《创业学》教学大纲（英文）

1、Syllabus ofEntrepreneurship Course Name：Entrepreneurship Course Code： Credits：2.0 Total Credit Hours：32 Lecture Hours：32 Experiment Hours：0 Programming Hours： Practice Hours：0Total Number of Experimental (Programming) Projects 0 , Where, Compulsory (0), Optional (0).School：Business School Department

2、 of Organization and Management Target Major：Public election、Course Nature & AimsThe course of Entrepreneurship belongs to the field of social science, its an applied subject. The aim of this course is, let students understand the internal laws of entrepreneurial activities and the uniqueness of ent

3、repreneurial activities, understand the problems and development obstacles in the process of entrepreneurship .To stimulate the enthusiasm and spirit of the young generation of innovation and entrepreneurship, and cultivate the awareness and ability of innovation and entrepreneurship. Specifically,

4、we should cultivate students awareness of initiative and innovation, Strengthening Entrepreneurship, Cultivate and exercise entrepreneurial skills such as opportunity identification, innovation collaboration, resource integration, team building, knowledge integration, etc. Guide students to work wit

5、h entrepreneurial thinking and code of conduct, and strengthen the ability to analyze and solve problems creatively.This course is a professional elective course. The course pays attention to theoretical teaching as well as skill development, trying to achieve equal emphasis on and integration of th

6、e two. In the teaching of this course, through the study of this course, students can master their basic theories, skills and methods, and be able to apply them, comprehensively improve their actual management level and management ability.、Course Objectives1. Moral Education and Character Cultivatio

7、nThrough the course study, students will have a comprehensive understanding of the relevant knowledge of entrepreneurship. By explaining the relevant theoretical and typical entrepreneurial cases of success and failure cases, Help students to establish an accurate outlook on life, values and the wor

8、ld view, Establish scientific thinking method and improve cognitive ability, Cultivate the spirit of bravely facing challenges, pressures and setbacks in work, study and life .students will understand how the seniors think in the process of subject development, how to overcome the obstacles encounte

9、red. Courses will help students establish ways of scientific thinking and the spirit of courage to face challenges in their work. From the perspective of the role of entrepreneurship in the development of innovation-driven development in China, courses integrate social values education in the societ

10、y into the curriculum content and all aspects of the entire teaching process, highlighting value guidance, knowledge transfer and ability training. Study will help students understand history, master the scientific world outlook and methodology, and promote the sorting out of the correct senses of v

11、alues.2. Course ObjectivesThe nature of the course of Entrepreneurship is an applied theoretical discipline, the core of entrepreneurship is innovation, and the basis of entrepreneurship is the choice of entrepreneurial projects and persistence in the process of entrepreneurship. All of these requir

12、e entrepreneurs to have solid knowledge and skills, Special ability structure, excellent will quality and relatively high EQ, at the same time, we need the sincere cooperation of excellent entrepreneurial teams. The teaching objectives and tasks of Entrepreneurship require students to stimulate the

13、enthusiasm and spirit of the young generation of innovation and entrepreneurship, and cultivate the awareness and ability of innovation and entrepreneurship. Specifically, we should cultivate students awareness of initiative and innovation, Strengthening Entrepreneurship, Cultivate and exercise entr

14、epreneurial skills such as opportunity identification, innovation collaboration, resource integration, team building, knowledge integration, etc. Guide students to work with entrepreneurial thinking and code of conduct, and strengthen the ability to analyze and solve problems creatively.3. Supportin

15、g for Graduation RequirementsThrough the course study, students will cultivate correct three views, enhance cognitive ability and strengthen the understanding of the connotation of innovation and Entrepreneurship, This should be the basic requirement for all kinds of universities to train qualified

16、graduates. Through the study and guidance of the course, students can further improve their ability to adapt to the society and develop themselves. Meanwhile, based on the needs of students in the course, the course sets up related topics, cases and discussions to enhance students ability to adapt t

17、o society and solve problems, laying a solid foundation for engaging in related work after graduation. 、Basic Course ContentChapter 1 Overview of Entrepreneurship1. Entrepreneurship activity and its essence2. Elements and process of entrepreneurship 3. Types of entrepreneurship and entrepreneurial t

18、hinking Chapter 2 Entrepreneurs1. Characteristics of entrepreneurs and entrepreneurs2. Entrepreneur ability3. Social responsibility and entrepreneur ethicsChapter 3 Entrepreneurial team1.Entrepreneurial team and its composition2. Build entrepreneurial team 3.Manage entrepreneurial teamChapter 4 Entr

19、epreneurial opportunities1. Opportunities, creativity and entrepreneurial opportunities2. Sources of entrepreneurial opportunities 3.Identification of entrepreneurial opportunities4. Evaluation of entrepreneurial opportunitiesChapter 5 The application and integration of entrepreneurial resources1. R

20、esource based theory and entrepreneurial resources2. Step by step and resource patching3. Integrate external resourcesChapter 6 Design of business model1. Basic Concepts of Business Model2. Design framework of business model 3. How to develop an effective business model Chapter 7 Business Plan 1. Th

21、e significance and function of the business plan2. Basic contents of the business plan3. Principles and skills of compiling business plan Chapter 8 Venture financing1. Difficulties and advantages of venture financing2. Channels for venture financing 3. Debt financing and equity financing Chapter 9 T

22、he birth and management of new enterprises1. The birth of new enterprises2. The management of new enterprises 、Table of Credit Hour DistributionTeaching ContentIdeological and Political IntegratedLecture HoursExperiment HoursPractice HoursProgramming HoursSelf-study HoursExercise ClassDiscussion Hou

23、rsChapter 1 Overview of Entrepreneurship4Chapter 2 Entrepreneurs3Chapter 3 Entrepreneurial team30.5Chapter 4 Entrepreneurial opportunities 5Chapter 5 The application and integration of entrepreneurial resources 30.5Chapter 6 Design of business model 4Chapter 7 Business Plan 20.5Chapter 8 Venture fin

24、ancing 2Chapter 9 The birth and management of new enterprises20.5In-class Quiz2Total302、Summary of Experimental (Programming) ProjectsNo experiment (programming) session、Teaching MethodThis course uses a combination of classroom teaching, seminar teaching and heuristic teaching.Classroom teaching: T

25、he teaching of this lesson is mainly based on lectures, supplemented by self-study and homework based on the course video materials. The teaching process should be able to flexibly use blackboard writing and multimedia teaching, strengthen teacher-student interaction and focus on heuristic teaching.

26、Seminar teaching: Based on specific teaching content, appropriate seminar activities will be carried out. Teachers provide discussion questions and students need to prepare after the class, and then conduct class research and calculation to improve the teamwork ability of the students.Heuristic teac

27、hing: Aiming at important knowledge points, adopting the ideas of proposing questions, analyzing questions and solving problems in the process of practice. 、Course Assessment and Achievement EvaluationAssessment Methods：ExaminationExamination Formats：Open-book, EssayGrading Methods：Five-level System

28、Specific course performance assessment is divided into individual part (80%) and group part (20%).Individual part: (1) Class performance and attendance: 10%; (2) Personal research report: 20%; (3) Final essay: 50%Group part: group assignments and presentations: 20%、Course ResourcesTextbooks： ZHANG Yuli. Entrepreneurship Management (4 Edition) China Machin