剑桥商务英语考试高级阅读材料-精选3篇

千里之行，始于第2页/共2页精品文档推荐剑桥商务英语考试高级阅读材料--精选3篇为了让大家更好的预备高级商务英语BEC考试，我给大家整理商务英语考试高级阅读材料,下面我就和大家共享，来观赏一下吧。

2022年商务英语考试高级阅读材料一

Top-3StrategiestoCreateaZeroWasteBusiness

KerriHollingsworth

Modern-daywasteiscurrentlybeingtreatedwithan“outofsight,outofmind”attitude.Ifwecan’tseeourwaste,itdoesn’texist.Butthismindsetisdirectlymakingbusinessescomplacent,andmoreimportantlyfinanciallyirresponsiblewhenbelievingthatforreductionofwastemeansariseincostsandexpenditure.

Thewayweconductbusinessthroughproduction,transportation,consumptionandthediscardingofmaterials,allattributetothelandfillissuesthatarerapidlybecomingarealproblemforourgovernmentandcitizensalike.

But,whatiftherewasawaytocreateasuccessfulbusinesswithoutthewaste?Beingmindfulofyourwasteintheworkplaceisn’tsomethingthatisbeingbrushedofflikeitmighthavebeentenyearsago,withmoreandmoreemployeesandmanagersimplementinghugestrategiestoensuretheirbusinessesareoperatinginaneco-consciousmannerforthebettermentofourenvironment.

AccordingtotheZeroWasteAlliance,“ZeroWasteisagoalthatisethical,economical,efficientandvisionary,toguidepeopleinchangingtheirlifestylesandpracticestoemulatesustainablenaturalcycles,wherealldiscardedmaterialsaredesignedtobecomeresourcesforotherstouse.”

“ZeroWastemeansdesigningandmanagingproductsandprocessestosystematicallyavoidandeliminatethevolumeandtoxicityofwasteandmaterials,conserveandrecoverallresources,andnotburnorburythem.ImplementingZeroWastewilleliminatealldischargestoland,waterorairthatareathreattoplanetary,human,animalorplanthealth.”

Goingbeyondarecyclingbinbyourdesksandmetalstrawsinthestaffkitchen,herearethetopthreehigh-levelstrategytipstoimplementintoyourbusinessforazero-wasteapproachin2022.

Conductanauditonyourcurrentwastestreams

It’seasytointroduceanewpieceoftechorofficeruletocutdownonyourwaste,butwithouttreatingyourcurrentwastestreamslikeabusinesssystemthatneedsimprovement,theseeffortswillonlyactasaband-aidonamuchlargerissue,whichistemporary.Takeastepbackandfullyanalyseallaspectsofwherewasteisbeingproducedandhowit’sbeingdiscarded.Aretherewaysinwhichyoucanstopthecreationofthewasteorre-routetowasteinyourbusinesstobereusedsomeplaceelse?Agreatexampleofthisisidentifyingareasinwhichyoumightbeoverprovidingresources.Insteadofdeliveringcorporatereportsanddocumenttoeverystaffmemberonpaper,digitaliseitandofferphysicalcopiesasaback-uptothosewhomightwantthem.

Designatearoletozero-waste

Whenyou’reseriousaboutwastemanagement,it’sgoingtobeano-brainertodelegatethisworktoanexistingornewstaffmember.Havingsomeone(orevenacommittee!)whoalwayshavezerowasteontheirmindsisgoingtofillinanyblanksthatmighthavebeenmissedduringyourauditandensurethatthenewsystemsbeingintroducedareexecutedandadoptedbystaffproperly.Knowingthatthegoalforzero-wastenotonlycomeswiththeextraaddedbenefitsofsavingdollarsinthelongrun,it’salsoagreatinitiativeforyourcompany’simageandcouldevenbeagreatPRangletoshowthatyourbusinessisleadingthewayinrealzero-wasteimplementation.

Setyourwastereductiongoals

Onceyou’vestartedworkingwiththeintentiontobuildazero-wastebusiness,understandthatthismighttakesometimetoeffectivelybeimplemented(especiallyinlargeandestablishedcompanies).Withyourwastemanagementemployeeorteam,setrealisticgoalsin-houseforyoutoaimfortoonedaywhenthecompanybecomescompletelyzero-waste!Itcouldbethatyouwanttoreachzero-wasteby2025buthaveyearlyKPIsinplacethatwillbuildtowardsthatlarger,long-termgoal.Remember,wastemanagementcanbeorchestratedonmanydifferentlevelsinthecompany,andtocompletelychangeyourcurrentlevelofwasteisnotgoingtohappeninonego.Setattainableshort,mediumandlong-termgoals,andworktowardsthem!

Leadingabusinessthatisconsciousabouttheirenvironmentalimpactandhowtheymanagetheirwasteinternallyissomethingthatmighttaketimebutwillconstructafoundationforpositivegrowth,andevenpromoteproductivityinworkoutputandareductioninfinancialexpenditurewhenimplemented.Further,withtheseamazingadditions,aimingforzero-wastecreatesaphilosophywithintheorganizationwhereemployeescanfeelcaredforinasocietywheretheaveragepersonisconcernedabouttheirenvironmentalimpact,andthatthecompanytheyworkforisonethatpromotessustainabilitylong-termandisontheforefrontofeco-consciousnessinbusiness.

2022年商务英语考试高级阅读材料二

SocialMedia,theModernDayRadioofMusic

JennaStrauss

LilNasX’s“OldTownRoad,”featuringBillyRayCyrus,continuestoruletheBillboardHot100forarecordbreaking17thweek,dismantlingtherecordforthemosttimetalliedatNo.1inthechart’ssix-decadehistory.The“OldTownRoad”outpacedLuisFonsiandDaddyYankee’s“Despacito”,featuringJustinBieber,andMariahCareyandBoyzIIMen’s“OneSweetDay”,whichspent16weeksatNo.1ontheHot100in2022and1995-96,respectively.WhatisevenmorespectacularthanthesuccessofLilNasX’sdebutrecordishowitinitiallygaineditstraction.TherecordwentviralonTikTok,oneofthemostpopularandmostinterestingsocialmediaappsontheplanet,whichrecentlyhitonebilliondownloadsacrossAndroidandiOS.

Thesuccessof“OldTownRoad”hasn’tjustblurredlinesinmusicalgenres,butisreshapingthewayartists,labels,andmarketingexecutivesthinkaboutsocialmediaanditsplaceinthelifecycleofbreakingahitrecord.Asthereachandscaleofsocialmediahasallowedartiststotapintoaglobalaudience,marketingarecordintoday’slandscaperequiresexecutivesandmanagementteamstothinkfromadigitalfirstlense.Thismindsethasbecomeevenmorecritical,asmajorsocialmediaplatformscontinuetodrivemusicdiscovery.

Considerthelifecycleofartistdiscoveryfromthepre-socialmediaagetotoday.Priortosocial,musicwasdiscoveredpertinentlythroughradio,whichduetothedifficultyofdistribution,labelsalmostoutrightcontrolled.Thelinearpathtobreakingarecordwasclearerwhentheconsumptionplatformswerelesssaturatedwithusergeneratedcontentandwhentherewerejustlessplatformsoverallonecouldactuallypayattentiontoo.Fastforwardtotoday,andsocialmediahasopenedupadirecttofancommunicationplatform,whichhasresultedinartistsvidingforfans’socialcurrency.Why?ThelifecycleofanartisttoreachingthegenZandmillennialfanrequirestheuseofsocialmedia,fromthemostpopularplatformintheworldFacebooktoemergingplatformslikeTikTok.

Forinstance,inarecentreportfromMusicWatch,theresearchfirmfoundthat9outof10socialmediausersdoamusic-relatedactivitywithintheframeworkofanapp.Morespecifically,thereportfoundthatInstagramleadstheway,with56percentofusersfollowing,sharingortaggingmusicians;Twittercomesnext,with51percent;andFacebookhas44percentofrespondentslikingamusicianorartist–anumberthatrisesto47percentamongdailyusers.AmongSnapchatusers,68percentviewedorpostedphotosfromlivemusicevents,while23percentcaptionedtheirpostswithsonglyrics.

Withthatinmind,everyartistcampaignneedstofocusonnotonlycreativecontentthatputsanactabovethecatinyourInstagramfeed,butalsohowthiscontentcanbeeasilyshared.Sharingtoearnsocialcurrency,isthemostdirectpathtobuildingahitrecordintoday’smusicdiscoveryecosystem.Isyoursingleoralbumreleaseready?

2022年商务英语考试高级阅读材料三

UberandLyftAreActuallyMakingTrafficWorseinSomeCities

LydiaDishman

Itwasabigpromisetobuildanentirebusinesson.Butforthelasthandfulofyears,bothUberandLyfthavecapitalizedonthenotionthatbyprovidingridestopeopleondemandviaanapp,trafficandpollutionwouldbemitigated–especiallyinmajorurbancenters.Newresearchfromboththeride-hailingjuggernautsnowsuggeststhat’snotthecase.

AjointanalysisledbytransportationconsultancyFehrPeersexaminedUber’sandLyft’scombinedmileageinSeptember2022inthemetroareasofBoston,Chicago,LosAngeles,SanFrancisco,Seattle,andWashington,D.C.NewYorkCitywasn’tstudiedbecauseofitsvastpublictransportationsystem.

Theresults(whichincludecitycentersandtheirsurroundingsuburbs)revealthat,overall,UberandLyftmakeupjust1%to3%ofvehiclemilesoverallinthesixmetroareas.However,i