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CiscoCoreTechnicalFY04Q3PRPlan

BFCDec29.2003ContentWherearewetodayWherewillwegetthereHowwillwegetthereWherearewetoday

333©2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDCiscoPRAnalysis-MediaCoverageAnalysisInNovember,Ciscoenhanceditsmediacoveragefastest.InDectech的传播量很大主要原因事件驱动世界

ATM发布CoreTechRoadshowCisco12800launch

ProductCat6500Cat2970Cisco12800Cisco7600FSBSolutionCisco12800backgroundFSBupdatebriefingIPV63/7交换CoretechrequirementCiscoPRAnalysis-MediaCoverageAnalysisBynow,NorthChinaisthehubforPRactivitiesBesidesNorthChina,WestChina’smediacoverageincreasedmorethanotherareas.MediacoveragebyregionCiscoPRAnalysis-MediaCoverageAnalysisCiscoworldwidegetsmuchattention,keepingbalancewithlocalnews.Channelisignoredtosomeextent.Ciscovoiceinindustryisstillnotloudenough.CoretechMediacoverageabout25%CoretechPRfocusIT&SPmediaCiscoPRAnalysis-MediaCoverageOverviewObjectiveInDecTech的传播量很大主要原因事件驱动世界

ATM发布/CoreTechRoadshow/Cisco12800launchPRObjective:+)针对媒体关心的问题制造大的公关事件以驱动媒体针对性的事件以影响北方以为的其他地区媒体有效的通过网络媒体以提高传播速度和覆盖率,加大对SP媒体的投放CoretechrequirementProduct:Cat6500/Cat2970/Cisco12800/Cisco7600/FSBSolution:Cisco12800background/FSBupdatebriefing/IPV6/3/7交换MediaCoverageAnalysisNorthChinaisthehubforPRactivitiesCoretechPRfocusIT&SPmediaCoretechMediacoverageabout25%CiscoPRAnalysis–CoretechQ2

PRReviewCoretechRoutingSwitchingFSBBBAGSRLowswitchHighswitchAwarenessRelevancePreferenceActionCoreTechPR传播阶梯PRPoint0610ProductBusinessSolution

SolutionCoreTechPRContentCiscoPRAnalysis-CoretechQ2

PRReviewPRPointProductBusinesssolution

Solution010610SalePointGSRProductBusinesssolutionSolution0.260.330.41PR经验系数数文章数量量质质量媒媒体权威威性888PRObjective:+)Q2的GSRPRawareness阶段完成,介介于处于Saleaction下Q3的传播重点快快速推动solution和Businesssolution的公关工作Cisco12800launchnewsPRawarenessSaleaction当前状态8PRPointCiscoPRAnalysis-CoretechQ2PRReviewCiscoPRAnalysis-CoretechQ2PRReviewBBAProductBusinesssolutionSolutionCisco7600ServiceBBA北京专访Cisco7600四川网通深深圳招行台州电力江江苏网通0.260.330.41PR经验系数文章数量质质量媒媒体权权威性7.5887777877.38PRObjective:+)Q3BBA的传播阶段将将处于PRpreference阶段,传播播重点将放放在BusinessSolution上PRpreferenceSaleaction当前状态PRPointFSBFSB系列产品Cisco3700ProductBusinesssolutionSolutionFSBIPTFSB成都专访FSB市场稿0.260.330.41PR经验系数文章数量质质量媒媒体权威威性7.5778776776676.812PRObjective:+)PRawarenessSalepreferenceQ3FSB的传播阶段段需要完成成PRawareness到PRRelevance的转变阶段段,传播重重点放Solution的推广上PRPoint当前状态CiscoPRAnalysis-CoretechQ2PRReviewSwitchProductBusinesssolutionSolution0.260.330.41PR经验系数文章数量质质量量媒媒体权威威性7778877.57PRObjective:+)Q3Switch传播阶段处处于PRPreference阶段,介于于Q2的传播solution的传播较少少Solution的传播Q3将为重点工工作Cat2970launchnewsSwitch北京/广州州专访SwitchGE/10GE市场稿SwitchGE/10GENZU/Woodside8787.5PRPointPRpreferenceSalepreference当前状态CiscoPRAnalysis-CoretechQ2PRReviewCiscoPRAnalysis-PRAnalysisOverview综述针对媒体关关心的问题题制造大的的公关事件件以驱动媒媒体针对性的事事件以影响响北方以为为的其他地地区媒体有效的通过过网络媒体体以提高传传播速度和和覆盖率,加大对SP媒体的投放放Q3FSB的传播阶段段需要完成成PRawareness到PRRelevance的转转变变阶阶段段,传传播播重重点点放Solution的推推广广上上Q3BBA的传传播播阶阶段段将将处处于于PRpreference阶段段,传传播播重重点点将将放放在在BusinessSolution上Q2的GSRPRawareness阶段段完完成成,介介于于处处于于Saleaction下Q3的传传播播重重点点快快速速推推动动solution和Businesssolution的公公关关工工作作Q3Switch传播播阶阶段段处处于于PRPreference阶段段,介介于于Q2的传传播播solution的传传播播较较少少Solution的传播播Q3将为重重点工工作Wherewillwegetthere151515©2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDContributiontoChinaCustomerSuccessAdvancedTechCiscoPRAnalysis-PRStrategyAdvancedTech(CoreTech)innovateSmarterInvestmentIntelligentRouting&SwitchingEmphasizeCisco’sleadershipinCoreTecharea.CiscoPRAnalysis-PRStrategyCisco12800Cisco12000Cisco10000Cisco7600Cisco7500Cisco7300Cisco7200Cisco7100Cat6500Cat4500Cat3750Cat3755Cisco3700Cisco3600Cat2970Cat2950Cisco2600Cisco1700Cisco800为机构构建立立高效效智能的的网络络,以以使机构摆摆脱臃臃肿,工作运营营增产产/增增效为企业业部署署方便便灵活快快捷的的沟通通网络SPInvestmentIntelligentSmarter理性诉诉求感性诉诉求FSBBBAGSRLowswitchHighswitchFSILE&GCOMSMB为组织织建立立高ROI的网络络系统统,以实现现组织织应用用网络平平台获获得更更到的利利润增增长点点引领/塑造造价值区间便捷实实现睿睿智沟通提升企企业网网络智商CiscoPRAnalysis-PRStrategyFY03Q3Mainmessage(FromCiscobriefing)Cisco12800&7600launchGSRBBA如何利利用智智能宽宽带服服务营营造电电信宽宽带价价值空空间FSB重点强强调FSB路由器器的Security解决方方案在在行业业中的的应用用SwitchGE/10GEMetro-ELowswitch3750/2970(FSB)NewproductlaunchPOECoreTechEmphasizeCisco’sleadershipinCoreTecharea.CiscoPRAnalysis––MainmessagerePRHowwillwegetthere202020©2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDGSRPRFactorEventKeyMessageQ2的GSRPRawareness阶段完完成,介于处处于Saleaction下Q3的传播播重点快速速推动动solution和Businesssolution的公关关工作作为组织织建立立高ROI的网络络系统统,以以实现现组织应应用网网络平平台获获得更更到的的利润润增长Cisco12800&7600launchinchinaCoretechrequirementSolution:Cisco12800backgroundProductBusinesssolutionSolutionCisco12800FeatureCiscoVPinterviewCiscorouterdayCisco12800MediaworkshipCisco12800backgroundCisco12800BS投资保护护CiscoPRAnalysis––ActionanalysisFY03Q3GSRPRTacticFeb.Mar.Apr.引领/塑塑造价值区间ProductBusinesssolutionSolutionCisco12800FeatureCiscoVPinterviewCiscorouterdayCisco12800MediaworkshipCisco12800backgroundCisco12800BS投资保护护BBAPRFactorEventKeyMessageQ3BBA的传播阶阶段将处处于PRpreference阶段,传传播重点点将放在BusinessSolution上为组织建建立高ROI的网络系系统,以以实现组织应用用网络平平台获得得更到的的利润增增长如何利用用智能宽宽带服务务营造电电信宽带带价值空间间CoretechrequirementSolution:IPV6/3/7交换ProductBusinesssolutionSolutionCiscorouterdayCiscoBBABSIPV6/VPN/SteamvideoCiscoBBACasestudyCiscoPRAnalysis––ActionanalysisFeb.Mar.Apr.引领/塑塑造价值区间ProductBusinesssolutionSolutionCiscorouterdayCiscoBBABSIPV6/VPN/SteamvideoCiscoBBACasestudyFY03Q3BBAPRTacticFSBPRFactorEventKeyMessageQ3FSB的传播阶阶段需要要完成PRawareness到PRRelevance的转变阶段段,传播播重点放Solution的推广上为机构建建立高效效智能的的网络,以使机机构摆脱臃臃肿,工工作运营营增产/增效重点强调调FSB路由器的的Security解决方案在在行业中中的应用用CoretechrequirementSolution:/FSBupdatebriefingProductBusinesssolutionSolutionCiscoFSBupdatebriefingMediaworkshipCiscoFSBsolution(Security)LE&G3/FSI2CiscoPRAnalysis––ActionanalysisFeb.Mar.Apr.提升企业业网络智商便捷实现现睿智沟通ProductBusinesssolutionSolutionCiscoFSBupdatebriefingMediaworkshipCiscoFSBsolution(Security)LE&G3/FSI2FY03Q3FSBPRTacticSwitchPRFactorEventKeyMessageQ3Switch传播阶段段处于PRPreference阶段,介介于Q2的传播solution的传播较较少Solution的传播Q3将为重点点工作为机构建建立高效效智能的的网络,以使机机构摆脱臃臃肿,工工作运营营增产/增效GE/10GEMetro-ELowswitch3750/2970(FSB)NewproductlaunchPOEProductBusinesssolutionSolutionGE/10GE案例分析Metro-E(SP)Lowswitch3750/2970(FSB)Cat6500super/cat4100机箱POE(Newproductlaunch)CiscoPRAnalysis–ActionanalysisFeb.Mar.Apr.提升企业网网络智商商ProductBusinesssolutionSolutionGE/10GE案例例分分析析Metro-E(SP)Lowswitch3750/2970(FSB)Cat6500super/cat4100机箱箱POE(Newproductlaunch)FY03Q3SwitchPRTactic303030©2003CiscoSystems,Inc.Allrightsreserved.Presentation_ID谢谢谢1月-2321:15:0521:1521:151月-231月-2321:1521:1521:15:051月月-231月月-2321:15:052023/1/521:15:059、静夜四无无邻，荒居居旧业贫。。。1月-231月-23Thursday,January5,202310、雨中黄叶树树，灯下白头头人。。21:15:0621:15:0621:151/5/20239:15:06PM11、以以我我独独沈沈久久，，愧愧君君相相见见频频。。。。1月月-2321:15:0621:15Jan-2305-Jan-2312、故人江江海别，，几度隔隔山川。。。21:15:0621:15:0621:15Thursday,January5,202313、乍见翻疑梦梦，相悲各问问年。。1月-231月-2321:15:0621:15:06January5,202314、他乡生白白发，旧国国见青山。。。05一月月20239:15:06下下午21:15:061月-2315、比不了得就就不比，得不不到的就不要要。。。一月239:15下下午1月-2321:15January5,202316、行动动出成成果，，工作作出财财富。。。2023/1/521:15:0621:15:0605January202317、做前前，能能够环环视四四周；；做时时，你你只能能或者者最好好沿着着以脚脚为起起点的的射线线向前前。。。9:15:06下下午9:15下下午21:15:061月-239、没有失失败，只只有暂时时停止成成功！。。1月-231月-23Thursday,January5,202310、很多事情努努力了未必有有结果，但是是不努力却什什么改变也没没有。。21:15:0621:15:0621:151/5/20239:15:06PM11、成功功就是是日复复一日日那一一点点点小小小努力力的积积累。。。1月-2321:15:0621:15Jan-2305-Jan-2312、世世间间成成事事，，不不求求其其绝绝对对圆圆满满，，留留一一份份不不足足，，可可得得无无限限完完美美。。。。21:15:0621:15:0621:15Thursday,January5,202313、不知香香积寺，，数里入入云峰。。。1月-231月-2321:15:0621:15:06January5,202314、意志志坚强强的人人能把把世界界放在在手中中像泥泥块一一样任任意揉揉捏。。05一一月月20239:15:06下下午21:15:061月-2315、楚塞三三湘接，，荆门九九派通。。。。一月239:15下午午1月-2321:15January5,202316、少年十五二二十时，步行行夺得胡马骑骑。。2023/1/521:15:0621:15:06