《户外运动电子设备》PPT课件

1、,Design search,设计调查,户外运动电子设备,户外运动:,户外运动，是一项在自然场地举行的一组集体项目群。其中包括登山、攀岩、悬崖速降、在野外露营、野炊、定向运动、溪流、探险等项目，户外休闲运动中多数带有探险性，属于极限和亚极限运动，有很大的挑战性和刺激性，拥抱自然，挑战自我。,户外运动,户外运动,主要种类:,攀岩 分为自然场地攀岩和人工场地攀岩，是一项刺激且很有挑战性的活动。由攀岩运动发展而来，是攀登高山、雪山的必修科目，更是登山运动的基本技能之一。,户外运动,野营 在野外露营、野炊。学习各种野外生活技能。在自然的环境下，人与人之间的关系变得紧密、融洽。 露营是种休闲活动，通常露

2、营者携带帐篷，离开城市在野外扎营，度过一个或者多个夜晚。露营通常和其他活动联系，如徒步、钓鱼或者游泳等。,户外运动,野外定向 又名定向越野，是一种在野外利用地图和指南针，以不同形式去完成一段路程，并在检查点为控制卡(记录卡)打上印记的活动。1918年由瑞典童军领袖侨兰特(Major Evnst Killander)发明一种“寻宝活动”训练童军在野外辨别方向及体能，经过不断发展，成为今天的野外定向。,户外运动,登山：是指在特定要求下，运动员徒手或使用专门装备，从低海拔地形向高海拔山峰进行攀登的一项体育活动。登山运动可分为登山探险（也称高山探险）、竞技攀登（包括攀岩、攀冰等）和健身性登山,户外运动

3、,潜水的原意是为进行水下查勘、打捞、修理和水下工程等作业而在携带或不携带专业工具的情况下进入水面以下的活动。后潜水逐渐发展成为一项以在水下活动为主要内容，从而达到锻炼身体、休闲娱乐的目的的休闲运动，广为大众所喜爱。,户外运动,国内户外运动因素分析 一、地理环境 中国地理自然环境丰富多样，高山、河流、草原、森林、沙漠、溶洞等都是理想的户外运动场所，丰富多样的地理自然环境促进了户外运动的蓬勃发展。,户外运动,2.2 经济环境 中国户外运动日前仍然是小众市场，2005 年全国户外用品销售额才超过 10 个亿，但从发展前景看，市场潜力巨大，业内人士估计国内户外用品潜在市场为 1200 亿元人民币。现今

4、中国的户外运动市场以装备店为主，主要代理国外的一些品牌装备，都是由户外爱好者从爱好出发自办，而不是从商业投资的角度形成，运营手段比较单一。 但近年来，发展成熟的世界各知名户外用品品牌进入中国或扩大了在中国市场的销售计划，一些著名的装备品 牌陆续进驻大中商场，市场朝着多元化发展。,户外运动,户外运动,户外运动,户外运动,户外运动,户外运动,Contents,Click to add title in here,Click to add title in here,Click to add title in here,4,1,2,3,Hot Tip,How do I incorporate my

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