会展英语教程ppt全套教学课件

1、Unit One China and the World ExpoStep One: PreparationI. Assigning the Learning Tasks:After studying this unit, you are expected to be able to:1. know the brief history of the World Expo2. know the hardships encountered and efforts made by the Chinese in participating the many sessions of the World

2、Expo.3. know the major achievements that the Chinese made in all the sessions of the World Expo4. know the various themes of those sessions of World Expo, especially those attended by the Chinese team.II. Word Study for warming upDirections: Ask the students to study the following words or expressio

3、ns with the help of their dictionary and fill in each of the blanks with one word or expression in its right form. Explain questions that students may ask.Key: 1. handicraft 2. embroidery 3. dispatch 4. utilization 5. Commission 6. Revitalize 7. revealed 8. launch 9. sensation 10. centennial Step Tw

4、o: Subject StudyI. Reading China and the World ExpoVocabulary 1. revitalize vt. 使复兴，振兴;使更强壮; 使恢复生机 (或健康); This hair conditioner is excellent for revitalizing dry, lifeless hair. 这种护发素能够非常有效地修复干枯的头发。 2. merit v. 值得，应得 (not used in the progressive tenses 不用于进行时) (formal) 应得；值得;同义词： deserve eg.: to do

5、sth to deserve praise, attention, etc. He claims that their success was not merited. 他声称他们不应该获得成功。 The case does not merit further investigation. 这个案子不值得进一步调查3. substantiate vt. 证实；实体化To substantiate a statement or a story means to supply evidence which proves that it is true. There is little scient

6、ific evidence to substantiate the claims.这些主张几乎找不到科学依据来证实。4.exude vt. A. 流出，溢出; 流露，显露（感觉或品质）；（感觉或品质）显现 (If you exude a particular feeling or quality, or it exudes from you, people can easily see that you have it) She exuded confidence. 她显得信心十足。B.流出，渗出（液体）；散发出（气味）；（从某处）渗出，散发出来 if sth exudes a liquid

7、or smell, or a liquid or smell exudes from somewhere, the liquid, etc. comes out slowly The plant exudes a sticky fluid. 这种植物分泌出一种黏液。 An awful smell exuded from the creatures body. 这个动物身上发出难闻的气味。 II. Step Two: Contents and Structural Summary: Paras 19: Chinas participations in the World ExpoNameTime

8、Major exhibits achievementsPersonsThe first London Expo1851Traditional handcrafts and agricultural productsLearning about the rest of the world and realizing the responsibility to revitalize ChinaXu DeqiongThe Philadelphia World Expo1876720 cartons and 6801 piecesFirst official delegates; first priz

9、e The Panama World Expo in San Francisco 1915Raw silk, tea, Zhejiang silks and stains, Jiangxi Porcelain, Fujian lacquerware， handmade embroidery and emeralds; industrial and commercial products, such as printing techniques, cosmetics, leather products, electrical appliances, copper and steel produc

10、tsObtaining a total of 1211 prizes, including 57 medallions, 74 honorary prizes, 258 gold medals,337 silver medals, 258 bronze medals and 227 certificates of merit.The St. Louis World Expo1904Bo Lun; Huang KaijiaThe Liege World Expo(Belgium)1905100 prizes, including a supreme honor award, gold and s

11、ilver Paras 1120: Themes of the World ExpoTime PlaceThemeChinas Exhibits/Awards1982Knoxville, Tennessee, USAEnergy Turns the Worlda solar water heater, a solar cooker, a solar navigation light, a solar electric fence, a methane-applying device, and various works of art with rich Chinese characterist

12、ics1984New Oregon, Louisiana World Rivers and Fresh Water sources of Lifephotographs, reproductions and models of ancient and modern water conservancy projects, as well as light industrial products, textile products, handicrafts, and cultural relics, including bell chimes and steles of the Qin dynas

13、ty1985Tsukuba, JapanDwellings and SurroundingsHome Science and Technology for Mankind1986Vancouver, ChinaApril 30, 1988Brisbane, AustraliaLeisure in the Age of TechnologyFive-Star Exhibition Hall and the Best Exhibition Hall1990Osaka, Japan1992Genoa, ItalyChristopher ColumbusThe Ship and the Sea1992

14、Seville, SpainThe Age of Discoverythe four great inventions of ancient China, modern high-tech achievements, garden building art, and handicrafts1993Taejon, KoreaThe Challenge of a New Road to Development ancient and modern Chinese aerospace science and technology, the Three Gorges Water Conservancy

15、 Project, traditional cultural and national handiworks, and others; The hall was ranked amongst the top five exposition halls.1997Quebec, Canada1998Lisbon, PortugalOceansA Heritage for the Future2000HanoverHumankind, Nature and technologyMarch 2005Aichi, JapanNatures WisdomStep Three:II. Checking Yo

16、ur Understanding: A. Match each event with its theme: Key: 15:FDGEB 610:CAB. Tell Chinas Achievements at each of the following expos: Key: 15: EDAGB 610: IJCHFC. Answer the following questions:Key: 1. It shows that China has in fact been active on the stage of the World Expo since its inception.2. D

17、escribe the scale of Chinas participation in the 1876 Philadelphia World Expo.3. What benefits did China receive through participating the early expos?4. Why is Chinas participation in the 1904 St. Louis World Expo considered Chinese governments first official participation in the World Expo?D. True

18、 or false? Key: 15: FTFTF 610: FFFTFE. Translating the sentences into English: Key:1. Before the foundation of the Peoples Republic of China, many forward-thinking and far-sighted Chinese people learned about the rest of the world by participating in the World Expos so as to learn the advanced scien

19、ce and technology of other countries and ultimately revitalize China.2. Chinas participation in the first World Expo started the World Expo held in London in 1851 while it was the 1876 Philadelphia World Expo that China sent its official delegates to for the first time.3. At the 1926 Philadelphia Wo

20、rld Expo, apart from the United States, the host country, China and Japan were two major participants in terms of the numbers of exhibits displayed.4. In 1982, the World Expo held in Knoxville, Tennessee, U.S.A. had as its theme “Energy Turns the World”. Exhibits in the China Hall, including various

21、 works of art with rich Chinese characteristics, created a sensation .5. At all the sessions of World Expos in which China officially participated, the Chinese Hall, with its exotic and rich contents and unique design, was time and again well received and won honour for her.Step Four: Further Develo

22、pment:I. Cloze:Key: 15: CCBDB 610: BAABD 1115: DCADCII. Practical TranslationKey:Theme Thought of 2010 Shanghai World ExpoCities are created by human beings. They evolve and grow into an organic system. Man is the most dynamic and innovative cell in this organic system. Human life interacts closely

23、with the shape and development of cities. With the acceleration of urbanization, the interaction between the urban organic system and the earths biosphere and resource system is deepening and expanding. The three organic systems of human, city and earth are interlinked. This relationship runs throug

24、h the course of urban development, and the three systems will increasingly merge into an inseparable whole.III. Aural and/or Oral ActivityA. Listening：Key:1. Londons Crystal Palace2. countless waving hands3. so unforgettable4. grand and astonishing 5. few other rituals6. products and craftsmanship7.

25、 of human civilization8. as early as9. the idea of organizing10. through four major stagesUnit Two Types of MeetingsStep One: PreparationI. Assigning the Learning Tasks:After studying this unit, you are expected to be able to: II. Word Study for warming upDirections: Ask the students to study the fo

26、llowing words or expressions with the help of their dictionary and fill in each of the blanks with one word or expression in its right form. Explain questions that students may ask.Key: 1. differentiate 2. moderator 3. substructure 4. legislative 5. Address 6. clientele 7. generic 8. virtual 9. auxi

27、liary 10.delegatedStep Two: Subject StudyI. Reading Types of MeetingsVocabulary 1. differentiate vt. 区分；使差异, to distinguish; to recognize or show that two things are not the same A. (between) A and B | A (from B) Its difficult to differentiate between the two varieties. 这两个品种很难辨别。 I cant differentia

28、te one variety from another. 我无法将这几个品种区别开来。 B. sth (from sth) 表明间的差别；构成间差别的特征 to be the particular thing that shows that things or people are not the same The males yellow beak differentiates it from the female. 雄鸟黄色的喙是与雌鸟相区别的主要特征。C. （尤指不公正地）差别对待，区别对待to treat people or things in a different way, esp

29、ecially in an unfair way2. versus prep. 对抗；与相对A. (especially sport 体 or law 律) used to show that two teams or sides are against each other（表示两队或双方对阵）对，诉，对抗It is France versus Brazil in the final. 决赛是法国队对巴西队。in the case of the State versus Ford 在州政府诉福特公司的案件中Italy versus Japan is turning out to be a s

30、urprisingly well matched competition.在意大利队对日本队的比赛中，双方竟出人意料地势均力敌。B. （比较两种不同想法、选择等）used to compare two different ideas, choices, etc.与相对，与相比It was the promise of better job opportunities versus the inconvenience of moving away and leaving her friends.那是她较好的就业前景与搬走并远离朋友的不便之间的矛盾。Only 18.8% of the class

31、of 1982 had some kind of diploma four years after high school, versus 45% of the class of 1972.1982年那一届只有18.8% 的学生在中学毕业4年后获得了某种文凭，而1972年那一届这一比例是45。 3. encompass vt. 包含，包括；围绕A. If something encompasses particular things, it includes them. to include a large number or range of things; 包含，包括，涉及（大量事物） T

32、he job encompasses a wide range of responsibilities. 这项工作涉及的职责范围很广。 The group encompasses all ages. 这个小组各种年龄的人都有。 .the extra services, which start next September and encompass a wide range of special interests. 将从明年9月开始并涵盖各种特殊需求的额外服务B. to surround or cover sth completely; To encompass a place means

33、to completely surround or cover it. 包围；围绕；围住The fog soon encompassed the whole valley. 大雾很快笼罩了整个山谷。Encompassing over a million square miles, this remote and mountainous domain presides over the rest of Asia.这片偏远多山的疆土位于亚洲大陆，占地超过100万平方英里。4. spectrum n. 系列，幅度，范围；光谱5. designate vt. 指定4. spectrum 【不规则形式】

34、pl.spectraA. 谱；光谱 a band of coloured lights in order of their wavelengths , as seen in a rainbow and into which light may be separatedA spectrum is formed by a ray of light passing through a prism.一束光通过棱镜就会形成光谱。Red and violet are at opposite ends of the spectrum. 红色和紫色位于光谱的两端。B. 声谱；波谱；频谱a range of s

35、ound waves or several other types of wavethe electromagnetic/radio/sound spectrum 电磁波谱；射频频谱；声谱C. usually sing. a complete or wide range of related qualities, ideas, etc. 范围；各层次；系列；幅度A spectrum is a range of a particular type of thing.Shed seen his moods range across the emotional spectrum.她见识过他的情绪波动

36、会有多大。a broad spectrum of interests广泛的兴趣范围We shall hear views from across the political spectrum.我们要听取各个政治派别的看法。5. designate A. vt. 指定 often passivea. sth (as) sth | sth (as being sth) 命名；指定to say officially that sth has a particular character or name; to describe sth in a particular wayThis area has

37、 been designated (as) a National Park. 本区已定为国家公园。This floor has been designated a no-smoking area. 这楼层已定为无烟区。Several pupils were designated as having moderate or severe learning difficulties.几名学生被认定有一定或严重学习困难。a designated nature reserve 指定的自然保护区designated seats for the elderly老人专座b. to choose or nam

38、e sb for a particular job or position; sb (as) sth选定，指派，委任（某人任某职）The director is allowed to designate his/her successor.主任获准选定自己的继任人。Who has she designated (as) her deputy? 她委任了谁为她的副手？the man designated to succeed the president 被指派接替校长职务的男人c. to show sth using a particular mark or sign 标明；标示；指明The d

39、ifferent types are designated by the letters A, B and C.不同的类型分别用字母A、B和C标明。B. adj. after noun (formal) （已受委派）尚未上任的；（已当选）尚未就职的chosen to do a job but not yet having officially started itan interview with the director designate与未到任主任的面谈II. Contents and Structural Summary: What features each type of meet

40、ings:1. meeting a gathering for business, educational, or social purposes; combination of educational sessions and exhibits; including “conventions”, “congresses”, “symposia” ,seminars, forums, conferences, workshops, clinics, and so on.2. convention business an entire spectrum of meetings of all ty

41、pes3. Convention a meeting of delegates for action on particular matters, such as politics, trade, science, or technology, among others; involving a general session and supplementary smaller meetings; with or without exhibits. 4. Conference usually implying much discussion and participation, used fr

42、equently in technical and scientific areas, in trade; dealing with specific problems or developments 5. Congress most commonly used in Europe; usually referring to an event similar to a conference in nature; in the United States, to designate a legislative body.6. Forum featuring much back-and-forth

43、 discussion, generally led by panelists or presenters, much audience participation is to be expected, with all sides of a question aired by both panelists and the audience. 7. Symposium similar to a forum, more formal in a symposium, generally less of the give-and-take 8. Lecture individual presenta

44、tion, often by just one expert 9. Seminar usually involving much participation, much give-and-take, a sharing of knowledge and experience by all; usually is under the supervision of a discussion leader; relatively small groups 10. Workshop dealing with specific problems or assignments, commonly used

45、 for skill training and drills 11. Clinic training activity almost always limited to small groups interacting with each other 12. Retreat a small meeting, typically in a remote location, for the purpose of bonding intensive planning sessions 13. Institute often offered by an institute to offer exten

46、ded educational and training opportunities. 14. Panel two or more speakers offering viewpoints or areas of expertise, always guided by a moderator 15. Exhibitions and Trade Shows The exhibition format is used for display, built-in audience; Trade show a show held for its own sake; in Europe such exh

47、ibits are called trade fairs.16. Exposition Most industrial, professional, and scientific trade shows are not open to the public. When open to the public, they are consumer shows.III. Ask the students to study the text with the help of the text notes and explain any difficulties on the part of the s

48、tudents:Step Three:II. Checking Your Understanding: A. Matching the name of the event with the features 15: FCHEB 610: JDAGIB. True or False 15: TTFFF 610: TTFTFPart Three: Further Development:I. Cloze15: CADBC 610: ACDABII. Practical TranslationAccording to the different nature, exhibitions can be

49、divided into trade exhibitions and consumer exhibitions. Trade exhibition is one for manufacturing, business and other industries. The main purpose of the exhibition is to exchange information and negotiate trade. The trade exhibition usually lasts for 3 to 5 days, with its date and place being rela

50、tively stable and regular. This kind of exhibition pays attention to the quality of the audience. The exhibitors and the audience are mainly businessmen.The main purpose of the consumer exhibition is to sell directly. The content of the exhibition is basically consumer goods. The duration of consume

51、r goods is longer than that of trade exhibitions, usually 10-15 days. This kind of exhibition pays attention to the number of visitors and is open to consumers.III. Aural and/or Oral ActivityA. Listening1. providers of products 2. a group of attendees 3. experienced great growth 4. has undergone 5.

52、the driving force 6. they represent 7. a number of categories 8. contract out their services 9. destination management companies 10. much of the revenueUnit Three The Organizational Structure of the Hospitality IndustryStep One: PreparationI. Assigning the Learning Tasks:After studying this unit, yo

53、u are expected to be able to:1. the importance of meetings in peoples life2. the structures that support the MEEC industry 3. the role that such public facilities as convention centers, stadiums and arenas play in the community development4. the development of CMP, CLC(or CIC), CVBs, DMO and CVA and

54、 their role5. what MEEC encompass6. the six major division of the tourism and hospitality industryII. Word Study for warming upDirections: Ask the students to study the following words or expressions with the help of their dictionary and fill in each of the blanks with one word or expression in its

55、right form. Explain questions that students may ask.archeologist; ambassador; pilgrimage; tribulation; implement; community; constituent; segment; condominium; delineate; typology Key: 1. community 2. condominiums 3. archeologist 4. delineate 5. constituent 6. typology 7. tribulation 8. implement 9.

56、 pilgrimage 10. segmentStep Two: Subject StudyI. Reading The Organizational Structure of the Hospitality IndustryVocabulary 1. entice vt. 引诱，诱惑 usually + adv./prep. sb (into doing sth)to persuade sb/sth to go somewhere or to do sth, usually by offering them sth; To entice someone to go somewhere or

57、to do something means to try to persuade them to go to that place or to do that thing.同义词： persuadeThe bargain prices are expected to entice customers away from other stores.低廉的价格意在把顾客从其他商店吸引过来。The animal refused to be enticed from its hole.那只动物怎么引诱也不肯出洞。Try and entice the child to eat by offering s

58、mall portions of their favourite food.给孩子少许爱吃的食物，设法诱使他们吃饭。Retailers have tried almost everything to entice shoppers through their doors.零售商们几乎尝试了所有办法以吸引购物者进入商店。【派生词】enticement nounC, U The party is offering low taxation as its main enticement.这个党正提出低税收，以此作为其主要的诱人举措。2. encompass vt. A. to include a l

59、arge number or range of things 包含，包括，涉及（大量事物） The job encompasses a wide range of responsibilities. 这项工作涉及的职责范围很广。 The group encompasses all ages. 这个小组各种年龄的人都有。B. to surround or cover sth. completely包围；围绕；围住 The fog soon encompassed the whole valley. 大雾很快笼罩了整个山谷。 3. resort A. n. ( 度假) 胜地a. C a place

60、 where a lot of people go on holiday/vacation seaside/ski/mountain, etc. resorts 海滨、滑雪、山区等度假胜地 (BrE) a popular holiday resort 受欢迎的度假胜地 the resort town of Byron Bay人们经常光顾的拜伦贝城b. U to sth 诉诸；求助；采取 the act of using sth, especially sth bad or unpleasant, because nothing else is possible 同义词： recourse Th