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1、Unit 9 AdvertisementKey Words: advertise advertisement space promotioncommercial everywhereradioproductattention current mail contain design directly select common notice appear major advantage however false healthy necessary realUseful Expressions: fashion showby means of more or less make sure all
2、 the timebring toa great deal ofplay an important role in selected customerbring - to the attention ofGrammar Focus:The-ing Form of Verbs (2) 动词的 -ing 形式(二)4. 作定语动词的 -ing 形式以单词形式作定语时,置于所修饰的名词之 前,以短语形式作定语时,置于所修饰的名词之后。eg. This reminds me of Italy, when it was still a developingwriting papercountry.A r
3、eading room5. 做宾语补足语eg. Sometime in the night Bill woke and found Joe sitting up in bed, crying .动词的 -ing 形式及其短语做宾语补足语常出现在下列谓语动词之后:find, feel, listen to, hear, look at, see, watch, notice,observe, smell, get, leave, have 等。6. 作状语可做时间、原因、方式、条件、伴随、结果等状语,有“主动”和“进行”的含义;如果 -ing 形式表示的动作出现在句子的谓语之前,则用完成式“ha
4、ving+动词的过去分词”。eg. He wandered the street, trying to find a way to make some money.Having finished their work, they had a rest.一、 英汉互译1.时装表演3.通过,借助于5.或多或少7.确定,确信9. building materials11. flying kite13. writing paper二、单项选择Unit 9 Advertisement2.引起,使成为4.非常多,大量6.在中起重要作用8. reading room 10. sleeping boy 12.
5、 developing country14. failing leaves15. The boy here is a classmate of mine.A. stand B. to stand C. standing D. stood16. The girl by some boys is our English teacher.A. follow B. to follow C. followed D. following17. by Leifeng s heroic deeds, we make a plan to help the old with their lives.A. Insp
6、iringB. inspiredC. having inspiredD. to be inspired18. Who is the girl to my mother?A. speaking B. spoken C. speak D. to speak19. The program next year is important for our city.A. hold B. held C. holding D. to be held20. from the top of the hill, the city looks beautiful.A. Seeing B. Seen C. See D.
7、 Saw21. in old English, the book is too difficult to understand.A. Writing B. Being written C. Written D. Wrote22. It s no good . You d bettervei it up.A. to smoke B. smoking C. smoke D. smoke23. the letter, he went out to post it.A. WritingB. being writtenC. WrittenD. Having written24. The young pi
8、oneers walked along the river, and wild flowers.A. singing, gatheringB. sang, gatheredC. being singing, being gathering D. sing, gather25. I saw him the room just now, but now I hear him in the next room.A. enter, singingB. entering, singsC. entered, sangD. to enter, to sing26. The middle-aged woman
9、 left, what belongs to her.A. take B. taken C. taking D. to take27. I walked into the office and shook hands with a man Mr. Black.A. smiled, namingB. smiling, namingC. smiled, namedC. smiling, named28. the homework, he went to the playground.A. FinishB. Being finishedC. FinishedD. Having finished29.
10、 People in the countryside often feel they can t enjoythe fun city life.A. living B. live C. to live D. lived30. The next day she found the old man in bed, dead.A. lying B. lie C. laying D. lay31. -Did you hear someone in the next room just now?-Yes, I heard a girl when I came back.A. sing, singB. t
11、o sing, to singC. sing, singingD. to sing, singing32. Why did you go back to the shop?-I left my friend there.A. waiting B. to wait C. wait D. waits33. Tom enjoys in China.A. live B. living C. to live D. lived34. The old man devoted his life to .A. teach B. teaching C. being teach D. teached三、完形填空Yo
12、u may not realize it, but you are doing much more thanjust studying when you are at school. School is also the place 35you socialize and learn to get along with people. But this is 36 easy. What can you do 37 you just don tike one of your classmates?If you discover that you have problems 38 your cla
13、ssmates or friends, the most important thing to learn is tolerance( 忍受). Tolerance is the 39, to recognize and respect the 40 in others. We cannot change the way that other people act, 41 it is important to learn to live happily with them.Practicing tolerance will allow everyone to form better 42 wi
14、th each other. Getting to know someone 43 help you understand why they do things 44from you. It is important to remember that just because something is different does not mean that it is bad. 45 teaches us to keep a good temper and open mind.One thing to 46 is the old saying, “Treaothers how you wan
15、t 47. You would like to be treated kindly by your classmates, so it is 48_ to treat them with equal kindness. If you tolerate 49, it doesn t mean that you have to like it. No one is asking you to 51who you are or what you believe in. Tolerance just means that you will be 51_of the differences in oth
16、ers and not try to make them change.It is important to 52 tolerance because it will make everyone lives easier. Learn to 53 people for their different abilities and interests. The world is a very 54 place, and practicing tolerance in your own school and city can help make a difference.()35. A. which
17、 B. where()36. A. veryB. no( )37. A. unlessB. since()38. A. getting along withC. getting away from()39. A. chance B. benefit( )40. A. imaginationsC. consequencesC. thatD. whenC. not alwaysD. reallyC. becauseD. ifB. making apologies toD. fleeing fromC. patience D. abilityB. thoughtsD. differences( )
18、41. A. so B. and C. but D. although) 42. A. moods B. habits) 43. A. must B. may) 44. A. fortunatelyC. differently) 45. A. PatienceC. ToleranceC. relationships D. feelingsC. should D. canB. easilyD. attentivelyB. Experience( ) 46. A. keep in touchC. keep up with ( ) 47. A. to treatC. to be treatedB.
19、keep in mindD. keep to yourselvesB. being treatedD. to be treatingD. Kindness( ) 48. A. attractive B. important C. desperate D. fantastic( ) 49. A. something B. anything C. everything D. nothing( ) 50. A. change B. remind( ) 51. A. convenientC. negative( ) 52. A. ignoreB. cancel( ) 53. A. acceptB. r
20、eceive( ) 54. A. diverse B. same四、阅读理解C. promise D. decideB. respectfulD. considerableC. preventD. practiceC. thankD. rememberC. individual D. apparentof publicThe word advertising refers to any kindannouncement that brings products and services to the attention of people. Throughout history, advert
21、ising has been an effective way to promote ( 促进 ) the trading and selling of goods. In the Middle Ag es, merchants employed “ town criers ” to read public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements (ads) could be printed easily
22、 and were either hung in public places or put in books.By the end of the seventeenth century , when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just fo
23、r advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. E
24、verything , from clothes to drinks , was promoted with clever methods such as repetition of the firm s name or product, words organized in eye-catching patterns , the use of pretty pictures and expressions easy to remember.Near the end of the nineteenth century, companies that were devoted to the pr
25、oduction of ads came to be known as “ advertisingagencies (广告商 ). ”The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentiethcentury, advertising agenciespromoted consumerism ( 消费主义) as a way of life , spreadingthe belief that people could be
26、 happy only if they bought the “ right ” products.55. When the printing was invented?A. By the end of the seventeenth century.B. In the eighteenth century.C. In the fifteenth century.D. Near the end of the nineteenth century.56. What was advertising like in the Middle Ages?A. Merchants were employed
27、 to promote products.B. Ad messages were shouted out in public places.C. Product information was included in books.D. Ad signs were put up in towns.57. What does the word “ This ” in Paragraph 2 refer to?A. Advertising in newspapers.B. Including pictures in ads.C. Selling goods in markets.D. Working with ad agencies.58. The l8th century advertising was special
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