商务英语有关商业道德课件

1、Customer Service Group11.5Customer Service Group11.5What is ethics?Genesis FocusFundamental questionsWhat is ethics?Genesis HistoryProfileWhat is business ethics?HistoryWhat is business ethicsProfit maximizationSocial responsibilityDilemma？Profit maximizationDilemma？British Broadcasting CorporationS

2、COTLAND Yard is now pursuing 340 lines of inquiry in the Jimmy Savile abuse case involving 40 potential victimsBritish Broadcasting CorporatiThe key pointMediaAnother case (Princess Kate)Immediate interest or long-term self-destructionThe key pointEthics will prevailKeep ethics in heart Ethics will

3、prevailKeep ethics商务英语有关商业道德课件My name is HisenseMy name is HisenseWho have copied my homework ?商务英语有关商业道德课件Hisense ？Germany Siemens Hisense?Im Chinese or German?Hisense ？Germany Siemens HisBeat a registered trademark.Is it smart business mind or commercial moral decay ?商务英语有关商业道德课件not come singly bu

4、t in pairs not come singly but in pairs ABC of CSRThe1235248 项韵 LAWABC of CSRThe1235248 项韵 LAWWhat is CSRElements of CSRCSR IssuesCase StudiesWhat is CSRElements of CSRCSR What is CSR ? The EU defines CSR as a concept whereby businesses integrate social and environmental concerns in their daily oper

5、ations and in their interaction with their stakeholders on a voluntary basis.What is CSR ? The EU defines CEnvironmentConsumersEmployeesCommunitiesStakeholdersWhat is CSR ?CSR is not an add-on to how business is run;it is increasingly at the core of how business does business. Its about very best bu

6、siness practice.EnvironmentWhat is CSR ?CSR isElements of CSRElements of CSRCSR issues 1.Environmental Protection2.The Sustainable Development of Products & Services3.Recycling & Saving Economy 4.Protect Rights & Interests of Clients & Consumers5.Maintain Rights & Interests of EmployeesCSR issues 1.

7、Environmental PrCSR issues 6.Stakeholder Engagement7.Support Bottom of the Pyramid8.Management Systems of CSR9.Provide Education Opportunity10.Supply ChainCSR issues 6.Stakeholder EngaCase Studies1.GreenWood Forest ParkGreenWood Forest Park, located in Felinheli, North Wales, was opened in 1993 as a

8、n environmental education centre all about trees and forests.Case Studies1.GreenWood ForesGreenWood Forest ParkLow or zero energy to runLow maintenanceRequire the use of visitor energy to enjoyGreenWood has made efforts to reduce carbon footprint.GreenWood Forest ParkLow or zeGreenWood Forest ParkTh

9、e success of the case: It doesnt consume too much human capital and economic cost. GreenWood Forest ParkThe Small Cinema of Huayi华谊“零钱电影院”The Small Cinema of HuayiThe Small Cinema of Huayi华谊“零钱电影院”The small cinema will become the place where childrens dreams begin.The plan will also open their under

10、standing of the world.The Small Cinema of Huayihank youThank youTMoral behavior can inspire and encourage all staff enthusiasm for occupation the staff: Devoted loyalty law-abiding, honest fair competition collaboration innovationMoral behavior can inspire andMoral behavior can prevent and inhibit t

11、he negative effects On the economic benefit and social benefit: Not onlyEconomic benefit. But alsoThe value of life; Social activities; Consumer interest; Community spirit; The natural ecological balance.Moral behavior can prevent andMoral behavior can prevent and inhibit the negative effects on the

12、 Competition and cooperation: doTo improve the operation and management; Improve the quality of products; Reduce the cost of the goods. notDamage the interests of others Moral behavior can prevent andEnsure the correct direction and the economic benefits of the best objective the company: Cohesive f

13、orce; Driving force; Correct direction; Sustainable development.Ensure the correct direction aFord Motor Company One of the Worlds Most Ethical Companies social responsibility efforts； corporate governance and business practices； contributing to a better world and doing business in an ethical way. F

14、ord Motor Company One of thUPS(United Parcel Service) UPS(United Parcel Service)two slogans1.What can brown do for you ?2.Fewer claims,more profitstwo slogans1.What can brown do2011&2012 WMEWME： worlds most ethical company (recognized by Ethishpere Institute) Ethisphere Institute：a leading internati

15、onal think-tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability.Ethics Quotient (EQ):WME is settled by EQ score 2011&2012 WMEWME： worlds mostEQ score computing methodEthics and Compliance Pro

16、gram (25%)Reputation, Leadership and Innovation (20%)Governance (10%)Corporate Citizenship and Responsibility (25%)Culture of Ethics (20%)EQ score computing methodEthic Logistics grows businessesLogistics build your businesses around customer satisfactionLogistics can take your business globalLogist

17、ics make a carbon neutral touring a realityFor gift group, logistics isnt a luxury-Its a necessary wUPS is a successUPS is a global company UPS has branches in 200 countries or regions all over the worldUPS is one of the most famous and valuable brand UPS transports 15 million packages or documents

18、everyday 80% of the worlds population can be served by UPS within 48 hours UPS has 360000 employees and $ 42.6 billion in assetsUPS is a successUPS is a globaWhy UPS is a successcustomer comes first is one of the most important factors As for UPS, customers would never be offenders or troublemakers

19、but actually whom our livelihood depends on Why UPS is a successcustomer c thank you Ethics is the water of ProfitOnly clear and well maintained water could feed great fish.Ethics is the water of ProfitOEthisphere council Definition of ethical businessProfitEthisphere council Definition Ethisphere:

20、“Microsoft is an ethical company”Corporate philanthropyCountinuous research on the leading edge of computer scienceEspecially excellent Customer ServiceEthisphere: “Microsoft is an eGrand Challenges Explorations Funds Over 90 New ProjectGlobal HealthGlobal DevelopmentGlobal policy & advocacy United

21、statesFar more than simple donation, But innovation in the long runCall up the nonprofits, businesses, and governments to whom we make grants Far more than simple donation,商务英语有关商业道德课件商务英语有关商业道德课件Microsoft research bring ideas to realitySingularity leading the forefront of scientific community EngKoo make life easyRenlifang Microsoft research bring ideCustomer serviceHow can we help you?Taught you step by