面和一个企业的层面来探讨) 4. be vested with the right/power (本文件的解释权属于总裁办。) 5. to measur

11、e/weigh A against B. (管理层通常拿事前确立的标准或尺度衡量各职能部门经理的绩效。),The making of a most elaborate Briefing to yourself,Essential Points in such a Briefing to yourself 1. Applicants basic data (name; gander , age); 2. Family back ground: (see typical sentence :) 3. Educational background (see typical sentences abo

12、ut your university, major and your program ) 4. Your work experience (see typical sentences ); 5. Nature and line of business of your current organization; 5. Your position, duties and responsibilities in the org. 6. Your expatriate assignment (if you have); 7. Your strength or competitive edge(强项);

13、 8. Your aspiration or insight into the applied position.,Sample of a Professional Briefing,* I am Gui Guoping, a native of Hubei Province of the Peoples Republic of China, I was born of intellectuals/teachers parents in 1953. In 1982, I graduated from Wuhan University, majoring in the English and A

14、merican Language and Literatures. (educational background ) After graduation, I have worked for four organizations/employers/ businesses. Currently, I am with the SSSSS (employer ), a subsidiary of San Francisco-based US MNE (multinational enterprise (nature of the org.), engaged in R 2. Make sentences after the sentence patterns; 3. Give an oral description of “Functions of Management”