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1、The Jeaning of America,Carin Quinn,Unit 10,1,THE JEANING OF AMERICA,bankers,deadbeats,Fashion designers,Beer drinkers,American Symbol,-blue jeans,Lesson 1: Overview,Pre-reading questions Background information Getting to know the new words Global understanding,6,Pre-reading Questions,How many jeans

2、do you have in your wardrobe? Do you like blue jeans? Why/Why not? What do your think are the merits and demerits of jeans? Do you know any famous brand names of jeans?,7,Some Famous Designers,Lee Calvin Klein LEVIS Wrangler DKNY FAIRWHALE Miss sixty Texwood,8,Types of Jeans,Acid-wash jeans Designer

3、 jeans,Double-kneed jeans Boot-cut jeans,9,Types of Jeans,Bell-bottomed Flare,Skinny Slim fit,Relax fit Loose fit,Low rise,Overall,Cuffed ,10,Fashion Set,Boot-cut Jeans Teenage wear,11,Categories of Fashion Design,Haute couture: (French for “high-fashion”) 高级时装 Ready-to-wear: Ready-to-wear collectio

4、ns are usually presented by fashion houses each season during a period known as Fashion Week. 成衣 Mass market: The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes.,12,Getting to know the new words,Pronunciation check (page 190)

5、Concept visualized Word classification Word derivation Word differentiation,13,Concept Visualized,Hook,Loop,Rivet,14,Coupling,15,Concept Visualized,Ditch: narrow channel dug at the side of a road or field,Lode: 排水道;排水沟;矿脉,16,Concept Visualized,Indigo,Inseam =inside leg,Ore,17,Concept Visualized,Dude

6、 Ranch: (in the western US) a cattle ranch converted to a holiday centre for tourists 度假牧场(农场) Dude: (often as a form of address) a man; a guy,18,Meaning tough; stiff; manly Shoes are _ usually when they are new. With his _ legs he could keep running for hours. Only _ breeds of sheep can live in the

7、 mountains. He looked so _ in his uniform.,stiff,sturdy,tough,manly,22,Classification of Words,Nouns _ are used to join the carriages of the train together. (挂钩) We dont use _ to sell our products. (噱头;花招) Items such as envelopes, paper, and stamps were lumped together in the bill as _. (杂项;杂物) The

8、tree is one meter in _. (围长),Couplings,gimmicks,sundries,girth,perimeter,23,Classification of Words,Nouns The drainage _ along the sides of the road has been covered.(沟、渠) Light shone through a _ under the door.(切/裂口) The metal plates used in making ships used to be _ together, but now theyre usuall

9、y welded.(铆接),ditch,slit,riveted,24,Classification of Words,Nouns The dog had been trained to jump through _.(环;大圈) He tied a _ of rope around his arm. (环,绳圈) I had a fish on the end of my _. (挂钩;吊钩),loop,hook,hoop,25,Classification of Words,Adjectives _ the name Cambridge. (=therefore),ensuing,Ther

10、eafter,hence,26,Meaning 抚慰 He pacified his crying child with a bottle. In spite of my efforts to it the baby continued to cry. It was difficult for the police to the angry crowd. He tried to his creditors by repaying part of the money.为安抚债权人他偿还了部分债务.,28,Meaning lawful,32,Meaning I cant bend it with

11、my hands. The ice has made everything _. _ the cushion and then sew up the final seam. Theyd been _ themselves with snacks all afternoon, so they didnt want any dinner.,stiff,stiff,Stuff,stuffing,44,Word Differentiation,Slot vs. Slit I put my money in the _ and pressed the button but nothing came ou

12、t. She _ open the envelope with a knife. Hes been given a regular ten-minute _ on the radio. Make a small _ in each chicken breast and push in a piece of garlic.,slot,slot,slit,slit,45,Word-Formation,out- = beyond; further; defeat; so as to be better than I can out-argue you any day. He has outlived

13、 his twin brother by three years. Hes out-grown his clothes. They were busy so I left I didnt want to out-stay my welcome.,46,Word-Formation,idio- = personal; distinct Keeping pet snakes is an idiosyncrasy of his. (癖好) A persons particular use of language is often referred to as his idiolect. He spe

14、aks in the familiar Washington idiom.,47,Abstraction her mind was in (a) complete . His assassination threw the country into .,72,Language Points,Take a chance/ take chances (on sth) / take ones chance(s) (para.3) They decide to take a chance with weather. Although he knew the odds were against him,

15、 he decided to take his chances in the game. The store closes in half an hour. Lets take our chances and see if we can make it in time.,73,Language Points,The main chance (para.3) Mr. Brown is a developer with an eye on the main chance. I feel called upon to do it; this may be my main chance. 我感到非做不

16、可,这可能是我的大好机会。 Push (para.3): promote the sale or use Dont her to join in if she doesnt want to. The company are ing their new products. He used the sales conference to his latest ideas.,74,Sentence Highlight,For two years he was a lowly peddler, hauling some 180 pounds of sundries door to door to ek

17、e out a marginal living. (para.3) Lowly (para.3): low in status; humble Shes been too good for her position. It was unheard of for a tradesman of such status to threaten his customers in such a fashion. For two years, he worked as a peddler of low social status, dragging heavy bags of various articl

18、es from door to door and trying to sell them. But he could barely manage to support himself.,75,Language Points,Bolts of canvas (para.3): large quantities of rolled cloth The room was stacked with bolts of cloth. Tent (para.3): something used for making shelters for campers The refugees had been liv

19、ing in makeshift s for a year. We ed by the lake.,76,Sentence Highlight,When a married sister in San Francisco offered to pay his way West in 1850, he jumped at the opportunity, taking with him bolts of canvas he hoped to sell for tenting. (para.3) 1850年,一个婚后居住在旧金山的姐姐给他提供去西部的路费,他立刻抓住了这个机会,随身带了数卷帆布准备

20、卖给那些需要搭建帐篷的居民。,77,Language Points,Rigor (para.4): severe and harsh conditions At the beginning stage, we suffered the s of fund raising.最初阶段,我们经受了筹款的艰苦。 The expedition suffered all the s of a Canadian winter. On the spot (para.4) Anyone breaking the rules will be asked to leave on the . (=at once) W

21、hen the fighting started police and reporters were soon on the . (=arrive at the place) The gym teacher made us do running on the .,78,Language Points,Gold dust (para.4): gold in the form of a fine powder Good computer personnel are like gold dust. Word got around (para.4): words spread Word got aro

22、und that he was on the verge of retirement. The word got around that he had resigned.,79,Language Points,In business (para.4): operating, esp in commerce They will have to import from overseas to remain in . The 15-member committee is expected to be in by early June. (=start working) Serge (para.5):

23、 a durable twilled(斜纹的) woolen or worsted (精纺的) fabric 哔叽 Genoa (para.5): a city in Northwest of Italy 热那亚,80,Background Information,Jacob W. Davis was born in Latvia(拉脱维亚)in 1831 and came to Nevada in 1868. A tailor, Davis used small copper rivets to reinforce and strengthen items including harness

24、es(马具). In 1871, a woman approached Davis to make pants for her husband, who was quite large. Davis decided to use the copper rivets to reinforce the pants for men. At the time, Davis used white duck, a canvas-type material he had bought from Levi Strauss & Co a San Francisco merchant. Worried about

25、 others pirating his product, he asked Levi Strauss to support him in a patent application. He offered to share the patent rights with the San Francisco company.,81,Background Information,Levi Strauss agreed, and the patent was granted on May 20, 1873. Davis not only partnered with the company, he m

26、oved his family to San Francisco and became production manager for a line of Levis copper-riveted clothing, a position he held until his death in 1908.,82,Language Points,Patent (para.5): obtain a patent for (an invention) An invention is not your own until it is ed. A will be refused if details of

27、the item have already been released to the public. Gimmick (para.5) A quality newspaper shouldnt have to resort to s like bingo. The promise of lower taxation may have been just an election to gain votes.,83,Language Points,Prominence (para.6): importance The young fashion designer is rising to/comi

28、ng into . She came to national as an artist in the 1960s. And the like (para.6) There is a big sports hall for tennis, badminton, and the . He enjoys all kinds of sports, running, swimming, and the .,84,Language Points,Craze (para.6): an enthusiasm for a particular activity There was a tremendous fo

29、r elaborate hairstyles. The actor is quite the . 这位演员红极一时。 Dude ranch craze: the enormous interest of the Easters in spending their vacation on ranches in the West Force (para.6): a group of people trained for some kind of action She joined the police . A small of doctors and nurses was rushed to th

30、e scene of the big fire. The British air fighting is called the Royal Air Force.,85,Language Points,Marketing (para.6): the action or business of promoting and selling products or services, including market research and advertising Word of mouth (para.6):oral communication That restaurant is well kn

31、own by word of mouth. Folk tales are stories passed down by word of generation after generation. All the orders were given by word of so that no written evidence could be discovered later.,86,Language Points,Pre-washed (para.6): washed by the manufacturer so as to impart a softer texture or faded ap

32、pearance. Used of textiles or clothing Pre-faded (para.6): (of color) made less bright before being sold Pre-shrunk (para.6): made to shrink before being sold in order to prevent shrinking after use,87,Language Points,Proletarian (para.6) Our friendship is built on internationalism. 我们的友谊是建立在无产阶级国际主

33、义之上的。 P revolutionaries always cleave to Marxist-Leninist principles. 无产阶级革命者永远忠于马列主义的原则。 So much so that (para.7): to such a degree that He is rich, so much so that he doesnt know what he is worth. The children were over-protected, so much so that they could not fend for themselves at school. He go

34、t angry, so much so that he smashed up the television set.,88,Background Information,Wyoming (para.7) 怀俄明州 a state in the northwestern region of the United States. The majority of the state is dominated by the mountain ranges and rangelands(牧场)of the Rocky Mountain West, while the easternmost section of the state includes part of a high altitude prairie region known as the High Plains.,89,Language Points,Tribute (para.7): a proof (of its g

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