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张海波
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大学电子商务英语教程-张海波-课件PPT,大学,电子商务,英语,教程,张海波,课件,ppt
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Unit 16,Objective,8 Notes To Passage A, Activities On Passage A, Basic E-commerce Writing,& Related Reading,Unit 16,8 Notes To Passage B, Activities On Passage B,: Work online,Unit 16,Objective: In this unit, you will learn: C What overload most supply SCM systems C Some fundamental questions C Some absolutely critical and predictive questions C Basic E-commerce English Writing Focus: the description of supply chain management Nodus: how to get an effective SCM approach,学 习 目 标,1) For years, it was thought that it was enough for manufacturers to have an MRP or ERP system that could help answer fundamental questions,Passage A,多年来,人们一直以为制造商有足够的MRP或ERP系统,可以帮助解答根本的问题,4注解:MRP=Material Resource Planning物资需求计划,材料需求计划 ERP= Enterprise Resource Planning企业资源计划.,2) Many planning and scheduling systems in use today assume that lead times are fixed, queues do not change, queues must exist, capacity is infinite and backward scheduling logic will produce valid load profiles and good shop floor schedules.,许多至今还在使用的计划安排系统依然以为交割时间要固定,排队轮候不可更改且非有不可,运载能力是无限的,还以为这种落后的逻辑安排仍能产生出有效的运载局面和优良的车间生产日程表。,4注解:介词短语in use(在使用中)用作定语,修饰主语planning and scheduling systems;谓语动词assume接有5个宾语从句: lead times are fixed, queues do not change, queues must exist, capacity is infinite and backward scheduling logic will produce valid load profiles and good shop floor schedules。,3) An effective fix is first to streamline operations and then to apply predictive, preventive forms of advanced planning and scheduling.,要进行有效的修改或调整,首先应简化运行程序,然后运用先进规划安排的预测、预防方式。,End,4注解:此句中的两个并列的不定式短语均为表语。, Activities On Passage A,What are most supply chain management (SCM) systems overloaded by?,16.3.1 Critical thinking,2) What assumptions are totally illogical according to this passage? And why?,3) What should we do to make an effective fix?,4) How many flows are there in supply chain management?,5) What does information flow do?,6) What must an effective SCM approach focus on?, Activities On Passage A, Give the Chinese equivalents of the following words or expressions:,16.3.2 Translation practice,1) ERP system 2) fundamental questions 3) the old system logic 4) valid load profiles 5) schedule compliance problems 6) streamline operations 7) poor performance 8) of paramount importance 9) supply chain strategy 10) various customer segments,企业资源计划系统,根本问题,原有的系统逻辑,有效的运载局面,服从安排问题,简化操作,低劣的表现,最为重要的,供应链策略,各类客户群体, Activities On Passage A, Give the English equivalents of the following words or expressions:,16.3.2 Translation practice,1) 复杂性 2) 供应链管理系统 3) 物资需求计划 4) 根本的弱点 5) 落后的安排逻辑 6) 车间生产日程表 7) 高质量的信息 8) 预测、预防方式 9) 适合于 10)灵活的供应与生产过程,complexity,supply chain management system,MEP,fundamental weakness,backward scheduling logic,shop floor schedules,high-quality information,predictive, preventive forms,adapt to,flexible supply chain processes, Activities On Passage A, Sentence translation from English to Chinese:,16.3.2 Translation practice,1) The complexities of getting material ordered, manufactured and delivered overload most supply chain management (SCM) systems.,物资的订购、生产与配送,其复杂性使得大多少供应链管理系统超负荷运行。,2) The fact is, most systems are just not up to handling all the variables up and down the supply chain.,事实上多数系统并不等于能应付供应链起伏的所有变化。,3) These assumptions are totally illogical, and following them causes many schedule compliance problems.,这些假想是完全没有逻辑的。因此会产生许多服从安排问题。, Activities On Passage A,16.3.2 Translation practice,4) In a supply chain, the fast flow of high-quality information and material is inextricably linked and of paramount importance to SCM success.,在供应链中,高质量的信息和物质快速流通是必不可少的环节,对SCM来说也是最为重要的。,5) Manufacturers need to develop flexible supply chain processes that can adapt to the needs of various customer segments.,厂商需要发展各种灵活的供应与生产过程,这些过程能适应各种客户群体的需求。, Activities On Passage A, Sentence translation from Chinese to English,16.3.2 Translation practice,1)在中小学,老师布置大量的课外作业使学生不堪负荷。(overload),In middle and primary school, students and pupils are often overloaded with a lot of homework set by teachers.,2)通常情况下都是由会计管理公司的账目。(handle),Generally, the companys accounts are handled by the accountant.,3)假定这一切都是真的,事情就难处理了。(assume),Assumed to be all true, things would be hard to handle., Activities On Passage A,16.3.2 Translation practice,4)简化生产流程也是节约生产成本的重要手段之一。(streamline),Streamlining the productive flow is one of the important ways to save production cost.,End,5)市场价格对市场的变化反应灵敏。(respond to),Market prices respond well to the market variables,Critical and Predictive Questions,1) In the early 1980s, with the introduction of just-in-time production to the United States, many were convinced that pull signals (kanbans) and instant material deliveries would eradicate the need for MRP.,Passage B,8 Notes To Passage B,早在二十世纪八十年代初,随着准时化生产进入美国,许多人都相信拉式讯号(kanbans)和即时物资递送会消除人们对物资需求计划的需求。,4注解:准时化 (JIT)是一种库存处理策略,企业通过减少在制品数额及其相关成本,可以提高企业投资的回报率,此过程是由一系列的信号所驱使的。这一系列的信号亦被称为Kanban (源于日文“看板”)。简单地说Kanban 就是一套可视信号系统。它可以显示货架上所缺乏的商品从而向人们发出商品需求的信息。,Passage B,8 Notes To Passage B,2) Those with more complex products requiring more supply sources for more parts discovered that longer lead times and demand and supply variability were still issues to be dealt with.,那些因为要生产更复杂的产品而需要为更多的零部件提供更多的资源者发现,较长的货期以及供求变化依然是要对付的问题。,4注解:该句为复合句。其主语是those,谓语动词是discovered,从句that longer lead times and demand and supply variability were still issues to be dealt with是宾语,介词短语with more complex products requiring more supply sources for more parts用作定语修饰主语。,Critical and Predictive Questions,Passage B,8 Notes To Passage B,3) Yet for most, it is not necessary (or desirable) to put every part number from every supplier on a pull system.,然而对大多数的人来说,将从供应商得到的所有产品型号全部放在拉式系统中是没有必要(或非所欲也)。,4注解:本文中出现了好几个与pull有关的术语:pull signals,pull logic,pull system, pull scheduling.以下是这些术语的来源,仅供参考: 供应链的发展大至将经历三个过程:企业内部供应链、产业供应链或动态联盟供应链、全球网络供应链。 企业内部供应链在30年前的1960年至1975年是典型的“推式“时代,从原材料推到成品,直至客户一端。从1975年到1990年企业开始集成自身内部的资源,企业的运营规则也从推式转变为以客户需求为源动力的“拉式“。,End,Critical and Predictive Questions,16.6.1 Tell whether the following statements are (T) or false (F),16.6 Activities, Activities On Passage B,T,F,T,T,F,16.6.2 Match the English on the right with Chinese on the left,16.6 Activities, Activities On Passage B,End,Social Message,社交电文(2), Basic E-commerce Writing,16.7.1 Letter of Seeking An Employee 招聘雇员信,As an employer, you can make the formal job offer with a written letter or with a more formal employment contract. The job offer must contain the following information: 4 A title for the job you are offering. 4 A description of the job, listing duties and responsibilities. 4 A list of education, skills and experience that workers must have for the job. Include a list of licenses and professional credentials. 4 Details on when the job will start and end. 4 Details of the salary you are offering, including wages and other forms of payment. 4 The name and address of the employer., Basic E-commerce Writing,16.7.2 A Sample of Job Offer Letter 招聘信,Social Message,社交电文(2),JOB OFFER Acme Technical Enterprises, Inc. is pleased to offer you a job as a Senior Engineer. We trust that your knowledge, skills and experience will be among our most valuable assets. Should you accept this job offer, per company policy youll be eligible to receive the following beginning on your hire date. Salary: Annual gross starting salary of $63,500, paid in biweekly installments by your choice of check or direct deposit Performance Bonuses: Up to three percent of your annual gross salary, paid quarterly by your choice of check or direct deposit, Basic E-commerce Writing,Social Message,社交电文(2),Stock Options: 500 Acme stock options in your first year, fully vested in four years at the rate of 125 shares per year Benefits: Standard, Acme-provided benefits for salaried-exempt employees, including the following: 401(k) retirement account Annual stock options Child daycare assistance Education assistance Health, dental, life and disability insurance Profit sharing Sick leave Vacation and personal days, Basic E-commerce Writing,16.7.3 Accepting an Employment Offer letter 接受招聘,Social Message,社交电文(2),Dear Mr. Baskin, I am happy to accept your offer to become Chief Engineer at Rainbow Bridge Technologies at the annual salary of $100,000. Thank you for the assistance you and Mr. Kendall have provided throughout the interviewing and negotiation process. I look forward to my first day at your offices on August 21, 2003. In the meantime, feel free to contact me at (415) 555-0101. Sincerely, yours!, Basic E-commerce Writing,16.7.4 Writing Practice Write a letter of declining a job Offer (suggested information: the position of Chief Engineer. To take a position with another firm etc.),Social Message,社交电文(2),(答案) Dear Mr. Baskin, I appreciate your employment offer for the position of Chief Engineer. I am unable to accept the offer because I have taken a position with another firm. It was a pleasure meeting you and Ms. Hernandez. Thank you for the opportunity to learn more about your firm and the Chief Engineer position. Best wishes for continued success. Sincerely,End,Characteristics of Effective Teams and Virtual Teams,Do effective work teams simply have the best individual employees on them? Or are the best teams the ones whose members are all friends even before the team is formed? There is no magic formula for building a good team. However, most effective work teams do share some characteristics. Many high-performance teams tend to have the following qualities in common.,& Related Reading,Working Effectively in Teams,& Related Reading,Members have a shared team vision and a commitment to clear, challenging objectives. Work is done in a supportive atmosphere. There is a strong, positive group identity. The team members learn from successes and failures by reviewing their procedures after each project. Team members are constantly striving to improve performance. The team is stable; team members have worked together for an extended time. Team members are able to talk about their differences. This part of effective team functioning is the hardest and usually takes longest to develop.,Working Effectively in Teams,Characteristics of Effective Teams and Virtual Teams,& Related Reading,Virtual Teams A virtual team is one whose members dont share a physical work space but work together on specific or long-term projects using communications technology. This te
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