《企业战略管理》教学大纲

《企业战略管理》教学大纲

课程英文名StrategicEnterpriseManagement课程代码I1102Z78

学分2总学时32理论学时32实验/实践学时0

《管理学原理》《市场营销》《财务

课程类别专业课课程性质限选先修课程

管理》《生产运营管理》

适用专业T商管理开课学院经济与管理学院

执笔人审定人制定时间2018年4月

注：课程类别是指公共基础课/学科基础课/专业课：课程性质是指必修/限选/任选。

一、课程地位与课程目标

（一）课程地位

《企业战略管理》是一门理论性、实践性强、知识面广的综合性课程。学生在学习本课程的

过程中，必须综合运用已学过的管理学、市场营销及财务管理等知识，学习从企业整体长期业绩

优化的角度出发来考虑管理决策与行动。

（二）课程目标

1.掌握企业战略管理的基本概念、过程和方法

2.培养学生的商业战略思维和战略分析能力

3.掌握案例分析方法，让学生从整体角度对企业战略管理综合分析

二、课程目标达成的途径与方法

通过课堂教学让学生掌握企业战略管理的基本概念、过程与方法；通过小组的案例研究和课

堂讨论，培养学生的商业战略思维；通过课外作业、小组大作业等培养学生从整体角度对企业管

理综合分析。

三、课程目标与相关毕业要求的对应关系

课程目标对毕业要求的支撑程度（H、M、L）

课程目标

毕业要求3毕业要求8毕业要求9

课程目标1HMM

课程目标2HMM

课程目标3HMM

注：1.支撑强度分别填写H、M或L（其中H表示支撑程度高、M为中等、L为低）。

2.不涉及工程教育认证的公共基础课程（含必修和选修）不填写上表。

3.各专业的非公共基础课程的毕业要求须根据课程所在专业培养方案进行描述.

四、课程主要内容与基本要求

Chapter1Strategicmanagementandcompetition

ThischapterdiscussesthebirthanddevelopmentofStrategicmanagement.Thenthechapter

explainthetheconceptandcharacteristicsofStrategy.Finally,Thechapteranalyzesthe

concept,principle,structureandprocess.

Afterstudyingthischapter,thestudentsshouldmastertheconceptsoftheenterprisestrategyand

strategicmanagement,graspthestrategicmanagementlevelandprocess,understandtheoriginand

developmentofenterprisestrategy,theprincipleofstrategicmanagement.

Chapter!Externalenvironment:Opportunities4hreatsandcompetitiveanalysis

Thischapterdiscussesthedifferencebetweentheenterprisestrategyenvironmentandgeneral

environmenl.Then(hechapteraccountsforthestrategicanalysisofindustrystructure,thestaleof(he

strategicanalysis,strategicanalysistools

Afterstudyingthischapter,thestudentsshouldmastermodelandporter'sindustrycompetition

slruc(ure,graspthemaincompetitoranalysismethodandcontent,understandthePESTanalysismodel,

comprehendexternalfactorsevaluationmatrixmethod.

Chapter3Internalenvironment:Resource,capabilities,competitivenessandcompetitive

strengths

Thischapterdiscussesenterpriseresourceandability,enterprisecoreability.Thenthechapter

introducetheenterpriseresourceandabilityanalysistool,andtheSWOTanalysis.Finally,thechapter

analyzetheinfluencefactorsofcompetitors.

Afterthischapter,thestudentsshouldmasterthemeaningofenterpriseresourcesability,typesand

maintainmethods,grasptheconceptsandcharacteristicsofenterprisecorecompetitiveability,

understandtheinternalfactorsevaluationmatrixmethod,andmastertheSWOTanalysis.Thestudents

shouldgrasp(hemeaningofdynamiccompetition,understandthecompetitiveagainstmodel,be

familiarwithcompetitorstoanalyzeandunderstandthecompetitivebehaviordrivenfactorsand

understandthefactorsinfluencingthecompetitorsattackandresponse.

Chapter4Business-levelstrategy

ThischapterdiscussesthecompetitivestrategyoftheenterpriseMaincompetitivestrategy

compriseofcostleadershipstrategy,differentiationstrategyandfocusstrategy.Thenthischapter

introducesthestrategyclock.

After(hischapter,thestudentsshouldbeabletomasterpotterthreebasiccompetitivestrategy,

implementingconditionsandthemeaningofbenefitsandrisks,understandthechoiceprincipleofthe

applicationofcompetitivestrategy.

Chapter5CompetitiveRivaryandDynamics

Thisuliaplciwilldefinecuinpcliluis,uompclilivclivaliy,uoiiipclitivcbcliaviui,andconpclilivc

dynamics.Thebasicstudyingobjecitvesofthischaperistodescribemarketcommonalityandresource

similarityasthebuildingblocksofacompetitoranalysis.Explainawareness,motivation,andabilityas

driversofcompetitivebehaviors.Discussfactorsaffectingthelikelihoodacompetitorwilllake

competitiveactions.Explainthecompetitivedynamicsireachofslow-cycle,fast-cycle,and

standard-cyclemarkets

Chapter6Corporate-levelstrategy

ThischapterdiscussestheCorporate-levelstrategyfourimportantissues,andanalyze(heexisting

reasonofthecompanyheadquartersandthebusinesslogicofthecombination.Discussesenterprise

diversificationlevel,diversifiedtypes,Andanalyzetheriskandvalueofdiversifyingstrategy.

Afterstudyingthischapter,thestudentsshouldbeabletounderstandthecompanyheadquartersof

thefourroletypes(withtheportfoliomanagers,restructuring,synergymanagement,abilitytofoster),

masterthecompany'sportfoliooflogic,graspstheBCGmatrix,GEmatrix,theAshridgematrix.The

studentsshouldbeabletomasterdiversifiedconcepts,understand(hewayofdiversificationstrategyto

createvalue,grasptheriskofdiversificationstrategy

Chapter7Mergersandrestructuringstrategy

Maincontentsofchapter7containthetypeofmergerandacquisition,mergersandacquisitions

motivation,factorswhichhinderthesuccessfulmergerandacquisition.Then(hischapterintroducethe

conceptsandtheresultsofrestructuringstrategy.Afterthischapter,thestudentsshouldbeableto

distinguishthemergers,acquisitionsandtakeover,understandtheM&Amotivation,graspfactors

whichhinderthesuccessfulmergersandacquisitions,and(hecefinitionofrestructuringstrategy.

Chapter8StrategicAlliance

Maincontentofchapter8consistoftheconceptofstrategicalliance,rolesandformsofstrategic

alliance,thedevelopmentcauseofthestrategicallianceandtheinfluencingfactorsofstrategic

alliance.Afterthischapter,thestudentsshouldmasterthedefinitionofstrategicalliance,typesand

basiccharacteristics,andunderstandthecauseofenterprisestrategicalliance

Chapter9CorporateGovernance

Thischapterexplainstheconceptofcorporategovernance,discussesthreetypesofinternal

governancemechanism,analyze(hekindofexternalgovernancemechanism.Afterstudying(his

chapter,thestudentsshouldbeabletounderstandthereasonsofcompanygovernance,graspthe

agencyrelationshipandmanageopportunismconcept,apprehendthecorporategovernance,corporate

governancemechanism.

Chapter9StructureandControls

Thischapterdescribetherelationshipbetweenstrategyandstructureanddiscussthefunctional

structuresusedtoimplementbusiness-levelstrategies.Explaintheuseofthreeversionsofthe

multidivisional(M-form)structuretoimplementdifferentdiversificationstrategics.Afterthischapter,

thestudentsshouldmasterthedefinitionofstructureandcontrols,andunderstand(herelationship

betweenstrategyandstructure.

五、课程学时安排

学时

章节号教学内容学生任务对应课程目标

数

Strategicmanagementand1了解战略管理过程.

Chapter14课程目标1、2

competition2.课后自学外部环境分析

ExternalEnvironment:1.作业一:运用波特五力模型对

课程目标1、2、

Chapter2Opportunities.threatsand4某行业的竞争结构进行分析

3

competitiveanalysis2.课后自学内部环境分析

Internalenvironment:1.上课讨论华为的核心竞争力

Resource,capabilities,2.课后自学业务层战略课程目标1、2、

Chapters4

competitivenessand3.作业二：分析某企业的业务战3

compelilivestrengths略

1.讨论某企业的业务战略

Chapter4Business-levelstrategy4课程目标1、2

2.课后自学动态竞争战略

CompetitiveRivaryand1.讨论某企业的动态竞争课程目标1和2

Chapter52

Dynamics2.预习公司层战略

1.讨论某企业公司层战略

2.预习并购与重组课程目标1、2、

Chapter6Corporate-levelstrategy4

3.作业三：分析某企业的并购战3

略

Mergersandrestructuring1.分析该企业的并购与重组

Ch叩ter72课程目标1、2

strategy2.预习战略联盟

1.分析某企业战略联盟

课程目标1、2、

Chapter8StrategicAlliance22.作业四：分析某企业的公司治

3

理

1.讨论某企业的公司治理

Chapter9CorporateGovernance22.预习公司战略实现的组织架课程目标1、2

构

1.讨论某企业的战略与组织架

Chapter10StructureandControls2课程目标1、2