《物流专业英语》10《物流专业英语》Unit10Thelogisticsdistributionprocess1

Readingmaterials阅读材料RetailDistribution零售配送Retailersarefacedwithdynamicoperationalproblemseveryday.Rapidshiftsincustomerdemandcancauseregionalorlocalstock-outs.Fickleconsumerbehaviorandawiderarrayofproductchoicesdriverapidshiftsindistributionofproducts.Andtheincreasinggrowthoftheconsumersaleschannelcontinuestoforceorganizationstobalancein-storesalesandstockwithonlinesales.零售商们每天都面临着动态的操作问题，客户需求方面的快速转换可以导致区域的或本地的缺货，捉摸不定的客户行为以及更加广泛的系列产品选择驱动着产品配送方面的快速转换，而且消费销售渠道的日益增长继续迫使各公司在店面销售与在线销售库存之间获取平衡。Optimizingthiscontinuouslychangingenvironmentpresentsdifficultchallenges.Rapidlychangingdatasuchaspoint-of-saledata,needtobecontinuouslyanalyzedwithhistoricaltrend,inventory,productavailability,logistics,andsalescampaigndatatopresentup-to-the-momentintelligenceandderiveimmediaterequiredactionstoaligntheoperations.对这个持续变化的环境进行优化代表着困难的挑战，快速变化的数据，如销售点数据的变化，需要结合历史趋势、库存、产品现货性、物流以及销售活动数据进行持续的分析，以便得出即时的情报并派生出调整作业所需要立即采取的行动。Inthisrapidlychangingenvironment,aCoral8-basedsolutionforContinuousIntelligence™willallowtheretailoperationstokeepawatchfuleyeonproductavailabilityanddistribution,andexecutefast,efficientactions.TheCoral8solutionoffersbenefitssuchas:在这个快速变化的环境中，基于Coral8（珊瑚8）的持续情报TM解决方案将使零售动作能够关注产品的现货情况及配送，并快速、高效地执行行动。Coral8（珊瑚8）解决方案提供如下的如下的好处：Maximizingin-storerevenuethroughtheimmediaterecognitionofcriticalstock-outsandtherequiredlogisticalactionstofeedregionalcustomerdemand;通过立即识别紧急缺货以及满足区域性客户需求所需采取的物流行动来最大化店面收入。Immediaterecognitionofnational,regional,orlocalshiftsinthesalesofsimilarproducts,andtheinventoryandlogisticalactionstofulfillthesedemandshifts;立即识别类似产品销售方面的全国性、区域性或本地的转移，采取库存及物流活动来实现这些需求转换。Recognitionofcross-channelcustomerbehavior,suchasonlineresearchandin-storepurchaseofparticularproducts,andtherealignm