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大学电子商务英语教程-张海波-课件PPT,大学,电子商务,英语,教程,张海波,课件,ppt
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Unit 8Objective8 Notes To Passage A Activities On Passage A Basic E-commerce Writing& Related ReadingUnit 88 Notes To Passage B Activities On Passage B: Work online 5Unit 8 Objective: In this unit, you will learn: C Personal privacy in e-commerce C Opt-in approach and opt-out approach C How to attract customers C Basic E-commerce English Writing Focus: Personal information dealt with by companies in electronic commerce Nodus: Personal information in an opt-in approach and in an opt-out approach 学 习 目 标1) The Internet also changed traditional assumptions about privacy because it allows people anywhere in the world to gather data online in quantities that would have been impossible a few years ago. Passage A互联网还改变了人们对隐私的传统观念，因为它让世界任何一方的人们都能在网上收集大量的资料，而这在若干年前是根本不可能的。 4注解：短语anywhere in the world在此处充当定语，修饰people; 副词online和介词短语in quantities（大量地）同时修饰动词gather，分别充当地点状语和方式状语；that would have been impossible a few years ago则是定语从句，that用以指代前面所说的“人们能在网上大量收集资料”这件事情。 2) In Europe, for example, most people expect that information they provide to a commercial Web site will be used only for the purpose for which it was collected. 例如，在欧洲，大多数人期望他们为商业网站所提供的信息仅用于当初收集信息时之目的。 4注解：在此句中，定语从句they provide to a commercial Web site修饰先行词information；定语从句for which it was collected修饰the purpose， 此处的was表明这是指“当初收集信息的目的”。许多欧洲国家纷纷立法禁止公司在未征得消费者明确同意的情况下将其资料进行交易。4注解：在本句中，that引导的是定语从句，修饰laws，而此从句中的介词短语without the express consent of the consumer是方式状语；动词短语prohibit sb. from doing sth.= prohibit sb.s doing sth. 意思是“禁止某人做某事”。3) Many European countries have laws that prohibit companies from exchanging consumer data without the express consent of the consumer. 4) Most companies that gather personal information in the course of doing business on the Web would like to be able to use that information for any purpose of their own. 大多数在网上开展业务时收集个人信息资料的公司都想能将这些资料用作其商用目的。4注解：此句主语companies被that引导的定语从句所修饰；主句的谓语动词是would like to；in the course of =during the course of =while。 End在“退出”方式中，收集资料的公司往往会认定顾客不反对公司使用这些资料，除非顾客明确地作出了拒绝同意的选择（即：选择不让使用其资料的退出方式）。 4注解：现在分词短语collecting the information充当定语，修饰名词company；that引导的是宾语从句，unless引导的是条件状语从句；the companys use of the information是名词性词组，是动词短语object to（反对）的宾语；另外，既然短语opt-out approach 意为“退出方式”，那么下文的opt-in approach无疑就是“进入方式”了。 5) In an opt-out approach, the company collecting the information assumes that the customer does not object to the companys use of the information unless the customer specifically chooses to deny permission (that is, to opt out of having their information used). Activities On Passage A1) Why has internet changed traditional assumptions about privacy? 8.3.1 Critical thinking2) What makes expectations about privacy in e-commerce different? 3) Who are opener to the exchange of personal information between companies, European countries or the U.S.? 4) Which approach is more common in U.S. companies, Opt-in or opt-out approach? 5) In an opt-out approach, can a company use the information without the customers specific permission? Activities On Passage A Give the Chinese equivalents of the following words or expressions: 8.3.2 Translation practice1) traditional assumption 2) in quantities 3) result in 4) privacy 5) commercial Web site6) express consent 7) opt-in approach 8) personal information 9) permission 10) the most common policy 传统看法 大量地 导致，造成 隐私 商业网站 明确同意 进入方式 个人信息 允许,许可最常见的做法 Activities On Passage A Give the English equivalents of the following words or expressions: 8.3.2 Translation practice1) 收集资料 2) 顾客资料 3) 退出方式4) 争论 5) 个人信息6）交换7）限制8）为了任何其它目的9）获得使用许可10）采集信息的公司 gather data consumer data opt-out approach controversy personal information exchange place limits on for any other purpose grant permission for the use the company collecting the information Activities On Passage A Sentence translation from English to Chinese: 8.3.2 Translation practice1) Differences in cultures throughout the world have resulted in different expectations about privacy in electronic commerce.由于世界各地都存在着文化差异，致使人们对电子商务隐私问题持不同见解。 2) One of the major privacy controversies in the United States today is the opt-in vs. opt-out issue. 如今在美国，关于隐私方面争论的焦点之一是“进入”还是“退出”的问题。 3) Some companies would like to be able to sell or rent that information to other companies. 有些公司希望能把这些信息出卖或租赁给别的公司。 Activities On Passage A8.3.2 Translation practice4) In the less common opt-in approach, the company collecting the information does not use the information for any other purpose (or sell or rent the information) unless the customer specifically choose to allow that use (that is, to opt in and grant permission for the use). 在不很常用的“进入”方式中，如果没有获得顾客的明确同意（即：进入并获得使用许可），收集信息的公司就不得将信息用于出售、租赁或任何其它用途。 5) No U.S. law currently places limits on companies use of such information. 目前美国还没有立法限制公司这样使用这种信息。 。 Activities On Passage A Sentence translation from Chinese to English 8.3.2 Translation practice1)许多国家已立法禁止儿童购买香烟。(prohibitfrom) Many countries have laws that prohibit children from buying cigarettes. 2)网络的发展带来了更方便的交易。(result in) The development of the Web has resulted in more convenient transactions. 3)近年来，美国政府限制中国纺织品进口。(place limits on) In recent years, the U.S. government has placed limits on the importation of Chinese textiles. Activities On Passage A8.3.2 Translation practice4)如果买方不反对装运时间，即可成交。(object to)Business will be done if the buyer does not object to the time of shipment. 5)要了解商品更具体的情况，顾客需要通过互联网收集足够的资料。(collect information)。For more details about the commodities, customers need to collect sufficient information via the Internet. EndFive-stage Customer Loyalty Model 1) A companys marketing strategy is an important tool that works with its Web presence to get the companys massage across to both its current and prospective customers. Passage B8 Notes To Passage B公司的营销策略是重要的工具，将它与其现有的网络一道运作，就能将该公司的信息传递给当前顾客和准顾客。 4注解：介词短语with Web presence为方式状语，意为“现有的网络一道”；不定式to get the companys massage across to 是目的状语；动词短语get across to (=pass on to传递=cause sth to be understood使某事被了解) 的用法举例如下： 4The foreigner spoke slowly so as to get his meaning across to the audience. 外国人慢慢地讲，目的是让听众明白他的意思。 4I failed to get my joke across to the crowd. 我未能使大家听明我的笑话。 2) Advertising is all about communication. The communication might be between a company and its current customers, potential customers, or even former customers that the company would like to regain. . Passage B8 Notes To Passage B广告活动就是信息交流。这种交流可能是在公司与其当前的客户、潜在的顾客之间进行，甚至是与公司希望能重新挽回的那些过往顾客之间进行。 4注解：显然，定语从句that the company would like to regain修饰former customers；former customers 是指曾与公司有业务往来，后来流失的顾客。 3）To be effective, firms should send different messages to each of these audiences. 公司要想富有成效，就应将不同的信息传递给这类大众中的每一位。 。 4注解：不定式短语to be effective是目的状语；audiences既是听众又是观众或读者，综合起来也就成了“大众”。说得更确切一点儿，其实就是指“顾客群”或“客户群”。 Five-stage Customer Loyalty Model 4) Most companies that launch electronic commerce initiatives already have advertising programs in place. Passage B8 Notes To Passage B大多数创建电子商务业务网站的公司都已将各种广告宣传活动计划准备就绪。 4注解：定语从句that launch electronic commerce initiatives修饰companies； have in place 意思是“将准备就绪”。 EndFive-stage Customer Loyalty Model 8.6.1 Tell whether the following statements are (T) or false (F) 8.6 Activities Activities On Passage BTTFFT8.6.2 Match the English on the right with Chinese on the left8.6 Activities Activities On Passage BEndOffers and Counteroffers8.7.1 How to write a counter-offer letter? 报盘及还盘 Basic E-commerce WritingBefore forming an agreement, delivering goods or service, businessmen always use a process of “offer” and “counteroffers”. An offer is a promise to supply goods on the terms and conditions stated. It will include the following:4 Name of commodities, quality, quantity; 4 Details of prices, discounts, terms of payment;4 Packing and delivery date;4 Validity of the offer;4 Favorable comments on the goods themselves;4 An expression of hopes for an order. Sample1 A Letter of Offer 报盘信 Basic E-commerce WritingKiddies Horner, Inc. November 24th, 2002Hingham Handbag Ltd. 2 Gigue Street Zhonshan, Guangdong China Dear SirsIn reply to your letter of 21st March, we have pleasure in enclosing a detailed quotation for our leather handbags.Besides those advertised in the Builders Journal, our illustrated catalogue also enclosed shows various types of leather handbags and the sizes available. Most types can be supplied from stock. 45-60 days should be allowed for delivery of those marked with an asterisk.You will see that the quality and prices of the goods we offer you compare favorably with any others, we can allow a 2% discount on all orders of US$3,000 in value and over, and a 3% on orders exceeding US$16,000.Any orders you place with us will be processed promptly.Yours sincerelyFrancesco Marana Sales Manager Offers and Counteroffers报盘及还盘8.7.2 How to write a counter-offer letter? Basic E-commerce WritingIn the counter-offer, the buyer may show his agreement or disagreement to the certain term and state his own ideas. Many counteroffers may take place beforethe final agreement is signed. This kind of letter should be carefully written and it should show a view to goodwill and to encouraging business.Offers and Counteroffers报盘及还盘 A Letter of Counter-offers 还盘信 Basic E-commerce Writing报盘及还盘Offers and CounteroffersDear Sirs RE: COUNTER-OFFER FOR GLASSWARE Thank you for your letter about the offer for the glassware. Although we appreciate the quality of your glassware, their price is too high to be acceptable. Referring to the Sales Confirmation No.321, you will find that we ordered 1500 glassware with same brand as per the terms and conditions stipulated in that Sales Confirmation, but the price was 10% lower than your present price. In view of our long-standing business relationship, we make you such a counter offer. We would like to place repeat orders with you if you could reduce your price at least by 1.5%. Otherwise, we have to shift to the other suppliers for our similar request. We hope you take our suggestion into serious consideration and give us your reply as soon as possible.Yours truly8.7.3 Useful Expressions(1) Now we look forward to replying to our offer in the form of counter-offer. 现在我们希望你们能以还盘的形式对我方报盘予以答复。(2) We make a counter-offer to you of $150 per metric ton F.O.B. London. 我们还价为每公吨伦敦离岸价150美圆。(3) Ill respond to your counter-offer by reducing our price by three dollars. 我同意你们的还价，减价3元。(4) We have received offers recently, most of which are below 100 U.S. dollars. 我们最近的报价大多数都在100美圆以下。 Basic E-commerce Writing报盘及还盘Offers and Counteroffers(5) We offer firm for reply 11 a.m. tomorrow. 我们报实盘，以明天上午11点答复为有效。(6) We cant accept your offer unless the price is reduced by 5%. 除非你们减价5%，否则我们无法接受报盘。(7) All your prices are on C.I.F. basis. 你们所有价格都是成本加运费保险费价格。(8) Our offer is RMB300 per set of tape-recorder, F.O.B. Tianjin. 我们的报价是每台收录机300元人民币，天津离岸价。 Basic E-commerce Writing报盘及还盘Offers and Counteroffers8.7.4 Writing Practice Translate the following letter into English: Basic E-commerce WritingEnd敬启者:事由: Follies胶印机300台你公司2月24日来信，要求Follies胶印机的报价，已经阅悉。现给你方胶印机。每台$ 56，000，在接受我们的报价时应支付总额的一半，在我们安装并运行机器后一个月内你们应交付金额的另一半。假如你方认为上述报盘可以接受，请即来电以便我方确认 。参考答案报盘及还盘Offers and Counteroffers Basic E-commerce WritingDear Sir,Offer for your Follies 300 offset printing machinesWe have received your esteemed letter of February 24 on the captioned matter, we would like to make the following offer to purchase it.Our offer is accordingly $ 56，000 per set, our offer is so low that there will be no other firm that its in a position to make you a more favorable bid and deliver faultless workmanship. We propose paying one-half of this sum on your acceptance of our offer, and one-half one month after successful installation and running of the machine. If agreed, pls give us a prompt reply for our confirmation.Yours truly,报盘及还盘Offers and CounteroffersHow to Use CuteFTP? CuteFTP is a Windows-based File Transfer Protocol (FTP) client that allows users to utilize the capabilities of FTP without having to know all the details of the protocol itself. Download a free 30-day trial version of CuteFTP. After that time, you must register the program to continue using it.Domain, Web, Website And FTP& Related ReadingSetting Up CuteFTP1. Connect to your Internet Service Provider (ISP). (Disregard this step if you are in the lab). Before you can connect to your FTP site, you must be connected to your ISP. Unless you are connected to your ISP before you launch CuteFTP, it will not connect to any FTP site. 2. Start CuteFTP by clicking the CuteFTP icon that was created during installation. If a desktop icon wasnt created during the installation, you can select CuteFTP from the Windows program menu. The Site Manager screen will be displayed. This is where you will enter the FTP server information to connect to the remote computer where your files will reside. The Site Manager has two windows. The left window contains several predefined folders. In the right window, the contents of any selected folder are displayed. & Related Reading3. In the Site Manager window, click New and choose FTP Site from the dropdown menu. Domain, Web, Website And FTP4. Configure your FTP Connection. In the Site Manager window, click the Add Site button. This will bring up the Add Host Screen where you will store your server information. The four boxes that need to filled
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