实用商务英语写作课件-Unit-6

1、Unit 6 Social Correspondence (II)Unit 6 Social CorrespondenceTasksLetter of CongratulationLetter of ThanksLetter of ComplaintLetter of ApologyTasksLetter of CongratulationTasks of Letter of Congratulation1. Introduction2. Principles3. Layout4. Samples5. Exercises6. Case studyTasks of Letter of Congr

2、atulatIntroduction Letter of congratulation is common in social contacts, and it is very useful for expressing good wishes on some social occasions. It can be divided into two types: formal and informal. . In the former case, we often use invitation cards and in the latter one we use just common let

3、ters.Sending letters of congratulation is considered as a thoughtful gesture, which will help to nourish interpersonal and inter-company relationships. After receiving a letter of congratulation, you should write a reply expressing thanks. Of course, it should be short and clear.Introduction Letter

4、of congratPrinciples a) A letter of congratulation should make receivers feel certain that he or she deserves the recognition; b) The congratulatory note should be brief and pithy; c) A letter of congratulation should be sent as soon as possible; d) The message should carry a tone of being positive,

5、 natural, warm and sincere.Principles a) A letter of conLayoutAt the beginning of a letter, congratulatory messages should be conveyed. If necessary, tell how you learnt about the good news.Then, explain the reasons why sending the letter of congratulation. Dont forget to express how happy you are f

6、or him/her. Finally, end the letter with best wishes.LayoutAt the beginning of a leDear *Congratulations on your recent promotion to (position) !I know how hard you have worked to earn the recognition you presently enjoy at (name of firm) , and I feel thatthey are very wise in having made their choi

7、ce. I believe that you will excel in your new role as (position) .Please accept our best wishes for your success in your new position. Express your congratulations at the very beginning.End with best wishesa managerMaggie:State the reason for congratulation and convey the praise. the manager!PPG Com

8、panyLayoutDear *Express your congratuSample of Letter of Congratulation congratulations on ones awardSample of Letter of CongratulaSample of Letter of Congratulation congratulations on ones new businessSample of Letter of CongratulaExercises1. Translate the following sentences into Chinese:1) Many t

9、hanks for your letter of congratulations on my promotion. 感谢您来信对我的晋升表示祝贺。2) Thank you very much for the card. You are so thoughtful. 谢谢你的贺卡。你真是个有心人。3) I look forward to making the most of the opportunity to contribute to the success of our company. 我希望充分利用此次晋升机会为公司的兴旺发达作出贡献。Exercises1. Translate the

10、 folExercises2. Translate the following sentences into English:1) 祝贺你所取得的成功。 Congratulations to you on your success. 2) 我要为你的成功向你表示热烈的祝贺。 I would like to convey my warm congratulations to you on your success.3) 我们祝你们俩幸福到永远。 We wish you both a lifetime of happiness. Exercises2. Translate the folExerc

11、ises3. Complete the congratulation letter according to the Chinese information:Exercises3. Complete the congExercises3. Key:1. Master of Arts2. Congratulations3. admire you very much4. in the field of literature5. brighter futureExercises3. Key:Case StudyWrite a congratulation letter according to th

12、e Chinese information given below. 约翰听到罗斯被提升为ABC公司的销售经理，写信给她表示祝贺，认为该公司有这么一位积极进取、勤奋努力的人负责销售运作真是幸运。并祝她未来取得更大的成就。Case StudyWrite a congratulatiAnswer for ReferenceAnswer for ReferenceTasks of Letter of Thanks1. Introduction2. Principles3. Layout4. Samples5. Exercises6. Case studyTasks of Letter of Than

13、ksIntroductionA letter of thanks is used to thank somebodys care, support and help.Letter of thanks is a common letter for expressing gratitude to individuals or groups，which are frequently employed in social intercourse. Letter of thanks goes well beyond just simply thanking someone, but showing on

14、es respect. Such letters can help to create a fine interpersonal relationship, foster a warm friendship, and enhance a business partnership in social environment. IntroductionA letter of thanksPrinciplesa) A letter of thanks should be worded appropriately, for most people can sense the sincerity fro

15、m it; b) The content of a letter of thanks should be clear, concise, and avoid being longwinded; c) The letter should be written and mailed timely in a respectful manner; d) Address the letter to a specific person, not to an organization; e) A letter of thanks should be written in a natural, warm an

16、d friendly tone.Principlesa) A letter of thankLayoutAt the beginning of a letter of thanks, tell the receiver what you are grateful for. Then, project your gratitude by describing the details of the occasion. A letter of thanks should be closed with a couple of sentences, for example sending best wi

17、shes.LayoutAt the beginning of a leSample of Letter of Thanks Thanks for congratulations on promotionSample of Letter of Thanks Sample of Letter of Thanks Thanks for congratulations on awardSample of Letter of Thanks TSample of Letter of Thanks Thanks for offering informationSample of Letter of Than

18、ks TSample of Letter of Thanks thanks for warm receptionSample of Letter of Thanks tExercises1. Translate the following sentences into Chinese:1) This is to thank you for your cooperation on this matter. 感谢您在此事上对我的协助。2) Id like to take this opportunity to express my gratitude to your help. 我想借此机会感谢您

19、对我的帮助。3) Your kindness is highly appreciated. 非常感谢您的好意。Exercises1. Translate the folExercises2. Translate the following sentences into English:1) 感谢您在过去对我的帮助。 Thank you for your help in the past.2) 对您在百忙之中抽出时间为我写推荐信，本人感激不尽。 I am most obliged to you for your taking time out of your busy schedule to w

20、rite the letter of recommendation.3) 为我安装那些漂亮图片，您真是考虑得太周到了。 Its thoughtful of you to load the beautiful pictures for me.Exercises2. Translate the folCase StudyDirections: Write a letter of thanks according to the following situation. Once you were ill and were hospitalized for a few weeks in the Cha

21、oyang Medical Center, Taiyuan, Shanxi Province. During your stay the entire staff were kind to you. When you came back home, you wrote them a letter of thanks.Write your letter in no less than 150 words. Do not sign your own name at the end of the letter; use Li Ming instead. You do not need to writ

22、e the address.Case StudyDirections: Write a Answer for ReferenceAnswer for ReferenceTasks of Letter of Complaint1. Introduction2. Principles 3. Layout4. Samples5. Exercises6. Case studyTasks of Letter of ComplaintIntroduction Letter of complaint is very commonly seen in daily life. If you are unhapp

23、y or dissatisfied with the goods or services you have purchased or received, you can write to customer service department to lodge a complaint. You can convey your feelings such as anger, unhappiness, dissatisfaction and inconvenience in a letter of complaint, hoping that the quality of both goods a

24、nd services will be improved soon. Introduction Letter of complaiPrinciples a) A letter of complaint should be brief and written on time; b) Write the complaint letter to the person who is working at the department of customer service; c) It would be better to focus on one complaint or problem per l

25、etter; d) Emphasize the solution and compensation; e) If there are several points to mention, youd better list them orderly; f) Theres no need to send a copy to a third party, such as consumers association, when writing a complaint letter to a company for the first time. If the problem cannot be res

26、olved by the company, you can search for the assistance from the third party; g) There should be no threats and abuses; h) The tone of complaint can be either mild and polite or direct and strong.Principles a) A letter of comLayoutAt the beginning of the letter body, the nature of complaint should b

27、e described, such as product defect, product damage, unsatisfactory services, unpleasant experience you have encountered, inconvenience caused and so on. You need to describe the incident in detail, including date, location, personnel, etc. Request corrective action at the end of the letter, and cla

28、im for refund or replacement. It may also include a demand for a prompt reply or an expression of confidence that the company will handle the matter satisfactorily and fairly. LayoutAt the beginning of the Sample of Letter of Complaint complaint about a productSample of Letter of ComplaintSample of

29、Letter of Complaint complaint about a serviceSample of Letter of ComplaintExercises1. Translate the following sentences into Chinese:1) I would like to see a prompt settlement of the issue. 希望这件事情可以尽早得到解决。2) We are far from satisfied with the service you offer. 我方对你方提供的服务深感不满。3) Your assistants fool

30、ish actions could well contribute to hurting genuine customers to your store. 贵店店员的愚蠢行为只会伤害贵店的真诚顾客。Exercises1. Translate the folExercises2. Translate the following sentences into English:1) 贵方若能更换发错的货物，我将不胜感激。 I should be obliged if you would replace the goods you delivered with the correct ones. 2)

31、 对于这批瑕疵货物，贵方若能全数退还货款，我们将不胜感激。 We should be grateful if you would give me/us a complete refund for the defective goods which were delivered3) 在此提请贵店注意对顾客的服务态度。 By writing you this letter I only mean that you should pay attention to your service for your customers. Exercises2. Translate the folCase St

32、udyDirections: 假定你是尹丽音女士。你与“春秋旅行社”签订了一份赴以色列旅游的合同，但你碰到了许多不尽人意、令人烦恼的问题。如： 1. 航班延误 2. 酒店太少 3. 饮食不佳 4.导游讲解内容不详细 5. 减少某些旅游点 6. 增加购物次数 你写信给“春秋旅行社”设诉，他们未按合同办事，要求赔偿。Case StudyDirections:Answer for ReferenceAnswer for ReferenceTasks of Letter of Apology1. Introduction2. Principles3. Layout4. Samples5. Exerci

33、ses6. Case studyTasks of Letter of ApologyIntroduction Letter of apology is a kind of social letter conveying apologies to customers for inconvenience or unhappiness caused to customers by low quality products or bad services. When receiving complaints from clients, it is necessary to take quick act

34、ion to remedy the problems.A letter of apology may have a positive effect, because it will be helpful for removing a barrier. Although a letter of apology does not have any particular rules on how to write them, it takes a lot of hard thinking about the feeling of the person being offended. Empathy

35、is the key to an appropriate apology. Introduction Letter of apologyPrinciplesa) Choose words carefully and get the words right to satisfy customers emotions; b) Show your understanding of your customers position and your attitude really counts; c) Write a letter of apology as soon as possible with

36、dignity; d) If it is an occasion that evokes regrets or disappointments, project a natural warmth and sincerity; e) Express yourself clearly and briefly and keep the expression short, direct and to the point; f) Use general terms to avoid reinforcing the unpleasantness for the mistakes; g) The tone

37、of a letter of apology should be considerate and respectful. Principlesa) Choose words careLayoutIn the beginning, it is necessary to admit the mistake you made and make sincere apology to customers. And then, the solution to solve the problems should be provided to remedy the situation, such as replacement or refund. You should also mention about the wish for being forgiven as a closing. LayoutIn the beginning, it is Sample of Letter of Apology apology for complaint about a produc