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大学电子商务英语教程-张海波-课件PPT,大学,电子商务,英语,教程,张海波,课件,ppt
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Unit 17Objective8 Notes To Passage A Activities On Passage A Basic E-commerce Writing& Related ReadingUnit 178 Notes To Passage B Activities On Passage B: Work onlineUnit 17 Objective: In this unit, you will learn: C The definitions of e-government C What the government activities generally involve C Beneficial Effects of e-government C Basic E-commerce English Writing Focus: How to explain definitions of e-government Nodus: How to make e-government program successful 学 习 目 标1) Electronic government (e-government) refers to government activities that take place by digital processes over a computer network, usually the Internet, between the government and members of the public and entities in the private sector, especially regulated entities. Passage A电子政府是指通过在计算机网络（通常在因特网）中的数字化进程，政府和公众，私营部门实体,特别是监管机构之间所发生的活动。 4注解：名词短语usually the Internet是插入语，对a computer network作进一步解释；especially regulated entities也是插入成分，进一步说明entities。 2) Government agencies have to be motivated to distribute information online, and automate processes that are otherwise subject to corrosive, corruptive influences. 必须督促政府机构在网上发布信息以及自动操作过程，否则，它们就很容易受到腐蚀,腐败的影响。4注解：注意动词motivate的用法：基本意思是“引起动机；促使；激发” 例如：l to motivate the child to learn new words 激励小孩子学习新词l Examinations do not motivate a student to seek more knowledge. 考试不能促使学生去追求更多的知识。其次，注意that引导的从句是定语从句，修饰其先行词Government agencies；另外，短语be subject to的意思是“在.条件下; 常遭.; 易受.的侵袭; 受控制;”3) By diminishing the one-on-one human interaction and subjective decision-making that can induce corruption, the process itself is made transparent and the field is leveled. 通过减少可能诱发腐败的一对一的人际交往和主观决策, 可使过程本身透明化从而将滋生腐败的场所夷为平地.End4注解：定语从句that can induce corruption修饰the one-on-one human interaction and subjective decision-making；主语the process是指the process of interaction and decision-making. Activities On Passage AWhat do the government activities generally involve? 17.3.1 Critical thinking2) Why do government agencies have to be motivated to distribute information online, and automate processes?3) What have a lot of people been indicted based on?4) By what is the process itself made transparent and the field leveled? 5) Can you make out the meaning of the word “electronifying”? Activities On Passage A Give the Chinese equivalents of the following words or expressions: 17.3.2 Translation practice1) regulated entities2) financial transactions3) anticipated benefits4) government institutions5) distribute information online6) back-end integration7) front-end portal8) the beneficial dynamic of civil society9) certain types of business licenses 10) the actual public works project procurement bidding 监管机构 金融交易 预期利益 政府机构 在线发布信息 后端整合 前端入口 有利于动态的文明社会 某种类型的商业许可证 实际的公共建设工程采购投标（竟投） Activities On Passage A Give the English equivalents of the following words or expressions: 17.3.2 Translation practice1) 电子信息交换2) 营运成本3) 直接交流4) 核心成分5) 透明度6) 信息的局限性7) 民主体制8) 诱发腐败9) 竞投过程10) 主观决策the electronic exchange of information operating costs direct communications the core ingredients transparency the restriction of information the democratic institutions induce corruption bidding processes subjective decision-making Activities On Passage A Sentence translation from English to Chinese: 17.3.2 Translation practice1) These activities generally involve the electronic exchange of information to acquire or provide products or services, to place or receive orders, to provide or obtain information, or to complete financial transactions. . 这些活动通常涉及获取或提供产品或服务、下单或接单、提供或获取信息或完成各种金融交易等各种电子信息交换。 2) E-government is fundamentally about visibility, accessibility and extensibility, and these are the core ingredients for transparency in government. 从根本上说，电子政府具有可见性、易接近性和延伸性，这些都是透明政府的核心成分。 3) However, e-government is just a tool, and transparency depends as much on how that tool is used as it does upon its mere existence. 然而，电子政府也只不过是一种工具。透明度主要还是取决于人们如何利用该工具就如同工具取决于其本身的存在一样。 Activities On Passage A17.3.2 Translation practice4) The point is that the democratic institutions in question need to hold government actors accountable, and e-government can help that to happen more easily. 关键的是：在讨论中的民主体制必须能够促使政府官员负起责任，而电子政府更容易促成政府官员做到这一点。 5) Too little attention is paid to the beneficial effects (in terms of transparency in particular) of electronifying processes as opposed to information. 人们对电子化过程的有益影响关注甚微（尤其是在透明度方面）。 Activities On Passage A Sentence translation from Chinese to English 17.3.2 Translation practice1)我们必须用功学习才能精通英语。(acquire)We must work hard to acquire a good knowledge of English. 2) 应该促使政府机构为公众利益服务。(motivate) Government agencies have to be motivated to serve the public benefits. 3)网上发布产品信息是一件轻而易举的事。(distribute) Its easy to distribute product information online. Activities On Passage A17.3.2 Translation practice4)随着电子政务的出现，人们在网上获取政府信息已成为事实。（access） With the advent of e-government affairs, people accessing to government information online has come true.End5)是什么引诱你做这样的傻事? (induce) What induced you to do such a foolish thing? E-government Programs To Be Successful 1) E-government programs, to be successful, must have laws and regulations mandating transparency and accountability, creating privacy, information, transparency and accountability laws. Passage B8 Notes To Passage B电子政务计划要想取得成功,就必须具有授权于透明度和问责性的法律、法规,创造出隐私法律、信息法律、透明度和问责制的法律。 4注解：不定式to be successful用作目的状语；现在分词短语mandating transparency and accountability是定语修饰laws and regulations；而creating privacy, information, transparency and accountability laws则是充当伴随状语。 Passage B8 Notes To Passage B2) Anti-corruption laws need to be passed that include the forming of overseeing bodies that will have the power to investigate officials in governments and in the private sector who are involved in corruption. 必须通过反腐败法,其中包括组成有权调查政府官员和私营部门的贪污者监管机构。4注解：该句为复合句；定语从句that include the forming of overseeing bodies that will have the power to investigate official in governments and in the private sector who are involved in corruption修饰的先行词是主语Anti-corruption laws，而该从句中又包含了两个定语从句，前者修饰先行词overseeing bodies，后者修饰先行词official。 。 E-government Programs To Be Successful Passage B8 Notes To Passage B3) Many countries are realizing that corruption has serious effects on the economic health of the country, in eradicating poverty and in creating an equal and just society for all. 许多国家逐渐认识到,腐败已严重影响到国家经济的健康发展,给消除贫困,创造一个公平、公正的社会带来了严重的影响。4注解：动词eradicate 意思是“根除；扑灭”。 例如： Their goal was to eradicate poverty. 他们的目标是消除贫困EndE-government Programs To Be Successful 17.6.1 Tell whether the following statements are (T) or false (F) 17.6 Activities Activities On Passage BTFFFT17.6.2 Match the English on the right with Chinese on the left17.6 Activities Activities On Passage BEndSocial Message 社交电文（3） Basic E-commerce Writing17.7.1 Letter of Apology 道歉信 If you want to thank a business for good service, low prices, or professional courtesies. A brief letter acknowledging will reinforce a solid business relationship. More likely than not, the receipt of such a letter will ensure you future good service. If you are going to thank a customer for purchasing a product or service, this letter may provide a courteous way to build a respectful and warm relationship with your customer and an opportunity to sell more products or services in the future. Try to follow these hints when writing thank-you letters: 4 Keep your letters short and simple - usually one page is enough. 4 Be sure your letters are professional, for example: typed, no errors, on quality paper, etc. 4 Send your letter within in a short time - do not put it off! 4 Provide new or main information of your company4 Express your continued interest and enthusiasm on the trade relationship Basic E-commerce Writing A Sample of Thank-you Letter (1) Social Message 社交电文（2）Dear Mr. Weather, Thank you for taking the time to discuss the insurance broker position at California Investments, Inc., with me. After meeting with you and observing the companys operations, I am further convinced that my background and skills coincide well with your needs. I really appreciate that you took so much time to acquaint me with the company. It is no wondered that California Investments retains its employees for so long. I feel I could learn a great deal from you and would certainly enjoy working with you. In addition to my qualifications and experience, I will bring excellent work habits and judgment to this position. With the countless demands on your time, I am sure that you require people who can be trusted to carry out their responsibilities with minimal supervision. I look forward, Mr. Weather, to hearing from you concerning your hiring decision. Again, thank you for your time and consideration. Sincerely, Basic E-commerce Writing A Sample of Thank-you Letter (2) Social Message 社交电文（2）Dear SirThank you for providing (name of company) with the opportunity to be of service to you.It is my sincere hope that you are completely satisfied with the service which was provided to you and will avail yourself of our expertise again in the future.We are always interested in suggestions that would allow us to improve upon our already high standards and encourage you to submit your thoughts. Again, thank you.Sincerely Basic E-commerce Writing17.7.2 Letter of Apology 道歉信Social Message 社交电文（2）It depends what youre apologizing for, but mostly the principle is the same: you swallow your pride, beat your breast and say youre sorry, even if youre not. When you go to apologize to someone you want to make sure that you say/write the right words to satisfy that persons emotions. Sometimes it is hard for us to accept an apology from others; thats why when writing this type of letter, it is very important that you prove to this person that every word you say comes from your heart and is really meant to be accepted. (In other words, you really mean what you say.) Basic E-commerce Writing A Sample of Apology for the Service 因服务质量道歉 Social Message 社交电文（2）Dear Ms. WinstonThe purpose of this is to convey to you my sincere apologies for any inconvenience you may have experienced last month with respect to the installation of your Internet high-speed service.I just returned from vacation this week and found your file in my in-basket. As soon as I reviewed your case it was clear that somehow your May 20th request for a change in service had somehow slipped through the cracks. The only possible explanation I can give is that we have recently had a number of key staff changes which might have resulted in your letter being overlooked.Consequently, I have directed our Installation Group to contact you by the end of this week to set up a time convenient to you when they could go to your house and install your new router and make the necessary adjustments to your software. Basic E-commerce WritingSocial Message 社交电文（2）Because of this serious oversight, and as a testament to our appreciation of you as our customer, we are going to provide you with your first three months of high-speed service free of charge. Therefore, your account will not be billed until October of this year.Ms. Winston, let me assure you that what happened in your case is not typical of CableNets level of customer service. We continue to be committed to providing you and all of our customers with the highest standards of service in the industry.If you have any questions please dont hesitate to call me at 754-9785.Yours in servicePaul CorderoManager, Customer Solutions Basic E-commerce Writing A Sample of Apology after Cancellation of Order 因取消订单道歉 Social Message 社交电文（2）Dear SirThis is to acknowledge receipt of your letter of date in which you set forth your reasons for canceling your purchase order #I am very sorry about the misunderstanding that led to this cancellation and have taken the matter up with management in order to ensure that a problem of this nature does not occur again.As one of our valued customers, your satisfaction is one of our primary concerns. Please accept our apology.Sincerely, Basic E-commerce Writing17.7.4 Writing PracticeSocial Message 社交电文（2）1. I apologize for the mix-up of order #: 26429782. We have just implemented a new packaging system that still has a few bugs to be worked out, but we did fix your order and sent it out this morning. For your trouble, we have enclosed a $25 gift certificate which can be used at any of our stores. Once again I would like to apologize for the mix-up in your order and any inconveniences this may have caused you. 我对混淆定单26429782号深表歉意，我们在执行新的包装系统，出现了一些故障，今早派发了你们的定单，对此所引起的麻烦，我们愿付给你们可以在我们任何一家商店购物的$25礼品券做为补偿，再次为我们混淆你们的定单所带来的不便表示道歉。 Basic E-commerce WritingSocial Message 社交电文（2）End2. It was very enjoyable to speak with you about the assistant account executive position at the Smith Agency. The job, as you presented it, seems to be a very good match for my skills and interests. The creative approach to account management that you described confirmed my desire to work with you.在Smith 代理处做一名助理业务员是一件令人高兴的事，你们为我提供的工作与我的技能和兴趣非常相匹配，你们所描述的开创性的管理方式使我非常乐意与你们一道工作。 Job Hunter & Resumes Job search techniques have changed and evolved rapidly over the last few years. Less than ten years ago applicant tracking technologies, computerized systems for storing and searching applicants resumes by keyword, were adopted into common use. Today, many surveys indicate that well over 50% of large and medium organizations are using these technologies. Even the smaller companies (those with less than 500 employees) are joining the game. Although very few actually have their own systems, more and more are using independent, Internet-based resume database services. & Related ReadingJob GuidelinesWhat does this mean for todays job hunter? For those who have not taken the time to learn and apply the rules for byte-able resume creation it can mean disaster! For example, the old rules dictated that it was to the advantage of the job hunter to submit& Related Readingmultiple resumes to the same employer. Each of these resumes were written to accentuate a different skill set, effectively allowing an individual to apply for different positions within the same company. Because the resumes were kept in paper format and filed away in separate drawers, there was little chance that anyone would ever make the connection between John Doe the financial manager and John Doe the marketing specialist. Today, however, each of John Does resumes will be electronically stored in the co
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