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1、马云在纽约经济俱乐部英语演讲稿I'msohonored.Ineverexpecttherearesomanypeopleingheretolistentomytalk.AndwhenIsittingthereIfeelsoimportant.Thankyou,thankyouverymuch.BeforemytalkIwouldliketoaskhowmanypeopleherehaveusedAlibabaservices.Good,notmany.Laughs.AndhowmanyofyouherehaveneverbeentoChina?Neverbeen,neverbeento
2、China.Good,thankyouverymuch.Well,20yearsagoIcametoAmerica.MyfirsttriptoAmerica,toSeattle.BeforethatIlearnedsomuchaboutAmerica,frommybooks,frommyteachers,frommyschool,andmyIthinkIknowenoughaboutAmerica.ButwhenIcametoAmericaIthoughttotallyisnotwhatIlearnedfromthebooks.AndinSeattleIfoundtheInternet,and
3、thenIcamebackandtellmyfriendsthatI'mgoingtoopenapanycalledInternet.Iinvited24ofmyfriends,hadatwo-hourdiscussion.Andfinallywehadavote.23ofthemagainstme.Forgetaboutit.There'snosuchkindofnetworkcalledInternet.Don'tdoit.There'sonlyonepersonwhosaidJack,Itrustyou.Idon'tknowwhatthatis,b
4、utifyouwanttotryit,goahead,tryit.Becauseyou'restillyoung.AtthattimeIwas30yearsold.SoIstartedmybusiness,withoutknowinganythingaboutputer,withoutknowinganythingaboutbusiness.Istartedmyfirstpany,mywifeandIandaschoolmate.WeborrowedstartfromUS$1,000westartthebusiness.Itwassodifficult.Icalledmyselflik
5、eablindmanridingonthebackofblindtigers.Jumpingaroundforthepast20yearsIsurvivetoday.Forthefirstthreeyearslifewasreallybad.IrememberItriedtoborrowUS$3,000fromthebanks.IttookmethreemonthsaskinganyfriendsIknowtoborrowthefailed,cozverybodysaidJackistellingalie,becausethere'snosuchnetworkcalledInterne
6、tin1996.Sooneday,later1996,ChinawasconnectedtotheInternet.Iinvitedtenmediafriendstomyapartment.IwanttotellthemI'mnottellingalie.ThereisanetworkcalledInternet.Wewaitedthreehoursandahalftoseethefirst–todownloadthefirstpicture.AndpeoplesaidIsthatthinggoingtowork?AndIsayYeah,it'llwork,
7、butnottoday.Intenyearsit'llwork.ButatleastitprovedthatIwasnottellingalie.Irememberwhenwetriedtohelpoursmallbusinesstosellonline.Nobodywanttosellbecausenobodyetobuy.Sofirstweekwehavesevenemployees,webuyandsellourselves.Thesecondweeksomebodystarttosellonawebsite.Webuyeverythingtheysell.Wehavetworo
8、omsfullofthingsweboughtforNewYear's,allgarbageforthefirsttwoweeks.Inordertotellpeoplethatitworks.Itwasnoteasy.Since1995to1999wefailed.Wegonowhere,ourbusiness,becausenothingwasready.In1999Iinvited18friendsofminewhocametomyapartment.Wedecidedtodoitagain.Wecallthenamealibaba.AndpeoplesaywhyAlibaba?
9、WebelieveInternetisatreasureislandwhichopenssesameforsmallbusiness.AndweusedAlibababecauseit'seasytospell,easytoremember.Andwewanttofocusonhelpingsmallbusiness.BecauseatthattimeweseemercewiththeAmericane-mercetheyfocusonhelpingonbigpanies,they'refocusingonhelpingbigpaniestosavethecost.Webeli
10、evedChinawedon'thavealotofbigpanies,wehavesomanysmallbusiness,andsmallbusinessit'ssodifficultforthemtosurvive.IfwecanusingInternetasatechnologytohelpsmallbusinessit'llbefantastic.SowestarttosayifAmericaisgoodathelpingbigpanies,justlikeAmericaisgoodatmakingbasketballweshouldplaypingpongin
11、China,weshouldhelpthesmallguys.Andweshouldnothelpingsmallguystosavecost,becausesmallbusinessknowhowtosavethecost,butsmallbusinessshouldlearnhowtomakemoney.Soourbusinessisfocusinghelpingsmallbusinesstomakemoneyonline.Andwewanttomakethepanylastfor102years.Andpeoplearecurious–why102years?Beca
12、useAlibabawasbornin1999,lastyearwehad–lastcenturywehadoneyear,thiscentury100years,nextcenturyoneyear.102acrossthreecenturies.Wegiveacleargoaltoanyemployees.Don'tsaywearesuccessful,nomatterhowmuchmoneyweraised,nomatterhowmuchmoneywemake,nomatterhowmuchwehaveachieved.Don'tforgetwewan
13、ttolive102years.Now,16yearspassed,wehaveanother86yearstogo.Becauseinnext86years,ifanytimewediewe'reneversuccessful.WhenIheardthisclubis108yearsoldIwassurprisedandshocked.There'ssomuchwecanlearnfromthat.Well,todaynobodybelievedthatAlibabacouldsurvive,becausepeoplesayYouarefree,you'retinya
14、nd,youknow,andespeciallywhenwetalkabout–whenweIPO'dpeoplesayAh,youareAlibaba,youaree-merce.You'relikeAmazon.BecauseinAmericanpointofviewAmazonprobablyistheonlybusinessmodelfore-merce.Butno,wearedifferent.ThedifferencebetweenusandAmazonisthatwedonotbuyandsell,butwehelpsmallbusinesst
15、obuyandsell.Wehave10millionsmallbusinessonoursitebuyandselleveryday.Andwedonotdeliverourpackages,although–ourselves,thoughwehavemorethan2millionpeoplehelpustodeliverover30millionpackagesperday.Wedonotownwarehouses,butwemanagetensandthousandsofwarehousesforothersmall,mediumsizeddeliverypani
16、es.Andwedonotowninventories,butwedohavemorethan350millionbuyers.Wehavemorethan120millionbuyersingtoshopeverydayonoursite.Andalso,wesell–ourrevenuelast–oursaleslastyearwereUS$390billion.Andthisyear,possibly,wearegoingtobebiggerthanWalmartglobally.AndWalmartmanage–thatsiz
17、eofbusinesshavemorethanmillionpeople;wegrowfrom18peopletotoday34,000people.AndthedifferencebetweenAmazonandustheotherisAmazonisashoppingcenter.Becauseheree-merceismerce,inChinae-merceisalifestyle.Youngpeople,theyusinge-mercetoexchangeideas,theymunicate,theybuildupthetrust,theybuilduparecord.It's
18、justlikeStarbucks–younevergotoStarbuckstotesthowwonderfulcoffeeis.It'salifestyle.AndthisishowInternete-merceischangingChina.Andwhatwefeltproudofisnothowmuchthingswesell.Isaidthisyearwe'llbebiggerthanWalmart–yes,weareproud.WeknowinfiveyearswewillsellUS$1trillion.Thisismygo
19、al,whichwethinkpossiblywewillmakeit.Weareproudofthatbutwearemoreproudbecausewecreatedirectandindirectjob,14millionjobsforChina.Andwe'vecreatedjobsinthecountryside.Wecreatedalotofjobsforwomen.Over51percentofthepowersellersontheInternetarewomen.Sowefeelsoproudofthat.Andpeoplesayokay,nowAlibabadidt
20、hat.What'syournext?What'syourfuturecauseyouareeverywhere.We,80percentofthebuyandthesellonlinearecreatedbyourpany.Ourfutureisthatwehavetofocusonglobalizingourbusiness.It'snotonlysellmorethings.Wewanttomake,toglobalizetheinfrastructureofemerce.WhyInternetemercegrowsofastinChinathanintheUSA
21、?BecausetheinfrastructureofmerceinChinawastoobad.Notlikehere.YouhaveClickMotors.Youhavealltheshopsoffline,Walmart,Kmart,everythingeverywhere.ButinChinawehavenothingnowhere.SoemerceintheUSisadessert.It'splementarytothemainbusiness.ButinChinaitbeesthemaincourse.Wecreatedtheinfrastructure.Sowethink
22、ifweglobalizeourinfrastructurethepayment,thelogisticscenter,thetransparentplatformallaroundtheworld.Helpingthesmallbusinessaroundtheworldtoselleverywhere.Helptheglobalconsumerstobuyeverywhere.Ourvisionisintenyearswewillhelptwobillionconsumersintheworldtoshoponlineanywhereintheworld.You'reshoppin
23、gonlinewith72hoursyou'llreceivetheproduct.AndanywhereinChinayoushoponline,youwillreceivetheproductswithin24hours.Andwethinkourglobalizationisstillfocusedonhelpingsmallbusiness.Andhelpingthemtodobusinessinthemostefficientways.Andwethinkthatwewillhelpanothertenmillionbusinessonouremerceplatform.We
24、willempowerthem.We'llgivethemthetraffic.We'llgivethemthepaymentllgivethemthelogisticssystemsotheycandobusinessanywhereeasilyandquickly.Andwewillhelp.Wewillhave40percentofourbusinessoutsideChina.TodayweonlyhavetwopercentofourbusinessoutsideChina.Sopeoplekeeponasking,nowyouarebig.Youraisedthat
25、muchmoney.What'syourplayinAmerica?Peoplesaywellareyougoingtoe?WhenareyougoingtoetoinvadeAmerica?WhenIgoingtopetewithAmazon?WhenIgoingtopetewitheBay?WellIwouldsayweshowgreatrespectforeBayandIthinktheopportunityandthe,thestrategyforusishelpingsmallbusinessinAmericagotoChina,selltheirproductstoChin
26、a.TodayinChina,themiddleclassforChinaisalmostthesameastheAmericanwethinkintenyearsitwillbemorethanhalfabillionChinesepeoplewillbemiddledemandingformiddleclass,thedemandingforgoodproducts,goodservicewassopowerful,sostrong.AndIthinkChinatodaycannotaffordthegoodproducts,goodservicetothem.Andthennextist
27、hatChinahasbeenfocusedonexportinginthepast20years.AndIthinknextten,ten-twentyyearsChinaweshouldbefocusingonimporting.Chineseshouldlearntobuy.Chineseshouldspendthemoney.ChineseshouldbuyalotofthingsfromIthinkthatAmericansmallbusiness,AmericanbrandedproductsyoushouldusetheInternet,gotoChina.Past20years
28、bigpaniesofAmericaisalreadyalloverChina.Butit'sthegreatopportunityforusingtheemerceforsmallbusinesstogotoAmerica.InthepastyearswehavehelpedalotofAmericanfarmerssellingthingstoChina.ForexampletheSeattlecherries,youwillneverbelievethattheambassador,theAmericanambassadortoChina,hecametoussay,Jackca
29、nyouhelpustosellthecherriesinSeattle.Isayhowcanwesellcherries?Thecherriesstillonthetrees.Andwestartedplaceorder,80,000familiesbookedtheorder.Andwhenwegottheorderweship,wepickupthecherriesandshiptoChinawithin24hours80,000families,160tonsofcherriesweresold.Andlastyearwesoldover300tonsofcherries.AndIdo
30、n'tknowwhat'sthisyearabout.WealsohelpedAlaskaseafood.WehelpedCanadatosellthelobsters.Thelobsterwesoldprobablytenyearstheycannotsell.AndwealsohavealotofAmericanbrandedpaniesusingoursitetosell.Costcothepany,theysold600tonsofnutsonoursiteforthefirstmonth.Andforthefirstmonththey'reusingAliba
31、bamillionUSdollars.SoIthinkifwecanhelptoselllobsters,ifwecanhelpsellthecherries,whywecannothelpthesesmall,mediumsizepaniestoChinausingoursystem?SothisiswhatIwant,andalsoIwanttotakeonedayforexampleNovember,November11th,theSingles'Day.WemakethatashoppingyearforthatdaywesoldbillionUSdollars.Andfort
32、hefirstminuteshoppingwehave24millionpeoplerushedinforthefirstminute.Andthisyearweguessthenumberwasscary,somypurposeingherethatweneedmoreAmericanproductstoChina.Wehaveahungry100millionpeopleingtobuyeveryday.Sothisiswhyweenoteheretopete.Weeheretobringthesmallbusiness.Myvisionisthatinten,twentyyearsanywhereyoubuyanywhere,sellanywhere.PhilippinepeoplecanbuysalmononNorway.NorwaypeoplecansellthingstoArgentina.ArgentinacanbuyandselltoChina.ThisishowtheInternetisgoingtochange.AndlastlyIwa
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