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大学
电子商务
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张海波
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ppt
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大学电子商务英语教程-张海波-课件PPT,大学,电子商务,英语,教程,张海波,课件,ppt
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Chapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Main Menu选择章节选择章节RETURN Chapter 1Overview Of Electronic Commerce Unit 1Chapter 1Unit 2Unit 3Word Bank 1 Chapter 2Types Of Electronic Commerce Unit 4Chapter 2Unit 5Word Bank 2 Chapter 3Network Marketing Unit 6Chapter 3Unit 7Unit 8Unit 9Word Bank 3 Chapter 4Electronic Payment Unit 10Chapter 4Unit 11Unit 12Unit 13Word Bank 4 Chapter 5E-shopping & Logistics Unit 14Chapter 5Unit 15Unit 16Word Bank 5 Chapter 6E-Government Unit 17Chapter 6Unit 18Word Bank 6 Word Bank 1 （章词汇表（章词汇表 1 ） accelerating adj. 加速 ( 的 ) commerce n. 商业；贸易；商务accomplish vt. 完成 , 达到 , 实现 communications n. 通信adopt vt. 采取；采用 constituent n. 要素； 组件advertising n. 广告业 , 广告 contribute vi. 有助于，做出贡献application n. 申请 , 申请表 , 应用 deployment n. 展开 , 配置 , 部署asset n. 资产 ; 财产 digital adj. 数字的associated adj. 联合的 , 关联的 distribution n. 分发 , 配送 , 发行auction n. / vt. 拍卖 electronic adj. 电子的authority n 权力；职权 embodiment n. 体现 , 具体化breakpoint 突破点 , 断点 emerge vi. 出现 , 显现 , 发生breakthrough n. 突破 , 成就 evolve v. ( 使 ) 发展 , ( 使 ) 进化 Word Bank 1 （章词汇表（章词汇表 1 ） expectation n. 期待 , 指望 , 展望 merchant n. 商人exploit vt. 开拓 , 开发 , 开采 monster n. 怪物 , 妖怪hypermedia n. 超媒体 Mosaic 最早出现的 Internet 上的 WEB 浏览器initiate vt. 开始 , 发动 , 开始navigator n. Netscape 公司出品的 WEB 浏览器institution n. 机构 ; 协会 option n. 选择 ; 选择权 ; 选项interface n. 界面，接口 pervasive adj. 遍布的；普遍的jurisdiction n. 裁判权 , 管辖权 portability n. 可携带 , 轻便leverage vt. 补充（如金钱）支持 processing n. 处理 , 加工logistics n. 物流，后勤学 , 后勤 property n. 财产 , 所有物manual adj. 手工的protocol n. 草案 , 协议 Word Bank 1 （章词汇表（章词汇表 1 ） radical adj. 基本的 , 根本的 ; 重要的 transform vt./ vi. 转换 , 改变 , 转化reliability n. 可靠性 , 安全性 transmit vt. 传输 , 转送 , 传达 , 传播 responsive adj. （ to ）反应的；易反应的unprecedented adj. 空前的 restriction n. 限制 , 约束unpredictable adj. 不可预知的scalable adj. 可升级的vendor n. 卖主 Server-centric 服务器中心 wrestle vi./vt. 与搏斗；把摔倒solicitation n. 请求 , 招揽 ; 拉客solicitor n. 律师 , 法律顾问stall v. ( 使 ) 停转 , ( 使 ) 停止 , 迟延 transaction n. 事务，业务，交易 Word Bank 2 （章词汇表（章词汇表 2 ） agreed adj. 已经过协议的 , 同意的corporate adj. 公司的 , 法人的alliance n. 联盟 , 联合crop up v. 突然出现applications n. 应用 , 应用软件crumble vi./vt. 破碎 ; 破裂 ; 崩溃arrogance n. 傲慢态度 , 自大electronic adj. 电子的authorization n. 授权 , 认可financial adj. 财政的 , 金融的bid n. 出价 , 投标firewall n. Internet 防火墙block out 封闭 , 拟大纲 , 设计flock n. 群 , 大量broadband n. 宽带identity n. 身份carnage n. 大屠杀；残杀injection n. 注射 ; 注入commerce n. 商业interval n. 时间间隔consumption n. 消费line of credit 信用贷款之最高限额 Word Bank 2 （章词汇表（章词汇表 2 ） lucrative adj. 有利的 prone adj. 倾向于mainstream n. 主流 replicate v. 复制molding n. 塑造；造型 rosy adj. 蔷薇色的 , 玫瑰色的 NASDAQ 全国证券交易商自动报价系统协会supplier n. 供应商nozzle n. 管口 , 喷嘴supply n. 补给 , 供给 , 供应品online n. 联机 , 在线式term n. 条款 , 条件 , 术语open order 延期交货订单via prep. 经 , 通过 , 经由outlet n. 出口 , 出路virtual adj. 虚拟的 , 实质的Peer-to-Peer n. 对等 , 对等网络VPN (Virtual Private Network) 虚拟个人网络plastic n. 塑胶 , 塑料制品 Word Bank 3 （章词汇表（章词汇表 3 ） adjunct adj. 附属的courier n. 信使affiliate v. ( 使 .) 加入 , 接受为会员customize v. 计 定制 , 用户化appeal n. 呼吁 , 吸引力 , 要求definitive adj. 最后的 , 确定的bolster vt. 支撑，支持 ; 帮助demographic adj. 人口统计学的collaborate vi. 协作；合作demography n. 人口统计学collateral adj. 附属品disseminate v. 散布commercialization n. 商业化expectation n. 期待 , 指望 , 展望commitment n. 许诺 , 承担义务exploit vt. 开拓 , 开发 , 开采consent n. 同意 , 赞成familiarity n. 熟悉 , 亲密 , 熟悉controversy n. 论争 , 论战geographic adj. 地理学的 , 地理的coordinate vt. 调整 , 整理 Word Bank 3 （章词汇表（章词汇表 3 ） initiative n. 首创，开端rational adj. 理性的 , 合理的integrate vt. 使成整体 , 结合reciprocal adj. 互惠的 , 相应的loyalty n. 忠诚 , 忠心segment n. 段 , 节 , 片断marketplace n. 市场；商场segmentation n. 分割mascot n. 吉祥物solicit v. 恳求mortar n. 灰泥specifically adv. 特定地 , 明确地paradigm n. 典范 ; 范例 ; 示例submission n. 屈服 , 服从paramount adj. 至上的；最重要的subscriber n. 订户 , 捐献者penetrate vt. / vi. 穿透 , 渗透subscription n. 捐献 , 订金 , 订阅placement n. 放置 , 布置ultimate adj. 最后的 , 最终的prospective adj. 未来的 , 预期的 Word Bank 4 （章词汇表（章词汇表 4 ） authentification n. 证实；认证embed vt. 使插入 , 嵌入circulate v. ( 使 ) 流通 , 运行 ,( 使 ) 传播encode vt. 编码compliant adj. 顺从的 , 适应的encryption n. 编密码consistent adj. 一致的 , 坚固的essentially adv. 本质上；基本上Cryptography n. 密码使用法 , 密码系统expenditure n. 支出 , 花费debit n. 借方 , 借facilitate vt. 使容易 , 帮助 , 促进dematerialize v. ( 使 ) 非物质化facility n. 设备 , 工具denomination n. 面额；币值feasible adj. 可行的 , 切实可行的Detect vt. 察觉 , 侦查 , 探测forge v. 伪造eavesdrop v. 偷听 ; 窃听fraud n. 欺骗 , 欺诈行为 Word Bank 4 （章词汇表（章词汇表 4 ） fraudulent adj. 欺诈的 , 欺骗性的instantaneous adj. 瞬间的 , 即刻的fumble v. 摸索integrity n. 诚实 , 完整 , 完整性globalize v. 使全球化interactive adj. 交互式的greenback n. 美钞intermediary n. 中介hacking n. ( 电脑黑客 ) 闯入invasion n. 入侵 ; 闯入identity n. 身份证manoeuvre n. 策略 , 调动，操纵impersonate vt. 模仿 ; 假冒mechanism n. 机械装置incorporate vt./vi. 合并 , 并入micro-controller n. 微控制器innovation n. 改革 , 创新microprocessor n. 微处理器 Word Bank 4 （章词汇表（章词汇表 4 ） partnership n. 合伙 , 合股 , 合伙企业sophisticated adj. 久经世故的；老练的payroll n. 工资单suite n. 一套 , 一组pressing adj. 紧迫的tamper v. 篡改proprietary adj. 私人拥有的terminal n. 终点站 , 终端reconciliation n. 和解 , 调和token n. 代币regulation n. 规则 , 规章validate vt. 确认 , 证实 , 验证render v. 实施 ; 给予补偿validity n. 有效性 , 合法性retrieval n. 取回 , 恢复 , 挽救verification n. 确认 , 查证royalty n. 忠实的客户verify vt. 查证 , 核实slot n. 狭槽 , 硬币投币口version n. 译本 , 版本 Word Bank 5 （章词汇表（章词汇表 5 ） acquisition n. 取得 , 获得consumption n. 消费，消费量；消耗ammunition n. 军火 , 弹药coordinate vt. （使）互相配合；协调article n. 物品 , 商品customization n. 定制billionaire n. 亿万富翁deployment n. 展开 , 散开 , 部署chunk n. 大 厚 块；相当大的数量disrupt vt. 破坏，使中断，干扰clout n. 猛击 , 敲打encompass vt. 包括，包含coexist vi. 共存 , 和平共处eradicate vt. 根除 , 扑灭 , 消灭commodity n. 商品；物品exceed vt. 超过，超出compile vt. 编译 , 编辑 , 汇编holistic adj. 整体的 , 全盘的compliance n. 服从；遵守implement vt. 实现；履行compose v. 组成 , 调解inextricably adj. 无法摆脱地conform vi./vt. 符合；相配logistics n. 后勤学 , 后勤；物流 Word Bank 5 （章词汇表（章词汇表 5 ） mandatory adj. 命令的 , 强制的release vt. 释放 , 放出 , 放松massive adj. 巨大的；有力的replenishment n. 补给 , 补充offset vt. 抵销；补偿spanning adj. 生成的participant n. 参与者 , 共享者steady-state adj. 不变的 , 永恒的premature adj. 不成熟的 ; 过早的streamline vt. 使简化preventive adj. 预防性的succinctly adj. 简洁 明 地procurement n. 采购surf vi./vt. 在 . 冲浪profitability n. 盈利能力transplant vt. 移植 接 , 种 , 栽 prosper vt. 使繁荣 , 使昌盛unified adj. 统一的 , 统一标准的prototype n. 原型；模型variable n. 变数 , 变量rationalize vt. 使合理 ; 合理化warehouse vt. 把 . 存入仓库 Word Bank 6 （章词汇表（章词汇表 6 ） academic adj. 教学的；学术的corruptive adj. 堕落的 , 腐败的 administrative adj. 管理的 , 行政的devolve vt. 转移 , 移交 , 授予 , 委任alleged adj. 声称的 ; 有嫌疑的dynamic adj. 动力的 , 动态的anticipated adj. 预先的 , 预期的embed vt. 栽种；埋入 , 嵌进 ; 植入breed vt. 教养 , 培育 ; 造成entail vt. 需要bureaucracy n. 官僚 , 官僚作风 , 官僚机构expose vt. 使暴露 ; 揭露 , 揭发conceptualize vt. 形成概念；使概念化 fanfare n. 吹虚 , 浮夸 ; 铺张constituent n. 委托人 , 要素impart vt. 传授 , 告知 , 透露context n. 上下文 ; 环境implementation n. 执行 , 履行 ; 落实corrosive adj. 腐蚀的 , 蚀坏的indict vt. 起诉 , 控告 , 指控 , 告发 Word Bank 6 （章词汇表（章词汇表 6 ） induce vt. 劝诱 , 促使sanction n. 批准 ; 承认 ; 处罚ingredient n. 成分 , 因素scandal n. 丑行 , 丑闻institution n. 公共机构 , 协会 , 制度scrutiny n. 详细检查；仔细研究legislator n. 立法委员secrecy n. 秘密 , 保密linchpin n. 关键skeptic n. 怀疑者 mandate vt. 托管 ; 批准 , 颁布solely adv. 独自地 , 单独地penalty n. 处罚 , 罚款thrive v. 兴旺 , 繁荣 , 旺盛pilfer v. 盗 , 偷 , 窃tolerance n. 忍受力；耐力 ; 容忍；宽容reap v. 收割 , 收获transparency n. 透明 , 透明度retrain vt. 重新教育 , 再教育Chapter 1,Chapter 2,Chapter 3,Chapter 4,Chapter 5,Chapter 6,Main Menu,选择章节,RETURN,Chapter 1,Overview Of Electronic Commerce,Unit 1,Chapter 1,Unit 2,Unit 3,Word Bank 1,Chapter 2,Types Of Electronic Commerce,Unit 4,Chapter 2,Unit 5,Word Bank 2,Chapter 3,Network Marketing,Unit 6,Chapter 3,Unit 7,Unit 8,Unit 9,Word Bank 3,Chapter 4,Electronic Payment,Unit 10,Chapter 4,Unit 11,Unit 12,Unit 13,Word Bank 4,Chapter 5,E-shopping & Logistics,Unit 14,Chapter 5,Unit 15,Unit 16,Word Bank 5,Chapter 6,E-Government,Unit 17,Chapter 6,Unit 18,Word Bank 6,7Word Bank 1（章词汇表1）,7Word Bank 1（章词汇表1）,7Word Bank 1（章词汇表1）,7Word Bank 2（章词汇表2）,7Word Bank 2（章词汇表2）,7Word Bank 3（章词汇表3）,7Word Bank 3（章词汇表3）,7Word Bank 4（章词汇表4）,7Word Bank 4（章词汇表4）,7Word Bank 4（章词汇表4）,7Word Bank 5（章词汇表5）,7Word Bank 5（章词汇表5）,7Word Bank 6（章词汇表6）,7Word Bank 6（章词汇表6）,Chapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Main Menu选择章节RETURNChapter 1Overview Of Electronic Commerce Unit 1Chapter 1Unit 2Unit 3Word Bank 1Chapter 2Types Of Electronic Commerce Unit 4Chapter 2Unit 5Word Bank 2Chapter 3Network Marketing Unit 6Chapter 3Unit 7Unit 8Unit 9Word Bank 3Chapter 4Electronic Payment Unit 10Chapter 4Unit 11Unit 12Unit 13Word Bank 4Chapter 5E-shopping & Logistics Unit 14Chapter 5Unit 15Unit 16Word Bank 5Chapter 6E-Government Unit 17Chapter 6Unit 18Word Bank 67Word Bank 1（章词汇表1） 7Word Bank 1（章词汇表1） 7Word Bank 1（章词汇表1） 7Word Bank 2（章词汇表2） 7Word Bank 2（章词汇表2） 7Word Bank 3（章词汇表3） 7Word Bank 3（章词汇表3） 7Word Bank 4（章词汇表4） 7Word Bank 4（章词汇表4） 7Word Bank 4（章词汇表4） 7Word Bank 5（章词汇表5） 7Word Bank 5（章词汇表5） 7Word Bank 6（章词汇表6） 7Word Bank 6（章词汇表6） Unit 1,Objective,8 Notes To Passage A, Activities On Passage A, Basic E-commerce Writing,& Related Reading,Unit 1,8 Notes To Passage B, Activities On Passage B,: Work online,Unit 1,Objective: In this unit, you will learn: C What is electronic commerce C Identify the future of electronic commerce C The development of Internet C Basic E-commerce English Writing Focus: The definitions of electronic commerce. Nodus: The evolution of electronic commerce,学 习 目 标,1) Broadly speaking, electronic commerce is the production, advertising, sale and distribution of products via telecommunications networks.,Passage A,从广义上来讲，电子商务是指通过电讯网络进行产品的生产、宣传、销售和配送的活动。,4注解：电子商务的定义各有千秋。维基百科() 上的定义是：从总体上来看，电子商务是指对整个贸易活动实现电子化。从狭义上讲EC (Electronic Commerce)是指在互联网(Internet)、企业内部网(Intranet)和增值网(VAN，Value Added Network)上以电子交易方式进行交易活动和相关服务活动，是传统贸易活动各环节的电子化、网络化。,2) It allows companies to select the best suppliers regardless of their geographical location and to sell to a global market.,它（电子商务）使企业既能挑选最佳供应商进货而无须顾及他们的地理位置，又能将商品向全球市场销售。,4注解：注意介词短语regardless of（不管;不顾）的用法：,Regardless of danger, he climbed the tower. 他不顾危险地爬上了高塔。试比较:,He went to work despite his illness. 尽管生病,他还是去工作。,Despite advanced years, she is learning to drive. 尽管年事已高,她还在学开车。,3) Modern business is characterized by ever-increasing supply capabilities, ever-increasing global competition, and ever-increasing customer expectations.,This kind of behaviour characterizes the criminal mind. 这种举止是罪犯的心理特征。,A mister is characterized by greed. 守财奴的特点是贪婪。,4注解：掌握动词characterize（具有.的特征,以.为特征）的 用法。 例如：,现代贸易的特点是不断增长的供应能力，日趋激烈的全球竞争乃至顾客越来越高的期望。,4) It enables companies to be more efficient and flexible in their internal operations, to work more closely with their suppliers, and to be more responsive to the needs and expectations of their customers.,End,它（电子商务）能使公司的内部运作更有效率也更灵活，与供应商的合作更加紧密，对顾客的期望和要求响应得更快。,4注解：此句中的三个不定式（to be more.to workto be more）均用来补充说明宾语companies的 。, Activities On Passage A,1) What is Electronic Commerce in your eyes?,1.3.1 Critical thinking,2) What can you do with Electronic Commerce?,3) Who is Bill Gates? What do you know about him?,4) Is it safe to conduct business on Internet?,5) Have you ever tried to buy things from the Internet? If so, would you like to share your experience with others?, Activities On Passage A, Give the Chinese equivalents of the following words or expressions:,1.3.2 Translation practice,1) file transfer,2) digital cash,3) geographical location,4) on a global scale,5) EDI,6） competition,7） definition,8） manufacturer,9） advertising,10） interaction,文件传输,电子现金,地理位置,在全球范围内,电子数据交换,竞争,定义,生产商,广告,互动, Activities On Passage A, Give the English equivalents of the following words or expressions:,1.3.2 Translation practice,1) 电子商务,electronic commerce,2) 视频会议,video conference,3) 不断增长,ever-increasing,4) 供应商,supplier,5) 内部运营,internal operation,6) 组织,organization,7）交易,transaction,8）消费者,consumer,9) 有效率的,efficient,10) 有弹性的,flexible, Activities On Passage A, Sentence translation from English to Chinese:,1.3.2 Translation practice,1) In another word, electronic commerce is the buying, selling and trading of goods and services through private and public networks.,换句话来说，电子商务是指通过私人或公众网络来买卖或交换货物和服务。,2) First stage of EC expansion is that within the “connected” or “online” computer users.,EC的首个发展阶段局限于“连接”或“在线”计算机用户。,3) The second wave will come when more people get access to computers (via lowered computer prices or cheaper devices),第二个高峰将会在更多人可以通过更低廉的价格或设备连接上计算机的时候来临。, Activities On Passage A, Sentence translation from English to Chinese:,1.3.2 Translation practice,4) The third expansion is predicted to be from those with non-computer access to the global network: through broadcast TVs, cable TVs, telephone networks and new appliances.,据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面：比如通过无线电视、有线电视、电话网络及新型的设备上网。,5) A widespread use of these cheaper access media represents the phase of “bringing workplace computers into the living room”.,低廉接入设备的普及标志着 “家庭办公”已跨入了新时代。, Activities On Passage A, Sentence translation from Chinese to English,1.3.2 Translation practice,1)电子商务并不局限于在互联网上。(be limited to),Electronic commerce, of course, is not limited to the Internet.,2)电子商务使消费者上网寻找质高价廉的产品。(invites sb to do sth),Electronic commerce invites consumers to surf the web to find the best deals on the quality products.,3) 电子商务的定义将继续发展和延伸。(evolve and expand),The definition of electronic commerce will continue to evolve and expand., Activities On Passage A, Sentence translation from Chinese to English,1.3.2 Translation practice,4)电子商务也包括了网上买卖，电子资金转账，智能卡、数字货币及类似行为。 （selling over the Web）,Electronic commerce also includes buying and selling over the Web, electronic funds transfer, smart cards, digital cash, and all other ways of doing.,5)电子商务是在全球范围内支持这些变化和使之发生的动力。(on a global scale),Electronic commerce is a means of enabling and supporting such changes on a global scale.,End,The Evolution Of Electronic Commerce,1)Till today, ECs development could be classified into 4 stages, each marked with technological breakthrough.,Passage B,8 Notes To Passage B,迄今为止，电子商务的发展可分为4个阶段，每个阶段都标志着技术上的突破。,4注解：each marked with technological breakthrough.是过去分词短语的独立主格结构形式，each是逻辑主语,指each of the 4 stages。,The Evolution Of Electronic Commerce,2) However, these developments were impossible if not for the affordable communications infrastructure, including normal telephone lines.,Passage B,8 Notes To Passage B,不过，如果没有象普通电话线之类的廉价通讯基础设施，这些发展也是不可能发生的。,4注解：2006年1月17日，中国互联网络信息中心（CNNIC）在京发布“第十七次中国互联网络发展状况统计报告”。报告显示，截至2005年12月31日，我国上网用户总数突破1亿，为1.11亿人，其中宽带上网人数达到6430万人。这些是与各电信运营商在基础建设方面的大量投入分不开的。,The Evolution Of Electronic Commerce,3) The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.“ - Tim Berners-Lee, inventor of the World Wide Web.,Passage B,8 Notes To Passage B,End,万维网是在线的无穷尽的信息总汇，是人类知识的结晶。Tim Berners-Lee, 万维网的发明者之一。,4注解：万维网（World Wide Web，缩写为WWW）是因特网上的超文件系统。超文本文件通过一个称为“网页浏览器”的程序从服务器（或称“网站”）获取信息（或称“文档”、“档案”、“网页”），并在您的电子计算机屏幕上显现出来。您可以通过网页中的超级链接来在各个网页中间跳跃，甚至可以像服务器回传信息互动交流。这种跟随超级链接的上网方式通常被称为“网上冲浪”。,1.6.1 Tell whether the following statements are (T) or false (F),1.6 Activities, Activities On Passage B,F,T,T,T,F,1.6.2 Match the English on the right with Chinese on the left,1.6 Activities, Activities On Passage B,End,Format of Commerce Letters,1.7.1 Indented Style 缩行式,商务信件格式, Basic E-commerce Writing,Indented style is easier to read. But it is rarely used in business. It is a slightly less formal modification of full block format. Some people still use it for hand written personal letters., Features of the indented format include: 4Your address is on the right hand side of the page 4The date is on the right. 4The closing, signature, and printed name are all indented to the right half of the page. 4The greeting is flush left. 4The first line of each paragraph is indented, it starts 1 cm from the margin. 4A line is not placed between each paragraph.,Format of Commerce Letters, Here is an example of a letter written in an indented style:,商务信件格式, Basic E-commerce Writing,56 Yango Rd BROGALA VIC 3321 20 October 1998 45 Carlton St. GREENS CAPE VIC 3467 Dear Greg, It was great to hear from you. I cannot believe you will be turning 40 next month. I can remember our high school days so well. My wife and I would be delighted to come to your 40th birthday party. We are really looking forward to it. Regards John,Format of Commerce Letters,1.7.2 Full-block Style 全齐头式,商务信件格式, Basic E-commerce Writing,The commonest layout for the business letter today is known as the blocked style. It is considered the most formal. In this style all new lines of typing are ranged to the left, all text starts at the left margin., Features of full-blocked format include: 4All text starts at the left margin 4No punctuation in the addresses 4No punctuation in the greeting 4No punctuation in the farewell 4Inside address, salutation, closing and signature are all on the left 4An empty line separates each paragraph 4Four spaces for the signature,Format of Commerce Letters, Here is an example of a letter written in a full-blocked style:,商务信件格式, Basic E-commerce Writing,Radio Products 123 Main Rd COVILLE VIC 3241 16 October 1998 Rosa Bellafiore General Television Services 234 Grand Ave MONTPELLIER NSW 2345 Dear Ms Bellafiore, Thank you for your inquiry about our radio communications software. I am enclosing our brochure and price list of our products. Our communications products are widely used and have a proven record of value for money and reliability. If you have further questions, please contact us. Yours sincerely Jane Broker,Format of Commerce Letters,1.7.3 Semi-block Style 混合式/半齐头式,商务信件格式, Basic E-commerce Writing,This format is a combination of indented style and block style, all the paragraphs are blocked against the left margin except letter heading, date, complimentary close and signature to the right of the center of the paper., Features of a modified block format include: 4Your address is on the right hand side of the page 4There is no punctuation in the addresses 4The date is on the right hand side of the page 4The farewell is on the right hand side of the page 4An empty line separates each paragraph 4Inside address, salutation and body parts all start at the left margin,Format of Commerce Letters, Here is an example of a letter written in a modified blocked style:,商务信件格式, Basic E-commerce Writing,3303 West Valley Cove Round Rock, Texas 78664 August 5, 1990 Personnel Assistant JD Employee Credit Bank of Texas P.O. Box 32345 Austin, Texas 78745 Dear Personnel Assistant: I am writing about your newspaper ad in the August 1 Austin-American Statesman concerning your need for an experienced programmer in the database environment. I believe that I have the qualifications and experience that you are looking for. Enclosed you will find a resume, which will give you additional information on my background and qualifications. I would welcome a chance to talk further with you about the position you are seeking to fill. I can be reached by phone between 9:00 a.m. and 6:00 p.m. at (512) 545-0098. Sincerely, Virginia Rementeria Encl.: resume,Format of Commerce Letters,1.7.4 Writing Practice,商务信件格式, Basic E-commerce Writing,1) Try to answer the following questions:,Full-Block,Aligned under the date,Flush left,2) Discuss the characteristic of the three letter styles you have learned.,3) Write a letter to Mr. Johnson, invite him to attend the anniversary of your nine years of business enterprise, use a proper format and sign your own name.,End,b)If paragraphs are indented, where will the signature be?,c)If the date is flush right, where is the inside address in indented style?,a)Based on what we have learned, which is the most formal format for a lett
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