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大学电子商务英语教程-张海波-课件PPT,大学,电子商务,英语,教程,张海波,课件,ppt
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Unit 12Objective8 Notes To Passage A Activities On Passage A Basic E-commerce Writing& Related ReadingUnit 128 Notes To Passage B Activities On Passage B: Work onlineUnit 12 Objective: In this unit, you will learn: C The definition of e-cash C Classifications and functions of e-cash C The process of paying by e-cash C Basic E-commerce English Writing Focus: The functions of e-cash Nodus: The process of paying by e-cash 学 习 目 标1) E-cash, broadly defined, includes both smart-card based tokens of value and digital coins or other digital tokens of value (e.g. digital checks). Passage A广义上说，电子现金既包括以智能卡为基础的代价券又包括数 字硬币或其它数字代币（如：电子支票）。 4注解：本句中的过去分词短语broadly defined为插入语，相当于一个非限制性定语从句which is broadly defined；smart-card based 是定语，修饰tokens；tokens of value：代价券代币。2) This off-line version (which also has on-line capabilities) is being tested by Mondex in partnership with various banks. 这种同时具备在线性能的离线版(模式)正处于由Mondex与各家银行合作的试用之中。 4注解：Mondex：由英国西敏寺（NatWest Group）于1990年开发的世界上最早的电子钱包系统，1995年首先在英国的斯温顿市公开试用。1996年七月Mondex International Ltd.成立，并随后成为MasterCard International的重要附属卡。 3) Many of these transactions may be small in size and would not be cost efficient through other payment mediums such as credit cards. 许多这种交易都可能是小规模的，因此不会通过其它如信用卡之类的支付方式来产生成本效益。 4注解：本句是并列句，前后分句的主语相同，都是Many of these transactions； small in size意为“小规模的”。 4) It presents special challenges for the existing middlemen of the current paper currency society. 它向当今纸币社会现有的“中间商”提出了特殊挑战。 4注解：existing：现有的，现存的。由现在分词转化的形容词，作定语。 End Activities On Passage A1) What are the different names for “e-cash” ? 12.3.1 Critical thinking2) Can you define “e-cash” in your own words ? 3) What is the primary function of e-cash ? 4) Which model of e-cash does Mondex represent ? 5) Do you think e-cash will replace the currently-used paper currency one day, with so many advantages ? Activities On Passage A Give the Chinese equivalents of the following words or expressions: 12.3.2 Translation practice1) electronic currency 2) paper-based medium 3) conduct transaction 4) on-line form 5) paper currency 6) financial cryptography7) in essence 8) financial market 电子货币 纸质媒介 进行交易 在线形式 纸币 金融密码系统 本质上/实质上 金融市场 Activities On Passage A Give the English equivalents of the following words or expressions: 12.3.2 Translation practice1) 数字货币2) 代币3) 网上交易4) 智能卡5) 密码卡6) 价值体系 7) 支付媒介8) 中间商 digital currency token on-line transaction smart card encoded card value system payment medium middleman / intermediary Activities On Passage A Sentence translation from English to Chinese: 12.3.2 Translation practice1) Electronic money, E-Cash, (also known as digital money, electronic currency, digital currency or internet money) refers to money which is only exchanged electronically. 电子钱，即电子现金，（亦称数字钱，电子货币，数字货币或网钱，）是指只能通过电子方式进行交易的钱。 2) It is also a collective term for financial cryptography and technologies enabling it. 它也是金融密码系统和技术运作的合称。 3) The other form is off-line，essentially a digitally encoded card that could be used for many of the same transactions as cash. 另一种形式是可以离线使用的电子现金，其实它就是一种数字编译卡，这种卡可以作为现金用于许多同类交易。 Activities On Passage A12.3.2 Translation practice4) In essence, E-cash, actually an evolution from current paper-based mediums，combines the benefits of other transaction mediums. 从本质上说，电子现金实际上是从现代纸质货币演变而来的，它汇集了其他交易介质的各种长处。 5) More and more banks and other financial intermediaries will serve simply as storehouses for money, lenders, and processing/verifying electronic transactions.越来越多的银行和其它金融中介机构将只充当人们存钱的宝库、扮演贷款者的角色，以及负责处理和验证各种电子交易。 Activities On Passage A Sentence translation from Chinese to English 12.3.2 Translation practice1)新的地下铁路将为去城市各处提供方便。（facilitate） The new underground railway will facilitate the journey to all parts of the city. 2)情况紧急, 非马上完成不可。（require） The emergency requires that it should be done at once. 3)它与个人支票相似，但它可以用于小额交易。 ( be similar to ) It is similar to personal checks, but it is feasible for very small transactions. Activities On Passage A12.3.2 Translation practice4)博物馆藏有几幅代表这个艺术家早期风格的油画。( represent ) 5)有什么东西能取代母亲的爱和关怀吗? ( replace) Can anything replace a mothers love and care? End The museum had several paintings representing the artists early style. Payment By E-cash 1) Instead of requesting the banks to transfer the funds through the mechanism of a check，the E-cash user simply transfers the money from his bank account to the account of the receiver. Passage B8 Notes To Passage B电子现金用户只需要将钱从自己的银行账户转到受款人的账户里就行了，而无须请求银行通过开支票的办法来转移资金。 4注解：介词短语Instead of requesting the banks to transfer the funds through the mechanism of a check中的不定式to transfer the funds through the mechanism of a check是宾语补足语。此处运用了动词request sb. to do sth的结构。 2) To pay a WWW merchant electronically, the E-cash user goes through the software to pay the desired amount from the E-cash wallet to the merchants local hard drive (wallet) after passing the transaction through an E-cash bank for authenticity verification. Passage B8 Notes To Passage B若想采用电子支付方式给网络商家付款，只需经电子现金银行进行真实性认证，核实交易后，电子现金用户就可通过软件将应付的金额从自己的电子钱包转到商家的当地硬驱（钱包）里即可。 4注解：该句较长，但只有一个主谓结构（the E-cash user goes through the software），所以依然是个简单句。注意区分句中（To pay a WWW merchant electronically,和to pay the desired amount）这两个不定式各自修饰的对象。 Payment By E-cash 3) The E-cash company makes money on each transaction from the merchant (this fee is very small, however) and from royalties paid by banks which provide customers with E-cash software/hardware for a small monthly fee. Passage B8 Notes To Passage B电子现金公司的资金来源有两个方面：一是来源于商家的每一笔交易（然而这种收费很低）；二是来源于银行所支付的版税。银行则为其客户提供电子现金硬软件也能按月索取一小笔费用。4注解：动词短语make money on 意思是“靠挣钱”；根据句意，定语从句应属于非限定性的，其关系代词which指代的对象应该是banks。 Payment By E-cash 4) A merchant can accept any currency and convert it to local currency when the cyber cash is uploaded to the bank account. . Passage B8 Notes To Passage B若想采用电子支付方式给网络商家付款，只需经电子现金银行进行真实性认证，核实交易后，电子现金用户就可通过软件将应付的金额从自己的电子钱包转到商家的当地硬驱（钱包）里即可。 4注解：电子现金一旦上传至银行账户，商家即可接受任何形式的货币，而且还可以将之转换成当地货币。 EndPayment By E-cash 12.6.1 Tell whether the following statements are (T) or false (F) 12.6 Activities Activities On Passage BFTTFTFTT12.6.2 Match the English on the right with Chinese on the left12.6 Activities Activities On Passage BEndShipping 装 运 Basic E-commerce WritingThe conditions of transportation are an important and essential item in the business contract. It includes shipping instructions, shipping advice and shipping documents. In the foreign trade, after goods shipping, the seller must provide shipping documents to the buyer as implementing the contract and the basis of the payment. Letter, common mails or telegram can be adopted in the shipping announcement. At the meantime, sellers can show their wishes for the cooperation with the buyers.Letters concerning shipment usually have four purposes: urging shipment, sending shipping instructions, amending shipping clauses and sending shipping advice. Basic E-commerce Writing12.7.1 A Letter of Urging Shipment 催促装运 Dear Sirs We refer to the contract no. 1260 covering 300 dozen men suits.We wish to remind you that we have had no news from you about shipment of the goods.According to the contract stipulations, the aforesaid suits should be shipped in three equal lots in May, June and August, we are in urgent need of the goods and we may be compelled to seek an alternative source of supply.Under the circumstances, it is not possible for us to extend further our letter of credit no. 243, which expires on 21 August. Please understand how serious and urgent it is for us to resolve this matter.We look forward to receiving your shipping advice, by fax, within the next seven days.Yours faithfullyShipping 装 运12.7.2 A Letter of Shipment Advice 装运通知 Basic E-commerce WritingDear Sirs Thank you for your letter of 1 August enquiring about the shipment of your order under contract 2534.Please accept my apology for the delay which has been caused by the unavailability of shipping space from Bombay to London.The following copies of shipping documents are enclosed so that you may find no trouble in taking delivery of the goods when they arrive:1. One non-negotiable copy of the bill of lading2. Commercial invoice in duplicate3. One copy of the certificate of guarantee4. One copy of the certificate of quantity5. One copy of the insurance policyI am glad that we have been able to execute your order as contracted; I trust the goods will reach you in time for the winter selling season and prove to be entirely satisfactory. I will personally ensure that you receive our prompt and careful attention at all times.Yours faithfully,Enc.Shipping 装 运 Basic E-commerce WritingAgency Shipping 装 运12.7.3 Useful Expressions(1) Thank your letter dated May 20th, advising us that all the goods ordered are available for collection. 感谢你方5月20号来信通知我方所订购货物已备妥待发。(2) Since we need the goods urgently, we must insist on express shipment. 由于我方急需这批货物，我方坚持使用快递装运。 (3) The above order is now ready. Please give us forwarding instructions as soon as possible.上述定购货物已备齐, 请早日指示, 如何发运。 Basic E-commerce WritingAgency Shipping 装 运(4) In reply to your letter of the 15th May, please send ten bales of our goods, marked 1-10, by rail as soon as possible to our address, and the other ninety bales afterwards by next steamer. 复贵公司5月15日来函, 请将本公司的10包货物, 尽快用火车运来, 并请标注唛头1-10。其余90包, 请用下次轮船运出。(5) The goods are being prepared for immediate delivery and will be ready for shipment tomorrow. 该货可以立即交付, 准备明日装船。(6) Our shipment terms are shipment within two months after receipt of L/C. 我方的装船条件是收到信用证之后两个月内装运。 Basic E-commerce WritingAgency 12.7.4 Writing Practice Translate the following sentences into English: Shipping 装 运1) 兹随函附寄下列装运单据，以便贵公司在货物抵达时顺利提货 Document of shipping is enclosed, so that you can pickup the goods when goods arriving. 2) 感谢贵公司对我公司的支持，希继续来函询价、订购。Thanks for your sustaining for our company, we should be grateful if you kindly keep us on your inquiry with details of our prices and order. 3) 随信附寄一份我方最新价目表，请查收。Enclosed please find a copy of our latest price list. 4) 如果你们能给我们一份装箱单及保险单、证书和商业发票的副本，我们将不胜感激。 Basic E-commerce WritingAgency Shipping 装 运We should b obliged if you would send us a copy of the packing list for the shipment, the insurance policy, certificate and the commercial invoice. 5) 我方尽力提前装船，但是你方的信用证应在7月初开立。Well do our best to advance the shipment, but your L/C should be opened early July. 6) 我们保证货物抵达你处时会完好无损。We assure you that the goods will reach you in perfect condition. EndStrategies for Global Communication Now that you know how to approach communicating with someone from another culture, here are some specific suggestions to help you succeed. In some cases, the information in this list is just a reminder that you may need to do some research to be able to communicate effectively. & Related ReadingCross-cultural communication does take extra effort.1. Be adaptable. American communication tends to be informal, direct, and verbal. In cultures that are more formal, slow down. Take your lead from your international colleagues. Find out what others value in their business communication and adapt your style to theirs. Cultural Differences at Home and Abroad2. Use your best English-speaking habits. Speak somewhat slowly and clearly when speaking to people whose first language is not English. If you must, use specific technical terms to discuss business. When not discussing business, however, use a relatively simple vocabulary and short sentences.& Related Reading3. Do not use acronyms, slang, and jargon. Dont use them even if the person youre communicating with speaks English fluently. Avoid the American tendency to use military and sports terms in business communication. In addition, avoid idioms-words or phrases whose meanings are something different than the literal meanings of the words. For example, think about what it means to hit the road or to take five. Strategies for Global Communication Cultural Differences at Home and Abroad4. Be aware of a cultures forms of nonverbal communication. Recognize that even seemingly harmless gestures such as a smile or a nod may send a message other than what you intend. If you are not familiar with a cultures nonverbal communication habits, err on the side of caution.5. Use visual aids. If you are trying to communicate with someone whose first language is not English, dont be afraid to resort to sketching or drawing a picture. Sometimes it even helps to write a difficult word down. The persons comprehension of written English may be greater than his or her understanding of spoken English.6. Recognize that people from cultures other than your own have different assumptions. If you are invited to someones home, should you take a gift for your host or hostess? What type of gift? If you gave a bouquet of all white flowers to your hostess in Norway, why would she be offended? If you are introducing people, who should be introd
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