学术英语 管理类 Unit 1 studying business.ppt

1、学术英语 管理,Academic English for Business,Unit 1 Studying Business,Lead-in Text A Text B Researching Listening Speaking Writing,Unit Contents,Unit 1 Studying Business,Lead-in,Activity 1,Activity 2,Unit 1 Studying Business,Lead-in,Activity 1,Why are you interested in studying Business?,Unit 1 Studying Bu

2、siness,Lead-in,Exchange Time,In a group Go around in turns Take notes as you listen Summarize your discussions,Activity 1,Unit 1 Studying Business,Lead-in,What do you think others study business for?,Activity 2,Unit 1 Studying Business,Lead-in,Exchange Time,In a group Go around in turns Take notes a

3、s you listen Summarize your discussions,Activity 2,Text A, Critical thinking and reading Theme sentence Subheadings Summarize Discussion, Language building-up Specialized vocabulary Signpost language Formal English,Your Future in the Changing World of Business,Unit 1 Studying Business,Unit 1 Studyin

4、g Business,Text A,Theme sentences,Where is the theme sentence for Text A?,Theme sentences are usually found at the introductory part or the conclusion part of a piece of business writing. If not, try looking at the subheadings.,Tip,Critical reading and thinking,Unit 1 Studying Business,Text A,Theme

5、sentences,The theme sentence for Text A is:,“Learning about business and how you can be involved as an employee, business owner, consumer, or investor can be fun!” (last paragraph),Critical reading and thinking,Unit 1 Studying Business,Subheadings,Text A,Critical reading and thinking,Subheadings ena

6、ble readers to find detailed information quickly. Effective subheadings represent distinct aspects of a topic. They also give the reader an idea of how deeply a topic is covered. Subheadings are usually marked out in a different font from the rest of the text. Or there is space inserted above and be

7、low them. They are either gerundial phrases, participle phrases, prepositional phrases or infinitive phrases.,Tip,Unit 1 Studying Business,Subheadings,Text A,Critical reading and thinking,For Help in Choosing a Career (prepositional phrase),Find out the subheadings in Text A.,To be a successful empl

8、oyee (infinitive phrase),To start your own business (infinitive phrase),To become a better informed consumer and investor (infinitive phrase),Unit 1 Studying Business,Text structure,Critical reading and thinking,Text A,Identify the structure of Text A by completing the table on Page 7.,Unit 1 Studyi

9、ng Business,Text structure,Critical reading and thinking,Text A,There are four types of people who may benefit from studying business.,Employees,Studying business helps them decide on a career, then acquire skills and knowledge necessary for a successful career.,Business owners,Studying business hel

10、ps them obtain skills needed to start their own businesses, identify a product or service that customers want, and realize the potential risks.,Customers,Studying business helps them to be more informed before making a purchase decision.,Investors,Studying business helps them understand the basics o

11、f business so as to better invest for the future.,Unit 1 Studying Business,Discussion,Text A,Critical reading and thinking,“Employers and our capitalistic economic system are more demanding than ever before. Ask yourself: What can I do that will make employers want to pay me a salary? What skills do

12、 I have that employers need?”(Para. 3) What skills make you “employable”? What are the skills that you can learn from university courses? What are the skills that you need to learn outside the university?,Unit 1 Studying Business,Specialized vocabulary,Text A Language building-up,Specialized vocabul

13、ary consists of the words and phrases used regularly in a given subject area. For example, you might read the following sentences in an article about ocean and life. The ocean has a significant effect on the biosphere. Oceanic evaporation, as a phase of the water cycle, is the source of most rainfal

14、l.,Unit 1 Studying Business,Specialized vocabulary,Text A Language building-up,Match the words and phrases in Column A with the definitions in Column B,g,i,c,b,e,a,d,h,f,Unit 1 Studying Business,Specialized vocabulary,Text A Language building-up,Complete the following sentences with the proper forms

15、 of words and phrases given in Column A.,1 The banks credit rating has been downgraded because of concerns about _. 2 Fees and expenses are an important consideration in selecting a(n) _ because these charges lower your returns.,undercapitalization,mutual fund,3 If you seek financing through a bank

16、or an investor, youd better come up with a compelling _. 4 The bank charges a fixed rate for each _.,business plan,transaction,Unit 1 Studying Business,Specialized vocabulary,Text A Language building-up,Complete the following sentences with the proper forms of words and phrases given in Column A.,5

17、This is why no research study, no matter how far back it extends, will ever fully prescribe an accurate _for businesses of the future. 6 Intelligent _ products provide simpler, faster, and cheaper solutions for customers to lower cost.,road map,7 He has been charged with tax _. 8 Women now represent

18、 almost 50% of the _. 9 When it comes to purchasing a new lap-top, _ matters.,on-demand,fraud,work force,customer service,Unit 1 Studying Business,Academic writing follows certain rules of formality. The expressions we use when we are writing to friends are different from those in business writings.

19、 For the latter, formal words and expressions are preferred and colloquial ones are avoided.,Text A Language building-up,Formal English,Unit 1 Studying Business,Formal English,Text A Language building-up,Formal English,Informal English,It is used in official, literary, academic writing, or formal so

20、cial events. It is more commonly used in writing than speech. Sentences are often long and complex. Contractions are avoided. The passive voice is often used, making it sound impersonal. Much vocabulary derived from French and Latin is used. Colloquial terms, slangs and many phrasal verbs are avoide

21、d.,It is used in everyday personal conversations or letters to friends. It is more commonly used in everyday speech than in writing. Sentences are often short and simple. Contractions are common. The active voice is often used. Vocabulary derived from French and Latin is not used. Colloquial terms,

22、slangs and many phrasal verbs are common.,Unit 1 Studying Business,Formal English,Text A Language building-up,Examples,The researchers identified the important properties. Doctors have established a new method. This appeared to rectify the problem His words demonstrate that Details of the report are

23、 to be found on page 26. The experiment was carried out / performed.,The researchers found out what the important things were. Doctors have come up with a new method. This seemed to fix the problem His words show that You can find out all about the report on page 26. They did an experiment.,Unit 1 S

24、tudying Business,Formal English,Text A Language building-up,The following is excerpted from Text A. Replace the underlined formal words with less formal ones.,To get a job in your chosen field and to be successful at it, you will have to (1) develop a plan, or road map, that ensures that you have th

25、e skills and knowledge the job requires. You will be expected to have both the technical skills needed to (2) accomplish a specific task and the ability to work well with many types of people in (3) a culturally diverse work force. These skills, together with (4) a working knowledge of the American

26、business system and (5) an appreciation for a culturally diverse workplace, can give you (6) an inside edge when you are interviewing with a prospective employer.,(6) an advantage,(1) make,Keys,(3) complete a work force made up of people from many different cultural backgrounds,(2) complete,(4) adeq

27、uate knowledge of how the American business system works,(5) an understanding of the importance of,Unit 1 Studying Business,Text B What Supermarkets Dont Want You to Know,Critical thinking and reading Language building-up Specialized vocabulary Collocations,Unit 1 Studying Business,A natural break,T

28、ext B Critical reading and thinking,Scan the first sentence of each paragraph to look for a natural break that divides the text into two parts Complete Critical Thinking task as we re-read the text,Unit 1 Studying Business,A natural break,Text B Critical reading and thinking,Scan the first sentence

29、of each paragraph to look for a natural break that divides the text into two parts,Unit 1 Studying Business,Text B Critical reading and thinking,Complete the following tables about the main idea of the text.,Type one: sale pricing,Why do supermarkets offer sales several times a year instead of all-y

30、ear-round cheaper prices?,As an effective way of self targeting: using high price to exploit loyal (or lazy) customers, and low price to attract bargain hunters. Unpredictability makes it harder for customers to decide where to go shopping cheaply.,Unit 1 Studying Business,Text B Critical reading an

31、d thinking,Complete the following tables about the main idea of the text.,Type one: sale pricing,When two supermarkets compete for the same customers, they vary their special offers to take advantage of those customers who dont bother to go to both stores.,Companies find it more profitable to increa

32、se prices by a larger amount on an unpredictable basis. Customers find it troublesome to avoid unpredictable price increases but easy to avoid predictable ones.,Unit 1 Studying Business,Text B Critical reading and thinking,Complete the following tables about the main idea of the text.,Type two: othe

33、r price mix-ups,Huge price differences between loose chillies and packaged chillies,Different prices for crisps of different flavors,The random element is there so that only shoppers who are careful to notice, remember and compare prices will get the best bargains.,Unit 1 Studying Business,Researchi

34、ng Price targeting,Unit 1 Studying Business,Researching,Price targeting,Why are there so many options?,Unit 1 Studying Business,Researching,Price targeting, A method to get buyers to pay as much as possible, e.g. Espresso $ Espresso + hot water= Americano$ Espresso + milk = Latte$ Espresso + chocola

35、te paste = Mocha $ Cup size: short, tall, grande, venti$ Toppings: cream, vanilla, cinnamon$, Also known as price discrimination,Unit 1 Studying Business,Researching,Price targeting,Researching steps,Read instructions of Researching Task on Page 14. Work in groups of 4-5 and conduct out-of-classroom

36、 research to find examples of price discrimination in different industries. Present your research findings in class next time.,Unit 1 Studying Business,Presentation,Researching,Next time, while you are listening to the presentation, practice the speaking skills of Asking for Information / Clarificat

37、ion on Page 20.,Price targeting,Unit 1 Studying Business,Listening Prediction Listening tasks,Unit 1 Studying Business,Listening,The importance of prediction,Prediction,Facilitate the access to relevant knowledge. Enhance subsequent understanding.,Unit 1 Studying Business,Listening tasks,Listening,

38、You will listen to a clip of Steve Jobs speech at MacWorld 2007. Before, think about the following questions:, What might be the purpose of the conference MacWorld 2007? Who might the audience be? What new Apple product was released at MacWorld 2007? How do you think Steve Jobs would make the new pr

39、oduct sound exciting?,Unit 1 Studying Business,Listening tasks,Listening,Complete the following notes.,1 The three revolutionary products from Apple mentioned by Steve Jobs:,2 The three functions the new product combines:,3 Two criteria mentioned in the speech to evaluate cell phones:,Macintosh, iPo

40、d, iPhone.,A widescreen iPod with touch controls, a phone, and an Internet communicator.,Smart and easy-to-use.,Unit 1 Studying Business,Speaking Useful expressions,Unit 1 Studying Business,Asking for information and clarification,Useful expressions,Speaking,Knowing how to ask questions and seek cla

41、rification during tutorials, seminars and lectures is important at university. Here are some useful expressions for your reference. In fact there are two sets of expressions that serve similar purposes, but they differ in the degree of politeness. Remember being polite is important in academic discu

42、ssions. Now read these sentences in the following two columns and compare them in terms of politeness.,Unit 1 Studying Business,Asking for information and clarification,Useful expressions,Speaking,Unit 1 Studying Business,Asking for information and clarification,Useful expressions,Speaking,Work in g

43、roups of 4-5 and discuss the following questions. Try to use the strategy of politeness in asking for information and clarification in your discussion.,1 Do you use social networking sites? If so, which ones do you use? If not, which ones would you like to try? 2 What are the usual functions of social networking sites? 3 Which function is your favorite? Why? 4 How can a business use social networking sites to marke