2026健康经济洞察报告五大全球消费趋势 THE WELLNESS ECONOMY 5 GLOBAL CONSUMER TRENDS SHAPING 2026-Spate

SPATE

MAY2026

THEWELLNESSECONOMY:

5GLOBALCONSUMERTRENDSSHAPING2026

INTRODUCTION

Wellnessisnolongeracategory.Itisalensconsumersareapplyingtoeverydecisionstheymake,fromhowtheymoveandresttohowtheyprocessemotionandfueltheirbodies.

Spate's2026GlobalWellnessReportuncoversfivetrendterritories

shapingthewayconsumersengagewithfitness,spirituality,emotionalhealth,rest,andnutritiontoday.Byanalyzingcross-platformbehavioralsignalsacrossGoogle,TikTok,andInstagramwerevealnotjustwhichtrendsaregrowing,butthedeeperforcesdrivingconsumerinterest—fromrunningclubsreplacingdatingappsasGenZ'sprimarywayto

meetpeople,toancienthealingpracticesgaininginstitutionallegitimacy,torestbeingreframedasaperformancetool.

ForCPGbrandsandagencies,thisreportservesasastrategiclensonwherewellnessisheadingnext,equippingteamswiththeinsightsneededtoanticipatedemand,identifywhitespace,andconnect

authenticallywithaconsumerwhoserelationshipwithhealthisbecomingmoreexpansiveandmorepersonalbytheyear.

Interestedinexploringwhatthesethemesmeanspecificallyforyourbrand?

Bookafreedemo.

Thankyou,

OlivierandYarden,co-foundersofSpate

THISREPORTISJUSTAGLIMPSEOFWHAT’SAVAILABLEONTHESPATEDASHBOARD

&

+1K

newhashtagsaddedweekly

TogetaccesstoSpateself-serve

datadashboard,startyourfree

trial.

3

+60K

trendsavailableontheSpate

dashboard

4

PRE-SALESDATA

SPATEData

TOSTAYAHEADOFCONSUMERTRENDS

SocialMediaisaboutconsumers’

aspirations.Consumersarebuildingthepersonaofwhotheywanttobe,not

necessarilyreflectingtheiractualbehaviour.

Search,a“digitaltruthserum,”revealsanhonestpictureofconsumerdesires.Peoplewillsearchsomethingtheymaynotbe

comfortableaskingtheirmotherorbestfriend.Accordingtoacorrelativestudy,

searchisastrongindicatoroffuturesales.

INTENT

SPATE

Data

AWARENESS+CONSIDERATION

BETA

Sales,

CreditCardTransactions

PURCHASE

5

METHODOLOGY

SpateisaninnovativedataplatformthathelpsusersdiscoveranddetecttrendsacrossGoogleSearchandTikTok.TheSpatedashboardanalyzesmorethan900billionsearchsignals,600millionTikTokposts,

and100millionInstagrampostsworldwidetoanswerthreecrucialquestionsfortheconsumergoodsindustry:What’sthenextbigtrend?Who’sowningthespace?Andhowshouldyoupositionthetrend?

900billionsearchsignals,

600millionpostson

TikTok,and100million

Instagramposts

Unsupervisedmachine

learningtoidentify

clusters

Trendsclassificationforinsightsandimplications

SPATE’SPROPRIETARYPOPULARITYINDEX

WHATISTHEPOPULARITYINDEX?

ThePopularityIndexcombinesdatafromGoogle,TikTokandInstagramtoshowhowpopulara

categoryortrendis.

Forexample,lookingatthegraphontheright,thetrendfor“Probiotics”intheUSgrewby43.5%overthepastyear.

Theindexmeasureshow“Probiotics”comparestoallotherfoodandbeveragetrendsonTikTok,

Instagram,andGoogle.

Itadjustsforgrowthdifferencesoneachplatformtoaccuratelyreflecttheincreaseinpopularity.

-G-

6

ThePopularityIndexfor“Probiotics”forGoogleSearches,TikTokViews&InstagramViewsintheUS.

SPATE’SPROPRIETARYPOPULARITYINDEX

7

WHYDOESITMATTER?

Whichtrendsdrivethe

mostengagement?

Howdotrendsdifferon

Googlevs.TikTokvs.Instagram?

What’stheoveralltrend

healthacrossplatforms?

Discoverthebeautytrendsgainingthemosttractionandshaping

consumerpreferences.

Understandwhichcategoriesand

brandsaremoreprominentonGoogleSearchversusTikTokandInstagram.

Getaholisticviewoftrendsacrossplatforms,empoweringbetter

strategicdecisions.

EXPLORE2026GLOBALWELLNESSTRENDS

1.BodyinMotion

2.SpiritForward

3.RestasaRitual

4.EmotionallyLiterate

5.BuiltfromWithin

8

BODYIN

MOTION

9

+42.3%

COMBINEDYOY

BODYINMOTION

1.1B

AVG.MONTHLYPOPULARITY

+29.1%

PREDICTEDYOY

THETOPTRENDSDRIVINGMOSTSIGNIFICANTCHANGEINPOPULARITY

Trend

PopularityIndex

Howbigis

thistrend?

IncreaseYoY↓

YoY

running

434.2M

veryhighpopularity

+117.8M

37.2%

pilates

164.2M

veryhighpopularity

+32.6M

24.7%

calisthenics

111.9M

veryhighpopularity

+24.8M

28.5%

athomeworkout

77.8M

veryhighpopularity

+14.4M

22.7%

marathon

66.1M

veryhighpopularity

+35.6M

116.5%

absandcoreworkout

60.0M

veryhighpopularity

+32.6M

119.1%

dumbbell

56.4M

veryhighpopularity

+12.2M

27.5%

pickleball

50.3M

veryhighpopularity

+13.2M

35.5%

reformerpilates

23.6M

veryhighpopularity

+21.0M

366.7%

flagfootball

16.0M

highpopularity

+12.4M

237.2%

Source:Popularityindex-Google,TikTok,InstagramGlobal-fromApr2025toMar2026vs.Apr2024toMar2025

10

Stayingactiveandbuildinga

consistentmovementpracticehas

becomeapriorityformany

consumers,whoareincreasingly

seekingfitnesscontentandworkoutsolutionsacrossplatforms,drivenbyadesiretomitigatethepressuresof

modernsedentarylifestylesthroughstructured,accessibleexercise.

Inresponse,consumersareturningtoabroadspectrumofmovementstyles,fromhigh-intensitydisciplines(ie,

running,calisthenics,absandcore

workout)tolow-impactand

restorativeoptions(ie,pilates,

reformerpilates).At-homeworkouts,spanningthisfullintensityspectrum,arealsogainingtractionasalow-costalternativetogymorstudio

memberships.Forbrands,the

challengewillbeensuringfitnesscontentfeelslikeanapproachable,sustainablepartofdailylife—notanotheroverwhelmingobligation.

BODYINMOTION

RUNNING

Didyouknow:plantarfasciitis(195.1Kpopularityindex)andV02Max(176.9K)arethistrend’stoprelatedconcernsacross

platforms.

TOPSEARCHQUERIESrunningrunonshoesonrunningnikerunningshoes

93.3MTotalViews

@nicofelich

81.1MTotalViews

@marnesully

1.4MTotalViews

@ubrzati

HIGHLYVIEWEDVIDEOSALONGSIDETHISTREND

Runninghasevolvedfarbeyondaworkoutintoasocialritualand,increasingly,awaytomeetpeople.

Burnedoutbythefrictionlessbutoftenhollowexperienceofdatingapps,consumersare

showinguptorunclubsforcommunityasmuchascardio.NYC'sLungeRunClubdrawsaround

1,000weeklyattendees,growingfromacohortofjust30runnersatitslaunch.¹Strava's2025YearinSportreportfoundthatnewrunclubsonthe

platformgrew3.5-fold,withGenZ39%morelikelythanGenXtousefitnessto“meetpeoplewhosharetheirinterests”.²

Thistrend'stoprelatedsearchqueries,"running,""runonshoes,""onrunning,"and"nikerunning

shoes,"indicatethatthesurgeinrunningcultureistranslatingdirectlyintopurchaseintent,withfootwearatthecenterofconsumerinterest.

Brandsinthisspacewillneedtoshowupacross

boththeperformanceandthesocialdimensionsofrunning,asthecategoryisnolongerjustaboutthemiles.

11

Source:Popularityindex-Google,TikTok,InstagramGlobal-fromApr2025toMar2026vs.Apr2024toMar2025;GlobalTikTokdataendingMay3,2026.Articlesmentioned:1.

NBCNews—Runclubs

inNYChavebecomeanotherdatingmarket

,2.

Fortune—GenZswapsdatingappsforrunclubs

BODYINMOTION

TOPSEARCHQUERIESabsworkoutathomeabsworkoutexercisesathome

WORKOUT

At-homeworkoutshavebecomeapermanent

fixtureofglobalfitnessculture,drivenby

consumersseekingflexibility,cost-efficiency,and

resultsontheirownterms.Theglobalat-home

fitnessequipmentmarketwasvaluedat$8.6billionin2023andisprojectedtoreach$21.4billionby2035atan8.2%CAGR,withdemandgrowingfastestin

emergingmarketswhererisingdisposableincomesandadesiretomaintainphysicalandmentalhealtharedrivingadoption.¹

Transformationcontent,hybridstrengthandPilatesprograms,andaspirationalphysiquecontent

collectivelydrivehundredsofmillionsofviews

becausetheymakeresultsfeelaccessiblefrom

anywhere.Thistrend'stoprelatedsearchqueries,"absworkoutathome"and"absworkout

exercisesathome,"indicatethatconsumersarelookingforstructured,results-driven

programmingtheycandowithoutleavinghome.Brandsinthisspacewillneedtomakefitnessfeel

achievablewithoutbeingprescriptive,meetingconsumerswheretheyarewithoutaddingtoanalreadyoverwhelmingwellnesslandscape.

HIGHLYVIEWEDVIDEOSALONGSIDETHISTREND

70.4MTotalViews

@mttrainer

68.9MTotalViews

@maiahenryfit

54.0MTotalViews

@ulrich_fitness

ATHOME

Source:Articlesmentioned:1.

AlliedMarketResearch

12

Popularityindex-Google,TikTok,InstagramGlobal-fromApr2025toMar2026vs.Apr2024toMar2025;GlobalTikTokdataendingMay3,2026..

—At-HomeFitnessMarket

BODYINMOTION

REFORMER

TOPSEARCHQUERIESpilatesequipmentreformerreformerpilatesnearme

33.5MTotalViews

@equinox

18.8MTotalViews

@unitedmotionpilates

PILATES

38.4MTotalViews

@thenellymethod

HIGHLYVIEWEDVIDEOSALONGSIDETHISTREND

ReformerPilateshasgonefromboutiqueobsessiontoglobalmainstream.Forthethirdconsecutiveyearitrankedastheworld'smost-bookedworkouton

ClassPass,with15millionbookingsworldwideand

reservationsup66%.¹Whatbeganasanichestudioformathasbecomeagenuinelyglobalfitness

category,withdemandexpandingwellbeyondits

WesternoriginsintoAsia-Pacific,theMiddleEast,andLatinAmerica,whereinterestinstructured,

low-impacttrainingisacceleratingrapidly.

TheglobalPilatesequipmentmarketisprojectedtogrowata14.2%CAGRfrom2026to2030,drivenbyrisingdemandforbothhomefitnessequipment

andcommercialstudioformats.²Searchquerieslike"reformerPilatesnearme"and"pilatesequipment

reformer"confirmthatconsumersaremovingfastfromdiscoverytopurchase.Brandsinthisspacewillneedtoservebothentrypoints,supportingthe

growingstudioculturewhilemeetingtheparalleldemandforaccessibleat-homesolutions.

13

to

14

Source:SpatePopularityIndex:Google,TikTok-fromApr2025toMar2026vs.Apr2024toMar2025

DASHBOARDFEATURESPOTLIGHT

AIASSISTANT

Hithere

Navigatesdirectlytotherelevantdashboardpageandpullsthedatadirectlyforyou!

Globally,thetopbenefitspeople

associatewithReformerPilatesare

Wellness(6.0Kpopularity,up71.2%YoY)

andHealth(4.0K,up48.5%YoY).

OthernotablebenefitsincludeClassy

(2.4K,up29.0%)andHealthy(2.2K,up

114.9%),whileToningisabreakoutterm

showingrapidrecentinterest.

AsktheAIAssistantaboutanytrendin

yourcategoryanditsurfacesthesame

depthinstantly.Thetrendsthatdidn't

makethisreportareliveinthe

dashboard.

Startyourfreetrialtoday.

SPIRIT

FORWARD

15

+57.9%

COMBINEDYOY

SPIRITFORWARD

663.3M

AVG.MONTHLYPOPULARITY

+38.1%

PREDICTEDYOY

THETOPTRENDSDRIVINGMOSTSIGNIFICANTCHANGEINPOPULARITY

Trend

PopularityIndex

Howbigis

thistrend?

IncreaseYoY↓

YoY

geminizodiacsign

211.5M

veryhighpopularity

+155.4M

277.0%

aura

256.0M

veryhighpopularity

+59.6M

30.3%

divineenergy

1.2M

veryhighpopularity

+7.3M

>1,000%

visionboard

15.5M

veryhighpopularity

+4.2M

37.6%

dailyhoroscope

14.6M

veryhighpopularity

+3.9M

36.7%

tarotreading

113.0M

veryhighpopularity

+3.5M

3.2%

astrologychart

11.2M

veryhighpopularity

+3.3M

42.5%

tantra

3.6M

veryhighpopularity

+3.3M

134.5%

energyhealing

29.6M

veryhighpopularity

+3.3M

12.3%

natalchart

7.0M

highpopularity

+2.4M

54.1%

Source:Popularityindex-Google,TikTok,InstagramGlobal-fromApr2025toMar2026vs.Apr2024toMar2025

16

Exploringone'sspiritualidentityhasbecomeapriorityformany

consumers,whoareincreasingly

seekingguidanceandmystical

contentacrossplatforms.Formany,theobjectiveistofindconnectionandgrounding,navigating

uncertaintythroughcosmic

frameworksfromastrologyandtarottoenergyhealinganddivinealignment.

Inresponse,consumersareturningtoabroadspectrumofspiritual

practices,spanningancientand

esoterictraditions(ie,tarotreading,natalchart,tantra)alongsidemoreaccessible,everydayrituals(ie,dailyhoroscope,visionboard,aura).Forbrandsaimingtomeetthis

demand,thechallengewillbe

ensuringthatspiritualcontent

remainsameaningfulspaceratherthanaperformativetrendthat

commodifiesbelief.

SPIRITFORWARD

TAROTREADING

TOPSEARCHQUERIESonlinetarotreadingcardsfreereadtarotreadertarotcards

24.9MTotalViews23.1MTotalViews18.1MTotalViews

@tarottroc42@elle_into_soul@spiritguide_amy

HIGHLYVIEWEDVIDEOSALONGSIDETHISTREND

Tarothasmovedfromculturalcuriosityto

mainstreamwellnesspractice,increasinglyusednotforfortune-tellingbutasaframeworkfor

self-reflectionandemotionalprocessing.IntheUS,40%ofMillennialsnowusetarotasatoolfor

mindfulnessratherthandivination,¹asignalofabroadergenerationalshiftinhowthepracticeisunderstoodandengagedwith.Theglobaltarotcardmarketisprojectedtoreach$1.41billionby

2035atan8.5%CAGR,driveninlargepartbytherapidgrowthofonlinereadingsanddigitaldeckapplications.²

Thistrend'stoprelatedsearchqueries,"freeread

tarot"and"onlinetarotreadingcards,"indicatethatdemandisinstant,intent-driven,andgrowing

acrossgeographies.Brandsinthisspacewillneedtoengagewiththeemotionaldepthconsumersarebringingtothepractice,astarothasearneditsplaceinthemodernwellnesstoolkitandconsumersaretreatingitaccordingly.

17

Source:Popularityindex-Google,TikTok,InstagramGlobal-fromApr2025toMar2026vs.Apr2024toMar2025;GlobalTikTokdataendingMay3,2026.Articlesmentioned:1.

Wifitalents—Tarot

IndustryDataReports2026

,2.

BusinessResearchInsights—TarotCardsMarket2026–2035

SPIRITFORWARD

ENERGYHEALING

Didyouknow:anxiety(41.9Kpopularityindex)andheadache(23.1K)arethistrend’stoprelatedconcernsacrossplatforms.

TOPSEARCHQUERIESenergyhealingenergyhealerenergyhealernearme

42.0MTotalViews17.5MTotalViews14.0MTotalViews

@ecuadorlive@reikimatt@healingandbeyond

HIGHLYVIEWEDVIDEOSALONGSIDETHISTREND

Energyhealingpractices,fromReikisessionstoguashatreatmentsandacupuncture,have

movedfromfringetofixtureinglobalwellnessculture.InMay2025,WHOmembercountries

formallyadoptedtheGlobalTraditionalMedicineStrategy2025–2034atthe78thWorldHealth

Assembly,establishingaglobalframeworkfor

integratingtraditional,complementary,and

integrativemedicineintonationalhealthsystemsoverthenextdecade.¹Thestrategyenvisions

universalaccesstopeople-centeredtraditionalmedicineandsignalsadecisiveshiftinhowtheglobalhealthcommunityviewsthesepractices.

Thistrend'stoprelatedsearchqueries,"energy

healing"and"energyhealernearme,"indicatethat

consumersaremovingfrompassivecuriositytoactiveconversion,seekingqualifiedpractitionersratherthansimplyconsumingcontent.Brandsinthisspacewillneedtoleadwitheducationand

credibility,asthisaudienceislookingfor

practitionersandproductstheycangenuinelytrust.

18

Source:Popularityindex-Google,TikTok,InstagramGlobal-fromApr2025toMar2026vs.Apr2024toMar2025;GlobalTikTokdataendingMay3,2026.Articlesmentioned:1.

WorldHealth

Organization—WHA78:TraditionalMedicineTakesCentreStage

SPIRITFORWARD

NATALCHART

TOPSEARCHQUERIESnatalcharthoroscopeastrochartnatalchart

4.9MTotalViews

@officialfoz

4.1MTotalViews

@zodiaczones

3.8MTotalViews

@astrologybro

HIGHLYVIEWEDVIDEOSALONGSIDETHISTREND

Natalchartshavebecomeadefiningframeworkforself-understandingamongyoungerconsumers,usednotjustforentertainmentbutasagenuinetoolforidentityexploration,emotionalprocessing,and

relationshipvetting.Astrologyisincreasingly

treatedasalanguagefornavigatingtheself—sittingalongsidepsychologicalframeworkslikeattachmenttheoryintheculturaltoolkitof

youngergenerationsacrossgeographies.The

globalastrologymarketisprojectedtogrowfrom$15.16billionin2025to$27.15billionby2035ata6%

CAGR,withnatalastrologyasthedominantsegmentandAsia-Pacificasthefastest-growingregion.¹

Thistrend'stoprelatedsearchqueries,"natalchart

horoscope"and"astrochartnatalchart,"indicatethat

consumersareseekingpersonalized,in-depth

astrologicalinsightratherthangenerichoroscopecontent.Brandsinthisspacewillneedtooffertoolsandexperiencesthatfeelspecificandmeaningful,astheappealofnatalchartsliespreciselyintheirabilitytoreflecttheindividualbacktothemselves.

to

EMOTIONALLY

LITERATE

20

Seepredictedgrowththrough

2027.

GetaccesstotheSpate

dashboard

.

EMOTIONALLYLITERATE

158.9M

AVG.MONTHLYPOPULARITY

+85.3%

COMBINEDYOY

+27.6%

PREDICTEDYOY

Understandingandevenhealing

one'semotionallandscapehas

becomeapriorityformany

consumers,whoareincreasingly

seekingtherapeutictoolsand

mentalhealthcontentacross

platforms.Formany,theobjectiveistoprocessandrecover,working

throughstressandtraumavia

frameworksfromburnoutrecoveryandshadowworktoinnerchild

healing.

Inresponse,consumersareturningtobothclinicalpathways(ie,

therapy,counseling,antidepressant)andself-guidedmodalities(ie,art

therapy,flowstate,fidgettoys).Forbrandsaimingtomeetthis

demand,thechallengewillbe

ensuringemotionalhealthcontentremainsagenuinelysupportive

resourceratherthanyetanother

performanceofself-improvement.

THETOPTRENDSDRIVINGMOSTSIGNIFICANTCHANGEINPOPULARITY

Trend

PopularityIndex

Howbigis

thistrend?

IncreaseYoY↓

YoY

therapy

60.2M

veryhighpopularity

+27.6M

68.5%

burnoutrecovery

9.0M

highpopularity

+10.2M

>1,000%

attachmentstyles

10.5M

highpopularity

+9.5M

227.4%

shadowwork

7.6M

highpopularity

+9.5M

423.1%

innerchildhealing

7.2M

highpopularity

+6.7M

253.6%

counseling

5.2M

highpopularity

+6.1M

203.3%

fidgettoys

17.8M

veryhighpopularity

+4.4M

32.3%

flowstate

6.0M

highpopularity

+3.9M

184.7%

antidepressant

16.1M

highpopularity

+3.0M

23.1%

arttherapy

19.2M

highpopularity

+2.7M

16.0%

21

Source:Popularityindex-Google,TikTok,InstagramGlobal-fromApr2025toMar2026vs.Apr2024toMar2025

EMOTIONALLYLITERATE

BURNOUTRECOVERY

Didyouknow:mentalexhaustion(21.1Kpopularityindex)andchronicillness(16.4K)arethistrend’stoprelatedconcerns

acrossplatforms.

TOPSEARCHQUERIESrecoveryfromburnoutjobburnoutrecovery

7.9MTotalViews7.0MTotalViews5.6MTotalViews

@darewithdrea@darewithdrea@tellthetruth

HIGHLYVIEWEDVIDEOSALONGSIDETHISTREND

Burnouthasbecomeoneofthedefiningconditionsofmodernworkinglife,increasinglynamed,

discussed,andprocessedinpublicratherthan

sufferedinsilence.Whatwasoncedismissedas

overreactionisnowrecognizedasagenuine

physiologicalandpsychologicalstate,with

consumersactivelyseekinglanguage,frameworks,andrecoverytoolstomakesenseofwhattheyareexperiencing.83%ofworkersgloballyreport

burnoutin2026,withGenZthehardesthitat

74%.¹TheWHOestimatesburnoutcoststheglobaleconomy$322billionannuallyinlostproductivity,yetonly1in4workersfeeltheiremployergenuinelysupportstheirmentalhealth.¹

Thistrend'stoprelatedsearchqueries,"recoveryfromburnout"and"jobburnoutrecovery,"indicatethatconsumersarelookingforstructured

pathwaysout,notjustcontentthatnamestheproblem.Brandsinthisspacewillneedtomovebeyondawarenessandoffertangibletools,as

consumersaren'tjustlookingtobeseen.They'relookingtorecover.

22

Source:Popularityindex-Google,TikTok,InstagramGlobal-fromApr2025toMar2026vs.Apr2024toMar2025;GlobalTikTokdataendingMay3,2026.Articlesmentioned:1.

Metaintro—Over75%of

WorkersSufferBurnoutin2026

EMOTIONALLYLITERATE

ATTACHMENT

TOPSEARCHQUERIESstylesofattachmentavoidantattachmentstyles

STYLES

10.2MTotalViews

@jaslajefe

7.9MTotalViews

@dr.ibbiearo

5.1MTotalViews

@arrezoazimzadeh

HIGHLYVIEWEDVIDEOSALONGSIDETHISTREND

Attachmenttheoryhasbecomeoneofpsychology'smostpowerfulcrossoversintoeverydayconsumer

culture.Originallydevelopedtodescribehowearlyrelationshipsshapeemotionalbehavior,ithas

foundamassivenewaudienceamongyounger

generationsseekinglanguagetounderstand

themselvesandtheirrelationships.Anxious

attachment,avoidantbehavior,andunhealthy

relationshippatternsarenowdiscussedasfluentlyonlineasanymainstreamwellnesstopic.42%ofGenZintheUSnowreportbeingintherapy,a22%

increasesince2022,and77%engageinself-helppractices.¹

Thistrend'stoprelatedsearchqueries,"stylesof

attachment"and"avoidantattachmentstyles,"

indicatethatconsumersareactivelyseekingoutattachmenttheoryasaframeworkfor

self-understanding,notpassivelyencounteringit.

Brandsinthisspacewillneedtoengagewithnuanceandcare,asthisaudienceisemotionallyliterateandquicktodisengagefromcontentthatfeelsreductiveorperformative.

Source:Articlesmentioned

HarmonyHealthcareIT

23

Popularityindex-Google,TikTok,InstagramGlobal-fromApr2025toMar2026vs.Apr2024toMar2025;GlobalTikTokdataendingMay3,2026.:1.

—StateofGenZMentalHealth2025

,

EMOTIONALLYLITERATE

ARTTHERAPY

TOPSEARCHQUERIESarttherapycourseswhatisarttherapy

57.9MTotalViews

@sharece.studios

33.9MTotalViews

@artthatmovesyou

23.2MTotalViews

@februaryrosedesigns

HIGHLYVIEWEDVIDEOSALONGSIDETHISTREND

Creativeexpressionhasbecomeoneofwellness'smostcompellingentrypointsforemotional

regulation.Squishingpaint,expressivepaint-pouring,andmeditativewatercolorcontentaredrawingglobalaudiencesbecausetheymakeprocessingemotion

feelaccessibleandbeautiful,whetherornota

therapistisinvolved.A2025meta-analysispublishedintheJournalofPsychiatricandMentalHealth

Nursingconfirmedthatvisualarttherapy

significantlyreducesanxietyinadults,¹andthe

globalvisualartstherapymarketisprojectedtogrowat16.5%CAGRthrough2030,withAsia-Pacificasthefastest-growingregion.²

Thistrend'stoprelatedsearchqueries,"whatisarttherapy"and"arttherapycourses,"indicatethat

consumersaremovingfrompassiveenjoymenttoactivepursuitofthepracticeitself.Brandsinthis

spacewillneedtobridgethegapbetweeninspirationandaccess,whetherthroughproduct,programming,orpartnershipswithqualifiedpractitioners.

to

24

of

25

RESTASA

RITUAL

RESTASARITUAL

69.5M

AVG.MONTHLYPOPULARITY

+135.1%

COMBINEDYOY

+17.9%

PREDICTEDYOY

Prioritizingresthasbecomea

definingconsumerbehavior,withmanyincreasinglyseekingrecoverytoolsandrestorativecontentacrossplatforms.Formany,theobjectiveistoslowdownandrecuperate,

mitigatingtheeffectsofsleep

deprivationandchronic

overexertionthroughintentionalrestpracticesandphysicalrelief.

Inresponse,consumersareturningtoabroadspectrumofrecovery

rituals,spanningtherapeutictools(ie,massager,massagechair,

lymphaticdrainagemassage)

alongsidelifestyleshifts(ie,sleep

health,restdays,naturalenergy).Forbrandsaimingtomeetthis

demand,thechallengewillbe

ensuringthatrestispositionedasagenuinepriorityratherthanyet

anotherwellnessboxtocheck.

THETOPTRENDSDRIVINGMOSTSIGNIFICANTCHANGEINPOPULARITY

Trend

PopularityIndex

Howbigis

thistrend?

IncreaseYoY↓

YoY

massager

35.5M

veryhighpopularity

+16.2M

83.6%

naturalenergy

8.4M

highpopularity

+8.5M

>1,000%

sleephealth

1.1M

mediumpopularity

+5.7M

>1,000%

massagechair

4.6M

highpopularity

+2.8M

92.0%

restdays

1.1M

mediumpopularity

+2.7M

429.9%

lymphaticdrainagemassage

6.6M

highpopularity

+2.5M

60.4%

puppyyoga

2.7M

mediumpopularity

+2.4M

222.8%

sleepdeprivation

2.3M

mediumpopularity

+2.2M

158.3%

neckmassager

4.7M

highpopularity

+2.0M

77.5%

fullbodymassage

2.3M

mediumpopularity

+2.0M

135.3%

26

Source:Popularityindex-Google,TikTok,InstagramGlobal-fromApr2025toMar2026vs.Apr2024toMar2025

Didyouknow:depuffing(13.7Kpopularityindex)anddebloat(11.7K)arethistrend’stoprelatedbenefitsacrossplatforms.

RESTASARITUAL

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