资源目录
压缩包内文档预览：(预览前20页/共29页)
编号：21836200
类型：共享资源
大小：21.56MB
格式：ZIP
上传时间：2019-09-06
上传人：QQ24****1780
认证信息
个人认证
王**（实名认证）
浙江
IP属地：浙江
25
积分
- 关 键 词：
-
大学
电子商务
英语
教程
张海波
课件
ppt
- 资源描述：
-
大学电子商务英语教程-张海波-课件PPT,大学,电子商务,英语,教程,张海波,课件,ppt
- 内容简介：
-
Unit 6,Objective,8 Notes To Passage A, Activities On Passage A, Basic E-commerce Writing,& Related Reading,Unit 6,8 Notes To Passage B, Activities On Passage B,: Work online 5,Unit 6,Objective: In this unit, you will learn: C Definition of Network marketing C Focus on Internet marketing activities C The evolution of network marketing C Basic E-commerce English Writing Focus: The definition of network marketing Nodus: The objective of network marketing,学 习 目 标,1) Network marketing (also known as online marketing; cyber marketing; internet marketing) leverages the Internet as a means to disseminate information, communicate with the marketplace, advertise, promote, conduct market research, attract prospects and customers; sell and or distribute products or services.,Passage A,网络营销(也即在线营销、电子营销或互联网营销)利用网络作为工具来发布信息，联系，销售产品，市场调查，吸引顾客，开拓前景及提供产品销售与售后服务服务。,4注解：注意该句的主语是Network marketing;；过去分词短语known as online marketing相当于定语，补充说明主语；谓语动词是leverage，相当于make use of (利用”)。例如: 4Her wealth gives her enormous leverage in social circle. 她有财富便于她在社会各界造成巨大影响。 4We promote our sales by leveraging E-mail Marketing. 我们利用电子邮件提高我们的销售。 此外，不定式短语to disseminate information , communicate是定语，修饰means。,2) As adjunct to traditional, it supports and enhances the overall marketing message by providing comprehensive information that answers consumers questions about a particular product or service.,网络营销作为传统营销的辅助手段，可以通过提供回应客户关于某种特定产品或服务问题的综合信息，以支持和增强整体营销信息。,4注解：介词短语as adjunct to意思是“作为的助手”；定语从句that answers consumers questions about a particular product or service修饰其先行词information。,网络营销的目的应该是把网络营销整合为总体营销策略，在此策略中，在线营销和离线营销活动相辅相成的。,4注解：“where it supports and is supported.是非限制性定语从句，对网络营销策略加以补充说明。关系副词where = in the overall marketing strategy。,3) The objective of Internet marketing should be to integrate it into the overall marketing strategy, where it supports and is supported by offline marketing activities.,它正与我们的“现实”世界融为一体，几乎渐渐地渗入到我们生活各方面。,End,4注解：注意动词短语merge with（与融合）的基本用法。 例如： 4We can merge our two small business into a larger one. 我们把两个小公司组合成为一个大公司。 4Pink, blue and orange colors merged in the evening sky. 粉红，蓝色和橙色在夜幕中融为一体。,4) It is merging with our “real ”world and penetrating into almost every aspect of our life., Activities On Passage A,1) What is network marketing?,6.3.1 Critical thinking,2) How does Internet marketing support and enhance the overall marketing message?,3) What is the function of a well-designed web?,4) What are the objectives of Internet marketing?,5) How does network marketing exploit the networking capabilities of the web?, Activities On Passage A, Give the Chinese equivalents of the following words or expressions:,6.3.2 Translation practice,1) Internet marketing 2) electronic medium 3) affiliate marketing 4) mergewith 5) distribute products 6) community activities 7) marketing objectives 8) loyalty program 9) provide comprehensive information 10)commercialization,网络营销,电子媒介,会员营销,与融为一体,配送产品,社区活动,营销目的,贵宾会员计划,提供综合信息,商业化, Activities On Passage A, Give the English equivalents of the following words or expressions:,6.3.2 Translation practice,1) 电子邮件营销 2) 市场调研 3) 提高整体营销信息 4) 拓展网络 5) 网络能力 6) 离线营销活动 7) 传统营销 8) 品牌的忠诚度 9) 传统促销方法 10)营销策略,E-mail marketing,market research,enhance overall marketing message,exploit the web,capabilities of the web,offline marketing activities,traditional marketing,brand loyalty,traditional promotional methods,marketing strategy, Activities On Passage A, Sentence translation from English to Chinese:,6.3.2 Translation practice,1) Network marketing supports and enhance the overall marketing message.,网络营销能支撑与增强整体营销信息。,2) Network marketing supports and is supported by offline marketing strategy.,网络营销支持离线营销，离线营销同样也支持网络营销。,3) You can use web marketing to bolster your current marketing activities.,你可以利用网络营销来支撑你目前的营销活动, Activities On Passage A,6.3.2 Translation practice,4) They accept orders through the electronic medium.,他们通过电子媒介接受定单。,5) It is merging with our “real “world and penetrating into almost every aspect of our life.,它正与我们的现实世界融为一体并渗透到我们生活的方方面面。, Activities On Passage A, Sentence translation from Chinese to English,6.3.2 Translation practice,1)教师们正设法使所有的孩子与社会融为一体。(integrateinto),The teachers are trying to integrate all the children into society.,2)家长应该鼓励自己的孩子帮助那些需要帮助的人们。(encourageto do sth. ),Parents should encourage their children to help those who need help.,3)西方观念逐渐深入东方。(penetrate into ),Western ideas are penetrating slowly into the East. ., Activities On Passage A,6.3.2 Translation practice,4)年轻人应该努力把思想集中在工作和学习上。(focus ones mind on),The young must try to focus their mind on work and study.,5)通过英语考试会增加你获得这个职位的机会。 ( enhance ),Passing the English examination should enhance your chances of getting the post.,End,Main Strategies of Network Marketing,1) E-Commerce is a merging concept concerning the process of buying, selling, exchanging products, services and information via computer network including internet.,Passage B,8 Notes To Passage B,电子商务是一个关于购销程序、产品交易，以及包括互联网在内的计算机网络所提供的各种服务与信息的整合概念。,4注解：注意concerning是介词，而非现在分词，相当于about（关于），所以这是介词短语用作定语修饰concept。例如： 4Concerning your letter, I am pleased to inform you that you are to receive the order by the end of this week. 关于你的来信,我乐意告诉你,你们将在本周末收到订货 4I spoke to him concerning his behavior. 我和他谈了他的行为。,2) It adds value to products, widens distribution channel and boosts sales and after-sale service.,Passage B,8 Notes To Passage B,网络营销可以使产品增值，扩宽销售渠道，促进销售，加强售后服务。,4注解：It指前文所述的network marketing;注意后面有三个并列的谓语动词（adds, widens, boosts）;其中boosts则带有两个宾语。,Main Strategies of Network Marketing,3）There is no denying that email is still a mighty powerful tool in the online marketing armory,无可否认，电子邮件在网络销售阵营中依然是一个强大的工具。,4注解：denying后面的that 引导的是同位语从句。例如： 4There is no denying that we are more and more depending on computers. 无可否认，我们越来越依赖电脑。 4There is no doubt that young people like logging on the Internet in their spare time. 毫无疑问，年轻人喜欢在业余时间里上网浏览。,End,6.6.1 Tell whether the following statements are (T) or false (F),6.6 Activities, Activities On Passage B,F,F,T,T,F,6.6.2 Match the English on the right with Chinese on the left,6.6 Activities, Activities On Passage B,End,Orders,When you have considered a bid from one or more vendors (卖主) and have decided to place the order, you can confirm the order in writing. When we write to the customer, the information to be imparted is: name of commodity, model number, size, and any other relevant information; discuss special needs; delivery and price. Make sure what you are ordering is specific and clear. After acknowledgment and acceptance, both parties will sign a contract or a sales confirmation.（成交确认书）,定购, Basic E-commerce Writing,6.7.1 Sample 1 Letter Order of Merchandise（定货单）, Basic E-commerce Writing,Dear Sir Please send me the following items from your Springtime catalog: Freedom 5“ Color TV #ACI645 $299 (7.50) $306.50 Dog Race Analyzer #WNW209 $ 50 (3.50) 53.50 _ Total $360.00 These merchandises are urgently required and I am enclosing my check made payable to you in the amount of $372.25, which includes the cost of handling and shipping. Thank you Signed,Orders,定购,6.7.2 Sample 2 Acknowledgement and Acceptance of Order(确认和接受订单), Basic E-commerce Writing,Date: March 1, 2005 To: New Zealand Meats, LTD. We are in receipt of your order as contained in the attached purchase order form. We confirm acceptance on said order subject only to the following exceptions: On exceptions noted, we shall assume you agree to it unless objection is received within ten days of receipt of this notice. Thank you for your patronage. Very truly,Orders,定购,6.7.3 Sample 3 Canceling Order （取消定单）, Basic E-commerce Writing,Dear Sir I am in receipt of your correspondence noticing us that there will be a two-week delay in the shipment of the above referenced merchandise. This delay is unacceptable and we are therefore canceling our purchase order number (number) for the above items. Yours faithfully,Orders,定购,6.7.4 Useful Expressions (1) Wed like to order your products. Well send our official order today. 我们想订你们的货，今天会寄上正式的订单。 (2) We want to increase the number of AR-26s on order No. 99725? 我们想增加99725号订单上AR-26的数量。 (3) We have effected delivery of the goods you ordered. 你方所订货物已经交运。 (4) Unfortunately, it is not possible for us to meet your delivery requirements due to a substantial backlog of orders. 很遗憾，由于我们手中积压了大量订单，所以不能满足你方的交货 要求。 (5) The goods you ordered are momentarily out of stock. 你所订购的货物暂时缺货。, Basic E-commerce Writing,Orders,定购,(6) Due to heavy demand, we can accept orders only for September delivery. 由于需求量大，我们只能接受9月交货的订单。 (7) Please let us have your acknowledgment of these orders by cable no later than the afternoon of the 10th, otherwise we shall have to place them elsewhere. 恳请于10号下午以前，以电报告知对这些订单的承诺， 否则我方将必须向别处订购。 (8)Your letter of 4th September has been received, we are informed that you find our canned meat satisfactory and consider placing a trial order. 你方9月4日来函收到。得知你们对肉罐头有兴趣，并考虑试定。, Basic E-commerce Writing,Orders,定购,6.7.5 Writing Practice, Basic E-commerce Writing,Translate the following sentences into English:,1) Thank you for your samples and price list of 10th September, we are pleased to find that your material appear to be of fine quality.,感谢贵方9月10日的样品和价目表，很高兴贵方提供的品种优良。,2) For an old customer like you, we are willing to allow a 5% commission on each machine, plus a discount of 8% on all orders received before the end of this month.,对于你这样的老客户， 我们愿意对每一部机器给5%的佣金，此外，对于在本月底之前收到的定单我们还会给8%的折扣。,3) As the foods you ordered are now in stock, we will ship them without fail as early as possible.,因为贵方订货尚有存货，本公司将一定尽快发运。,Orders,定购, Basic E-commerce Writing,End,Orders,定购,4) In view of your urgent need of the foods and the food relationship between our two parties, we have decided to accept your order in spite of the current tight supply position, but we can do so only by putting off our supply to another customer.,鉴于你方急需此货以及你我双方的友好关系，尽管目前供货很紧， 我方决定接受你方的订单，然而我方这样做是因为推迟了另一客户的交货期。,Create Your Own web With FrontPage,FrontPage is a powerful tool used to design, create and publish web sites. You choose the type of web site you want, while FrontPage generates and organizes all the web site documents you need. Then you can fill your web site with the text, pictures, sounds and other features you want your visitors to experience.,Domain, Web, Website And FTP,& Related Reading,By using a tool like FrontPage, creating a web site is now much easier and more intuitive than it was in the past. You can also skip learning HTML (short for Hypertext Markup Language), which is the language or code that web browsers use to present web content.,To do all these tasks, FrontPage offers you three different programs. They are: FrontPage Explorer, FrontPage Editor, and FrontPage Personal Web Server.,FrontPage Explorer When you start FrontPage, the first thing you will see is FrontPage Explorer. This program lets you control the basic design of your web site. Here, you will organize how the group of web site documents will work together as one unified web site.,& Related Reading,FrontPage Editor This is where you fine-tune each web site document - choosing what the pages will say, how they will look, and what kinds of features they will contain. This is the part of FrontPage where youll spend most of your time.,Buttons on the View toolbar give you the opportunity to look at your web site design in seven different ways - like looking at the same thing from seven different perspectives.,Create Yo
- 温馨提示:
1: 本站所有资源如无特殊说明，都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
2: 本站的文档不包含任何第三方提供的附件图纸等，如果需要附件，请联系上传者。文件的所有权益归上传用户所有。
3.本站RAR压缩包中若带图纸，网页内容里面会有图纸预览，若没有图纸预览就没有图纸。
4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
5. 人人文库网仅提供信息存储空间，仅对用户上传内容的表现方式做保护处理，对用户上传分享的文档内容本身不做任何修改或编辑，并不能对任何下载内容负责。
6. 下载文件中如有侵权或不适当内容，请与我们联系，我们立即纠正。
7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
人人文库网所有资源均是用户自行上传分享，仅供网友学习交流，未经上传用户书面授权，请勿作他用。
川公网安备: 51019002004831号