Reading(9)：Advertisements.ppt

1、1. 我把他看作我的良师益友。 2. 路遥的小说-平凡的世界 (“Ordinary world”) 对那一代人有着深远的影响。 3. 这次飞机事故使人们意识到修改（modify）法律的必要性（necessity）。 4. 他因为谋杀而被告上了法庭并被判死刑。 5. 什么也不能阻挡人们去探求真理。,我把他看作我的良师益友。 We think of him as my good friend and helpful teacher. He was thought of as 2. 路遥的小说-平凡的世界 (“Ordinary world”) 对那一代人有着深远的影响。 Ordinary world

2、 written by Lu Yao has had a deep influence on the generation. 3. 这次飞机事故使人们意识到修改（modify）法律的必要性（necessity）。 The air crash made people aware of the necessity of modifying the law.,4. 他因为谋杀而被告上了法庭并被判死刑。 He was taken to court and put to death for murdering. 5. 什么也不能阻挡人们去探求真理。 Nothing can stop/ prevent p

3、eople from searching for the truth.,Word Revision:,cheat fool cure comment trick aim benefit advertisement airline drug welfare breath,欺骗；骗子 愚弄；傻瓜 治愈；药物 评论n. 光泽 21. 劝说 22. 推广；晋升 23. 咨询,Word Revision:,24. skilful 25. innocent 26. pleased 27. mental 28. nationwide 29. be meant to do 30. even if/ thoug

4、h 31. bad breath 32. fall for 33. play tricks on 34. deal with,24. 有技巧的 25. 无辜的；无恶意的 26. 高兴地 27. 心理的 28. 全国范围的（地） 29. 旨在 30. 虽然，即使 31. 口臭 32. 上的当 33. 欺骗，捉弄 34. 处理；涉及；关于,dvertising,A,Module 4 Unit 1,Welcome to the Unit,lead-in:,Where can we find the advertisements?,newspapers,TV and radios,Billboards

5、(广告牌）,Magazines Internet ,Lets enjoy some ads!,Two main types of advertisements:,1. Commercial advertisements(商业广告) 2. Public service advertisements (PSAs)（公益广告）,To promote sales of a product or service,To educate people about public issues (问题),Reading,Advertisements,Reading strategy,Reading exposi

6、tory writing,主题介绍,总结,材料信息论证,1-2,3-4,5,_ to advertisements,Introduction,_and facts of two main types of ads,Conclusion,authors _,The structure of the text,opinions /suggestions,Examples,expository ikspzitri writing (说明文),1. What do ads try to persuade people to do ? 2. What does PSA stand for? 3. Wha

7、t do PSAs aim to do?,To buy a product or service, or to believe in an idea. ( L6-7 ),Public service advertisement. ( L9 ),They aim to teach us and help us lead better lives. ( L29 ),fast reading：,Types of ads,Differences,pictures,Purposes,advertise,serve the public,play tricks on,Conclusion,Newspape

8、rs,Careful reading :,intelligent,T / F,1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often gi

9、ve us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.,not only,PSAs,Commercial ads,Careful Reading (Part C1 ):L4,Reading strategy:,reading expository writing,（说明文）,introduction of subject,supporting details,conclusion,a subject,commer

10、cials,Advertisements,PSAs,promote,charged,tricks,examples,educate,free of charge,believable,radio, TV, images, language,Word Revision:,cheat fool cure comment trick aim benefit advertisement airline drug welfare breath,欺骗；骗子 愚弄；傻瓜 治愈；药物 评论n. 光泽 21. 劝说 22. 推广；晋升 23. 咨询,Word Revision:,24. skilful 25.

11、innocent 26. pleased 27. mental 28. nationwide 29. be meant to do 30. even if/ though 31. bad breath 32. fall for 33. play tricks on 34. deal with,24. 有技巧的 25. 无辜的；无恶意的 26. 高兴地 27. 心理的 28. 全国范围的（地） 29. 旨在 30. 虽然，即使 31. 口臭 32. 上的当 33. 欺骗，捉弄 34. 处理；涉及；关于,Language Points,1. advertise v. 做广告 _ n. 广告 _ n

12、. 做广告，广告活动 2. persuade v. 劝说 _n. 3. cheat v. 欺骗 _ n. 骗子 4. skill n. 技能 _ adj. 有技巧的 5. breath n. 呼吸 _ v. _ adj. 气喘吁吁的，无法呼吸的,Word Transformation:,advertisement,advertising,persuasion,cheat,skilful,breathe,breathless,6. fool v. 愚弄 _n. 傻瓜 _ adj. 7. cure v. 治愈 _n. 疗法，对策 8. comment v. 评论 _n. 评论 9. mental

13、adj. 心理的 _ adv. _ syn. 10. benefit v.得益于 _n. 好处 12. promote v. 推广 _n. 13. intelligence n. 智力 _ adj. 14. consult v. 咨询 _n.,fool,foolish,cure,comment,mentally,psychological,benefit,promotion,intelligent,consultant,Practice：,We _by the two _(cheat). Hes not a very good _ for private education.(advertis

14、e) The long climb left Jan feeling _, so he took a deep _.(breath) I _ the _ in your company for some advice yesterday.(consult) Congratulations on your _(promote). Please make some _ on this social issues.(comment),are cheated,cheats,advertisement,breathless,breath,consulted,consultant,promotion,co

15、mments,Word Revision:,cheat fool cure comment trick aim benefit advertisement airline drug welfare breath,欺骗；骗子 愚弄；傻瓜 治愈；药物 评论n. 光泽 21. 劝说 22. 推广；晋升 23. 咨询,Word Revision:,24. skilful 25. innocent 26. pleased 27. mental 28. nationwide 29. be meant to do 30. even if/ though 31. bad breath 32. fall for

16、 33. play tricks on 34. deal with,24. 有技巧的 25. 无辜的；无恶意的 26. 高兴地 27. 心理的 28. 全国范围的（地） 29. 旨在 30. 虽然，即使 31. 口臭 32. 上的当 33. 欺骗，捉弄 34. 处理；涉及；关于,Important Phrases,1. 对习以为常L1 2.做有关的研究L3 3.和某人分享某物L4 4.说服某人做某事L6 5.相信一个理念L7 6.为.支付费用L10 7.目的是，旨在L11,be used to sth/doing sth do research on/into sth share sth wi

17、th sb persuade sb to do sth believe in an idea pay for be meant to do,8.知道，意识到L15 9.虽然，即使L15 10.欺骗某人做某事L17 11.对.感到满意L23 12.把.与.联系 在一起L24 13.上. 的当L24,be aware of even if fool sb into doing sth feel pleased with make a connection with fall for sth,play tricks on aim to do sth lead/live a better life d

18、eal with encourage sb to do sth when it comes to .,14.作弄某人L27 15.目的是.L29 16.过更好的生活L29 17.处理，涉及L34 18.鼓励.做.L35 19.当谈到.L41,Practice 1:选择词组并用正确的形式填空。,1. I _ advertisements, and had some very important information to _ you. 2. People have _ an advertisement to promote a product or service. 3. We must no

19、t _ this kind of trick!,fall for share sth with sb pay for do some research on,share with,paid for,fall for,did some research on,4. Not all ads _ us though. 5. _ an ad does not lie, it does not mean it is altogether innocent. 6. we still must _ the skilful methods used in ads to try and sell us thin

20、gs. 7. PSAs _ teach us and help us _ .,even if be aware of aim to lead a better life play tricks on,Even if,be aware of,aim to,lead better lives,play tricks on,Important Phrases,1. 对习以为常L1 2.做有关的研究L3 3.和某人分享某物L4 4.说服某人做某事L6 5.相信一个理念L7 6.为.支付费用L10 7.目的是，旨在L11,be used to sth/doing sth do research on/i

21、nto sth share sth with sb persuade sb to do sth believe in an idea pay for be meant to do,8.知道，意识到L15 9.虽然，即使L15 10.欺骗某人做某事L17 11.对.感到满意L23 12.把.与.联系 在一起L24 13.上. 的当L24,be aware of even if fool sb into doing sth feel pleased with make a connection with fall for sth,play tricks on aim to do sth lead/

22、live a better life deal with encourage sb to do sth when it comes to .,14.作弄某人L27 15.目的是.L29 16.过更好的生活L29 17.处理，涉及L34 18.鼓励.做.L35 19.当谈到.L41,Translation:,当谈到广告的时候，我有很多有用的信息要与你们分享。 很多广告旨在说服我们相信它的某种理念。 有些广告会耍一些把戏来欺骗我们去购买产品。 我们应该要意识到他们的把戏而不上当。 这个运动（活动）的目的是帮助我们处理社会问题并且过上更好的生活。,1. We are so used to them

23、that we often do not even realize how many we see and hear in a day. (L1) 译：我们对广告习以为常，以至于不知道一天中到底见了多少,听了多少。 eg. 他高兴得跳了起来。 He was so happy that he even jumped.,Words to be studied,be/get/become used to sth./doing 习惯于 be used to do 被用来 be used for 用于 used to do 过去常常做,1. You will soon _ our way of life

24、. 2. Bamboo can be used to _(build) houses. 3.Wood can be used for （build）. 4. I _ (过去常看望） my uncle when I stayed in Beijing.,be/get/become used to,build,used to see,building, e.g. 约翰是一个非常聪明的学生，以至于所有的老师都喜欢他。 John is _ all his teachers like him. John is _ all his teachers like him.,so clever a studen

25、t that,such a clever student that,so / such . that结构的用法 so +adj.+ a(n) +单数cn + that = such + a(n) +adj. +单数cn + that,2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. (L6) 译：广告用文字和图片来说服人们购买产品或服务，或者说服人们相信某种理念。 说服了某人做某事 persuade sb to

26、 do sth = persuade sb into doing sth 说服了某人不做某事 persuade sb not to do sth = persuade sb out of doing sth,e.g.他被说服在上课不再睡觉。 He was persuaded out of sleeping in class . persuasive adj 有说服力的 eg. 有说服力的证据 persuasive evidence,3. A commercial advertisement is one which someone has paid for to advertise a pro

27、duct or service. (L10) 译：商业广告是广告客户支付费用以推销某种产品或服务的广告。,which 引导_ 从句，修饰先行词_. one用来替代前面出现的_名词的_形式，是_概念，相当于_。 本句中的one相当于_,可数,单数,泛指,a(n) +单数可数名词,a commercial advertisement,定语,one,4. PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare. (L11) 译：公益广告往往是免费投放的，其目的是向人们提供关于健康、安全或是其他影响到公众利益问题的知识。 be meant to 旨在，目的是 eg. QQ旨在鼓励我们结交新朋友。 QQ is meant to encourage us to make new friends. mean sth. /doing sth 意思是 mean to do sth. 打算,5.The grocery just hopes that when you read the ad, you will feel pleased with the n