AdvertisementBEC商务英语课堂演讲.ppt

Advertisement 13级 建筑系4班 侯苗苗 孙一诺,1. Definition and Types,2. Purpose,3.Case Analysis,1. Definition and Types,Definition:Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Any place an “identified“ sponsor pays to deliver their message through a medium is advertising.,1. Definition and Types,Any place an “identified“ sponsor pays to deliver their message through a medium is advertising.,1. Definition and Types,TYPES Numerous!,Any place that can be seen can have advertisements In paper or through technology devices,1. Definition and Types,Types,Product Placement,1. Definition and Types,Types,Micro Film,1. Definition and Types,2. Purpose,3.Case Analysis,2.Purpose,The purpose of advertising is to convince customers that a companys services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products.,1. Definition and Types,2. Purpose,3.Case Analysis, Coca Cola, Coca Cola,The target consumers of Coca Cola are mainly made up of youths., Coca Cola,USP: As we can see, there is always a wave in Coca Colas advertisement. This wave indicates the smooth taste and takes on an image of energy and enthusiasm. Besides, the energectic combination of red, white and yellow becomes a symbol of Coca Cola. And that makes Coca Cola outstanding in several bottles., Coca Cola,The advertisements of Coca Cola are relevant to sport events and sport stars. Therefore, we have an impression of Coca Cola that well feel more dynamic and energetic after drinking it., Coca Cola,AIDA: 1.As target consumers are youths, the endorsement models are idols. Meanwhile, Coca Cola caters to local markets and present new products with traditional Chinese features. 2.The red of Coca Cola not only stimulates appetite but also catches the consumers attention.,Canon IXUS,Canon IXUS,Canon IXUSs target consumers are mainly youths, fashion people and women.,Canon IXUS,Canon connects IXUSS features with the advertisements features. In the advertisement , several fashion guys whose clothes color corresponding to cameras color walk along the street and take photos. Hello, Color,Canon IXUS,AIDA: ATTENTION First, with the dynamic music, good-looking idols walk into the colorful frame,which attracts audiences attention.,Canon IXUS,AIDA: INTEREST Then, the colorful and good-design camera on the screen arouse peoples interest.,Canon IXUS,AIDA: DESIRE More over, the words Hello,color emphasize the features of IXUS which are full of energy , fashionable. Canon,Delighting you always 佳能，感动常在,Canon IXUS,AIDA: ACTION The dynamic frames make people want to follow their slogan Go and shoot.,Good advertisements can inspire people