大学英语19045大学体验英语综合教程U5B4课件

1、 Unit 5 Business Ethic Passage A The Moral Advantage:How to Succeed in Business by Doing the Right ThingI Teaching Objectives1. Grasp the main idea of the text 2. Master the key language points and grammatical structures in the text3. Conduct a series of reading, listening, speaking, translating and

2、 writing related to the theme of the unit4. Be able to talk about Business Ethics5. Be able to analyze a composition structureII Before Reading1. Lead-in Questions:1) Have you or your friend ever been cheated by a manufacturer or seller? Describe your experience to your partner. ( Hints: clothes, fo

3、ods, toothpaste, jewelry, shoes, books, CD, DVD, cell phone, souvenir when traveling; lowest price in the city, fake commodities, short life span, no after-sale service, unable to refund, too many mistakes, etc. )2) What do you know about business ethics? (Hints: be honest, keep promise, observe the

4、 contract, no violation, no bribery, no cheating, etc.) 3) Some people think that fraud and business are inseparable Siamese twins. What is your opinion? (Hints: profit pursuer, false accounts & recipes, fatal chemicals in foods; famous brands, high quality, good reputation, international companies

5、such as IBM, NIKE, PEPSI, KODAK, etc.)2. Background Information 1) Business Ethics a system of accepted beliefs in business controls behaviours esp, a system based on morals in business. examines morality, honesty, and virtues, etc in business. On the other hand, the traditional focus of business et

6、hics is on the morality of action. This results in conclusions about which business practices are acceptable and which are not. For example, employees have ethical rights. When a business practice violates these rights, this practice is unethical.2) Heel of AchillesAchilles heel The story is that Ac

7、hilles, one of the Greek heroes in the “Iliad” 伊利亚特, another epic attributed to Homer, was taken by his mother Thetis. when he was a child and dipped in the rive Styx(冥河) to make him invulnerable. The water washed every part of his body except the heel in his mothers hand. It was precisely at his vu

8、lnerable point that Achilles was later killed in battle.An Achilles heel (1) meaning An Achilles heel is a fatal weakness in spite of overall strength, that can actually or potentially lead to downfall. It derived from the Greek Achilleios pterna , “literally meaning Achillesheel. An Achilles heel i

9、s a fatal weakness in spite of overall strength, that can actually or potentially lead to downfall. While the mythological origin refers to a physical vulnerability, metaphorical references to other attributes or qualities that can lead to downfall are common.(2) originThe death of Achilles appeared

10、 in later Greek and Roman poetry and drama concerning events after the Iliad, later in the Trojan War. And in the myths surrounding the war, Achilles was said to have died from a heel wound which was the result of an arrowpossibly poisoned- shot by Paris .Classical myths about Achilles invulnerabili

11、ty was held by his mother Thetis. Thetis had dipped the infant Achilles in the river Styx ( which silenced the gods for one year, could confer immortality ),holding onto him by his heel, and he became invulnerable where the waters touched himthat is, everywhere except the areas of his heel that were

12、 covered by her thumb and fore- finger.3. Group Discussion: The class will be divided into several groups to discuss the following questions, and then each group should select a represent to report. Can you give some examples to illustrate what behavior is against business ethics in China? 2) What a

13、re the consequences? 3) What should we do about them? 1) (Hints: Scandals of some famous domestic milk powder companies such as SANLU, GUANGMING, MENNIU, and YILI; Egg accidents; orange dangers; paper-stuffed steamed bread in Beijing, etc.) 2) (Hints: suffered babies & patients, rotten eggs & orange

14、s, decreased consumption and lower price of eggs and oranges, loss of the government management, loss of social stability, higher price of foreign milk powder, bankruptcy of some domestic companies and farmers, bad reputation and image of China in the world, loss of honesty, hurt human beings, a thr

15、eat to Chinese survival, etc).3) (Keys: The Government should strengthen its responsibility to monitor the security of foods. The manufacturers should take the business ethics and social duties and obey the laws. Customers should be more careful when they choose such kinds of foods, checking the dat

16、es, categories, the brands, and so on).4. Listening:Listen to the following passage and try to fill the missing words in the blanks. You will hear the passage three times. When the passage is read for the first time, you should listen carefully for its original idea. When the passage is read for the

17、 second time, you are required to fill in the blanks with the exact words you have just heard. Finally, when the passage is read for the third time, you should check what you have written. Japanese companies have started to refine their ethics programs and internal control structures. 55% of them ha

18、ve established a corporate code of conduct, ethics guidelines, compliance _ (S1), and other such documents, 37% have a department or division dedicated to ethics and compliance issues, and 43% _(S2) hold ethics-related training programs targeting employees.A growing number of Japanese businesses hav

19、e taken steps to reinforce oversight functions, for example by engaging independent outside directors. In 1997, Sony Corporation took the _ (S3) the of cutting its executive board from 38 to 10 directors while introducing the new post of executive officer. Other companies including Omron and Kobe St

20、eel followed suit, and by 2000 about 240 businesses had reportedly made similar _(S4 ) reforms. manuals periodically initiative structural Even so, the image of companies portrayed by the market and the general public _ (S5) far from ethical. For example, in a survey of students views of the Japanes

21、e business community, conducted in autumn 2000, 68% of the respondents agreed that “Honest companies are not _ (S6), while dishonest companies are making profits”; 63% believed that “ There is hardly any information as to which companies are_(S7)”; 84% believed that “_(S8)”; and 62% agreed that “man

22、y companies believe its worth engaging in unlawful practices.” If this is the new generations perception of reality, it means that_(S9). Certainly, companies whose business performance has deteriorated as a result of scandals_ _(S10). But such efforts are not long-lasting if a company fears they wil

23、l reduce its competitiveness. remainsrewardedhonest Penalties against scandals are too lenient Japanese companies have little incentive to tackle ethical and compliance issues internally have made greater efforts to deal with ethical and compliance issues II Global ReadingI) Part DivisionMain IdeaPa

24、rt ILines 1-12Part IILines 3-37Part IIILines 38-52Morality can help individuals and companies achieve at the highest levels.The traditional views of business ethics were cynical and skeptical; But today more and more business people think that morality is an essential part of business.The research p

25、roject showed morality and business reinforce one another II) Further Understanding for Each Part:For Part I: True or False1. Seeking moral advantage can help people succeed in business. 2. You cant cheat your customers forever without being disclosed by people. 3. Business morality can hinder the d

26、rive for success. TTFFor Part II:1.What is the cynical attitude toward business morality?2.How does the Bible describe a rich man?3.What is Balzacs statement on business?4.What is the British author Chestertons comment?5.How do the contemporary media define business?6.What did Columbus, a character

27、in Philip Roths play, say about business?7.What are Wall Streets 1980s icon-Gordon Gekkos immortal words?8.What do Stephen Covey and Tom Peters think of business morality?For Part III:Fill in the blanks with words from the text:Are those who believe moneymaking is _ by greed, deceit, and exploitatio

28、n right or those who think _ and _ reinforce one another right? The author _ this question by _ in “Project on Good Work”. They found a sense of moral purpose can both _ and _ to building a thriving enterprise. In the end the author points out morality in business has three parts, they are _, _ and

29、_.taintedmoralitybusinessexaminedinterviewing 40 top business leaderspromote a business careerprovide a telling advantagemoral warningcharitable feelingmoral initiativesIII Detailed ReadingWords and Phrases:a modicum of a little of; a few of ExamplesThere is not even a modicum of truth in this state

30、ment. Anyone with a modicum of common sense could have seen that the plan wouldnt work. get away with to escape；to run away from ExamplesIll get away from work as soon as possible. He had a car accident. Fortunately, he got away with it.与get相关的其他词组：get about 传开；到处走动get along 生活；进展get back 恢复力量get sb

31、. down 使沮丧 get on 进步；进展get over 忘记；恢复；复元；结束obstruct to block；to get in the way . obstruction n.ExampleThe Opposition adopted a policy of . ExampleAfter the earthquake many roads were obstructed by collapsed buildings. Conservatives have been obstructing reform for years. Her view of the stage was ob

32、structed by a pillar.avarice greed ExampleI am rich beyond the dreams of avarice. She earned wealth beyond the dreams of avarice( =an extremely large amount of money) from her business empire. inevitably unavoidably ExamplesThis decision will inevitably result in more crimes and more victims. decent

33、 1.right and suitable; respectable ExamplesEveryone should be entitled to a decent wage/standard of living and a decent home. I thought he was a decent sort of person.2. modest; not likely to shock or embarrass others Eg. language and behavior3.likesble; satisfactoryEg. He is a fellow. He gave us qu

34、ite a dinner.downright complete ExamplesShes being downright difficult and obstructive. These working conditions are unhealthy, if not downright (=and probably extremely) dangerous.比较：upright-honorable; straightforward in behaviorExamplesHe is an judge.He is in his business dealings.villainy a bad o

35、r criminal behavior or act Example I wouldnt have thought she was capable of such villainy. Charlie strongly denied the acts of villainy of which he was accused, such as forcing people to watch while he smashed up their homes.类似的词还有：wrongdoer; wicked person; rascal; hooligan ;rogue; hoodlum等utility

36、usefulness ExampleThe utility of the rescue equipment has still to be assessed in a real emergency. Different tax arrangements apply to public passion pity Example“I understand how difficult it must be for you”, she said with compassion. The government hasnt shown much compassion for the sufferers.

37、commendable worthy of praise ExampleShe rescued a child who fell into the lake. Her action was commendable. in the long run ultimately ExampleMy mother always told me that in the long run I would be glad I didnt give up the piano. This may save money in the short run, but its going to be expensive i

38、n the long run.reputation - the general opinion about the character, qualities ExamplesShe has the reputation of being a good doctor. The company has a worldwide reputation for quality.a man of high 名声很好的人；have a for courage以勇敢著称；make a for oneself为自己博得名声；live up to ones 不负众望quip witty remark Exampl

39、eIt was Oscar Wilde who made the famous quip about life, in the end, mimicking art. When asked earlier why he seemed to be so relaxed, Mr. McCarthy quipped: “Its the drugs.”exclusive adj. 1) not including ExampleThe newspaper published an exclusive about the escape. 2) newspaper story published by o

40、nly one newspaper. ExampleThe newspaper published an exclusive report about the escape. 3) not readily admitting new members ExampleHe belongs to an exclusive club reserved for millionaires and their spouse. advocate v. to support ExamplesShe advocates taking a more long-term view. He advocates the

41、return of capital punishment. advocator倡议者，支持者in the quest to in search for ExampleShe does aerobics four times a week in her quest to achieve the perfect body. compel make sb do sth; forceExampleWe cannot compel you to do it, but we think you should.II) Paraphrasingyou cant cheat your customers for

42、ever and get away with it. (L2-3)if you keep trying to deceive your customers they will find out.get away with to escape；to run away from ExamplesIll get away from work as soon as possible. He had a car accident. Fortunately, he got away with it.But wouldnt it be more advantageous if you actually co

43、uld get away with it? Profits would soar out of sight! (L3-4)Wouldnt it be better if you really run away from it? You would make so much money.ParaphraseThe contemporary media often characterize business as nothing more than a self-serving exercise in greed, carried out in as corrupt and ruthless a

44、manner as possible. (L25-26)The modern press often describes business as a greedy activity, done in corrupt and fierce manner.ParaphraseCF. corruptFar from being a constraining force that merely keeps people honest and out of trouble, morality creates a fertile source of business motivation, inspira

45、tion, and innovation.(L46-47)Business ethics are not only a constraining force to keep people honest, but also a rich source of business motivation, inspiration and innovation. ParaphraseIV After ReadingI) Useful expressions道德利益 商界伦理道德 公众利益 自私又贪婪的运作 逼真的描绘贪婪为好 颇受读者喜爱实际作用首要组成成分成功秘诀毕业典礼致辞强大的优势Moral adv

46、antageEthics and virtue in businessPublic interestSelf-serving exercise in greedUnflattering portrayalsGreed is good Widely readPractical utilityAn essential ingredient Recipe for success A commencement addressA telling advantageII) Complete the following sentences with the words given below. Make c

47、hanges where necessary.avarice quest exclusive downright modicum ingredient cynicism soar reinforce paternalYes, Ive grown _, Im totally disillusioned about everyone and everything. 2. Brazil has felt vulnerable to _ oil prices and to supply disruptions. 3. Both sides should begin anew the _ for pea

48、ce. 4. The chief ingredient in the making of a criminal is _. 5. The general assessed the situation and called for _. 6. Sometimes its an _ in the main course of a meal.7. He behaves very _ toward his young bride. 8. This special offer has been _ designed for readers of this magazine. 9. I even susp

49、ected that his efforts to help might be _ dangerous. 10. Anyone with even a _ of intelligence would have realized that! Key:1. cynical 2. soaring 3. quest 4. avarice 5. reinforcement 6. ingredient 7. paternally 8. exclusively 9. downright 10. modicumIII) Word Transformation:Then almost _ he said,You

50、 should be greatly rewarded. (compassion)2. Liszt is both the theme music creator, and its enthusiastic _. (advocate)3. The traffic flowed round the _ in the road. (obstruct)4. The children do not know how to behave themselves _. (decent)5. As production increased, the _cost could go up too. (utilit

51、y)6. If the US economy enters a recession it may _ the economic recovery in the Asian region. (derail)7. The bigger high banks are watching the experiment _. (skepticism)8. That requires strong independent work ability, _ team spirit and hard working. (upstanding)9. Aesops fables illustrate _ maxims

52、. (morality)10. He is lavish in donating money to _. (charitable)Key:1. compassionately 2. advocator 3. obstruction 4.decently 5. utility 6. derail 7. skeptically 8.upstanding 9. moral 10. charity IV) Compound dictationMajor cultural differences in selling techniques include the relationships betwee

53、n the salesman and the customer. As an expert 1 his colleagues, “In many foreign countries, personal relationships are more important than company 2 and products. Developing relationships takes time, but it is 3 to the selling process.” International trade fairs have become 4 important places for co

54、nducting business, yet very few 5 sales organizations understand how to take advantage of the 6 that these shows present. Unlike U.S. trade shows, at which there is an open display of ones goods and 7 and a lot of looking but not buying, a European trade show is relatively closed and8 . In some societies, the first thing people care about is quality; in other societies, the first thing on a customers mind is the cost; and in other countries, the concern is style. 9 . The color blue is for funerals in some countries, smaller items are preferred over large items, and the number of ite